What TOWtal does

TOWtal is a UK motorhome accessory specialist operating from a purpose-built 11,000 sq ft workshop in Stoke-on-Trent, near Junction 15 of the M6. The company designs, fabricates, and professionally fits type-approved and custom-built towbars, A-frames, levelling systems, and air suspension for motorhomes, campervans, and caravans. Its product range includes both proprietary own-brand items — notably the TOWtal A-Frame and Electric A-Frame, manufactured in-house in the UK — and authorized installations of third-party systems from brands such as VB Airsuspension, Amplo (automatic levelling), Sawiko, Witter, Linnepe, AL-KO, and Erich Jaeger. Over a 20-year operating history, the company has converted more than 10,000 vehicles across 60+ motorhome models and holds NTTA Quality Secured accreditation, described as the only such certification in Northern Staffordshire and South Cheshire.

The company generates revenue through three streams: (1) product sales of towbars, A-frame parts, sensors, and accessories, priced from £5 to £1,349 per unit; (2) professional fitting services delivered at the Stoke-on-Trent workshop, with most installations completed in a single working day and courtesy-car availability during fitting; and (3) a trade/wholesale channel offering trade pricing on towbars and A-frames to dealers, fitters, and accessory retailers. Distribution is hybrid — primarily workshop-based direct fitting for UK consumers, supplemented by an e-commerce storefront carrying 42 SKUs and direct phone/email/WhatsApp contact channels. The customer base is a long-tail of individual motorhome, caravan, and car owners across the UK, with secondary exposure to the B2B trade segment.

TOWtal is a privately held, family-run business with no disclosed external investors, no funding rounds, and no parent company. Operations are led by 12 full-time specialists with over 100 years of combined experience. The company is bootstrapped and founder-owned, with no evidence of institutional capital, restructuring events, or leadership transitions in the available source material. Marketing relies on organic channels — the company website, Google Business profile (220 reviews, Excellent rating), and word-of-mouth referrals — with no disclosed paid advertising or social-media-led acquisition programs.

Name

TOWtal

Legal name

TOWtal Motorhome Accessories Ltd.

Website

https://towtal.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

TOWtal is a motorhome accessories company.

Ownership category

akta.pro rank

Product category

Motorhome Accessories & Towing Solutions

NAICS

Travel Trailer and Camper Manufacturing (336214), Truck Trailer Manufacturing (336212)

SIC

Miscellaneous Transportation Equipment (3790), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

akta.pro secondary industry

Industrial Trailers, Carts & Tugger Trains (In-Plant Logistics) (IMAHABAL)

Keywords

• Motorhome accessories
• Motorhome towbars
• A-frame towing systems
• Motorhome air suspension
• Vehicle levelling systems

Headquarters

HQ city

Stoke-on-trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of motorhome accessories including towbars, A-frames, leveling systems, air suspension, carriers, and component parts. Products sourced from trusted brands and custom-manufactured in-house.
2. Professional Fitting Services: Installation services for all products at their Stoke-on-Trent workshop, including towbar fitting, A-frame conversion, leveling system installation, and air suspension upgrades. Includes courtesy car availability during fitting.
3. Trade/Wholesale Sales: Trade pricing available for motorhome towbars and A-frames for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TOWtal is a motorhome accessories specialist that designs, fabricates, supplies, and professionally fits motorhome towbars (type-approved and custom-built), A-Frame systems (including its own TOWtal A-Frame brand), automatic levelling systems, air suspension upgrades, carriers, and a wide range of related accessories. The company operates from a 11,000 sq ft workshop in Stoke-on-Trent offering professional installation, same-day fitting, and also sells products via its own e-commerce shop and trade/wholesale channel.

Product overview

TOWtal is a motorhome accessory specialist and enthusiast business based in Stoke-on-Trent, UK. The company operates a 11,000 sq ft workshop with 12 full-time specialists and over 100 years of combined experience. TOWtal offers a comprehensive portfolio of motorhome products and services organized into core product categories: Motorhome Towbars (type-approved and custom-built), A-Frame Systems (TOWtal A-Frame, Electric A-Frame, plus Blue Ox and Towmaster options), Amplo Automatic Levelling Systems, VB Air Suspension Systems, Carriers and Racks, Car Towbars, and Accessories. The accessory range includes Mopeka tank monitoring sensors (Pro Check, TD200, Pro Plus Cellular, LCD Display, Wi-Fi Bridge), Biocool water treatment products (purification, tank cleaning, sanitising), and various towbar/A-Frame components. The company also supplies frame extensions and vehicle-specific electrics for major motorhome chassis including Fiat Ducato, Peugeot Boxer, Mercedes Sprinter, and Ford Transit.

Differentiator

Problem solved

Functional benefit

Brands

• TOWTal A-Frame: UK-built, car towing braked A-Frame system manufactured by TOWtal in Stoke-on-Trent for towing cars behind motorhomes.

Products and services

• Motorhome Towbars (type-approved and custom-built) High-quality towbars for motorhomes from trusted brands (Memo, M-Tow, Liberco, SMV, Ximplio, Sawiko, Linnepe, Towtrust) including type-approved options for vehicles registered after April 2012 and custom-built options for older vehicles, supplied and professionally fitted at TOWtal's Stoke-on-Trent workshop. For motorhome owners.
• A-Frame Systems (TOWtal A-Frame, Electric A-Frame, Blue Ox, Towmaster) Car towing A-Frame systems including TOWtal's own-branded A-Frame and Electric A-Frame (UK-built, fully braked) plus Blue Ox and Towmaster options, designed to safely and legally tow small cars behind motorhomes. Includes cable-braked and electronic-braked options. For motorhome owners.
• Amplo Automatic Levelling System Automatic hydraulic levelling system that levels motorhomes in under 3 minutes using four telescopic jacks controlled via a wireless remote. TOWtal is an authorized supplier and installer of Amplo systems. For motorhome owners seeking fast, reliable, fully automatic motorhome levelling.
• VB Air Suspension Systems (VB-FullAir, AL-KO, Drive-Rite) Air suspension systems (VB-FullAir, AL-KO, Drive-Rite, front coils, semi/full systems) that replace factory suspension with air bellows and electronic control for improved comfort, stability, and safety. Official supplier and installer of VB Airsuspension. For motorhome and campervan owners.
• Carriers and Racks (motorbike, scooter, cycle) Motorbike, scooter, and cycle carriers from the Linnepe range, featuring interchangeable platforms and integrated lighting, with type-approved options and 13-pin sockets available. Designed to be easily fixed to the back of motorhomes. For motorhome owners.
• Car Towbars (Witter, TowTrust, PCT) Premium car towbars from trusted brands (Witter, TowTrust, PCT) supplied and professionally fitted with NTTA Quality Assured installation and a lifetime vehicle guarantee. For car owners needing to tow trailers, bike racks, or use rear-mounted accessories.
• Motorhome Accessories (air conditioning, solar, awnings, LPG, Wi-Fi) Wide range of motorhome accessories including air conditioning, solar panels, awnings (Fiamma, Thule), LPG gas systems, Wi-Fi systems, and levelling support pads, supplied and fitted to personalise motorhomes and caravans. For motorhome and caravan owners.
• Professional Fitting and Installation Services Professional installation services for all products at TOWtal's 11,000 sq ft Stoke-on-Trent workshop, including towbar fitting, A-Frame conversion, levelling system installation, and air suspension upgrades. Includes courtesy car availability during fitting, secure overnight parking, and same-day fitting for most jobs.
• Universal Motorhome Towbar Flange Universal adjustable towbar with EU Homologation for A-Class, Coachbuilt, and C-Class motorhomes; max trailer load 2300kg, D-Value 12.50 kN, 3-year warranty. Sold as a standalone product for self-installation or workshop fitting.
• Complete Fiat Ducato Towbar and Extensions (2006-onwards) Load-bearing frame extension kit for Fiat Ducato, Peugeot Boxer, and Citroen Jumper motorhomes with vehicle-specific frame adapters and crossbar, sold as a complete kit.
• Type Approved Motorhome Towbar (2 Bolt) Type-approved motorhome towbar with 2-bolt flange mount; max towing capacity 2000kg, vertical load 150kg, weight 51.35kg. Sold as a standalone product.
• Mopeka Pro Check Sensor (Part # M1017012) Ultrasonic LPG tank sensor with 99% accuracy; mounts via magnets to steel LPG tanks up to 1000 gallons; reads levels via Bluetooth through free Mopeka Check app.
• Mopeka TD200 BLE Sensor (Part # M2012007) Bluetooth-enabled tank sensor for non-pressurized liquid commodity tanks up to 4 feet depth; measures water, oil, gas, diesel, chemicals; Class 1 Div 1 certified.
• Mopeka Pro Plus Cellular Sensor Bluetooth and cellular ultrasonic sensor for steel propane tanks with 99.5% accuracy; replaceable battery with 5-year life, built-in temperature sensing, and tank bubble level indicator.
• Mopeka LCD Display (Part # M2018002) Remote LCD display that pairs with up to two Mopeka sensors (Pro Check, Universal, Pro200, Pro Plus); battery life up to 5 years; supports multiple commodities.
• Mopeka 2.4 GHz Wi-Fi Bridge (Part # M2004015) Connects Mopeka Check sensors to cloud via local 2.4GHz Wi-Fi router for remote tank level monitoring from anywhere.
• Motorhome VSK 13 Pin Erich Jaeger Electrics 13-pin dedicated VSK (Vehicle Specific Kit) plug-and-play electrics for Fiat Ducato, Peugeot Boxer, Citroen Dispatch, and AL-KO; German made with approximately 35-minute fitting time.
• Levelling System Support Pads 4x motorhome/campervan stabiliser pads (Jack Pads) with square recess; 288x288x5mm, made from high molecular weight polyethylene (HMWP).
• Biocool Sanitise My Holding Tank (500g) Holding tank treatment that eliminates bad odours and liquifies contents for easy emptying; biogas friendly and perfume free.

Quantifiable outcome

• Over 10,000 vehicles converted across more than 60 different models
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core and secondary.

• VB AirsuspensioncoreChannel Partner/ Reseller/ DistributorOfficial supplier and installer of VB Airsuspension systems for motorhomes, including the VB-FullAir Suspension System. TOWtal supplies and installs these air suspension systems at their Stoke-on-Trent workshop.
• WittercoreChannel Partner/ Reseller/ DistributorTrusted towbar brand supplier for car towbars. TOWtal is a Witter e-fit agent and supplies and fits Witter towbars known for strength, safety, and reliability.
• SawikocoreChannel Partner/ Reseller/ DistributorEuropean manufacturer of motorhome towbars and chassis extensions. TOWtal stocks and fits Sawiko products as part of their type-approved and custom towbar offerings.
• LinnepecoreChannel Partner/ Reseller/ DistributorGerman manufacturer of motorhome carriers and towbars. Linnepe range includes versatile motorhome carriers with interchangeable platforms for bikes, scooters, and motorcycles.
• AL-KOcoreChannel Partner/ Reseller/ DistributorLeading chassis and suspension manufacturer. TOWtal works with AL-KO chassis and supplies/fits AL-KO air suspension systems, including for motorhome applications.
• MemosecondaryChannel Partner/ Reseller/ DistributorTowbar brand included in TOWtal's range of motorhome towbars from trusted manufacturers including Memo, M-Tow, Liberco, SMV, Ximplio, and Towtrust.
• FiammasecondaryChannel Partner/ Reseller/ DistributorPremium awning brand for motorhomes and caravans. TOWtal supplies and fits Fiamma awnings as part of their accessory range.
• ThulesecondaryChannel Partner/ Reseller/ DistributorPremium outdoor and vehicle accessory brand. TOWtal offers Thule awnings alongside Fiamma as part of their comprehensive accessory range.
• MopekasecondaryChannel Partner/ Reseller/ DistributorTank monitoring sensor brand. TOWtal stocks Mopeka products including Pro Check sensors, TD200, TD40, and Pro Plus sensors for LPG, water, and other tank monitoring applications.
• BiocoolsecondaryChannel Partner/ Reseller/ DistributorSwedish water treatment and cleaning products brand. TOWtal stocks Biocool products including water tank cleaners, drinking water purifiers, and hygiene products for motorhomes and caravans.
• Drive-RitesecondaryChannel Partner/ Reseller/ DistributorAir suspension system brand available alongside VB-Airsuspension. TOWtal supplies and installs Drive-Rite systems at their workshop.
• Erich JaegersecondaryChannel Partner/ Reseller/ DistributorGerman manufacturer of vehicle electrics. TOWtal supplies and fits Erich Jaeger 13-pin VSK (Vehicle Specific Kit) plug & play electrics for motorhomes including Fiat Ducato, Peugeot Boxer, and Citroën Dispatch.
• Blue OxsecondaryChannel Partner/ Reseller/ DistributorAmerican A-frame brand available alongside TOWtal's own A-frame products. Blue Ox is offered as an option for customers seeking alternative A-frame systems.
• TowmastersecondaryChannel Partner/ Reseller/ DistributorA-frame brand included in TOWtal's range alongside their own TOWtal A-Frame and Electric A-Frame products, plus Blue Ox options.
• TowTrustsecondaryChannel Partner/ Reseller/ DistributorUK towbar brand included in TOWtal's range of car towbars alongside Witter and PCT, known for strength, safety, and reliability.
• PCTsecondaryChannel Partner/ Reseller/ DistributorTowbar brand included in TOWtal's car towbar range alongside Witter and TowTrust, completing their premium UK towbar options.
• AmplocoreChannel Partner/ Reseller/ DistributorHydraulic levelling system manufacturer. TOWtal is an authorized supplier and installer of Amplo Automatic Levelling Systems which provide fast, reliable, fully automatic motorhome levelling at the press of a button.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Witter Towbars: UK towbar manufacturer and retailer. TOWtal is a Witter e-fit agent but competes at retail with Witter's own network of towbar fitters, serving the same car-towbar installation market.
• Sawiko: European manufacturer of motorhome towbars and chassis extensions. TOWtal resells Sawiko products while also competing as a custom-fabrication alternative for the same motorhome towbar customers.
• VB-Airsuspension: Manufacturer of FullAir air suspension systems for motorhomes and commercial vehicles. TOWtal is an official supplier/installer but also competes for the same motorhome air-suspension upgrade customers.
• Linnepe: German manufacturer of motorhome carriers and towbars with interchangeable platforms for bikes, scooters, and motorcycles. TOWtal resells Linnepe carriers while offering parallel custom fabrication services.
• Amplo: Manufacturer of automatic hydraulic levelling systems for motorhomes. TOWtal is an authorized installer of Amplo systems and competes as a motorhome levelling specialist in the UK market.
• Blue Ox: US manufacturer of A-Frame towing systems for motorhomes. TOWtal offers Blue Ox alongside its own TOWtal A-Frame product, competing in the same UK A-Frame aftermarket.
• Mopeka: US manufacturer of ultrasonic tank monitoring sensors for LPG, water, and waste tanks. TOWtal stocks the full Mopeka range as an accessory specialist serving the same RV tank-monitoring use case.

Broad incumbents

• AL-KO: Major chassis, axle, and air suspension manufacturer serving the European caravan and motorhome industry. TOWtal fits AL-KO systems but operates as a specialist installer within AL-KO's broader OEM and aftermarket ecosystem.
• Fiamma: Italian premium RV accessory brand covering awnings, bike racks, and carrying solutions. TOWtal supplies and fits Fiamma products, competing for the same motorhome accessory upgrade spend from a workshop-based angle.
• Thule: Swedish premium outdoor and vehicle accessory brand. TOWtal resells Thule awnings and accessories, overlapping with Thule's broader RV/leisure accessory portfolio for motorhome customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/towtal
• Facebookfacebook.com/Towtal
• LinkedInlinkedin.com/company/towtal-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOWtal