Developer docs
API playgroundTry for free, no card

Search company profiles

The Witness

Full company profile

uuid002gx9n

Namestring
The Witness
Legal namestring
Caxton & CTP Printers and Publishers Ltd
Websiteurl
witness.co.za
Company typeenum
Private
Founded yearint
1846
Descriptiontext

The Witness is a digital-first daily newspaper and news platform based in Pietermaritzburg, KwaZulu-Natal, South Africa. Founded in 1846, it is one of South Africa's oldest continuously-published daily newspapers and is wholly owned by Caxton & CTP Printers and Publishers Ltd, a diversified South African media conglomerate. The publication employs 11-50 staff and operates under the Caxton local newspaper network alongside sister community titles including Maritzburg Sun, Public Eye, Village Talk, The Hilton Newspaper, and Greytown Gazette.

The product portfolio centers on the witness.co.za news website and includes a digital e-edition platform, a daily print newspaper subscription service, WitnessTV (podcasts and video content), online classifieds, lottery results, and puzzles. The underlying technology is a CMS-based digital news platform with social media distribution across Facebook, X, YouTube, Instagram, TikTok, and WhatsApp, plus Google Preferred Source integration for organic search visibility. The portfolio is unified under The Witness masthead with all digital properties feeding the main content platform.

Revenue is generated through three streams: print and digital (e-edition) subscriptions on annual billing, display advertising and sponsored content on owned and social channels, and classified/transaction-fee revenue from the online marketplace. Pricing is not publicly disclosed. The primary customer segment is local readers in the KwaZulu-Natal province, with secondary reach to general South African news consumers seeking local, national, and international coverage.

Short descriptiontext

The Witness is a 180-year-old digital-first daily newspaper based in Pietermaritzburg, KwaZulu-Natal, South Africa, serving local KZN readers with print, e-edition, multimedia, and classifieds products under Caxton & CTP Printers and Publishers Ltd.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersPietermaritzburg, South Africa
HQ citystring
Pietermaritzburg
HQ countrystring
South Africa
HQ regionstring
Africa
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
daily newspaper publishing, local news media, digital news platform, print newspaper subscription, online classifieds
Product category
Local Newspaper Publishing
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Subscription Revenue
TypeSubscription Recurring
Description

The newspaper generates revenue through print and digital (e-edition) subscriptions. The site promotes both 'Subscribe Now' for print editions and 'e-Edition' for digital access.

witness.co.za
2Advertising Revenue
TypeAdvertising
Description

The platform monetizes its digital audience through display advertising and sponsored content on its website and social media channels.

witness.co.za
3Classifieds and Promotions
TypeTransaction Fee
Description

Revenue generated from classified advertisements and promotional features including competitions and special content sections.

witness.co.za
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Pricing details1 tier
1Print Edition Subscription
ModelSubscriptionBilling cadenceAnnual
Notes

Subscribe Now option available on website - specific pricing not publicly listed

witness.co.za
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Brand1 record
1Witness 180
Description

Special 180th anniversary branding and celebration of The Witness newspaper.

witness.co.za
Core offering1 text field

The Witness is a daily newspaper and digital-first news platform serving KwaZulu-Natal, South Africa, founded in 1846. It publishes local, national, and international news in both print and e-edition formats, complemented by multimedia (podcasts, video), online classifieds, lottery results, puzzles, and a network of community newspaper titles.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The Witness is a digital-first news platform and daily newspaper operating as a single unified offering with supplementary digital products. The core product is the witness.co.za news website delivering local KZN, national, and international news coverage. This is supported by ePaper/e-Edition digital replicas of print editions, a print subscription service, WitnessTV multimedia content (including podcasts and video), an online classifieds marketplace, lottery results service, and puzzles. The company also operates the Capital Newspapers network of community newspaper brands. The portfolio is unified under the The Witness masthead with no modular platform architecture—all products feed into the main news and content platform.

Product and service6 records
1The Witness Digital News Website (witness.co.za)
CategoryDigital News Publication
Description

Primary digital-first news platform delivering local KZN, national, and international news coverage in article, video, and multimedia formats for general readers in South Africa.

