What Ansaldo does

Ansaldo Toys Chile is a privately held Chilean toy specialty retailer and distributor headquartered in Santiago, founded in 1902 and operating with 51–100 employees. The company sells toys through a four-channel distribution architecture: a Shopify-based direct-to-consumer e-commerce site (ansaldo.cl), physical retail stores in Chile (including locations in Las Condes), a wholesale portal (mayorista.ansaldo.cl) for resellers, and a corporate sales portal with web selector and catalog tools (empresas.ansaldo.cl, catalogo.ansaldo.cl). Its catalog spans 14+ product categories including action figures, dolls, plush toys, board games and trading cards, building blocks, vehicles and RC toys, educational toys, interactive/electronics, baby toys, surprise/mystery collectibles, summer/outdoor toys, and slime/sensory products. Customer coverage is segmented by age (0–1 babies through adolescents) with dedicated Business/Corporate and Wholesale buyer segments.

Name

Ansaldo

Legal name

Ansaldo Toys Chile

Website

https://ansaldo.cl

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

51–100 employees

Short description

Ansaldo Toys Chile is a privately held Chilean toy retailer and distributor founded in 1902, selling Mattel, Hasbro, ZURU, Bandai, LEGO, and its own private-label brands through e-commerce, physical stores, wholesale, and corporate sales channels.

Ownership category

akta.pro rank

Product category

Toy Retail

NAICS

Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Traditional Toy Stores (CRALAFAA)

akta.pro secondary industry

Traditional Toys Distribution (CRAOAMAA)

Keywords

• Toy retail
• Children's toys
• Board games
• Action figures
• Dolls and plush

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Toy Sales: Ansaldo generates revenue through direct retail sales of toys and games to consumers. Products are sold at fixed prices with occasional promotions and discounts. The company offers multiple payment options including credit/debit cards and Mercado Pago with interest-free installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Ansaldo Toys Chile is a Chilean toy manufacturer and multi-channel retailer that distributes and sells a broad catalog of toys including action figures, dolls, plush toys, board games, construction sets, vehicles, educational toys, and baby products. The company carries major international brands such as Mattel, Hasbro, Zuru, Bandai, and LEGO, alongside its own private-label Ansaldo Toys brand, reaching customers via e-commerce, physical stores, wholesale, and corporate sales channels.

Product overview

Ansaldo Toys Chile operates a diversified toy retail platform built on Shopify, offering an extensive catalog of toys across multiple categories including action figures, dolls, plush toys, board games, building blocks, vehicles, and educational toys. The company distributes products from major international brands such as Mattel, Hasbro, ZURU, Bandai, and LEGO, alongside its own private label Ansaldo Toys brand. The business model combines B2C e-commerce with B2B enterprise and wholesale channels, serving consumers through online ordering with delivery and in-store pickup options across Chile.

Differentiator

Problem solved

Functional benefit

Products and services

• Action Figures and Playsets Action figures and playsets featuring licensed characters from franchises including Minecraft, Pokemon, Nintendo, Spiderman, Toy Story, Naruto, Transformers, and Dragon Ball, sold to families and collectors in Chile.
• Dolls (Muñecas) Fashion dolls, baby dolls, and collectible dolls from brands such as Barbie, Nenuco, Pinypon, and Disney Princesses, marketed to families with young children.
• Plush Toys (Peluches) Soft plush toys featuring characters and franchises including Build-A-Bear, Care Bears, La Granja de Zenón, Stitch, Pokemon, and various anime characters, targeted at children and gift buyers.
• Board Games, Puzzles and Cards Board games, puzzles, and trading card games including Pokemon TCG, Monopoly, Catan, UNO, and Ansaldo-branded games for families and hobbyists.
• Building Blocks and Construction Toys Construction toys including LEGO sets, building blocks from brands such as Max and Nanoblock, magnetic building sets, and themed construction playsets aimed at children of various ages.
• Cars, Tracks and Radio Controlled Vehicles Toy vehicles including Hot Wheels, Matchbox, Monster Jam, radio-controlled cars, tracks, and Cars-themed products for children and hobbyists.
• X-Shot Dart Launchers ZURU-brand dart launchers, blasters, and battle sets marketed under the X-Shot sub-brand, including series such as Skins, Insanity, and Gel blasters.
• Educational Toys Educational and learning toys including STEM toys, activity sets, and developmental toys for early childhood learning.
• Interactive and Electronic Toys Electronic and interactive toys including Tamagotchi virtual pets, Furby interactive plush, and VTech educational electronic devices.
• Baby Toys and Accessories Toys and accessories designed for babies and infants including Fisher-Price products, rattles, bath toys, and baby care items.
• Surprise Eggs and Mystery Boxes Surprise toys and collectible mystery items including surprise eggs, mystery boxes, and blind bag figures from brands such as Mini Brands and Rainbocorns.
• Summer, Pools and Inflatables Summer outdoor toys including pools, inflatable toys, water guns, and beach toys for warm-weather play.
• Slime and Stretch Toys Sensory and creative play toys including slime, stretch toys, and modeling compounds such as Kinetic Sand.
• Ansaldo Empresas (Corporate Sales) Corporate sales service for businesses seeking toys for events, gifts, or bulk purchases via a dedicated portal with web selector and catalog tools.
• Ansaldo Mayoristas (Wholesale) Wholesale distribution service for retailers and resellers to purchase toys in bulk quantities through a dedicated wholesale platform.

Quantifiable outcome

• 4.94 star average customer rating from 122 verified reviews

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• MattelcoreChannel Partner/ Reseller/ DistributorMajor toy manufacturer whose brands (Barbie, Hot Wheels, Fisher-Price, Polly Pocket, Matchbox, Jurassic World) are sold through Ansaldo's retail channels in Chile.
• HasbrocoreChannel Partner/ Reseller/ DistributorMajor toy company whose brands (Play-Doh, Monopoly, BeyBlade, Marvel, Hasbro Games) are distributed through Ansaldo's retail network in Chile.
• ZurucoreChannel Partner/ Reseller/ DistributorToy manufacturer whose brands (X-Shot, Mini Brands, MAX, Metal Machines, Bunch o Balloons, Pets Alive, Rainbocorns, Smashers) are sold through Ansaldo.
• BandaicoreChannel Partner/ Reseller/ DistributorJapanese toy and entertainment company whose brands (Dragon Ball, One Piece, Naruto, Nanoblock, Tamagotchi) are distributed through Ansaldo in Chile.
• LEGO GroupcoreChannel Partner/ Reseller/ DistributorDanish toy manufacturer whose construction toys are sold through Ansaldo's retail channels in Chile.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Falabella: Chilean multi-category department store and marketplace operator (with Toys "R" Us / baby store formats). Comparable as the dominant Chilean retail incumbent competing with Ansaldo for the same licensed-toy, doll, and construction-toy wallet across both physical and e-commerce channels.
• MercadoLibre Chile: Dominant Latin American e-commerce marketplace with extensive listings of Mattel, Hasbro, ZURU, Bandai, and LEGO products. Comparable as the primary cross-border online competitor in Chile for Ansaldo's licensed-toy assortment and pricing.
• Toys "R" Us (international): Historically dominant global toy specialty chain; continues to operate internationally and via licensing partnerships, including in Latin America. Comparable to Ansaldo as a multi-brand toy specialist competing for the same gift-purchase occasion.
• Ripley: Major Chilean department store chain selling toys, board games, and licensed merchandise online and in-store. Overlaps with Ansaldo on multi-category toy assortment and target family shopper, but as a broader retail incumbent rather than a toy specialist.
• Hamleys: Iconic global specialty toy retailer with flagship stores and e-commerce across multiple markets. Compares to Ansaldo as an international multi-brand toy specialist, but at much larger scale and brand recognition.
• París (Cencosud): Chilean department store owned by Cencosud carrying toys, dolls, and children's products. Compares to Ansaldo as a Chilean broadline retailer contesting toy gifting spend during peak season, without specializing in the toy category.
• Líder / Walmart Chile: Mass-market Chilean hypermarket chain stocking toys, dolls, and licensed characters, especially under private-label and seasonal assortments. Comparable as a high-volume Chilean retailer pushing into Ansaldo's same family-shopper toy category.

Regional players

• SB Games (Brazil): Brazilian specialty toy retailer offering board games, construction toys, action figures, and licensed merchandise online. Closely mirrors Ansaldo's mix of imported international brands plus private-label products, but serves a different national market.
• Ri Happy: Brazil's largest specialty toy retail chain, carrying Mattel, Hasbro, and LEGO lines across physical stores and e-commerce. Highly comparable to Ansaldo in pure-play toy-specialty model, but operates primarily in Brazil rather than Chile.

Direct peers

• The Entertainer (Toy Shop): UK-based specialty toy retailer with strong e-commerce platform and broad licensed-brand assortment including LEGO, Mattel, and Hasbro. Highly comparable to Ansaldo in pure-play toy-specialty, multi-channel DTC + wholesale model, despite serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ansaldo.chile
• Instagraminstagram.com/ansaldo.chile
• TikToktiktok.com/@ansaldo.chile
• Xx.com/ansaldochile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ansaldo