MATBØRSEN

What MATBØRSEN does

Matbørsen produces ready-to-eat meals and meal solutions for both large-scale food service and retail markets. Its product range includes meat-based items, small dishes, side dishes, ready-to-serve meals, soups, sauces, and bases. The company also develops private-label products, including the “Fersk & Ferdig” line for NorgesGruppen. Matbørsen emphasizes consistent preparation across its offerings and provides options suitable for various dining settings.

Name

MATBØRSEN

Legal name

MATBØRSEN AS

Website

https://matborsen.no

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

MATBØRSEN AS manufactures ready-to-eat meals and catering solutions, offering a variety of food products.

Ownership category

akta.pro rank

Product category

Ready-to-Eat Meal Manufacturing

NAICS

Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Prepared Meat Meals (RTE/RTH) (AFANAFAA)

akta.pro secondary industries

Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI), Frozen Prepared Meat & Seafood Meals (AFANAFAC)

Keywords

• Ready-to-eat meals
• Food manufacturing
• Catering solutions
• Private label meals
• Minced meat products

Headquarters

HQ city

Sandefjord

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Ready-to-serve meal products: Production and sale of ready-to-serve meals, including casseroles, lasagne, pasta dishes, and other prepared foods to retail and foodservice customers.
2. Farseprodukter (Minced meat products): Production of hand-fried specialty products including karbonader, kjøttkaker, medisterkaker, and various burger types. This is their largest product category.
3. Fersk & Ferdig private label: Development and production of own-brand meal solutions for NorgesGruppen including Fersk & Ferdig and Fersk & Smakfull series.
4. Foodservice/Storhusholdning products: B2B sales of food products to catering businesses, restaurants, and institutional kitchens through their dedicated sales organization.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MATBØRSEN AS manufactures and sells ready-to-eat meals and meal solutions from its production kitchen on Borgeskogen in Stokke, Norway. Its portfolio spans five core categories (Farseprodukter minced meat specialties, ready-to-serve dishes, small dishes/finger food, soups/bases/sauces, and side dishes) plus seasonal products, sold through two channels: Storhusholdning (large-scale catering/HoReCa) and Dagligvare (retail grocery, including the private-label Fersk & Ferdig and Fersk & Smakfull series for NorgesGruppen).

Product overview

MatBørsen is Norway's largest manufacturer of ready-made meals, producing handcrafted food products through two main business segments: Storhusholdning (catering/horeca) and Dagligvare (retail). The product portfolio is organized into five core categories: Farseprodukter (minced meat products - their largest category), Serveringsklare retter (ready-to-serve dishes), Småretter (small dishes/finger food), Supper baser og sauser (soups, bases and sauces), and Tilbehør (side dishes/accessories). The company also produces seasonal products for Christmas and operates a private label brand Fersk & Ferdig/Fersk og Smakfull for parent company NorgesGruppen. Products are produced at their facility on Borgeskogen in Stokke, with emphasis on handcraftsmanship and high quality.

Differentiator

Problem solved

Functional benefit

Brands

• Fersk & Ferdig: Ready meal solutions series developed for NorgesGruppen
• Fersk & Smakfull