2Witness E-Edition / ePaper
CategoryDigital Newspaper Replica
Description

Digital replica editions of the print newspaper accessible online, including regional publications such as Echo Eyethu, Golden Horse Sprint Carnival, Msun, Public Eye, Village Talk, The Hilton, and Greytown Gazette.

3Print Edition Subscription
CategoryPrint Newspaper Subscription
Description

Physical daily newspaper subscription delivering the print edition to subscribers in KwaZulu-Natal.

4WitnessTV Podcasts and Multimedia
CategoryAudio and Video Content
Description

Video and podcast content platform providing news video clips, multimedia coverage, and audio content including podcasts.

5Capital Newspapers Network
CategoryCommunity Newspaper Network
Description

Network of local community newspapers including Maritzburg Sun, Public Eye, Village Talk, The Hilton Newspaper, and Greytown Gazette, operated under the Caxton group alongside The Witness.

6Online Classifieds
CategoryClassified Advertising
Description

Digital classified advertising marketplace covering employment, vehicles, property, and general listings.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1uMgungundlovu Economic Development Agency (Umeda)
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-01-08
Description

Umeda and The Witness newspaper signed a one-year memorandum of understanding to promote investor confidence, economic development, and job creation in the uMgungundlovu district. Umeda recently achieved a clean audit for the 2025 financial year, highlighted as an inspiring milestone for the municipality. The partnership aims to boost economic growth and business development in the region through joint initiatives.

witness.co.za
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

South Africa's largest digital news platform, operated by Media24. Directly comparable as a multi-platform (web, app, video) South African news publisher competing for the same digital advertising and subscription dollars, though at national scale.

TypeDirect peer
Description

Sister publication within the Caxton & CTP network. Comparable as a Caxton-owned South African daily newspaper with national coverage and digital presence; its inclusion on The Witness's website footer highlights internal network partnership.

TypeDirect peer
Description

Established South African regional/national newspaper with a digital edition. Comparable as a legacy South African newspaper brand navigating print-to-digital transition, serving a defined audience segment with subscription and advertising revenue.

TypeDirect peer
Description

Primedia's South African digital news platform with strong multimedia (video, audio) presence. Comparable as a digital-first South African news brand competing for audience attention through multimedia and breaking news.

TypeDirect peer
Description

Digital-first South African news publication with a strong subscription model and investigative journalism. Comparable as a digitally-native South African news brand competing for paying digital readers and advertisers, with similar multi-format content.

TypeDirect peer
Description

Digital arm of the Sunday Times/Times Media group. Comparable as a South African national news website offering breaking news, opinion, and lifestyle content with subscription and advertising revenue models.

TypeDirect peer
Description

Independent Media's flagship digital news property. Comparable as a South African news website offering national and regional coverage with digital subscriptions and advertising, competing for the same KZN and broader SA audience.

8Maritzburg Sun
TypeDirect peer
Description

Wholly-owned community newspaper within The Witness's Capital Newspapers network. Comparable as a Pietermaritzburg-area local newspaper operating under the same KZN community-journalism model.

TypeDirect peer
Description

Established South African weekly newspaper with a digital subscription offering. Comparable as a legacy South African news brand that has transitioned to digital subscriptions, providing a model for digital conversion that The Witness is pursuing.

TypeBroad incumbent
Description

Media24's Afrikaans-language digital news platform. Comparable as a major South African subscription-based digital news property, though targeting Afrikaans readers; a useful proxy for digital subscription benchmarks in the SA market.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries6 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Witness

Local Newspaper Publishingwitness.co.za

The Witness is a 180-year-old digital-first daily newspaper based in Pietermaritzburg, KwaZulu-Natal, South Africa, serving local KZN readers with print, e-edition, multimedia, and classifieds products under Caxton & CTP Printers and Publishers Ltd.

What The Witness does

The Witness is a digital-first daily newspaper and news platform based in Pietermaritzburg, KwaZulu-Natal, South Africa. Founded in 1846, it is one of South Africa's oldest continuously-published daily newspapers and is wholly owned by Caxton & CTP Printers and Publishers Ltd, a diversified South African media conglomerate. The publication employs 11-50 staff and operates under the Caxton local newspaper network alongside sister community titles including Maritzburg Sun, Public Eye, Village Talk, The Hilton Newspaper, and Greytown Gazette.

The product portfolio centers on the witness.co.za news website and includes a digital e-edition platform, a daily print newspaper subscription service, WitnessTV (podcasts and video content), online classifieds, lottery results, and puzzles. The underlying technology is a CMS-based digital news platform with social media distribution across Facebook, X, YouTube, Instagram, TikTok, and WhatsApp, plus Google Preferred Source integration for organic search visibility. The portfolio is unified under The Witness masthead with all digital properties feeding the main content platform.

Revenue is generated through three streams: print and digital (e-edition) subscriptions on annual billing, display advertising and sponsored content on owned and social channels, and classified/transaction-fee revenue from the online marketplace. Pricing is not publicly disclosed. The primary customer segment is local readers in the KwaZulu-Natal province, with secondary reach to general South African news consumers seeking local, national, and international coverage.

The Witness firmographics

Firmographics
Name
The Witness
Legal name
Caxton & CTP Printers and Publishers Ltd
Website
https://witness.co.za
Company type
Private
Founded year
1846
Operating status
Operating
Headcount range
11–50 employees
Short description
The Witness is a 180-year-old digital-first daily newspaper based in Pietermaritzburg, KwaZulu-Natal, South Africa, serving local KZN readers with print, e-edition, multimedia, and classifieds products under Caxton & CTP Printers and Publishers Ltd.
Ownership category
akta.pro rank

Where The Witness is headquartered

Location

Headquarters

HQ city
Pietermaritzburg
HQ country
South Africa
HQ region
Africa

Offices1 record

Markets served

The Witness business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

  1. Subscription Revenue: The newspaper generates revenue through print and digital (e-edition) subscriptions. The site promotes both 'Subscribe Now' for print editions and 'e-Edition' for digital access.
  2. Advertising Revenue: The platform monetizes its digital audience through display advertising and sponsored content on its website and social media channels.
  3. Classifieds and Promotions: Revenue generated from classified advertisements and promotional features including competitions and special content sections.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualPrint Edition Subscription

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

The Witness product offering

Product offering

Core offering

The Witness is a daily newspaper and digital-first news platform serving KwaZulu-Natal, South Africa, founded in 1846. It publishes local, national, and international news in both print and e-edition formats, complemented by multimedia (podcasts, video), online classifieds, lottery results, puzzles, and a network of community newspaper titles.

Product overview

The Witness is a digital-first news platform and daily newspaper operating as a single unified offering with supplementary digital products. The core product is the witness.co.za news website delivering local KZN, national, and international news coverage. This is supported by ePaper/e-Edition digital replicas of print editions, a print subscription service, WitnessTV multimedia content (including podcasts and video), an online classifieds marketplace, lottery results service, and puzzles. The company also operates the Capital Newspapers network of community newspaper brands. The portfolio is unified under the The Witness masthead with no modular platform architecture—all products feed into the main news and content platform.

Differentiator

Problem solved

Functional benefit

Brands

  • Witness 180: Special 180th anniversary branding and celebration of The Witness newspaper.

Products and services

  • The Witness Digital News Website (witness.co.za) Primary digital-first news platform delivering local KZN, national, and international news coverage in article, video, and multimedia formats for general readers in South Africa.
  • Witness E-Edition / ePaper Digital replica editions of the print newspaper accessible online, including regional publications such as Echo Eyethu, Golden Horse Sprint Carnival, Msun, Public Eye, Village Talk, The Hilton, and Greytown Gazette.
  • Print Edition Subscription Physical daily newspaper subscription delivering the print edition to subscribers in KwaZulu-Natal.
  • WitnessTV Podcasts and Multimedia Video and podcast content platform providing news video clips, multimedia coverage, and audio content including podcasts.
  • Capital Newspapers Network Network of local community newspapers including Maritzburg Sun, Public Eye, Village Talk, The Hilton Newspaper, and Greytown Gazette, operated under the Caxton group alongside The Witness.
  • Online Classifieds Digital classified advertising marketplace covering employment, vehicles, property, and general listings.

