Easter Seals Ontario

What Easter Seals Ontario does

Easter Seals Ontario is a registered Canadian charity (Charitable Registration # 119068377 RR0001) established in 1922 and headquartered at 700 – 1 Concorde Gate, Toronto. It is dedicated to children, youth, and young adults with physical disabilities in Ontario, delivering four core service lines: (1) an Equipment Funding Program that helps families purchase mobility and accessibility items such as wheelchairs, walkers, standers, specialized strollers, bath chairs, van lifts, and stair lifts; (2) administration of two Ontario government programs — the Incontinence Supplies Grant (Ministry of Health) and the Top-Up Grant (Ministry of Children, Community and Social Services) — which provide fixed annual payments structured as Level A ($400/year for ages 3–5), Level B ($900/year for ages 6–18), and Level C ($500/year bowel management); (3) fully accessible residential summer camps at Camp Merrywood and Camp Woodeden, with Individual Overnight Camp, Leaders In Training, Voyager Camp, and Family Camp tracks, supplemented by a virtual Camp E-aster Seals program launched in Summer 2020 and extended in 2021 with a digital badging system; and (4) post-secondary scholarships, an Ambassador Program, Transition Planning Services (underpinned by TD Bank Secure Futures, RBC Future Launch, and BMO partnerships), and the Easter Seals Kids at School educational content platform covering Special Education, SEAC, IEPs, and high-school transitions.

The organization's revenue mechanics are multi-stream and characteristic of a mature Canadian charity rather than a commercial enterprise. It does not sell products or services at market prices; instead, it draws on (a) individual donations (one-time, monthly, and tribute), (b) corporate partnerships and President's Circle membership ($1,000+), (c) planned giving via wills, securities, and Donate A Car Canada, (d) third-party fundraising events hosted by community supporters, and (e) government contract administration revenue from the two provincial grant programs. There is no proprietary technology platform beyond a portfolio of WordPress/CMS-driven microsites and standard online application portals; the underlying technology stack is routine web infrastructure rather than a differentiated product. Go-to-market is community-led, relying on healthcare provider referrals, school board SEAC partnerships, word-of-mouth among affected families, events-based fundraising, and an active volunteer network; outbound marketing channels include Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, Flickr, and an email newsletter. Revenue, ARR, and headcount above the disclosed 11–50 range are not publicly reported.

Leadership is stable and small: Kevin J. Collins serves as President and CEO and Kevin Kelly as Chair of the Board, with operational administration distributed across program-specific staff (Equipment Funding, Incontinence Supplies Grant, Top-Up, Camps, Volunteer, Corporate Giving, and Special Education content). The organization is operationally active, has been audited through a 2025 Annual Report and Financial Statements, and operates without a parent company or subsidiaries. Its customer/beneficiary base is unusually long-tailed and dispersed — over 770 children and youth received equipment funding in the most recent disclosed year — with no single beneficiary, family, school board, or funder representing a material concentration of activity.

Name

Easter Seals Ontario

Legal name

Easter Seals Ontario

Website

https://easterseals.org

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Easter Seals Ontario is a registered Canadian charity, founded in 1922 and based in Toronto, that funds mobility and accessibility equipment, accessible summer camps, scholarships, and transition planning for children and youth with physical disabilities across Ontario.

Ownership category

akta.pro rank

Product category

Disability Services and Support

NAICS

Civic and Social Organizations (8134), Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industries

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM), Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)

Keywords

• Disability services nonprofit
• Mobility equipment funding
• Accessible summer camps
• Special education advocacy
• Government grant administration

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Individual Donations: One-time, monthly, and tribute donations from individual donors supporting children with physical disabilities. Monthly giving program allows donors to give regularly each month.
2. Government Grants: Easter Seals Ontario administers government-funded programs on behalf of ministries: the Incontinence Supplies Grant Program (Ministry of Health) and the Top Up Grant Program (Ministry of Children, Community and Social Services).
3. Corporate Sponsorships and Giving: Corporate partners sponsor events, make corporate gifts, and participate in cause marketing. Includes President’s Circle donations ($1,000+) with organizational membership benefits.
4. Planned Giving: Gifts in wills and bequests, gift of securities (exempt from capital gains tax), and vehicle donations through Donate A Car Canada.
5. Third-Party Fundraising Events: Community members organize and host fundraising events including golf tournaments, bake sales, bowling nights, birthday parties, and other events to raise funds and awareness.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Easter Seals Ontario is a registered charity that provides programs and services for children, youth, and young adults with physical disabilities across Ontario. The organization funds mobility and accessibility equipment (wheelchairs, walkers, standers, bath chairs, van lifts), operates fully accessible residential summer camps (Camp Merrywood and Camp Woodeden), administers government-funded Incontinence Supplies Grant and Top-Up Grant programs on behalf of Ontario ministries, offers post-secondary scholarships, and provides education advocacy and transition planning resources.

Product overview

Easter Seals Ontario provides a comprehensive suite of programs and services for children, youth, and young adults with physical disabilities. The organization operates as a registered charity offering Equipment Funding Program for mobility and accessibility equipment, and administers government-funded grant programs including the Incontinence Supplies Grant Program (Ministry of Health) and Top Up Grant Program (Ministry of Children, Community and Social Services). The core service offering includes accessible overnight camps at Camp Merrywood and Camp Woodeden, with programming options including Individual Overnight Camp, Leaders In Training, Voyager Camp, and Family Camp. Additional services encompass post-secondary Scholarship Program, Provincial Ambassador Program for youth advocacy, Easter Seals Kids at School educational resources covering Special Education, SEAC, IEPs and school transitions, and Transition Planning Services supporting youth moving from high school to adulthood. The organization has provided services since 1922 and relies on donor support to fund its programs.

Differentiator

Problem solved

Functional benefit

Brands

• Services.EasterSeals.org: Dedicated website for Easter Seals services including Client Registration, Equipment Funding, Incontinence Supplies Grant Program, and Top-Up Program.
• EasterSealsCamps.org
• Education.EasterSeals.org
• Incontinence Supplies Grant Program (igprogram.easterseals.org)

Products and services

• Equipment Funding Program Provides funding assistance to help children and youth with physical disabilities obtain mobility and accessibility equipment such as wheelchairs, walkers, standers, specialized strollers, bath chairs, van lifts, and stair lifts.
• Incontinence Supplies Grant Program Annual grant program administered on behalf of the Ministry of Health (Ontario) to offset the cost of diapers and incontinence supplies for children ages 3-18 with chronic disabilities. Paid in two annual payments across three grant levels (Level A: $400/yr ages 3-5; Level B: $900/yr ages 6-18; Level C: $500/yr for bowel management).
• Top Up Grant Program Additional payment program for families receiving both the Incontinence Supplies Grant and Assistance for Children with Severe Disabilities (ACSD), administered on behalf of the Ministry of Children, Community and Social Services (Ontario).
• Camp Merrywood Fully accessible overnight summer camp program for children and youth with physical disabilities located in Ontario, offering inclusive recreational activities and adapted facilities.
• Camp Woodeden Fully accessible overnight summer camp program for children and youth with physical disabilities located in Ontario, offering inclusive recreational activities and adapted facilities.
• Individual Overnight Camp Traditional overnight camp experience for individual campers ages 6-18 with physical disabilities, providing inclusive activities and peer connections.
• Leaders In Training Program Leadership development program for youth ages 17-26 with physical disabilities to build skills for future employment and mentorship roles.
• Voyager Camp Camp program designed specifically for older campers with physical disabilities, offering age-appropriate activities and greater independence.
• Family Camp Camp experience for entire families of children with physical disabilities, allowing families to enjoy accessible activities together.
• Scholarship Program Post-secondary education scholarships for youth with physical disabilities to support their academic goals and career aspirations.
• Ambassador Program Provincial youth ambassador opportunities for young people with physical disabilities to advocate, share their stories, and represent Easter Seals Ontario.
• Easter Seals Kids at School Online resource platform providing information about Special Education, SEAC (Special Education Advisory Committee), IEPs, starting school, high school transitions, and advocacy for parents of children with physical disabilities.
• Transition Planning Services Resources and support for youth with physical disabilities transitioning from high school to adulthood, including employment preparation, post-secondary education planning, and independent living guidance.
• Camp E-aster Seals Virtual Camp Program Remote/virtual camp programming delivered online to children and youth with physical disabilities, including morning Flagpole videos, weekly campfires, daily live events, special guests, and a digital badging program for skill development and active participation.

