GS1 Colombia
GS1 Colombia is the Bogotá-based, non-profit national member organization of GS1 Global (legally LOGYCA / ASOCIACIÓN) and the sole authorized assignor of GS1 barcode, GTIN, and GLN codes in Colombia, serving MIPYMEs free of charge and large enterprises via subscriptions across retail, healthcare, agroindustrial, and textile verticals.
- Company typePrivate
- Founded-
- HeadquartersBogotá, Colombia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What GS1 Colombia does
GS1 Colombia is the Colombian member organization of the GS1 global standards network and is legally constituted as LOGYCA / ASOCIACIÓN. It is the sole entity authorized to assign GS1 identification codes (GTIN, GLN, and related identification keys) in Colombia, serving as the national source of unique product, location, and asset identifiers that are interoperable with retail, logistics, and e-commerce systems in more than 150 countries. The organization is headquartered in Bogotá at Centro empresarial Connecta 26 on Avenida El Dorado, with a headcount reported at 51–100 employees.
The company's core product is the assignment and management of GS1 barcode codes through its Activate GS1 Colombia platform, augmented by Verified by GS1 (product identity verification against seven mandatory attributes), Excelencia de Datos Premium (data quality management), GS1 Digital Link and 2D/QR codes, RFID/EPC, GDSN for global data synchronization, EDI, and electronic invoicing. Technology is built on GS1 global standards rather than proprietary IP developed locally; the platform is web-based and integrated with the global GS1 database. Supporting services include barcode print verification, technical assistance, and structured educational programming (webinars, knowledge center, custom training).
The revenue model is a non-profit association structure combining annual or 99-year subscription licensing for large enterprises, freemium code assignment for MIPYMES (micro, small, and medium enterprises) delivered through a WhatsApp bot and virtual store, and professional-services revenue from training, technical verification, and Premium data quality engagements. Customers span six identified segments: MIPYMES, large companies, healthcare services, agroindustrial exporters, retail and pharmacy, and textile/apparel — with named retail and e-commerce dependencies (Éxito, Carulla, Alkosto, Jumbo, Olímpica, Mercado Libre, Amazon, Falabella, Rappi) that require GS1 codes in their catalogs, reinforcing structural demand for the service across the Colombian economy.
GS1 Colombia firmographics
Firmographics- Name
- GS1 Colombia
- Legal name
- LOGYCA / ASOCIACIÓN
- Website
- https://gs1co.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GS1 Colombia is the Bogotá-based, non-profit national member organization of GS1 Global (legally LOGYCA / ASOCIACIÓN) and the sole authorized assignor of GS1 barcode, GTIN, and GLN codes in Colombia, serving MIPYMEs free of charge and large enterprises via subscriptions across retail, healthcare, agroindustrial, and textile verticals.
- Ownership category
- akta.pro rank
GS1 Colombia industry classification
Industry- Product category
- Standards and Identification Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Product Master Data / GTM Content Management for Trade (SKU-to-HS mapping, attributes) (TLAEAOAM)
Keywords
Where GS1 Colombia is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
GS1 Colombia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Barcode Code Assignment: GS1 Colombia assigns unique product identification codes (GTIN, GLN, and related standards) to companies. Revenue is generated through annual or multi-year licensing fees based on company size - large companies pay competitive rates while MIPYMES receive codes at no cost.
- Verified by GS1 Service: Product verification service allowing brands to validate GTIN authenticity and maintain seven mandatory product attributes in the global GS1 database.
- Training and Education: Customized training programs and webinars on GS1 standards implementation, barcode quality, and supply chain traceability.
- Technical Verification Services: Barcode print quality verification and certification services to ensure symbols meet GS1 standards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | MIPYMES (Micro, Small, Medium Enterprises) - Free |
| Subscription | Annual | Large Companies - Paid Plans |
| Other | Multi-year contract | Custom Training Programs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
GS1 Colombia product offering
Product offeringCore offering
GS1 Colombia assigns unique product, location, and logistic unit identification codes (GTIN, GLN, SSCC) to companies and provides associated verification, data synchronization, traceability, and technical assistance services based on GS1 global standards. The organization operates the Activate GS1 Colombia platform for self-managed code administration and offers complementary services including Verified by GS1, GDSN data exchange, EDI integration, and standards-based training for Colombian businesses of all sizes.