Companies that use The Witness

Customer profile

Segments2 records

Ideal customer profiles3 records

The Witness technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

The Witness partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • uMgungundlovu Economic Development Agency (Umeda)coreStrategic or Co-development Partner · 8 January 2026Umeda and The Witness newspaper signed a one-year memorandum of understanding to promote investor confidence, economic development, and job creation in the uMgungundlovu district. Umeda recently achieved a clean audit for the 2025 financial year, highlighted as an inspiring milestone for the municipality. The partnership aims to boost economic growth and business development in the region through joint initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

The Witness competitors and assessment

Company assessment

Direct peers

  • News24: South Africa's largest digital news platform, operated by Media24. Directly comparable as a multi-platform (web, app, video) South African news publisher competing for the same digital advertising and subscription dollars, though at national scale.
  • The Citizen: Sister publication within the Caxton & CTP network. Comparable as a Caxton-owned South African daily newspaper with national coverage and digital presence; its inclusion on The Witness's website footer highlights internal network partnership.
  • Sowetan: Established South African regional/national newspaper with a digital edition. Comparable as a legacy South African newspaper brand navigating print-to-digital transition, serving a defined audience segment with subscription and advertising revenue.
  • Eyewitness News (EWN): Primedia's South African digital news platform with strong multimedia (video, audio) presence. Comparable as a digital-first South African news brand competing for audience attention through multimedia and breaking news.
  • Daily Maverick: Digital-first South African news publication with a strong subscription model and investigative journalism. Comparable as a digitally-native South African news brand competing for paying digital readers and advertisers, with similar multi-format content.
  • TimesLIVE: Digital arm of the Sunday Times/Times Media group. Comparable as a South African national news website offering breaking news, opinion, and lifestyle content with subscription and advertising revenue models.
  • IOL (Independent Online): Independent Media's flagship digital news property. Comparable as a South African news website offering national and regional coverage with digital subscriptions and advertising, competing for the same KZN and broader SA audience.
  • Maritzburg Sun: Wholly-owned community newspaper within The Witness's Capital Newspapers network. Comparable as a Pietermaritzburg-area local newspaper operating under the same KZN community-journalism model.
  • Mail & Guardian: Established South African weekly newspaper with a digital subscription offering. Comparable as a legacy South African news brand that has transitioned to digital subscriptions, providing a model for digital conversion that The Witness is pursuing.

Broad incumbents

  • Netwerk24: Media24's Afrikaans-language digital news platform. Comparable as a major South African subscription-based digital news property, though targeting Afrikaans readers; a useful proxy for digital subscription benchmarks in the SA market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

The Witness social profiles

Digital presence

The Witness financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Witness leadership team

Management profile

Number of profiles

The Witness subsidiaries and ownership

Company hierarchy

Subsidiaries6 records

The Witness funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Witness M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Witness

What does The Witness do?

The Witness is a daily newspaper and digital-first news platform serving KwaZulu-Natal, South Africa, founded in 1846. It publishes local, national, and international news in both print and e-edition formats, complemented by multimedia (podcasts, video), online classifieds, lottery results, puzzles, and a network of community newspaper titles.

Is The Witness a public or private company?

The Witness is a private company. It is classified as corporate owned and is currently operating.

When was The Witness founded?

The Witness was founded in 1846. It employs 11 to 50 people.

Where is The Witness based?

The Witness is headquartered in Pietermaritzburg, South Africa, in the Africa region.

How does The Witness make money?

Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising Revenue and classifieds and Promotions.

Who are The Witness's main competitors?

Direct peers on record are News24, The Citizen, Sowetan, Eyewitness News (EWN), Daily Maverick, TimesLIVE, IOL (Independent Online), Maritzburg Sun and Mail & Guardian. Netwerk24 is listed as a broad incumbent.

Does The Witness have an API?

No public API is recorded for The Witness.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals