Name

HAGA Shop

Legal name

Haga Shop Kft

Website

https://hagashop.hu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HAGA Shop (Haga Shop Kft) is a Hungarian direct-to-consumer online retailer operating a WooCommerce-based webshop selling over 10,000 SKUs of tools, garden equipment, spare parts, and home products to DIY enthusiasts, tradespeople, and households across Hungary.

Ownership category

akta.pro rank

Headquarters

HQ city

Hajdúsámson

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of tools, equipment, garden machinery, spare parts, and hardware products through online webshop. Products are sold at individual unit prices ranging from approximately 300 Ft to 50,000+ Ft. Revenue is generated through one-time transaction purchases rather than subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

HAGA Shop (Haga Shop Kft) is a Hungarian online retailer selling more than 10,000 tools, equipment, spare parts, garden machinery, workshop supplies, and home/lighting products through its WooCommerce webshop at hagashop.hu. It distributes its own in-house brands (Geko, Elmax, Verke) alongside established third-party brands (V-TAC, Solight, Keltin, MAR-POL, BAUG, Milwaukee, Rothenberger, BGS) for DIY users, professional tradespeople, and garden enthusiasts across Hungary.

Product overview

HAGA Shop (Haga Shop Kft) is a Hungarian online hardware and DIY retail store operating at hagashop.hu. The company offers more than 10,000 products across approximately 16 main product categories, primarily focusing on professional-grade tools, workshop equipment, garden machinery, and home/lighting solutions. The product portfolio spans: (1) spare parts and components for engines and equipment, (2) automotive repair tools, (3) electric machines and pneumatic tools, (4) hand tools and measuring instruments, (5) workshop equipment and work safety gear, (6) garden equipment and accessories, (7) home and lighting products including LED solutions, and (8) fastening technology. The company distributes its own in-house brands (Geko, Elmax, Verke) alongside established third-party brands including Milwaukee, V-TAC, Rothenberger, BGS, Solight, Keltin, and MAR-POL. Notable product lines include LED lighting products (LED bulbs, floodlights, work lamps), air compressors, hydraulic workshop equipment, and petrol-powered garden machines. The company has received EU grant funding for operational liquidity and business development projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Machines (Elektromos gépek) Category of electric-powered tools and machines for DIY, workshop, and construction use — including battery chargers/jump starters, electric paint sprayers, polishing machines, water pumps, engraving machines, compressors, metalworking and woodworking machines — sold to individual consumers and small workshops through the HAGA Shop webshop.
• Spare Parts (Alkatrészek) Replacement parts and components for petrol engines, chainsaws, brush cutters, lawn mowers, boat motors, electric motors, generators, and related equipment — sold to DIY users, gardeners, and small workshops needing maintenance and repair components.
• Auto Repair Tools (Autójavító szerszámok) Tools and specialized equipment for automotive and motorcycle repair — including general auto tools, auto electrical tools and kits, motorcycle-specific tools for major brands (BMW, Ducati, Yamaha, Suzuki, HD), engine and transmission tools, chassis repair tools, and bodywork tools — sold to hobbyist mechanics, motorcycle owners, and small workshops.
• Hand Tools (Kéziszerszámok) Manual hand tools — hammers, vises, thread cutters, woodworking clamps, hobby knives, chisels, punches, hand saws, files, sanding tools, wire brushes, pop rivet tools, tile cutters, staple guns, hand planes, masonry and painting tools, socket heads, screwdrivers, and wrenches — sold to DIY enthusiasts, homeowners, and tradespeople.
• Pneumatic Tools (Levegős szerszámok) Compressed-air (pneumatic) tools and accessories — paint spray guns, air wrenches, machine socket heads, compressors, air chisels, pneumatic staple guns, orbital sanders, ratchet wrenches, air grease guns, angle grinders, air saws, and air drills — sold to small workshops and trade users.
• Measuring Instruments (Mérőeszközök) Measuring and diagnostic instruments — measuring tapes, water levels, squares, calipers, micrometers, laser levels, distance meters, digital multimeters, scales, phase sequence testers, temperature meters, oil pressure gauges, moisture meters, tachometers, and thickness gauges — sold to DIYers, electricians, technicians, and workshop users.
• Workshop Equipment (Műhelyfelszerelések) Workshop and garage equipment — hydraulic tube benders, automotive equipment, lifts, hoists, support stands, transport equipment, tool storage, workshop machines, motorcycle tools, and hand cleaners/hygiene products — sold to small workshops and serious DIY users.
• Garden and DIY (Kert és barkács) Garden tools and equipment plus DIY construction equipment — garden tools, garden accessories, electric and petrol garden machines, garden pools with accessories, and construction equipment — sold to homeowners and outdoor enthusiasts in Hungary.
• Work Safety (Munkavédelem) Occupational safety products — safety equipment, protective clothing, head and face protection, and fall protection equipment — sold alongside tools for DIY and trade users.
• Fastening Technology (Rögzítéstechnika) Fasteners and fixing consumables — nuts, washers, wheels and casters, anchor solutions, wood and steel screws, binding technology, adhesives, and chemical products — sold to DIY users and tradespeople.
• Home and Lamps (Otthon és lámpák) Home and lighting products — electrical accessories, LED reflectors, bulbs and extension cords, kitchen equipment, ladders and scaffolding, home equipment and decor, locks and safes, bathroom equipment, and technical items — sold to homeowners and DIY users.
• LED Lighting Products (LED Világítási Termékek) Lighting-focused product line — LED bulbs, LED tubes, LED panels, LED floodlights, work lamps, headlamps, outdoor lighting, indoor lamps and chandeliers, LED light strings, plus extension cords and cable reels — including V-TAC-branded products with CE and ROHS certifications.
• Cover Tarpaulins (Takaróponyvák) UV-, water-, and frost-resistant protective tarpaulins in various sizes and weights, sold for year-round outdoor and storage protection.

