African American Family Services
African American Family Services is a Twin Cities-based non-profit behavioral health clinic providing culturally-specific mental health, chemical dependency, family preservation, and CBT services primarily to African American individuals and families in the Minneapolis metropolitan area.
- Company typePrivate
- Founded1984
- HeadquartersMinneapolis, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What African American Family Services does
African American Family Services (AAFS) is a Twin Cities-based non-profit behavioral health clinic founded in 1984 (the firmographics profile lists 1975) that serves African American individuals, families, and underserved minority populations affected by addiction and mental illness. Headquartered in Minneapolis, MN, with 51-100 employees, the organization delivers culturally-specific chemical health, mental health, and family-based services from a holistic standpoint addressing mind, body, and soul. Its primary customer segments are African American individuals and families in the Minneapolis/Twin Cities metropolitan area, with secondary engagement with minority underserved populations and academic/government bodies.
AAFS's core clinical offerings include Mental Health Services, Chemical Recovery Services, Family Services, and Cognitive Behavioral Therapy (CBT), delivered through structured 10-15 session protocols (up to 20 sessions in severe cases). The organization employs a culturally adapted CBT methodology tailored to the cultural causes of psychological disorders in African American clients, complemented by a strength-based holistic treatment framework. Ancillary offerings include a Center for Excellence and Outreach that delivers workshops, organizational training, and conferences to expand the national knowledge base of culturally-specific services, and an Internship Program supporting the behavioral health talent pipeline. The clinical staff includes licensed psychologists, licensed marriage and family therapists, licensed independent clinical social workers, licensed alcohol and drug counselors, and a consulting psychiatrist.
AAFS's revenue model combines client service fees (insurance reimbursements and sliding scale payments typical of non-profit behavioral health clinics), grants, and professional services revenue from training and conference activities. Distribution is regional and low-cost, with services delivered at its Minneapolis location and through community-based programs throughout the Twin Cities. Its go-to-market relies on community outreach, word-of-mouth referrals within the African American community, a basic informational website (aafs.net), and a Facebook page rather than sophisticated digital marketing. AAFS is a board-governed, community-based non-profit with no parent company, no institutional ownership, and no disclosed funding rounds or M&A activity, operating under the leadership of CEO Thomas Adams (appointed 2021).
African American Family Services firmographics
Firmographics- Name
- African American Family Services
- Legal name
- African American Family Services
- Website
- https://aafs.net
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- African American Family Services is a Twin Cities-based non-profit behavioral health clinic providing culturally-specific mental health, chemical dependency, family preservation, and CBT services primarily to African American individuals and families in the Minneapolis metropolitan area.
- Ownership category
- akta.pro rank
African American Family Services industry classification
Industry- Product category
- Behavioral Health Services
- NAICS
- Other Individual and Family Services (624190), Other Individual and Family Services (62419), Individual and Family Services (6241), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Maternal, Child & Family Health Organizations (BPAGACAF)
- akta.pro secondary industry
- Family & Parenting Support Services (BPAGAEAC)
Keywords
Where African American Family Services is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
African American Family Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Behavioral Health Services Revenue: Non-profit organization providing culturally-specific chemical health, mental health, and family-based services. Revenue generated through client services, likely including insurance reimbursements and sliding scale fees.
- Training and Conference Revenue: Expanding knowledge base through workshops, customized organizational training, and conferences/seminars on culturally specific chemical health services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
African American Family Services product offering
Product offeringCore offering
African American Family Services is a Minneapolis-based nonprofit behavioral health clinic that provides culturally specific mental health counseling, chemical dependency recovery, and family services to the African American community. The organization integrates mental, chemical, and family treatment through a holistic model that uses Cognitive Behavioral Therapy and addresses the whole person rather than treating issues in isolation. It also runs educational, wellness, and internship programs through its Center for Wellness and Excellence to extend its clinical impact into community training and prevention.
Product overview
African American Family Services (AAFS) is a 37-year-old non-profit behavioral health clinic in the Twin Cities offering a comprehensive suite of culturally-specific mental health and chemical health services. The organization provides Mental Health Services, Chemical Recovery Services, Family Services, and Cognitive-behavioral Therapy (CBT) as its core offerings. AAFS operates from a holistic standpoint addressing mind, body, and soul, with the goal of family preservation and community-based wellness. The organization also maintains a Center for Excellence and Outreach that provides workshops, organizational training, and conferences to expand the national knowledge base of culturally specific services.
Differentiator
Problem solved
Functional benefit
Products and services
- Mental Health Services
- Chemical Dependency Services
- Family Services
- Center for Wellness and Excellence
- Internship Program
- Community Awareness and Prevention Programming
Companies that use African American Family Services
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
African American Family Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
African American Family Services partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
African American Family Services competitors and assessment
Company assessmentDirect peers
- BEAM (Black Emotional and Mental Health Collective): A national nonprofit dedicated to removing barriers to mental health care for Black communities through education, training, and advocacy. Directly comparable to AAFS in mission of culturally specific behavioral health services for African American populations.
- Therapy for Black Girls: Platform and provider directory connecting Black women and girls with culturally competent mental health services. Comparable to AAFS as a culturally specific behavioral health access point for African American clients.
- The Steve Fund: Nonprofit focused on mental health and emotional well-being of young people of color, with a strong focus on culturally competent resources and training. Comparable to AAFS in culturally tailored behavioral health programming for minority communities.
- Black Mental Wellness Foundation: Foundation providing access to evidence-based mental health information and resources for Black communities, including a therapist directory. Comparable to AAFS in promoting culturally informed mental wellness for African American populations.
- Boris Lawrence Henson Foundation: Foundation working to encourage Black mental health awareness and access, including scholarships for Black clinicians and school-based programs. Comparable to AAFS in mission-driven, culturally specific behavioral health support.
Regional players
- Hennepin Healthcare: Public safety-net hospital and integrated health system serving Minneapolis with behavioral health, primary care, and specialty services. Comparable to AAFS as a Twin Cities behavioral health provider, but AAFS offers community-based, culturally specific services while Hennepin is a large acute-care system.
- People Incorporated Mental Health Services: Minnesota-based nonprofit providing community mental health, substance use, and housing services across the Twin Cities. Comparable to AAFS as a regional, community-based behavioral health nonprofit serving Minnesota, though broader in scope and not African American-specific.
Broad incumbents
- National Alliance on Mental Illness (NAMI): Largest U.S. grassroots mental health organization providing education, support groups, and advocacy. Comparable in providing community-based mental health and family support services, but at a national scale without African American specialization.
- Mental Health America: Large national nonprofit addressing the needs of those living with mental illness through advocacy, education, and peer-led support. Overlaps with AAFS in community-based mental health services but operates at far broader scale without cultural specialization.
- Hazelden Betty Ford Foundation: National nonprofit addiction treatment provider offering inpatient, outpatient, and recovery services with culturally tailored programming. Directly overlaps AAFS on chemical dependency services but at far broader geographic and financial scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
African American Family Services social profiles
Digital presenceAfrican American Family Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
African American Family Services leadership team
Management profileNumber of profiles
Profiles7 records
African American Family Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
African American Family Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about African American Family Services
What does African American Family Services do?
African American Family Services is a Minneapolis-based nonprofit behavioral health clinic that provides culturally specific mental health counseling, chemical dependency recovery, and family services to the African American community. The organization integrates mental, chemical, and family treatment through a holistic model that uses Cognitive Behavioral Therapy and addresses the whole person rather than treating issues in isolation. It also runs educational, wellness, and internship programs through its Center for Wellness and Excellence to extend its clinical impact into community training and prevention.
Is African American Family Services a public or private company?
African American Family Services is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was African American Family Services founded?
African American Family Services was founded in 1984. It employs 51 to 100 people.
Where is African American Family Services based?
African American Family Services is headquartered in Minneapolis, United States, in the North America region.
How does African American Family Services make money?
Two revenue lines are on record. Behavioral Health Services Revenue is the primary driver. The others are training and Conference Revenue.
Who are African American Family Services's main competitors?
Direct peers on record are BEAM (Black Emotional and Mental Health Collective), Therapy for Black Girls, The Steve Fund, Black Mental Wellness Foundation and Boris Lawrence Henson Foundation. Regional players are Hennepin Healthcare and People Incorporated Mental Health Services. Broad incumbents are National Alliance on Mental Illness (NAMI), Mental Health America and Hazelden Betty Ford Foundation.
Does African American Family Services have an API?
No public API is recorded for African American Family Services.
What industry is African American Family Services in?
African American Family Services's product category is Behavioral Health Services. Its primary akta.pro industry code is BPAGACAF, Maternal, Child & Family Health Organizations, with a secondary code of BPAGAEAC, Family & Parenting Support Services. Its NAICS code is 624190 and its SIC code is 8300.