What HB Products does

HB Products A/S is a privately held Danish sensor manufacturer founded in 2002 and headquartered in Hasselager, Denmark. The company designs and produces capacitive sensors for industrial and commercial refrigeration systems as well as heat pumps, serving refrigeration OEMs and end-users through a global distribution network spanning 40 countries. Its principal customer segments are industrial refrigeration operators (cold storage, food production, and process cooling), commercial refrigeration OEMs, and — increasingly — heat pump manufacturers including large-scale ammonia-based district heating systems. Named enterprise customers include Johnson Controls, GEA, Howden, Mayekawa, McQuay, Advansor, Engie, Hillphoenix, Profroid, Snowman Group, and Gram, alongside strategic partners such as Scantec Refrigeration.

The company's product portfolio is built around four technology platforms: capacitive level switches (HBSR/HBSC/HBSO series) for point liquid detection, continuous level sensors (HBLT/HBLC series) with 4-20mA output, vapor quality sensors (HBX series) that directly measure liquid content in evaporator output, and defrost sensors that trigger on-demand defrost cycles. Safety and leakage detection products — including HBGS gas sensors for CO2 and NH3, HBPH pH sensors for brine leakage detection, HBCP compressor protection sensors, and sirens with flash indicators — extend the platform into regulatory-driven safety applications. A core differentiator is the patented Vapor Quality Control system, which directly measures liquid content in evaporator output rather than relying on superheat calculation, enabling claimed energy savings of up to 40% in DX systems. ATEX/IECEx-certified variants, F-GAS (EU/517/2014) compliant CO2 sensors, and additional certifications (GOST-R, UKEX, cFM us, CCC, EAC Ex) enable deployment in hazardous area and multi-jurisdictional industrial environments. The High Temperature Oil Switch (operating up to 145°C and 150 bar) extends the product line specifically into heat pump compressor protection.

HB Products operates a hybrid go-to-market combining direct enterprise sales for custom solutions, a distributor network across 40 countries for international reach, and a direct e-commerce webshop at shop.hbproducts.dk for smaller and self-service orders. The company generates revenue exclusively through hardware sales of sensors and switches, with pricing not publicly disclosed and no software-as-a-service or subscription revenue stream identified. The business is bootstrapped — privately owned with no institutional investors, parent company, or external funding rounds identified in the source material — and has remained operationally independent since founding. Distribution into 40 countries with a sub-50 headcount implies a capital-efficient, channel-driven commercial model.

Name

HB Products

Legal name

HB Products A/S

Website

https://hbproducts.dk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

HB Products A/S designs capacitive sensors — including level switches, level sensors, vapor quality sensors, and safety/leakage detectors — for industrial and commercial refrigeration systems and heat pumps, selling globally through a 40-country distributor network.

Ownership category

akta.pro rank

Product category

Refrigeration Sensors

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Industrial Instruments For Measurement, Display, And Control (3823), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Refrigeration Components & Controls (Compressors, Valves, Sensors) (IMAHAKAH)

akta.pro secondary industries

Building Thermal Controls & Building Management Systems (HVAC BMS) (IMAHAKAK), HVAC Controls & Optimization (Smart Thermostats, VAV, Chillers/Boilers Controls) (BPABAGAB)

Keywords

• Refrigeration sensors
• Level measurement
• Leak detection
• Capacitive sensors
• Evaporator control

Headquarters

HQ city

Hasselager

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sensor Hardware Sales: HB Products generates revenue through the sale of industrial sensors including liquid level switches, liquid level sensors, vapor quality sensors, defrost sensors, and safety/leakage detection products. Products are sold directly and through distributors globally.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HB Products designs and manufactures capacitive sensors for refrigeration and HVAC applications, including level switches, level sensors, vapor quality sensors, defrost sensors, and safety/leakage detection devices. The company supplies energy-efficient sensor solutions for evaporator control, refrigerant monitoring, level measurement, leak detection, and oil regulation in commercial and industrial cooling systems. Customers include refrigeration OEMs and end-users seeking reliable, application-specific sensing components.