Quantifiable outcome

• Over 770 children and youth receive equipment funding annually
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• March of Dimes CanadaminorOthersMarch of Dimes Canada recognized Jeff (Easter Seals supporter) with the Community Changemaker of the Year Award for his work promoting inclusion and helping people with disabilities gain employment opportunities.
• Ministry of Health (Ontario)coreOthersEaster Seals Ontario administers the Incontinence Supplies Grant Program on behalf of the Ministry of Health. Program criteria is set by the Ministry and fully funded by the Ministry.
• Ministry of Children, Community and Social Services (Ontario)coreOthersEaster Seals Ontario administers the Top-Up Grant Program on behalf of the Ministry of Children, Community and Social Services. The program provides extra payments toward incontinence supplies for children receiving both the Incontinence Supplies Grant and Assistance for Children with Severe Disabilities (ACSD).
• Ontario Ministry of EducationcoreOthersEaster Seals Ontario provides resources and advocacy support through Special Education Advisory Committees (SEAC) at school boards across Ontario. The Ministry provides additional transition planning resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rick Hansen Foundation: Canadian charity focused on spinal cord injury and disability accessibility, including youth programs. Overlaps in accessibility equipment funding, advocacy, and inclusion programming.
• March of Dimes Canada: National Canadian charity serving people with disabilities, including children and adults with physical disabilities. Operates similar programs around accessibility, employment, and recreation, making it the closest comparable peer.
• War Amps: Canadian charity providing support, devices (artificial limbs, mobility aids), and programs for amputees including children. Comparable mission around mobility/assistive devices for youth with physical disabilities.
• Muscular Dystrophy Canada: Canadian charity funding equipment, research, and support for people with neuromuscular disorders, many of which are physical disabilities affecting children and youth. Comparable funding model (donations, equipment grants).
• KidsAbility: Ontario-based centre serving children and youth with disabilities including physical disabilities, providing therapy, equipment funding, and family support services comparable to Easter Seals Ontario.
• Easter Seals Canada (national federation): National umbrella for provincial Easter Seals organizations including Easter Seals Ontario. Operates the same brand and mission in other provinces, providing direct program-model comparability.

Others

• Canadian Tire Jumpstart Charities: National charity funding sport and recreation access for kids in financial need, including those with disabilities. Comparable as a funder of accessible recreation, and existing minor partner of Easter Seals Ontario.

Broad incumbents

• Holland Bloorview Kids Rehabilitation Hospital: Largest children's rehabilitation hospital in Canada, serving kids with disabilities including physical disabilities. Comparable beneficiary population and Ontario base, but as a hospital rather than a charity.
• Special Olympics Canada: National organization providing sports programming for people with intellectual disabilities, with overlaps in accessible recreation and family engagement for children with disabilities in Ontario.

Emerging players

• Ability Online: Canadian online community supporting children and youth with disabilities. Overlaps with Easter Seals Ontario's digital community engagement and transition programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EasterSealsON
• YouTubeyoutube.com/user/Eastersealsont
• Facebookfacebook.com/EasterSealsON
• LinkedInlinkedin.com/company/107859
• Instagraminstagram.com/eastersealson/?hl=en
• TikToktiktok.com/@eastersealsontario

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easter Seals Ontario