What Jack Frost Big Boulder does

Jack Frost Big Boulder operates two interconnected ski mountains in Pennsylvania's Pocono Mountains region: Jack Frost (a top-down resort opened in 1972) and Big Boulder (Pennsylvania's first commercial ski resort, opened in 1947 and birthplace of commercial snowmaking in 1956). The combined resort offers 35 trails across both mountains, 30 chairlifts, two terrain parks, night skiing at Big Boulder, and a snow-tubing park with two 600-foot conveyor carpets. The property is owned and operated by Vail Resorts Management Company (a subsidiary of NYSE-listed Vail Resorts, ticker MTN) and is fully integrated into the parent's Epic Pass ecosystem, which provides multi-resort access passes, a mobile application (My Epic), RFID ticketing, and shared CRM infrastructure.

The core revenue streams comprise lift tickets (one-time), season passes distributed through Epic Pass (subscription/recurring), ski and snowboard lessons, equipment rentals and repair services, food and beverage across nine on-mountain outlets (card/AppPay only), retail through two pro shops, snow tubing, and locker rentals. Pricing is centrally managed by Vail Resorts: lift tickets are discounted for online advance purchase and Epic Mountain Rewards offers 20% off food, lessons, and rentals for pass holders. The 2026/27 season pass includes five Epic Friend Tickets as a viral acquisition lever.

The primary customer segments are East Coast families within a 2-hour drive of Philadelphia and New York City, beginner skiers, intermediate/advanced skiers seeking night skiing and terrain parks, group outings of 20+, and tubing enthusiasts. Marketing runs through the Epic Pass platform, My Epic mobile app, resort website, social channels, email, and seasonal events (Winterfest, Dew After Dark, Community Nights, College Nights). The resort participates in Vail Resorts' portfolio-wide partnerships with Toyota, Pepsi, Helly Hansen, and regional lodging properties (Split Rock Resort, Kalahari Resorts).

Name

Jack Frost Big Boulder

Legal name

Vail Resorts Management Company

Website

https://jfbb.com

Company type

Public

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Jack Frost Big Boulder is a two-mountain Pocono Mountains ski resort (Jack Frost + Big Boulder) owned by Vail Resorts, offering 35 trails, night skiing, lessons, rentals, dining, and tubing to East Coast families and skiers within two hours of Philadelphia and New York City.

Ownership category

akta.pro rank

Product category

Mountain Ski Resort

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG), Mountain Safety & Patrol Services (Avalanche Training, Rescue, Medical) (THAAAJAI), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

Keywords

• Ski resort operations
• Winter recreation services
• Ski instruction and lessons
• Ski equipment rentals
• Mountain resort hospitality

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Lift Tickets: Daily and multi-day lift tickets for skiing and snowboarding access. Tickets can be purchased online in advance for better rates or at the resort. Night skiing tickets available at Big Boulder.
2. Season Passes: Epic Pass products including Epic Pass, Epic Local Pass, Northeast Value Pass, Northeast Midweek Pass, Epic Day Pass, Military Passes, and Discover Passes providing access across Vail Resorts' global portfolio.
3. Food & Beverage: Multiple dining outlets including E2000 restaurant, Jack Frost Café, Big Boulder Café, Taqueria locations, Frosty Toboggan, T-Bar, Incline Lodge, and Tubing Lodge. No cash accepted; major cards and ApplePay accepted.
4. Retail: Two retail shops (Big Jack's Pro Shop at Jack Frost, The Basement at Big Boulder) selling logo apparel, outerwear, and accessories from Helly Hansen, Oakley, Dakine, and other brands.
5. Equipment Rentals: Ski and snowboard rental equipment available at both Jack Frost and Big Boulder locations.
6. Equipment Tune-Up & Repair: On-site tune-up and repair shops at both mountains offering quick tune, quick edge, premium hand wax, and binding adjustments.
7. Ski & Snowboard Lessons: Group lessons for adults and children, private lessons, and seasonal programs. Can be bundled with equipment and lift tickets.
8. Snow Tubing: Snow tubing at Big Boulder's bubly Tube Park. Two-hour time slots, tickets purchased online in advance.
9. Locker Rentals: Daily lockers available in various sizes, and seasonal locker rentals at Jack Frost for $175.
10. Epic Mountain Rewards: Pass holders receive 20% off select food, lessons, and rentals, driving additional on-mountain spending.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Jack Frost Big Boulder operates two interconnected Pocono Mountains ski resorts (Jack Frost and Big Boulder) offering lift-access skiing and snowboarding via daily tickets and Epic Pass season products, ski and snowboard lessons for all ages and abilities, equipment rentals and on-site repair, snow tubing, night skiing at Big Boulder, on-mountain dining across nine venues, retail shops, and access to the broader Vail Resorts network. The combined operation spans 35 trails, 30 lifts, and is positioned within a two-hour drive of Philadelphia, New York City, and Newark.

Product overview

Jack Frost Big Boulder is a Pennsylvania family ski resort offering two interconnected mountains (Jack Frost and Big Boulder) as a unified ski experience. The resort operates with two distinct properties: Jack Frost (a top-down resort opened in 1972 with 20 trails and 9 lifts) and Big Boulder (a base-area resort opened in 1947 as Pennsylvania's first commercial ski area with 19 trails and 7 lifts). Together they offer 35 trails, 30 chairlifts combined, terrain parks, night skiing, and snow tubing. The product portfolio includes lift access via Epic Pass season passes and daily tickets, ski and snowboard instruction through group and private lessons, equipment rentals and repair services, and nine dining venues including E2000, The Frosty Toboggan, Big Boulder Café, Jack Frost Café, T-Bar, Big Boulder Tubing Lodge, The Incline Lodge, and Taquerias at both locations. Retail operations include Big Jack's Pro Shop and The Basement. Additional services include Epic Mountain Rewards loyalty program, My Epic mobile app, adaptive programs, seasonal programs, and partner lodging accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Lift Tickets (Daily and Multi-Day) Daily and multi-day lift tickets providing access to both Jack Frost and Big Boulder mountains for skiing and snowboarding, available online in advance for discounted rates or at on-site ticket windows. Night skiing tickets available at Big Boulder.
• Epic Season Passes Season pass products sold through Epic Pass providing access to Jack Frost Big Boulder plus 40+ Vail Resorts properties worldwide, with options including Epic Pass, Epic Local Pass, Northeast Value Pass, Northeast Midweek Pass, Epic Day Pass, Military Passes, and Discover Passes for new skiers.
• Epic Friend Tickets Pass holder benefit providing Epic Pass holders with complimentary or discounted tickets to share with friends and family, including 5 Epic Friend Tickets with 2026/27 season passes.
• Night Skiing and Riding Evening skiing and riding at Big Boulder under the lights, beginning at 3:00 PM, with Dew After Dark events held on select nights during the winter season.
• bubly Tube Park (Snow Tubing) Snow tubing experience at Big Boulder featuring two 600-foot conveyor carpets, with two-hour session tickets purchased online in advance for guests at least 4 years old and a minimum of 42 inches tall.
• Ski and Snowboard Lessons - Group and Private Group ski and snowboard lessons for adults and children plus private lessons offering tailored instruction experiences for individuals or families, with options to bundle equipment and lift tickets.
• Adaptive Ski and Snowboard Programs Ski and snowboard lessons designed as a signature program for guests with disabilities, providing adapted instruction experiences.
• Slope Days - After School Ski School After-school ski and snowboard program for children providing recurring seasonal lessons.
• Ski and Snowboard Equipment Rentals Equipment rental services for skis and snowboards available at both Jack Frost and Big Boulder locations, usable as part of bundled lessons and lift ticket packages.
• Equipment Tune-Up and Repair On-site ski and snowboard tune-up and repair services at both Jack Frost and Big Boulder rental shops, offering quick tune, quick edge, premium hand wax, and binding adjustments performed while you wait.
• Seasonal Locker Rentals Daily lockers in various sizes and seasonal locker rentals at Jack Frost for $175 per season, with the seasonal locker sized to hold two sets of ski or snowboard equipment comfortably.
• Epic Mountain Rewards Loyalty Program A loyalty program offering Epic Pass holders 20% off select food, lessons, rentals, and lodging at participating Vail Resorts destinations, with no sign-up or point tracking required.
• On-Mountain Dining (E2000, Cafés, T-Bar, Toboggan, Taquerias, Tubing Lodge, Incline Lodge) Nine on-mountain dining outlets across both Jack Frost and Big Boulder including E2000 restaurant (with live bands on Saturdays in January and February), Jack Frost Café, Big Boulder Café, two Taqueria locations, The Frosty Toboggan, T-Bar, The Incline Lodge, and the Tubing Lodge at the bubly Tube Park. Major cards and ApplePay accepted; no cash accepted.
• Retail Shops (Big Jack's Pro Shop and The Basement) Two on-site retail shops selling logo apparel, outerwear, and accessories: Big Jack's Pro Shop at the Jack Frost main lodge and The Basement in the Big Boulder tunnel, stocking brands including Helly Hansen, Oakley, Dakine, Skull Candy, Electric, Candy Grind, Under Armour, and Ski the East.
• Group Sales Program (20+ Members) Group sales program for organizations, companies, schools, and large families of 20 or more members offering discounted lift ticket rates and coordinated lessons, with bookings handled via email at [email protected].
• Partner Lodging (Split Rock, Kalahari, and others) Partner lodging packages offered through the resort including Split Rock Resort (with indoor waterpark, bowling, arcade, and restaurants), Kalahari Resorts & Conventions, Comfort Inn Pocono Mountains, The Inn at Jim Thorpe, The Village at Pocono, Lake Harmony Inn, and Hampton Inn by Hilton.
• My Epic Mobile App Mobile app for iOS and Android providing digital Mobile Pass and Lift Tickets, lift line status, weather forecasts, interactive trail maps, live webcams, real-time operational alerts, and personal stats tracking across Vail Resorts properties.

Quantifiable outcome

• 20% off food, lessons, and rentals for Epic Pass holders
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Vail ResortsflagshipStrategic or Co-development PartnerJack Frost Big Boulder is owned and operated by Vail Resorts, one of the largest ski resort operators globally with 40+ properties across North America, Australia, and Canada. The resort operates under Vail Resorts' management company and integrates with the Epic Pass ecosystem.
• ToyotacoreGTM or Marketing PartnerOfficial automotive partner of Vail Resorts. Toyota Vail Resorts Winter Tundra Brand partnership featured in marketing materials.
• PepsicoreGTM or Marketing PartnerPepsiCo partnership includes MTN DEW brand for Dew After Dark night skiing events and general beverage service.
• Helly HansencoreGTM or Marketing PartnerOfficial gear partner providing winter apparel and outerwear for resort staff and retail sales. Partnership since 1877 for Helly Hansen brand heritage.
• Epic PassflagshipChannel Partner/ Reseller/ DistributorEpic Pass program provides multi-resort access passes sold through epicpass.com, including Epic Pass, Epic Local Pass, Northeast Value Pass, and Epic Day Pass options.
• My Epic AppcoreTechnology or IntegrationMobile application powered by Vail Resorts technology, providing mobile pass access, lift tickets, trail maps, weather updates, and stats tracking.
• Split Rock ResortminorGTM or Marketing PartnerPreferred lodging partner located between Jack Frost and Big Boulder, featuring indoor waterpark, bowling, arcade, and restaurants. Offers ski and stay packages.
• Kalahari ResortsminorGTM or Marketing PartnerPartner resort property in Pocono Mountains, Pennsylvania. Kalahari Resorts & Conventions offers family-friendly waterpark and lodging accommodations.
• LugLessminorOthersOfficial luggage and sports equipment shipping service. Allows visitors to ship equipment ahead to avoid carrying gear.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alterra Mountain Company: Alterra Mountain Company operates the Ikon Pass and a portfolio of 20+ U.S. and international ski resorts, directly competing with Vail Resorts' Epic Pass for multi-resort pass holders. As Epic Pass and Ikon Pass are substitutes, Alterra is a structural competitor to the ecosystem JFBB depends on.
• Boyne Resorts: Boyne Resorts operates a portfolio of ski resorts across the U.S. and Canada (Big Sky, Boyne Mountain, Crystal Mountain, Sunday River, Sugarloaf). It is comparable as a multi-resort operator with shared services in snowmaking, lodging, and lessons, though not a direct day-to-day competitor to JFBB.
• Hunter Mountain: Hunter Mountain is a Vail Resorts property in New York's Catskills, also on the Epic Pass. It draws from the same New York City and northern New Jersey feeder market as JFBB but with closer proximity to NYC, making it a substitute for many of JFBB's New York-origin day visitors.
• Stowe Mountain Resort: Stowe is a flagship Vail Resorts property in Vermont offering larger-scale skiing than JFBB. It is a direct sister resort within the Epic Pass ecosystem and competes for the same Northeast season-pass holder wallet, though it operates as a destination resort rather than a drive-to day-trip property.
• Killington Resort: Killington is the largest ski resort in the Eastern U.S. and operates on an independent multi-pass model. It competes for the same Northeast skier wallet and offers a longer season and larger trail network than JFBB, anchoring the destination segment that JFBB cannot serve.
• Mount Snow: Mount Snow is a Vail Resorts property in Southern Vermont on the Epic Pass. It targets a similar drive-to market from the New York / Connecticut corridor and competes with JFBB for budget-conscious family skiers and Epic Day Pass buyers.

Regional players

• Sunday River Resort: Sunday River is a Boyne Resorts property in Maine and one of the largest ski areas in New England. It is comparable in operating model (multi-mountain, lessons, rentals, tubing, night skiing) but serves a more distant geography from the JFBB drive-to market.

Direct peers

• Camelback Resort: Camelback Resort is a family-oriented ski and snowboard resort in Tannersville, PA, in the Pocono Mountains — the same drive-to geography as Jack Frost Big Boulder. It offers comparable beginner terrain, snow tubing, lessons, and lodging, making it the closest head-to-head competitor for Philadelphia and New York day-trippers.
• Shawnee Mountain Ski Area: Shawnee Mountain is a family ski area in the Delaware Water Gap / Pocono region of Pennsylvania, in the same drive-to catchment as JFBB. It serves beginner-to-intermediate skiers and competes on price and accessibility rather than destination amenities.
• Blue Mountain Resort: Blue Mountain is Pennsylvania's largest ski resort by terrain (40+ trails) and is also located in the Poconos. It competes directly with Jack Frost Big Boulder for the same Philadelphia/New Jersey feeder market, with overlapping lessons, rentals, tubing, and night skiing offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/skiJFBB
• Facebookfacebook.com/skiJFBB
• Instagraminstagram.com/skijfbb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack Frost Big Boulder