New Orleans Auction Galleries

What New Orleans Auction Galleries does

New Orleans Auction Galleries (NOAG), doing business as Cakebread Art Antiques Collectables, Inc., is a privately held regional auction house founded in the early 1990s and operating from a 40,000-square-foot, two-floor gallery in the New Orleans Arts District at 333 St. Joseph Street. The firm conducts seven major sales annually spanning Estates, Interiors & Collections, Fine Art & Design, Silver, Fine Jewelry, Luxury Handbags, and Antique & Modern Furniture, and also operates a physical retail storefront, 'Curated on Julia,' at 328 Julia Street. Recent headline results include a Marc Chagall at $965,000, a Francois-Xavier Lalanne at $972,000, a Harry Winston Diamond Ring at $690,000, and a Lynda Benglis at $657,000, indicating meaningful activity at the high end of the regional market.

NOAG's underlying technology is a live online bidding platform on its own website, augmented by distribution partnerships with LiveAuctioneers and Invaluable (the latter also hosts the NOAG website), supporting real-time bidding, absentee bids, saved lots, and outbid alerts. Supporting digital infrastructure includes a Virtual Flipbook Library archiving past and current catalogues, a YouTube films channel, and Mailchimp-driven newsletters. The firm holds Louisiana auction license AB-363 and is led by CEO Susan D. Sarofim (owner since 2012) and President Taylor Eichenwald.

Revenue is generated primarily through a Buyer's Premium (25% direct / 30% via third-party platforms up to $200,000, 12% above), consignment commissions on estates and private collections, and post-auction storage charges. NOAG serves estate sellers, collectors, museums, design professionals, and dealers, with a relational, specialist-led go-to-market emphasizing complimentary valuations, in-house expertise (including a GIA Graduate Gemologist), and 30-plus years of regional brand equity.

Name

New Orleans Auction Galleries

Legal name

Cakebread Art Antiques Collectables, Inc.

Website

https://neworleansauction.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

New Orleans Auction Galleries is a privately held, 30-year-old regional auction house operating from a 40,000-square-foot New Orleans gallery, conducting seven annual sales in fine art, jewelry, silver, furniture, and estates for collectors, museums, dealers, and estate sellers.

Ownership category

akta.pro rank

Product category

Art & Antiques Auction Services

NAICS

Art Dealers (45992), Art Dealers (459920)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro industry

PRIMARYCRAFAAAC

Auction-based Generalist Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces

Keywords

• Fine art auctions
• Estate auction services
• Antique furniture auctions
• Jewelry auction sales
• Consignment auction house

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Buyer's Premium: NOAG charges a Buyer's Premium on all auction purchases: 25% of the Hammer Price up to $200,000, and 12% of the amount exceeding $200,000. For bids placed through online partners LiveAuctioneers and Invaluable, the premium is 30% up to $200,000.
2. Consignment/Seller Fees: NOAG acts as consignment agent for sellers, facilitating the sale of items from estates and private collections. Revenue is generated through successful sale commissions.
3. Storage Charges: Items not picked up by the 15th calendar day following auction are subject to a $5.00 per lot per day storage charge.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

New Orleans Auction Galleries (NOAG) is a traditional auction house conducting seven major sales annually from its 40,000-sq.ft. gallery in New Orleans, specializing in fine art, antique and modern furniture, silver, fine jewelry, luxury handbags, and decorative arts. The firm offers end-to-end estate services spanning consignment, expert valuation, marketing, and auction execution, with multiple bidding channels including in-person, live online, telephone, and absentee, plus reach through third-party platforms LiveAuctioneers and Invaluable.

Product overview

New Orleans Auction Galleries (NOAG) operates as a traditional auction house offering both in-person and online auction experiences. The core product is the live online bidding platform which enables real-time participation in auctions via the company's website, with additional integration through third-party platforms LiveAuctioneers and Invaluable. The company specializes in seven major annual sales spanning estates auctions, interiors & collections, fine art & design, and specialty categories including jewelry, silver, luxury handbags, and antique furniture. Supporting services include estate liquidation, consignment with complimentary valuations, telephone/absentee bidding, and a virtual flipbook library for catalogue access. The product portfolio functions as a unified auction service rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Estates Auction
• Interiors & Collections Auction
• Fine Art Auction
• Jewelry Auction
• Silver Auction
• Luxury Handbags Auction
• Furniture Auction
• Estate Services
• Consignment Services
• Live Online Bidding Platform
• Telephone & Absentee Bidding
• Curated Retail Shop

Quantifiable outcome

• Recent sale: Lynda Benglis 'Kanzler' sold for $657,000 (estimate: $250,000-$400,000)
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• LiveAuctioneerscoreChannel Partner/ Reseller/ DistributorLiveAuctioneers serves as a third-party online bidding platform partner, allowing bidders to participate in NOAG auctions through their platform. Bids placed through LiveAuctioneers are subject to a 30% Buyer's Premium.
• InvaluablecoreChannel Partner/ Reseller/ DistributorInvaluable is a third-party online bidding platform partner providing access to NOAG auctions. The platform hosts NOAG's website and provides auction listing services. Bids through Invaluable carry a 30% Buyer's Premium.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Freeman's: Philadelphia-based auction house covering fine art, jewelry, and decorative arts; comparable in scale and category mix to NOAG and a direct competitor in the US regional estate-services market.
• Doyle New York: New York auction house with deep expertise in fine art, jewelry, silver, and decorative arts across multiple sales per year; comparable mid-sized competitor for both consignors and bidder demand.
• Skinner Auctioneers: US auction house offering European furniture, fine art, jewelry, and silver across multiple sales per year; similar mid-sized specialty model with both live gallery and online bidding competing for the same consignor pool.
• Brunk Auctions: Asheville, NC-based auction house with comparable Southern US positioning, fine art and decorative arts focus, and live-plus-online auction cadence; competes with NOAG for regional estate consignments.
• Bonhams: International auction house with comparable mix of fine art, jewelry, silver, and decorative arts sales and a similar regional-plus-online model; closest mid-market comp to NOAG in terms of auction categories and consignment workflow.
• Heritage Auctions: Large US-based auction house specializing in luxury items including fine art, jewelry, and collectibles with strong online bidding; competes for both consignors and bidders against NOAG in the US secondary market.
• Hindman: Regional US auction house (formerly Leslie Hindman Auctioneers) with a comparable fine art, jewelry, and decorative arts focus and multi-category saleroom cadence; directly competes with NOAG for Midwestern and Southern estate consignments.

Broad incumbents

• Christie's: Global auction house running sales across fine art, jewelry, watches, silver, and decorative arts; competes with NOAG for the same estate consignor and collector buyer base, but with worldwide salerooms and category-leading sale outcomes.
• Sotheby's: Global auction house operating fine art, jewelry, watches, and luxury goods auctions with deep online bidding infrastructure; comparable to NOAG as the dominant auction format for high-value estate and collector items, though at vastly greater scale and geographic breadth.
• Phillips (Phillips Auctioneers): Global auction house focused on contemporary art, luxury, and design with strong online bidding; competes for high-end modern and contemporary consignments where NOAG also operates (e.g., Lalanne, Benglis outcomes).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLnFtwOI6V36seEs_Az8jmQ/featured
• Instagraminstagram.com/curatedonjulia
• Xx.com/noagalleries
• Facebookfacebook.com/NewOrleansAuction

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Orleans Auction Galleries