Easter Seals Ontario
Easter Seals Ontario is a registered Canadian charity, founded in 1922 and based in Toronto, that funds mobility and accessibility equipment, accessible summer camps, scholarships, and transition planning for children and youth with physical disabilities across Ontario.
- Company typePrivate
- Founded1922
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Easter Seals Ontario does
Easter Seals Ontario is a registered Canadian charity (Charitable Registration # 119068377 RR0001) established in 1922 and headquartered at 700 – 1 Concorde Gate, Toronto. It is dedicated to children, youth, and young adults with physical disabilities in Ontario, delivering four core service lines: (1) an Equipment Funding Program that helps families purchase mobility and accessibility items such as wheelchairs, walkers, standers, specialized strollers, bath chairs, van lifts, and stair lifts; (2) administration of two Ontario government programs — the Incontinence Supplies Grant (Ministry of Health) and the Top-Up Grant (Ministry of Children, Community and Social Services) — which provide fixed annual payments structured as Level A ($400/year for ages 3–5), Level B ($900/year for ages 6–18), and Level C ($500/year bowel management); (3) fully accessible residential summer camps at Camp Merrywood and Camp Woodeden, with Individual Overnight Camp, Leaders In Training, Voyager Camp, and Family Camp tracks, supplemented by a virtual Camp E-aster Seals program launched in Summer 2020 and extended in 2021 with a digital badging system; and (4) post-secondary scholarships, an Ambassador Program, Transition Planning Services (underpinned by TD Bank Secure Futures, RBC Future Launch, and BMO partnerships), and the Easter Seals Kids at School educational content platform covering Special Education, SEAC, IEPs, and high-school transitions.
The organization's revenue mechanics are multi-stream and characteristic of a mature Canadian charity rather than a commercial enterprise. It does not sell products or services at market prices; instead, it draws on (a) individual donations (one-time, monthly, and tribute), (b) corporate partnerships and President's Circle membership ($1,000+), (c) planned giving via wills, securities, and Donate A Car Canada, (d) third-party fundraising events hosted by community supporters, and (e) government contract administration revenue from the two provincial grant programs. There is no proprietary technology platform beyond a portfolio of WordPress/CMS-driven microsites and standard online application portals; the underlying technology stack is routine web infrastructure rather than a differentiated product. Go-to-market is community-led, relying on healthcare provider referrals, school board SEAC partnerships, word-of-mouth among affected families, events-based fundraising, and an active volunteer network; outbound marketing channels include Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, Flickr, and an email newsletter. Revenue, ARR, and headcount above the disclosed 11–50 range are not publicly reported.
Leadership is stable and small: Kevin J. Collins serves as President and CEO and Kevin Kelly as Chair of the Board, with operational administration distributed across program-specific staff (Equipment Funding, Incontinence Supplies Grant, Top-Up, Camps, Volunteer, Corporate Giving, and Special Education content). The organization is operationally active, has been audited through a 2025 Annual Report and Financial Statements, and operates without a parent company or subsidiaries. Its customer/beneficiary base is unusually long-tailed and dispersed — over 770 children and youth received equipment funding in the most recent disclosed year — with no single beneficiary, family, school board, or funder representing a material concentration of activity.
Easter Seals Ontario firmographics
Firmographics- Name
- Easter Seals Ontario
- Legal name
- Easter Seals Ontario
- Website
- https://easterseals.org
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Easter Seals Ontario is a registered Canadian charity, founded in 1922 and based in Toronto, that funds mobility and accessibility equipment, accessible summer camps, scholarships, and transition planning for children and youth with physical disabilities across Ontario.
- Ownership category
- akta.pro rank
Easter Seals Ontario industry classification
Industry- Product category
- Disability Services and Support
- NAICS
- Civic and Social Organizations (8134), Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGACAG)
- akta.pro secondary industries
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM), Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)
Keywords
Where Easter Seals Ontario is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Easter Seals Ontario business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Individual Donations: One-time, monthly, and tribute donations from individual donors supporting children with physical disabilities. Monthly giving program allows donors to give regularly each month.
- Government Grants: Easter Seals Ontario administers government-funded programs on behalf of ministries: the Incontinence Supplies Grant Program (Ministry of Health) and the Top Up Grant Program (Ministry of Children, Community and Social Services).
- Corporate Sponsorships and Giving: Corporate partners sponsor events, make corporate gifts, and participate in cause marketing. Includes President’s Circle donations ($1,000+) with organizational membership benefits.
- Planned Giving: Gifts in wills and bequests, gift of securities (exempt from capital gains tax), and vehicle donations through Donate A Car Canada.
- Third-Party Fundraising Events: Community members organize and host fundraising events including golf tournaments, bake sales, bowling nights, birthday parties, and other events to raise funds and awareness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Level A Grant - $400/year for ages 3-5 |
| One time/ perpetual license | Annual | Level B Grant - $900/year for ages 6-18 |
| One time/ perpetual license | Annual | Level C Grant - $500/year for bowel management |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Easter Seals Ontario product offering
Product offeringCore offering
Easter Seals Ontario is a registered charity that provides programs and services for children, youth, and young adults with physical disabilities across Ontario. The organization funds mobility and accessibility equipment (wheelchairs, walkers, standers, bath chairs, van lifts), operates fully accessible residential summer camps (Camp Merrywood and Camp Woodeden), administers government-funded Incontinence Supplies Grant and Top-Up Grant programs on behalf of Ontario ministries, offers post-secondary scholarships, and provides education advocacy and transition planning resources.
Product overview
Easter Seals Ontario provides a comprehensive suite of programs and services for children, youth, and young adults with physical disabilities. The organization operates as a registered charity offering Equipment Funding Program for mobility and accessibility equipment, and administers government-funded grant programs including the Incontinence Supplies Grant Program (Ministry of Health) and Top Up Grant Program (Ministry of Children, Community and Social Services). The core service offering includes accessible overnight camps at Camp Merrywood and Camp Woodeden, with programming options including Individual Overnight Camp, Leaders In Training, Voyager Camp, and Family Camp. Additional services encompass post-secondary Scholarship Program, Provincial Ambassador Program for youth advocacy, Easter Seals Kids at School educational resources covering Special Education, SEAC, IEPs and school transitions, and Transition Planning Services supporting youth moving from high school to adulthood. The organization has provided services since 1922 and relies on donor support to fund its programs.
Differentiator
Problem solved
Functional benefit
Brands
- Services.EasterSeals.org: Dedicated website for Easter Seals services including Client Registration, Equipment Funding, Incontinence Supplies Grant Program, and Top-Up Program.
- EasterSealsCamps.org
- Education.EasterSeals.org
- Incontinence Supplies Grant Program (igprogram.easterseals.org)
Products and services
- Equipment Funding Program Provides funding assistance to help children and youth with physical disabilities obtain mobility and accessibility equipment such as wheelchairs, walkers, standers, specialized strollers, bath chairs, van lifts, and stair lifts.
- Incontinence Supplies Grant Program Annual grant program administered on behalf of the Ministry of Health (Ontario) to offset the cost of diapers and incontinence supplies for children ages 3-18 with chronic disabilities. Paid in two annual payments across three grant levels (Level A: $400/yr ages 3-5; Level B: $900/yr ages 6-18; Level C: $500/yr for bowel management).
- Top Up Grant Program Additional payment program for families receiving both the Incontinence Supplies Grant and Assistance for Children with Severe Disabilities (ACSD), administered on behalf of the Ministry of Children, Community and Social Services (Ontario).
- Camp Merrywood Fully accessible overnight summer camp program for children and youth with physical disabilities located in Ontario, offering inclusive recreational activities and adapted facilities.
- Camp Woodeden Fully accessible overnight summer camp program for children and youth with physical disabilities located in Ontario, offering inclusive recreational activities and adapted facilities.
- Individual Overnight Camp Traditional overnight camp experience for individual campers ages 6-18 with physical disabilities, providing inclusive activities and peer connections.
- Leaders In Training Program Leadership development program for youth ages 17-26 with physical disabilities to build skills for future employment and mentorship roles.
- Voyager Camp Camp program designed specifically for older campers with physical disabilities, offering age-appropriate activities and greater independence.
- Family Camp Camp experience for entire families of children with physical disabilities, allowing families to enjoy accessible activities together.
- Scholarship Program Post-secondary education scholarships for youth with physical disabilities to support their academic goals and career aspirations.
- Ambassador Program Provincial youth ambassador opportunities for young people with physical disabilities to advocate, share their stories, and represent Easter Seals Ontario.
- Easter Seals Kids at School Online resource platform providing information about Special Education, SEAC (Special Education Advisory Committee), IEPs, starting school, high school transitions, and advocacy for parents of children with physical disabilities.
- Transition Planning Services Resources and support for youth with physical disabilities transitioning from high school to adulthood, including employment preparation, post-secondary education planning, and independent living guidance.
- Camp E-aster Seals Virtual Camp Program Remote/virtual camp programming delivered online to children and youth with physical disabilities, including morning Flagpole videos, weekly campfires, daily live events, special guests, and a digital badging program for skill development and active participation.
Quantifiable outcome
- Over 770 children and youth receive equipment funding annually
- +2 more outcomes
Companies that use Easter Seals Ontario
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles1 record
Easter Seals Ontario technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Easter Seals Ontario partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- March of Dimes CanadaminorMarch of Dimes Canada recognized Jeff (Easter Seals supporter) with the Community Changemaker of the Year Award for his work promoting inclusion and helping people with disabilities gain employment opportunities.