Quantifiable outcome

• 4.8/5 average rating from 3,200+ customer reviews
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OBI: Major European DIY and home improvement retailer operating Hungarian stores and an online shop. Overlaps with HAGA Shop on tools, garden equipment, and DIY supplies for similar consumer and prosumer customers.
• ManoMano: Pan-European online marketplace specialized in DIY, home improvement, and gardening. Comparable to HAGA Shop as a specialist DIY e-commerce destination serving similar end customers with overlapping product categories (tools, garden, workshop).
• Würth: Global supplier of tools, fasteners, workshop equipment, and consumables, with Hungarian operations targeting tradespeople and workshops. Comparable to HAGA Shop's professional and workshop-equipment offering, though distributed primarily through direct sales and B2B channels.
• Bauhaus: Large European home improvement and DIY chain with strong presence in Hungary. Competes in the same tools, garden equipment, and building supplies categories as HAGA Shop, with broader assortment and physical-store support.

Direct peers

• Toolstation: European trade-focused tools, hardware, and accessories retailer with a strong online channel. Comparable to HAGA Shop's professional tradespeople segment and DIY assortment, with similar unit-pricing and rapid-delivery model.
• Praktiker: Hungarian and CEE home improvement and DIY retailer with both physical stores and online presence. Directly comparable to HAGA Shop because it competes for the same Hungarian DIY/home/garden customer with overlapping tools, garden, and hardware assortment.
• RS Components: European distributor of tools, electrical components, and workshop equipment serving both professionals and DIY customers. Comparable to HAGA Shop's tools, measuring instruments, and electrical accessory categories with a similar e-commerce-led distribution model.

Emerging players

• eMAG: Leading CEE general e-commerce marketplace with growing DIY, tools, and home categories in Hungary. Competes with HAGA Shop for online DIY shoppers and offers a marketplace alternative for similar product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hagashopkft
• LinkedInlinkedin.com/company/haga-shop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAGA Shop