Product overview

HB Products is a Danish company specializing in the development and production of sensors for industrial and commercial refrigeration as well as heat pump systems. Their product portfolio centers on capacitive sensor technology for level measurement, vapor quality monitoring, and safety detection. The core product families include: Level Switches (HBSR, HBSC, HBSO series) for detecting liquid presence; Level Sensors (HBLT, HBLC series) for continuous liquid level measurement; and Vapor Quality Sensors (HBX series) available in strainer housing, inline, angle rod, and rod-style configurations for energy-efficient evaporator control. Safety and leakage products encompass gas alarms (HBGS for CO2 and NH3), pH sensors for brine leakage detection, cascade leakage sensors, compressor protection devices, and sirens with flash indicators. The company also offers ATEX/IECEx certified versions for hazardous environments and provides the HB Tool configuration software for sensor setup. HB Products serves industrial refrigeration, commercial refrigeration, and heat pump applications across 40 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Level Switches

Quantifiable outcome

• Energy savings of up to 40% in DX systems using Vapor Quality Sensor
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Scantec RefrigerationcoreStrategic or Co-development PartnerScantec Refrigeration in Australia has successfully implemented around 20 vapor quality control systems over the last 5 years, helping spread the technology from Australia to Europe.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Emerson (Climate Technologies): Emerson's Climate Technologies business (including the Copeland and ProAct brands) supplies refrigeration controls, sensors, and system electronics globally. It competes broadly with HB Products in level, leak, and compressor-protection sensing for refrigeration OEMs and end users.
• WIKA: WIKA is a global manufacturer of industrial measurement technology including level, pressure, and temperature sensors. It is a broad incumbent peer for industrial-grade sensing, with comparable product lines for hazardous-area and refrigeration applications.
• Sensata Technologies: Sensata is a global industrial sensor manufacturer serving HVAC/R, automotive, and industrial markets. It is a broad incumbent peer for capacitive and pressure-based sensing in refrigeration and adjacent thermal applications.
• Parker Hannifin (Sporlan): Parker's Sporlan division supplies refrigeration valves, controls, and system components for HVAC/R. It competes with HB Products in electronic level and oil sensing for commercial and industrial refrigeration systems.

Others

• GEA: GEA is one of the largest industrial refrigeration system integrators and an HB Products customer. As a downstream systems OEM, it is a useful peer for understanding customer-side scale, refrigerant trends, and the addressable revenue from a major account.
• Bitzer: Bitzer is a leading compressor and refrigeration-system manufacturer and a known HB Products customer. While not a sensor competitor, it is a key downstream OEM and therefore a relevant comparable for end-market dynamics and customer-type overlap.

Direct peers

• Carel Industries: Carel is an Italian specialist in electronic controllers and sensors for HVAC, refrigeration, and humidification. It is a direct comparable in control-and-sensing products sold to refrigeration OEMs and serves as a benchmark for a pure-play controls-and-sensors peer.
• Danfoss: Danfoss Climate Solutions is the dominant Danish manufacturer of refrigeration controls, sensors, and valves. It directly competes with HB Products in level switches, oil management, and electronic controls for industrial and commercial refrigeration and heat pumps.
• Eliwell (by Schneider Electric): Eliwell designs and manufactures electronic controllers and sensors for commercial and industrial refrigeration, with strong overlap in level sensing, defrost control, and compressor protection — directly comparable product categories to HB Products' portfolio.

Emerging players

• E+E Elektronik: E+E Elektronik is an Austrian sensor specialist with capacitive and NDIR gas-detection technologies. It overlaps with HB Products in industrial-grade sensing for HVAC/R and is comparable on sensor technology and OEM channel, though less refrigeration-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2uP8p4ALRyeMRQJuQUIibw
• LinkedInlinkedin.com/company/hb-products-a-s

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HB Products