What KOLO-TV does

KOLO-TV (Channel 8, branded '8 News Now') is a local broadcast television station licensed to Reno, Nevada, operating as a CBS affiliate under the ownership of Gray Television (NYSE: GTN; corporate parent Gray Media Group). The station serves the Reno-Sparks metropolitan area and greater Northern Nevada, including Carson City, Washoe County, and surrounding communities such as Dayton, Fernley, and Lemmon Valley, with daily local newscasts, weather forecasting, sports coverage (Reno Aces, Wolf Pack, Tahoe Knight Monsters), election results, and community programming such as Morning Break, Made in Nevada, Silver State Sights, and KOLO Cares.

The station's underlying technology combines a traditional over-the-air broadcast platform (anchored by an FCC license with a public inspection file on publicfiles.fcc.gov) with a multi-channel digital distribution layer. Content is delivered via free OTA transmission, cable/satellite carriage (including DirecTV and Dish Network), a direct-to-consumer website (kolotv.com) with livestream and Watch Now functionality, dedicated iOS and Android mobile applications, and an email newsletter. The broadcast spectrum is bundled with a portfolio of affiliated sub-channels — The CW, MeTV, Circle Country, Local News Live, InvestigateTV, NextGen TV (ATSC 3.0), and PowerNation — alongside a linked Spanish-language sister outlet, Telemundo Reno (KXNV).

KOLO-TV generates revenue primarily through television advertising, selling commercial airtime during news, weather, sports, and syndicated programming to local and regional businesses as well as national advertisers reached through Gray Television's network sales. Pricing is quote-based, varies by time slot, program, and audience reach, and is not publicly disclosed. The station does not operate a paid subscription tier; viewer relationships are monetized exclusively through advertising and adjacent services, including a digital marketing services offering (gdmreno.com). No information has been disclosed regarding customer concentration, named advertisers, contracts, or station-level revenue.

Name

KOLO-TV

Legal name

Gray Television Group, Inc. (KOLO-TV)

Website

https://kolotv.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

KOLO-TV (Channel 8, '8 News Now') is a Reno, Nevada-based CBS-affiliated local broadcast television station owned by Gray Television, delivering local news, weather, sports, and community programming to the Reno-Sparks metro and greater Northern Nevada via broadcast, cable/satellite, and digital platforms.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

News OTT & Live News Streaming Channels (MPABAHAK), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Local television broadcasting
• Broadcast news station
• Television advertising
• Digital news streaming
• Local news media

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Television Advertising: KOLO-TV generates revenue primarily through local and national television advertising, selling commercial airtime during news programming, weather segments, sports coverage, and other broadcast content to local businesses and regional/national advertisers.

Distribution channels3 records

Marketing channels4 records

Core offering

KOLO-TV, branded as '8 News Now', is a local broadcast television station (Channel 8) serving the Reno/Northern Nevada market. It produces and distributes local news, weather, sports, and community programming across over-the-air broadcast, cable/satellite, and digital streaming, monetizing primarily through the sale of television advertising airtime.

Product overview

KOLO-TV (Channel 8 News Now) is a local broadcast television station serving the Reno, Nevada market. It operates as a Gray Local Media station providing news content, weather updates, sports coverage, and community programming across multiple platforms including broadcast television, livestream, mobile apps, and its website. The station's offerings include local news reporting, weather forecasting, election results coverage, special segments (such as Morning Break, Everyday Nevada, KOLO Cares), and various viewing options including live streaming and affiliated networks.

Differentiator

Problem solved

Functional benefit

Products and services

• KOLO-TV / 8 News Now Local broadcast television station (Channel 8) serving Reno and Northern Nevada, providing local news reporting, weather forecasting, sports coverage, election results, breaking news alerts, and community content across broadcast, livestream, mobile apps, and website.
• Television Advertising Sale of commercial airtime to local businesses and regional/national advertisers across news programming, weather segments, sports coverage, and other broadcast content. Rates are quote-based and vary by time slot, program, and audience reach.
• Digital Marketing (GDM Reno) Digital marketing services offered to advertisers via the affiliated Gray Digital Media property, extending the station's advertising sales beyond broadcast airtime.
• KOLO Mobile Apps Downloadable iOS/Android applications delivering news and weather content to consumers in the Reno/Northern Nevada market.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gray TelevisioncoreStrategic or Co-development PartnerGray Television is the parent company of KOLO-TV, providing corporate resources, content syndication across its broadcast network, shared technology platforms, advertising sales support, and operational infrastructure for the station.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• KXNV Telemundo Reno: Spanish-language Telemundo affiliate operating in the Reno market alongside KOLO-TV (linked from the KOLO-TV site). Provides Spanish-language local news competing for Hispanic viewers and advertisers in Northern Nevada.
• WBAY-TV (Gray Television – Green Bay, WI): Another Gray Television-owned local broadcast station in a mid-sized market. Closely comparable in operational model, group cost structure, and digital monetization approach to KOLO-TV.
• KRXI (Fox 11 Reno): Fox-affiliated local broadcast station serving the Reno market. Competes with KOLO-TV for local news viewers and advertising share in the same DMA, with a different network programming mix.
• KRNV (NBC Reno): NBC-affiliated local broadcast station in the Reno DMA (News 4). Directly competes with KOLO-TV for local news audiences, advertising dollars, and sports programming rights across Northern Nevada.
• WKYT (Gray Television – Lexington, KY): Gray Television-owned CBS affiliate in another mid-sized U.S. DMA. Direct sister-station comparable for revenue mix, group overhead absorption, and digital strategy benchmarks.
• KTVN (CBS Reno): Direct in-market CBS affiliate competitor in Reno, Nevada, operating as Channel 2 News. It is the most direct competitor for local news viewers, advertisers, and CBS programming distribution in the same DMA as KOLO-TV.
• KAME-TV (MyNetworkTV Reno): Co-located broadcast station in the Reno DMA offering additional programming options to viewers. Competes for audience share and digital advertising inventory in the same local market as KOLO-TV.

Broad incumbents

• WJZ-TV (Sinclair – Baltimore): CBS-affiliated local station under Sinclair Broadcast Group, a major U.S. broadcast owner. Comparable in affiliate-driven news model and group-level distribution leverage, though Sinclair is much larger and more diversified.
• WUSA (Tegna – Washington, DC): CBS-affiliated local station owned by Tegna, a large broadcast group. Comparable in business model (network affiliate + heavy local news) though Tegna is a larger strategic operator across many markets.

Others

• Local News Live (Gray Television streaming network): Gray Television-operated national streaming news network already linked from KOLO-TV's site. Comparable as an OTT/FAST news distribution channel that competes for the same audience time-shifted away from local broadcast.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kolo8
• LinkedInlinkedin.com/company/kolo-television

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOLO-TV