What Ainsworths does

Ainsworths (London) Limited is a UK private company founded in 1974 that manufactures, retails and wholesales traditional homoeopathic medicines and Bach Flower Remedies. Its core technical capability is the in-house preparation of remedies — including over 5,000 individual homoeopathic potencies, 38 Bach Flower Remedies, combination formulas (ARR, ABC, Narayani), creams and spray formats — using Dr. Edward Bach's traditional sun-steeping and boiling methods in organic growing environments, with individual preparation of Bach Flower Remedies performed by Chief Pharmacist Tony Pinkus and his team.

The company operates a hybrid go-to-market model: direct-to-consumer e-commerce via ainsworths.com, a London pharmacy and consulting premises at 36 New Cavendish Street, an orders and fulfilment office in Caterham, Surrey, and third-party wholesale of its Ainsworths Counter Range through UK high-street pharmacies and health stores. It also runs certificated Bach Flower training (£200 per 2-day course) both in-person in London and online via Zoom, and offers free educational tools such as the online Remedy Selector. Products are sold at fixed unit prices (single Bach vials at £5.25, kits up to £250 for the Bovine Veterinary Kit) with no subscription model.

Ainsworths holds a Royal Warrant as Chemists to His Majesty The King and is MHRA-registered. Its customer base is fragmented across general consumers, pet owners, farmers/agriculture (over 5,000 UK farms), homoeopathic practitioners and retail pharmacy partners, with international shipping extending to the EU, USA, Japan and the UAE — though the company itself flags ongoing delivery delays for non-UK orders following Brexit.

Name

Ainsworths

Legal name

Ainsworths (London) Limited

Website

https://ainsworths.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Ainsworths is a UK private company, founded 1974, that manufactures, retails and wholesales traditional homoeopathic remedies and Bach Flower products to consumers, pet owners, farmers, practitioners and UK pharmacies under Royal Warrant.

Ownership category

akta.pro rank

Product category

Homoeopathic Pharmacy & Manufacturing

NAICS

Medicinal and Botanical Manufacturing (325411), Toilet Preparation Manufacturing (325620)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Cold, Flu & Cough Remedies (HLAIADAB)

akta.pro secondary industry

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

Keywords

• Homoeopathic remedies
• Bach Flower preparations
• Veterinary homeopathy
• Natural pharmacy retail
• Alternative medicine supplies

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of homoeopathic remedies, Bach Flower Remedies, creams, kits, and related products through the Ainsworths website. Products include single remedies, combination remedies, remedy kits, and specialty items like the Pet Kit and farming products.
2. Retail Distribution: Sales of Counter Range products through third-party pharmacies and health stores across the UK.
3. Education and Training: Revenue from Bach Flower certification courses (£200 for 2-day ABC Bach Flower Therapy course) and sale of self-help books and educational materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ainsworths manufactures and supplies traditional homoeopathic remedies and Bach Flower Remedies for humans, pets, and livestock, both single remedies and combination blends, organized into kits, creams, sprays, and tinctures. The company sells these through direct e-commerce, a London walk-in pharmacy, wholesale to UK high street pharmacies, and certified training courses. Over 5,000 individual remedies plus combination blends are offered using Dr. Edward Bach's original preparation methods.

