Loretto Academy
Loretto Academy is an independent, nonprofit Catholic school in El Paso, Texas, serving students from PK-3 through 12th grade across co-ed elementary and all-girls middle and high school divisions, with a college-preparatory curriculum recognized among the top 7% of AP schools nationally.
- Company typePrivate
- Founded1923
- HeadquartersEl Paso, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Loretto Academy does
Loretto Academy is an independent, nonprofit 501(c)(3) Catholic school founded in 1923 by the Sisters of Loretto, operating a 19.5-acre campus at 1300 Hardaway St. in central El Paso, Texas. The school delivers a continuous PK-3 through 12th grade program structured in three divisions: a co-educational elementary school (PK-3 to 5th grade), an all-girls middle school (6th to 8th), and an all-girls college-preparatory high school (9th to 12th). Curriculum is anchored in core values of Faith, Community, Justice, and Respect, and includes Pre-AP, Honors, and AP coursework, with the school recognized by the College Board as a Platinum AP School and AP Access Award recipient (top 7% of AP schools in the U.S. and Canada). The elementary school holds a National Blue Ribbon School designation, and the institution holds triple accreditation from Cognia, the Texas Catholic Conference of Bishops Education Department (TCCBED), and the National Catholic Educational Association (NCEA).
The school's technology stack is composed entirely of integrated third-party platforms rather than proprietary systems: Blackbaud handles tuition management and the parent portal, Follett Destiny powers library services, MySchoolApp manages inquiry and enrollment workflows, Microsoft T.E.A.L.S. supplies co-taught computer science instruction, and Khan Academy is used in middle school mathematics. The school reports $11M+ across 17 endowment funds managed by Ziegler Capital-Missouri Valley Partners Group, $27M in scholarships earned by the class of 2025, a 100% college acceptance rate, and approximately 11,500 annual service learning hours. Approximately 150 families (close to 30% of enrollment) receive tuition assistance or scholarships through ACE, Diocesan (Miles' Scholars and Bishop's Scholars), Challenge Foundation, or Loretto's own assistance programs.
Loretto's revenue model is tuition-driven, with annual tuition ranging from $8,810 (PK-3 through 5th grade) to $9,275 (high school), payable monthly over 12 installments, supplemented by a $425 non-refundable registration fee, $325 book and technology fee, $55 iPad lease (grades 1-12), $200 mandatory fundraiser per family, and ancillary fees for athletics, clubs, and extended-day care. Additional revenue streams include Loretto Fund annual giving, endowment draw, event fundraising (Golf Tournament, Jingle Mingle, Angelpalooza), planned gifts and bequests, and—newly adopted for 2025-2026—Texas Education Freedom Accounts (TEFA) at $10,474 per qualifying student. The school distributes its services through a direct-to-consumer admissions funnel consisting of website inquiry, open house events, campus tours, Taste of Loretto information sessions, shadow days, and a Blackbaud-powered registration and parent portal system.
Loretto Academy firmographics
Firmographics- Name
- Loretto Academy
- Legal name
- Loretto Academy
- Website
- https://loretto.org
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Loretto Academy is an independent, nonprofit Catholic school in El Paso, Texas, serving students from PK-3 through 12th grade across co-ed elementary and all-girls middle and high school divisions, with a college-preparatory curriculum recognized among the top 7% of AP schools nationally.
- Ownership category
- akta.pro rank
Loretto Academy industry classification
Industry- Product category
- Private K-12 Catholic Education
- NAICS
- Elementary and Secondary Schools (6111), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Faith-Based (Religious) K–12 Schools (EDAJABAC)
Keywords
Where Loretto Academy is headquartered
LocationHeadquarters
- HQ city
- El Paso
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Loretto Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Tuition Revenue: Primary revenue stream from tuition payments for PK-3 through 12th grade students. Tuition ranges from $8,810 to $9,275 annually depending on grade level, payable monthly over 12 months (June through May).
- Registration Fees: Non-refundable registration fee of $425 per student, with reduced fee of $250 for each additional student from the same family.
- Technology and Activity Fees: Book & Technology Fee of $325 per student, iPad lease at $55 for grades 1-12, and Activity Cards that vary by class. Additional incidental/optional fees for athletics, clubs, and after school care.
- Donations and Fundraising: Annual giving through Loretto Fund, endowment donations, event fundraising (Golf Tournament, Jingle Mingle, Angelpalooza), and planned gifts including bequests and charitable gift annuities.
- Texas Education Freedom Accounts (TEFA): State-provided funds of $10,474 per student (2025-2026) applied toward tuition and eligible educational expenses for qualifying families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | High School tuition for grades 9-12 |
| Subscription | Monthly | Middle School tuition for grades 6-8 |
| Subscription | Monthly | Elementary School tuition for PK3 through 5th grade |
| One time/ perpetual license | Pay-as-you-go | Registration Fee |
| Subscription | Annual | Book & Technology Fee |
| Subscription | Annual | iPad Lease |
| Subscription | Annual | Mandatory Fundraiser |
| Subscription | Annual | Texas Education Freedom Account (TEFA) State Funding |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Loretto Academy product offering
Product offeringCore offering
Loretto Academy is an independent Catholic school that delivers co-educational elementary classes (PK-3 through 5th grade) and an all-girls middle and high school (6th through 12th grade) on its El Paso campus. Its core academic product is a college-preparatory curriculum anchored by Advanced Placement coursework, supported by athletics, theater, dance, robotics, service learning, and a before/after-school Extended Day Program. Revenue comes from tuition, registration, activity and technology fees, donations, and state-funded Texas Education Freedom Accounts (TEFA).
Product overview
Loretto Academy is an independent Catholic school offering a comprehensive PK-12 educational program. The school operates three academic divisions: a co-educational elementary school (PK3-5th grade), an all-girls middle school (6th-8th grade), and an all-girls high school (9th-12th grade). The academic program is structured around core values of Faith, Community, Justice, and Respect, with a curriculum emphasizing STEM, AP college-level courses, religious education, and service learning. Beyond academics, Loretto provides extensive extracurricular programming including competitive athletics, award-winning theater (Angels in the Wings), robotics teams, Orchesis dance club, and numerous student organizations. The school supports families through various scholarship programs (Diocesan, ACE, Challenge Foundation) and Texas Education Freedom Accounts (TEFA) for tuition assistance. Loretto maintains small class sizes, operates an Extended Day Program for before/after school care, and utilizes integrated platforms including Blackbaud for tuition management, Follett Destiny for library services, and Microsoft T.E.A.L.S. for computer science education.
Differentiator
Problem solved
Functional benefit
Products and services
- Elementary School Program (PK-3 through 5th Grade) Co-educational Catholic elementary program for students in PK-3 through 5th grade, delivered on the Loretto campus in El Paso with a faith-based, college-preparatory curriculum and a feeder pathway into the all-girls middle school.
- Middle School Program (6th-8th Grade, All-Girls) All-girls Catholic middle school program for grades 6 through 8, providing a single-gender learning environment, college-preparatory academics, and formation programming for adolescent girls in El Paso.
- High School Program (9th-12th Grade, All-Girls, College Preparatory) All-girls Catholic college-preparatory high school for grades 9 through 12, including the Advanced Placement program that earned the school its Platinum AP School (top 7%) designation, with 100% college acceptance and a class of 2025 earning $27M+ in college scholarships.
- Extended Day Program (Before/After School Care) Before- and after-school care service available to Loretto families, providing supervised care outside of regular school hours on the Loretto campus.
Quantifiable outcome
- 100% college acceptance rate with students attending their top school choices
- +4 more outcomes
Companies that use Loretto Academy
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Loretto Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Loretto Academy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Microsoft (TEALS Initiative)coreMicrosoft Engineers co-teach Computer Science and AP Computer Science with Loretto's own CS teacher through the T.E.A.L.S. (Technology Education and Literacy in Schools) initiative. This partnership enhances STEM education and provides students exposure to industry professionals and real-world technology applications.
- The Challenge Foundation El PasocoreLoretto Academy is a proud partner of The Challenge Foundation El Paso. Scholarships through the Challenge Program are typically awarded to incoming 6th graders in December of their final year of elementary school. The program has different requirements and longer application timeline than standard tuition assistance.
- Cafeteria ConceptsminorCafeteria Concepts provides food service for Loretto Academy, offering nutritious breakfast, lunch, and snacks for students. The partnership ensures quality food services for the student body.
- Anton UniformsminorAfter Dennis Uniforms closure, Loretto partnered with Anton Uniforms which has a physical storefront in El Paso to provide uniforms for PK-3 through 12th grade students.
Scale indicators8 records
Recent moves12 records
Expansion highlights5 records
Loretto Academy competitors and assessment
Company assessmentBroad incumbents
- St. Stephen's Episcopal School (Austin): Independent faith-affiliated PK-12 day school in Austin with college-prep focus and strong AP outcomes. Comparable on faith-affiliated independent school model and competitive admissions positioning in a Texas metro.
- The Kinkaid School (Houston): Larger, established, nonsectarian PK-12 day school in Houston with a much broader program and endowment base. Useful as a Texas-region benchmark for premium private school operations, accreditations, and college placement.
Direct peers
- Incarnate Word Academy (Corpus Christi): Catholic college-prep school in Texas serving young women with AP coursework, scholarship outcomes, and faith-based mission. Closely comparable to Loretto's all-girls secondary model and tuition-based funding approach.
- Cathedral High School (El Paso): Catholic co-educational college-prep high school in the same El Paso market. Competes directly with Loretto for tuition-paying families and shares faith-based identity, AP programs, and Texas diocesan accreditation.
- Radford School (El Paso): Independent, nonsectarian PK-12 school in El Paso serving the same regional market. Comparable tuition tier, college-prep orientation, and small-class-size value proposition for the same family base.
- St. Mary's Hall (San Antonio): Independent, non-denominational PK-12 school in San Antonio with college-prep focus, strong AP outcomes, and a comparable all-girls upper-school program. Comparable on tuition model, accreditations, and college placement emphasis.
- Ursuline Academy of Dallas: Independent Catholic, all-girls college-preparatory school in Dallas serving grades 9-12. Most directly comparable to Loretto on faith-based, single-sex, college-prep positioning and AP/college outcomes in a Texas regional market.
- El Paso Country Day School: Independent PK-8 school in El Paso serving the same upper-middle-class family market with comparable tuition and small-class college-prep positioning. Direct competitor for elementary and middle-school enrollment.
Emerging players
- Stone Ridge School of the Sacred Heart: Independent Catholic all-girls PK-12 school in Bethesda, MD. Comparable on faith-based, all-girls college-prep model and is a useful benchmark for premium Catholic girls' school operations and outcomes.
- Georgetown Visitation Preparatory School: Catholic, all-girls college-prep school in Washington, D.C. Comparable single-sex faith-based model, AP program, and college-prep outcomes. Represents the national archetype Loretto mirrors, useful for benchmarking positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Loretto Academy social profiles
Digital presenceLoretto Academy compliance and trust
Trust signalCompliance5 records
Loretto Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loretto Academy leadership team
Management profileNumber of profiles
Profiles9 records
Loretto Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loretto Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loretto Academy
What does Loretto Academy do?
Loretto Academy is an independent Catholic school that delivers co-educational elementary classes (PK-3 through 5th grade) and an all-girls middle and high school (6th through 12th grade) on its El Paso campus. Its core academic product is a college-preparatory curriculum anchored by Advanced Placement coursework, supported by athletics, theater, dance, robotics, service learning, and a before/after-school Extended Day Program. Revenue comes from tuition, registration, activity and technology fees, donations, and state-funded Texas Education Freedom Accounts (TEFA).
Is Loretto Academy a public or private company?
Loretto Academy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Loretto Academy founded?
Loretto Academy was founded in 1923. It employs 101 to 250 people.
Where is Loretto Academy based?
Loretto Academy is headquartered in El Paso, United States, in the North America region.
How does Loretto Academy make money?
Five revenue lines are on record. Tuition Revenue is the primary driver. The others are registration Fees, technology and Activity Fees, donations and Fundraising and texas Education Freedom Accounts (TEFA).
Who are Loretto Academy's main competitors?
Broad incumbents on record are St. Stephen's Episcopal School (Austin) and The Kinkaid School (Houston). Direct peers are Incarnate Word Academy (Corpus Christi), Cathedral High School (El Paso), Radford School (El Paso), St. Mary's Hall (San Antonio), Ursuline Academy of Dallas and El Paso Country Day School. Emerging players are Stone Ridge School of the Sacred Heart and Georgetown Visitation Preparatory School.
Does Loretto Academy have an API?
No public API is recorded for Loretto Academy.
What industry is Loretto Academy in?
Loretto Academy's product category is Private K-12 Catholic Education. Its primary akta.pro industry code is EDAJABAC, Faith-Based (Religious) K–12 Schools. Its NAICS code is 6111 and its SIC code is 8200.