Products and services

• Farseprodukter (minced meat specialties) Hand-fried and machine-produced minced meat specialties including meatballs, burgers, patties, and medisterkaker, available in various sizes. The company's largest product category, totaling 30 million fried cakes in 2024 of which 5.8 million were hand-fried. Sold to retail grocery (Dagligvare) and foodservice (Storhusholdning) customers.
• Serveringsklare retter (ready-to-serve dishes) Ready-to-serve dishes including stews, gratins, pasta dishes, and lasagna, designed to keep flavors as close to homemade as possible. Sold to retail grocery and foodservice customers.
• Småretter (small dishes / finger food) Selection of small dishes and finger food products that are heated and eaten as-is, suitable for buffets, catering, or à la carte menus. Includes tapas-style items. Sold to retail and foodservice customers.
• Supper, baser og sauser (soups, bases and sauces) Ready-to-serve soups, sauces, and bases packaged in 2kg pouches that can be heated in combi steamers, sous-vide baths, or pots of boiling water. Sold to retail and foodservice customers.
• Tilbehør (side dishes and accessories) Wide selection of side dishes including mashed potatoes, boiled rice, oven-baked potatoes, potato salads, coleslaw, and mayonnaise-based salads, designed to complement any meal. Sold to retail and foodservice customers.
• Sesongvarer (seasonal products) Seasonal products available for Christmas and other holidays, including traditional Norwegian items such as medisterkaker (Christmas meat cakes), ribbe (roast pork), and accompanying sauces. Sold to retail and foodservice customers.
• Fersk & Ferdig / Fersk & Smakfull (private-label meal series) NorgesGruppen's own-brand series of ready meal solutions, developed and produced by MATBØRSEN and sold exclusively through NorgesGruppen's retail chains across Norway.

Quantifiable outcome

• Halved sick leave (sykefravær) in recent years through preventive measures, leadership development, structure and templates, HMS training, goals, and communication
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NorgesGruppen DatacoreTechnology or IntegrationNorgesGruppen Data is a wholly-owned company within NorgesGruppen providing IT infrastructure and operations. They serve as the primary data processor for MatBørsen's core IT platform and operations.
• Tenk SandefjordminorOthersTenk Sandefjord is a community initiative that created the Sandefjordsmønsteret (Sandefjord Pattern) - a visual identity representing Sandefjord's uniqueness. MatBørsen participates in this cultural initiative to represent their local community identity.
• 5tudio (Kim Grung Kolstad and Quentin Desveaux)minorOthersCreative partnership with graphic graffiti artist Kim Grung Kolstad from Sandefjord and French artist Quentin Desveaux who designed the Sandefjordsmønsteret visual identity used by MatBørsen and other local organizations.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fjordland AS: Norway's other major ready-meal and convenience food producer (Tine-owned), directly competing in dagligvare ready meals, soups, and porridges with similar retail and foodservice channels.
• Findus Norge: Norwegian subsidiary of the pan-Nordic frozen food brand, directly competing in frozen ready meals, fish, and vegetables in the same grocery and foodservice channels as MatBørsen.
• Hoff SA: Norwegian food manufacturer producing ready meals, sauces, and meat-based products under private-label and own brands, supplying the same grocery and food-service channels.
• Prior Norge: Norwegian meat and prepared-foods producer (part of Nortura), competing in meatballs, burgers, and ready-to-eat meat dishes in the same retail grocery and Dagligvare channels.
• Stabburet: Orkla-owned Norwegian brand famous for Grandiosa frozen pizza and other ready meals; directly competing in the same Norwegian retail-grocery ready-meal category.

Broad incumbents

• Orkla Foods Norge: Norway's largest branded food conglomerate (owner of Stabburet, Grandiosa, etc.); competes broadly with MatBørsen across ready meals, pizza, and frozen prepared foods through overlapping retail and foodservice distribution.

Regional players

• Fazer Food Services: Finnish food manufacturer with Nordic ready-meal and bakery operations, comparable in scale and product mix though primarily competing in Finland and the Baltics rather than Norway.
• Atria: Finnish/Nordic meat and prepared-foods company with comparable ready-meal, meatball, and foodservice offerings, primarily serving Finland and the Baltics.
• HK Scan (Scan): Swedish/Nordic meat and ready-meal producer with comparable product categories (meatballs, burgers, ready meals), primarily serving Sweden and the Baltics.
• Hatting: Danish ready-meal and sandwich producer serving Nordic retail and foodservice channels; comparable in product mix and B2B foodservice focus though primarily Denmark-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MatBorsenNorge
• LinkedInlinkedin.com/company/matbørsen-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATBØRSEN