WATC

What WATC does

WATC Consulting AG is a privately held, Switzerland-based strategy consulting firm founded in 2003 and headquartered in Zollikon near Zurich. The firm was the first consulting company in Europe to specialize uniquely on customer centricity and has operated in this niche for more than 20 years. WATC delivers consulting, tailored training, and result-oriented implementation support through senior advisory teams composed of experienced practitioners with dual backgrounds in consultancy and line management. The firm serves a broad client base spanning large multinationals, SMEs, and innovative start-ups across both B2C and B2B markets, with documented industry coverage including automotive, retail trade, financial services and banking, life sciences/pharma/biotech, consumer products, energy, industrial goods, insurance, media and entertainment, online services, public sector, telecommunication, tourism, and transportation/logistics.

The firm's core intellectual property is a portfolio of proprietary, brand-trademarked methodologies and tools. These include Customer Choice Analysis© (a research methodology that uncovers both conscious and unconscious customer decision drivers), the Customer Centricity Scorecard© (an organizational maturity assessment framework), the 360-Degree Touchpoint-Analysis (a methodology that maps customer interactions across the full journey and quantifies touchpoint relevance, performance, reach, persuasiveness, and emotional impact), and the Customer Centricity Canvas. In addition, WATC has productized the CE-POS application, which digitizes physical retail sales and feeds real-time customer data back to retailers. Training and capability building are delivered through the WATC Academy sub-brand, including the Masters in Sales Excellence program operated in partnership with HWZ (Zurich School of Management) and the CAS Sales & Distribution certificate.

Commercially, WATC operates as a senior-led boutique professional services firm. Revenue is generated through customized consulting engagements (customer insights generation, strategy and business model development, organizational transformation, capability building), WATC Academy training programs, and implementation support. Distribution is direct to enterprise clients via senior advisory teams, with no disclosed pricing and a project-based, quote-driven commercial structure. The firm markets itself primarily through content marketing on its website (blog, publications, impact stories, podcast) and through its academic partnership, with an English/German bilingual web presence supporting a primarily European, German-speaking client base.

Name

WATC

Legal name

WATC Consulting AG

Website

https://whataboutthecustomer.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

WATC Consulting AG is a Switzerland-based, partner-led boutique strategy consulting firm founded in 2003 that specializes exclusively in customer centricity, serving large multinationals, SMEs, and start-ups across B2B and B2C markets with proprietary methodologies, training, and implementation support.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHACAG

Customer, Marketing & Sales Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHACAA

Strategy & Corporate Development Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAFAFAA

CRM Strategy & Consulting

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYBPAHAGAB

Organization Design & Operating Model Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

Keywords

• Customer centricity consulting
• Customer experience advisory
• Management consulting services
• Customer insights research
• Organizational transformation consulting

Headquarters

HQ city

Zollikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Strategy consulting engagements with a focus on customer centricity, delivered by senior advisory teams. Includes customer insights generation, strategy and business model development, organisational transformation, and capability building.
2. WATC Academy Training: Tailored training programs delivered through WATC Academy, offering seminars on customer centricity and strategy topics including the Masters in Sales Excellence in partnership with HWZ.
3. Implementation Support: Result-oriented implementation support to help organizations execute customer-centric transformations, working as a trustful partner within strategy and transformation projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

WATC Consulting AG is a strategy consulting firm specializing in customer centricity. The company delivers consulting engagements, tailored training programs (WATC Academy), and result-oriented implementation support to help clients improve customer centricity, generate customer insights, develop customer-centric strategies and business models, and execute organizational transformation. Services are delivered by senior advisory teams using proprietary methodologies including Customer Choice Analysis©, Customer Centricity Scorecard©, and 360-Degree Touchpoint-Analysis.

Product overview

WATC is a consulting company offering a portfolio of proprietary consulting methodologies, analytical tools, and training programs focused on customer centricity. The core offerings include the Customer Choice Analysis© (a research methodology for uncovering decision drivers), the Customer Centricity Scorecard© (for assessing organizational customer centricity), and the 360-Degree Touchpoint-Analysis (for mapping customer interactions). Additionally, WATC offers the CE-POS application for digitizing physical sales, and WATC Academy provides training programs. WATC positions itself as the first consulting company in Europe to specialize uniquely in customer centricity, offering consulting services, tailored trainings, and result-oriented implementation support using state-of-the-art methodologies and their own proprietary approaches.

Differentiator

Problem solved

Functional benefit

Brands

• WATC Academy: Training and capability building programs for customer centricity
• Customer Choice Analysis©
• Customer Centricity Scorecard©
• CE-POS
• Customer Centricity Canvas

Products and services

• Customer Centricity Consulting Services

Quantifiable outcome

• Companies with strong customer insights capabilities outperform competitors in acquiring new customers, cross-selling, increasing share of wallet, fostering loyalty, and generating positive word of mouth

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• HWZ (Hochschule für Wirtschaft Zürich / Zurich School of Management)coreStrategic or Co-development PartnerPartnership with HWZ for the Masters in Sales Excellence program and CAS Sales & Distribution. WATC collaborates with the Zurich School of Management to deliver comprehensive education in sales excellence and customer centricity.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WATC_Consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WATC