Interactifs

What Interactifs does

Interactifs is a France-headquartered professional training firm founded in 1989 by Philippe de Lapoyade, specializing in relational intelligence for executives, managers, salespeople, and project managers. Its core offering is the proprietary Discipline Interactifs© methodology — a copyright-protected framework combining situational and emotional intelligence that teaches professionals to be direct without being brutal, rigorous without being boring, and effective in relational exchanges. Programs follow a three-phase Discovery-Integration-Anchoring structure and are delivered via four formats (in-person Présentiel, remote Distanciel, individual coaching, and inter-company sessions) using a 'reverse pedagogy' built on filmed role-plays of real situations rather than PowerPoint-based lectures.

The firm operates a direct enterprise B2B sales motion through offices in five countries (France, UK, Spain, Poland, and Australia/New Zealand) plus a German-language channel, with delivery capacity in 10 languages supporting multinational deployments. Revenue is generated through per-seat subscription pricing ($450-$950 per seat per year for automotive deployments) and quote-based enterprise program fees across the Banking, Consulting, Automotive, FMCG, Construction, and Technology sectors. The firm reports 60 certified trainers, more than 130,000 participants trained since 1989 across 20+ countries, and a 98% recommendation rate, with named clients including Société Générale, BPCE, Crédit Agricole, Natixis, KPMG, EY, PwC, Deloitte, Accenture, Capgemini, Renault, PSA, Volkswagen, Nestlé, L'Oréal, and Danone. Operational maturity is supported by Qualiopi quality certification, CNIL data-protection registration, and an in-progress France Compétences professional certification.

Name

Interactifs

Legal name

SASU Interactifs

Website

https://interactifs.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Interactifs is a France-based professional training firm founded in 1989 that delivers the proprietary Discipline Interactifs© methodology for relational intelligence to enterprise executives, managers, salespeople, and project managers across Banking, Consulting, Automotive, and FMCG sectors in five countries.

Ownership category

akta.pro rank

Product category

Corporate Training and Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Interpersonal & Relationship Skills (EDABAMAB)

akta.pro secondary industries

Conflict Resolution & Negotiation (EDABAMAE), Workplace Communication & Professional Etiquette (EDAAAKAE), Negotiation & Closing Skills (EDABABAE)

Keywords

• Relational intelligence training
• Corporate training programs
• Executive coaching services
• Professional development workshops
• Soft skills training

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Training and Coaching Services: B2B training and coaching services delivered in multiple formats (in-person, distance, individual, inter-company). Programs structured in three phases over 2-3 months. Revenue generated through per-participant pricing for corporate training programs targeting executives, managers, salespeople, and project managers across multiple industry sectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Interactifs provides B2B relational-intelligence training and coaching for corporate professionals using its proprietary Discipline Interactifs© methodology. It delivers multi-format programs — in-person (Présentiel), remote (Distanciel), individual one-on-one coaching, and inter-company open enrollment — structured across a three-phase learning journey (Discovery, Integration, Anchoring) for executives, managers, salespeople, and project managers. All programs are delivered by certified trainers with operational business backgrounds and are available in 10 languages.

Product overview

Interactifs offers a unified training and coaching ecosystem centered on La Discipline Interactifs©, its proprietary methodology for developing relational intelligence. The core offering consists of four training formats (Présentiel, Distanciel, Individuel, and Inter-entreprises) that share the same pedagogical structure: Discovery, Integration, and Anchoring phases using flipped classroom methodology. The portfolio is supplemented by a relational profile quiz and a self-learning module (Top of Mind). All programs integrate the Discipline Interactifs© to teach professionals to be direct without being brutal, rigorous without being boring, and effective while maintaining respect. The company is also pursuing a professional certification through France Compétences.

Differentiator

Problem solved

Functional benefit

Brands

• Discipline Interactifs©: The core methodology and teaching framework developed by Philippe de Lapoyade for relational intelligence training, covering topics such as being direct without being brutal, respectful without being servile, and effective communication skills for professionals.

Products and services

• La Discipline Interactifs© The core proprietary methodology developed by Philippe de Lapoyade that teaches professionals to be direct without being brutal, respectful without being servile, courteous without being sycophantic, and effective in their relational interactions. Forms the foundation of all Interactifs training programs.
• Programme Présentiel In-person training format consisting of: 2-day Discovery (collective), 2x1h individual remote follow-up sessions, and 2-day Anchoring (collective). Groups of 8, delivered over 2-3 months with a hybrid option available. Designed for corporate cohorts.
• Programme Distanciel Remote training format consisting of: 4h collective + 1h coaching + 4h collective (Discovery), 2x1h individual follow-up (Integration), 1h coaching + 4h collective (Anchoring). Groups of 4 with a hybrid option.
• Programme Individuel Personalized one-on-one training format: half-day Discovery (remote or face-to-face), 2x1h remote coaching (Integration), 2x1h individual remote follow-up (Anchoring). Available in remote or hybrid format.
• Programme Inter-entreprises

Quantifiable outcome

• 10% commercial performance increase for Unilever Food Solutions Greece
• +7 more outcomes

Named customers35 records

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wilson Learning Worldwide: Global sales, leadership, and interpersonal-skills training provider with proprietary methodologies. Directly comparable to Interactifs in target audience (salespeople and managers), delivery formats, and enterprise B2B motion.
• Dale Carnegie & Associates: Global franchise-based provider of sales, leadership, and interpersonal-skills training with a proprietary methodology. Direct competitor to Interactifs in the corporate soft-skills and sales-training category worldwide.
• FranklinCovey: US-headquartered leadership and effectiveness training company with proprietary content frameworks. Comparable to Interactifs in offering codified, methodology-driven soft-skills and leadership programs to enterprise buyers.
• Crucial Learning: Provider of training in crucial conversations, influence, and interpersonal skills. Direct niche competitor in the relational/communication-skills category that Interactifs serves.
• DDI (Development Dimensions International): Global leadership development firm offering leadership, sales, and behavioral-skills training. Comparable to Interactifs in targeting enterprise clients with leadership and relational-skills curricula delivered across multiple countries.
• BTS Group: Sweden-based business performance and leadership development firm using simulations and experiential learning. Comparable to Interactifs in its focus on experiential business-skills training for enterprise sales and leadership populations.
• The Ken Blanchard Companies: Global leadership and management training company built around proprietary methodologies. Comparable to Interactifs in enterprise B2B model and methodology-anchored offering.
• Cegos: France-headquartered global corporate training leader offering leadership, management, sales, and soft-skills programs to enterprises. Closest geographic and category peer to Interactifs in the French and European B2B training market.

Broad incumbents

• Skillsoft: Large corporate learning platform offering content across leadership, business, and technology skills. Adjacent incumbent competing for the same enterprise training budget but with a tech-enabled, scalable delivery model.
• Korn Ferry: Global organizational consulting firm with a sizable leadership and talent development practice. Broader incumbent that overlaps with Interactifs in enterprise leadership/communication training via its consulting portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@interactifssocialintelligence
• LinkedInlinkedin.com/company/interactifs
• Xx.com/InteractifsFR
• Facebookfacebook.com/interactifs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interactifs