Product overview
GS1 Colombia is a standards organization (affiliated with LOGYCA/ASOCIACIÓN) that provides a portfolio of identification, data capture, and information exchange solutions centered on GS1 global standards. The core offering consists of barcode code assignment services (GTIN, GLN, and related identification keys) through the ACTIVATE GS1 Colombia platform, combined with product verification (Verified by GS1) and data quality management (Excelencia de Datos Premium). Supporting services include GS1 GDSN for data synchronization, EDI for electronic document exchange, Factura Electrónica for invoicing, GS1 Digital Link and 2D/QR codes for enhanced data capture, and RFID/EPC solutions. The portfolio serves multiple industry value networks including agroindustrial, retail/farma, healthcare, textile, and transportation sectors, with technical assistance and training programs to support implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- GS1 Identification Code Assignment (GTIN, GLN, SSCC, GIAI)
Quantifiable outcome
- 87% of retailers in Colombia require GS1 codes for product catalog integration
- +2 more outcomes
Companies that use GS1 Colombia
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
GS1 Colombia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
GS1 Colombia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GS1 GlobalcoreGS1 Colombia operates as the national member organization of GS1 Global, the worldwide network that develops and maintains barcode identification standards. This membership grants authority to assign GS1 codes in Colombia and connects to the global database of over 150 countries.
- LOGYCA / ASOCIACIÓNcoreGS1 Colombia is operated by LOGYCA / ASOCIACIÓN, an association that develops, implements, promotes, and controls product identification, coding, and information exchange systems. The organization serves as the institutional backbone for GS1 activities in Colombia.
- Colombia ProductivaminorColombia Productiva, an entity under the Ministry of Commerce, Industry and Tourism, partnered with GS1 Colombia for data quality system training programs, providing specialized education for companies on implementing GS1 standards.
- Ministerio de Comercio, Industria y TurismominorColombian government ministry collaborating with GS1 Colombia on initiatives to improve enterprise competitiveness through standardized product identification and data quality systems.
- FedesoftminorColombian software federation partnered with GS1 Colombia for virtual training programs on data quality and GS1 standards implementation for enterprises.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
GS1 Colombia competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GS1 Colombia social profiles
Digital presenceGS1 Colombia compliance and trust
Trust signalCompliance2 records
GS1 Colombia financial estimates
Financial estimateRevenue estimate
Valuation estimate
GS1 Colombia leadership team
Management profileNumber of profiles
Profiles1 record
GS1 Colombia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GS1 Colombia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GS1 Colombia
What does GS1 Colombia do?
GS1 Colombia assigns unique product, location, and logistic unit identification codes (GTIN, GLN, SSCC) to companies and provides associated verification, data synchronization, traceability, and technical assistance services based on GS1 global standards. The organization operates the Activate GS1 Colombia platform for self-managed code administration and offers complementary services including Verified by GS1, GDSN data exchange, EDI integration, and standards-based training for Colombian businesses of all sizes.
Is GS1 Colombia a public or private company?
GS1 Colombia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was GS1 Colombia founded?
GS1 Colombia was founded in -1. It employs 51 to 100 people.
Where is GS1 Colombia based?
GS1 Colombia is headquartered in Bogotá, Colombia, in the Latin America region.
How does GS1 Colombia make money?
Four revenue lines are on record. Barcode Code Assignment is the primary driver. The others are verified by GS1 Service, training and Education and technical Verification Services.
Does GS1 Colombia have an API?
No public API is recorded for GS1 Colombia.
What industry is GS1 Colombia in?
GS1 Colombia's product category is Standards and Identification Services. Its primary akta.pro industry code is TLAEAOAM, Product Master Data / GTM Content Management for Trade (SKU-to-HS mapping, attributes). Its NAICS code is 541511 and its SIC code is 7370.