- Ministry of Health (Ontario)coreEaster Seals Ontario administers the Incontinence Supplies Grant Program on behalf of the Ministry of Health. Program criteria is set by the Ministry and fully funded by the Ministry.
- Ministry of Children, Community and Social Services (Ontario)coreEaster Seals Ontario administers the Top-Up Grant Program on behalf of the Ministry of Children, Community and Social Services. The program provides extra payments toward incontinence supplies for children receiving both the Incontinence Supplies Grant and Assistance for Children with Severe Disabilities (ACSD).
- Ontario Ministry of EducationcoreEaster Seals Ontario provides resources and advocacy support through Special Education Advisory Committees (SEAC) at school boards across Ontario. The Ministry provides additional transition planning resources.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Easter Seals Ontario competitors and assessment
Company assessmentDirect peers
- Rick Hansen Foundation: Canadian charity focused on spinal cord injury and disability accessibility, including youth programs. Overlaps in accessibility equipment funding, advocacy, and inclusion programming.
- March of Dimes Canada: National Canadian charity serving people with disabilities, including children and adults with physical disabilities. Operates similar programs around accessibility, employment, and recreation, making it the closest comparable peer.
- War Amps: Canadian charity providing support, devices (artificial limbs, mobility aids), and programs for amputees including children. Comparable mission around mobility/assistive devices for youth with physical disabilities.
- Muscular Dystrophy Canada: Canadian charity funding equipment, research, and support for people with neuromuscular disorders, many of which are physical disabilities affecting children and youth. Comparable funding model (donations, equipment grants).
- KidsAbility: Ontario-based centre serving children and youth with disabilities including physical disabilities, providing therapy, equipment funding, and family support services comparable to Easter Seals Ontario.
- Easter Seals Canada (national federation): National umbrella for provincial Easter Seals organizations including Easter Seals Ontario. Operates the same brand and mission in other provinces, providing direct program-model comparability.
Others
- Canadian Tire Jumpstart Charities: National charity funding sport and recreation access for kids in financial need, including those with disabilities. Comparable as a funder of accessible recreation, and existing minor partner of Easter Seals Ontario.
Broad incumbents
- Holland Bloorview Kids Rehabilitation Hospital: Largest children's rehabilitation hospital in Canada, serving kids with disabilities including physical disabilities. Comparable beneficiary population and Ontario base, but as a hospital rather than a charity.
- Special Olympics Canada: National organization providing sports programming for people with intellectual disabilities, with overlaps in accessible recreation and family engagement for children with disabilities in Ontario.
Emerging players
- Ability Online: Canadian online community supporting children and youth with disabilities. Overlaps with Easter Seals Ontario's digital community engagement and transition programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Easter Seals Ontario social profiles
Digital presenceEaster Seals Ontario financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easter Seals Ontario leadership team
Management profileNumber of profiles
Profiles4 records
Easter Seals Ontario funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easter Seals Ontario M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easter Seals Ontario
What does Easter Seals Ontario do?
Easter Seals Ontario is a registered charity that provides programs and services for children, youth, and young adults with physical disabilities across Ontario. The organization funds mobility and accessibility equipment (wheelchairs, walkers, standers, bath chairs, van lifts), operates fully accessible residential summer camps (Camp Merrywood and Camp Woodeden), administers government-funded Incontinence Supplies Grant and Top-Up Grant programs on behalf of Ontario ministries, offers post-secondary scholarships, and provides education advocacy and transition planning resources.
Is Easter Seals Ontario a public or private company?
Easter Seals Ontario is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Easter Seals Ontario founded?
Easter Seals Ontario was founded in 1922. It employs 11 to 50 people.
Where is Easter Seals Ontario based?
Easter Seals Ontario is headquartered in Toronto, Canada, in the North America region.
How does Easter Seals Ontario make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are government Grants, corporate Sponsorships and Giving, planned Giving and third-Party Fundraising Events.
Who are Easter Seals Ontario's main competitors?
Direct peers on record are Rick Hansen Foundation, March of Dimes Canada, War Amps, Muscular Dystrophy Canada, KidsAbility and Easter Seals Canada (national federation). Canadian Tire Jumpstart Charities is listed as an others. Broad incumbents are Holland Bloorview Kids Rehabilitation Hospital and Special Olympics Canada. Ability Online is listed as an emerging player.
Does Easter Seals Ontario have an API?
No public API is recorded for Easter Seals Ontario.
What industry is Easter Seals Ontario in?
Easter Seals Ontario's product category is Disability Services and Support. Its primary akta.pro industry code is BPAGACAG, Disability Services & Independent Living Support, with a secondary code of BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech). Its NAICS code is 8134 and its SIC code is 8300.