Product overview

Ainsworths is a specialist homoeopathic pharmacy established in 1974, offering traditional homoeopathic remedies and Bach Flower Remedies. The core product portfolio includes over 5,000 individual homoeopathic remedies, 38 Bach Flower Remedies, and pre-formulated combination remedies. Products are organized into several lines: single remedies available via the Remedy Store and Counter Range for OTC sale; combination remedies for specific conditions; remedy kits including Essential Kit, Mother and Child Kit, and veterinary kits (Pet Kit, Dog Kit, Cat Kit, Horse Kit, Bovine Kit); topical products including Ahh Cream, Anti-Ageing Cream, Traumeel, Emergency Spray, Emergency Cream, and Pet Friend; Bach Flower products including individual remedies, Bach Flower Set, Friends For Life Collection, and Cleanse & Protect; Narayani combination remedies from India; farming products for livestock; and educational Bach Flower courses. The company also provides an online Remedy Selector tool and sells practitioner supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• Homoeopathic Single Remedies Traditional homoeopathic single remedies available in various potencies (6c to 1M) including Aconite, Arnica, Belladonna and over 5,000 individual remedies for self-selection or practitioner prescribing, sold through the Ainsworths Remedy Store.
• Bach Flower Remedies (Individual) Individual 38 Bach Flower Remedies prepared in accordance with Dr. Bach's original methods, available in 10ml vials, including Recovery Remedy (£7), Recovery Plus (£9.50), and standard remedies at £5.25 each.
• Ainsworths Counter Range Kit A 33-remedy kit of popular homoeopathic medicines in 30c potency bottled in 120-tablet packs, supplied in a convenient wallet for over-the-counter sale through UK pharmacies and health stores, priced at £130.
• Ainsworths Combination Remedies Pre-mixed homoeopathic combinations for specific conditions including ARR (Arnica, Rhus tox, Ruta), ABC (Aconite, Belladonna, Chamomilla), Injury, Hayfever, and specialty blends for adults, children, dogs, cats, and horses.
• Ainsworths Essential Kit A 42-remedy kit for emergencies and everyday use, presented in a green canvas wallet, covering 42 of the most commonly indicated homoeopathic remedies for home use.
• Mother and Child Kit A 42-remedy homoeopathic kit designed for parents covering pregnancy, childbirth, and baby/infant stages through age seven, accompanied by a 114-page self-help guide, priced at £60.
• Pet Kit A 42-remedy kit for pet owners including Dog Book, Cat Book, and Pet Friend spray, covering common problems for small animals with essential homoeopathic remedies, priced at £80.
• Horse Kit A complete veterinary kit presented in a wooden case containing 31 remedies, Bach Flower remedies, sprays, tinctures, creams, and a 54-page book for horse owners, priced at £175.
• Bovine Homoeopathic Veterinary Kit A 42-remedy kit in spray form for cattle farming, presented in a durable plastic case with a 90-page Herdsman's Introduction guide, priced at £250.
• Ahh Cream A facial-quality cream containing Hypericum, Calendula, and Urtica with natural antioxidants, free from lanolin, petrochemicals, parabens, and SLS, suitable for sensitive skin and babies, priced at £12 for 50ml.
• Anti-Ageing Cream A nourishing cream with Macadamia Nut Seed Oil, Shea and Cocoa Butters, Camu Camu, Snow Mushroom, and Bakuchiol, containing homoeopathic collagen, priced at £12 for 50ml.
• Emergency Spray An alcohol-free, water-based Bach Flower spray combining Dr. Bach's original 5-flower Rescue Remedy with 3 additional essences, safe for babies, children, and animals, in 21ml size.
• Emergency Cream A pure natural cream base with 9 Bach Flower Remedies, formulated for face and body, suitable for sensitive skin and babies, available in 50ml size.
• Bryonia Linctus A soothing preparation for tickly or hacking winter coughs, available in 100ml, 200ml, and 500ml sizes, priced at £8 for 100ml.
• Traumeel A 100% natural treatment for strains, sprains and minor knocks with 14 natural ingredients including Arnica, Calendula, Witch Hazel, Comfrey, Chamomile and Echinacea, available in 50g and 100g tubes at £14.55.
• Cleanse & Protect A clearing essence mist spray with Pine, Crab Apple, Holly, and Walnut Bach Flower Remedies, for vibrational cleansing of environments and personal protection, priced at £19.25.
• Pet Friend A natural calming spray for pets containing Dr. Bach's original 5-flower rescue remedy plus 3 extra flower essences, alcohol-free and water-based, suitable for all animals from farm animals to birds, fish, and reptiles.
• Friends For Life Collection A four-Bach-Flower-combination collection for everyday wellbeing: Fast Asleep (sleep support), Creative Bliss (creativity and focus), Harmonic Balance (emotional equilibrium), and Calm Assertion (confidence and clarity), collection priced at £43.
• Bach Flower Set A complete set of all 38 Bach remedies plus 2 bottles of Recovery Remedy in an attractive green canvas wallet, accompanied by an Ainsworths Bach Flower Quick Guide leaflet, priced at £190.
• Narayani Remedies Combination remedies originally created by Swami Narayani and Swami Ananda in 1968, combining single remedies, sarcodes, and nosodes for managing various conditions, available in over 100 different combinations in pills, tablets, and liquid formats.
• Ainsworths Farming Products A range of homoeopathic products for livestock including cattle (Bowel Care, Foot Care, Udder Care, Respiratory, Fertility), sheep (Foot Care, Orf, Worm Care), pigs (Swine Care, Scour Health), and avian (Feather Pecking, Stress Health) applications, priced at £100 per product.
• Bach Flower Courses A certificated 2-day Bach Flower Therapy course teaching the ABC Method of remedy selection, taught by Chief Pharmacist Tony Pinkus, available online via Zoom or in-person at the London teaching centre, priced at £200 with a £20 discount on the Bach Flower Remedy Kit for attendees.

Quantifiable outcome

• Over 5,000 UK farms use Ainsworths remedies as alternatives to drugs
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Swift Homeopathy ClinicminorStrategic or Co-development PartnerOut-of-hours homoeopathic advice referral partner. Ainsworths directs customers requiring after-hours advice to Swift Homeopathy Clinic for consultations.
• Ainsworths PractitionerscoreStrategic or Co-development PartnerNetwork of homoeopathic practitioners providing consultations. Ainsworths maintains a dedicated website and promotes practitioner services to customers seeking professional guidance.
• AddressPal (An Post)minorChannel Partner/ Reseller/ DistributorDelivery facilitation service enabling customers in Southern Ireland to receive orders through the AddressPal system, addressing delivery challenges post-Brexit.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nelsons (Nelson Pharmacies): UK-based homoeopathic pharmacy and the historical distributor of Bach Original Flower Remedies. Comparable as a specialist UK homoeopathy and Bach Flower retailer with overlapping product lines and customer base.
• WALA Heilmittel: German manufacturer of anthroposophic and homoeopathic medicines, including Dr. Hauschka skincare. Comparable due to its holistic plant-based remedy and topical product portfolio distributed through pharmacies and health stores.
• Boiron: The world's largest manufacturer of homoeopathic medicines, headquartered in France. Directly comparable as a multi-channel homoeopathic remedies producer with global distribution, overlapping product categories, and a similar pharmacy-led retail model.
• Bach Centre / Healing Herbs: UK-based producer of Bach Flower Remedies sold under the Healing Herbs brand, closely associated with the Bach Centre. Comparable as a specialist Bach Flower manufacturer following Dr. Bach's original preparation methods.
• A. Vogel (Bioforce): Swiss plant-based natural medicine company with a strong UK presence. Comparable through its herbal and natural remedy range sold via pharmacy channels, sharing consumer positioning around botanical wellness.
• Helios Homoeopathy: UK specialist homoeopathic pharmacy producing single remedies, kits, and Bach Flower remedies. Closely comparable in scale, product mix, and direct-to-consumer mail-order pharmacy model.
• Schwabe Pharma: Major German manufacturer of homoeopathic and phytopharmaceutical medicines, parent of Nelsons in the UK. Comparable as a large-scale producer of registered homoeopathic remedies competing in the same OTC pharmacy channel.
• Weleda: Anthroposophic and homoeopathic medicine manufacturer with global brand recognition. Comparable due to its plant-based remedy portfolio, skincare line, and pharmacy/health store distribution similar to Ainsworths' Counter Range.

Broad incumbents

• Neal's Yard Remedies: UK natural health and organic beauty retailer and brand. Comparable as a UK heritage natural health brand with overlapping channels (own-store, independent health stockists) and an adjacent homoeopathic/tincture offering.
• Pukka Herbs: UK-based herbal tea and wellness brand with broader consumer reach. Comparable at the category level as a plant-based natural wellness brand sold through UK health stores, though without a core homoeopathic remedy offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/homeopathyainsworths
• Instagraminstagram.com/ainsworthshomoeopathy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ainsworths