Loretto Academy

What Loretto Academy does

Loretto Academy is an independent, nonprofit 501(c)(3) Catholic school founded in 1923 by the Sisters of Loretto, operating a 19.5-acre campus at 1300 Hardaway St. in central El Paso, Texas. The school delivers a continuous PK-3 through 12th grade program structured in three divisions: a co-educational elementary school (PK-3 to 5th grade), an all-girls middle school (6th to 8th), and an all-girls college-preparatory high school (9th to 12th). Curriculum is anchored in core values of Faith, Community, Justice, and Respect, and includes Pre-AP, Honors, and AP coursework, with the school recognized by the College Board as a Platinum AP School and AP Access Award recipient (top 7% of AP schools in the U.S. and Canada). The elementary school holds a National Blue Ribbon School designation, and the institution holds triple accreditation from Cognia, the Texas Catholic Conference of Bishops Education Department (TCCBED), and the National Catholic Educational Association (NCEA).

The school's technology stack is composed entirely of integrated third-party platforms rather than proprietary systems: Blackbaud handles tuition management and the parent portal, Follett Destiny powers library services, MySchoolApp manages inquiry and enrollment workflows, Microsoft T.E.A.L.S. supplies co-taught computer science instruction, and Khan Academy is used in middle school mathematics. The school reports $11M+ across 17 endowment funds managed by Ziegler Capital-Missouri Valley Partners Group, $27M in scholarships earned by the class of 2025, a 100% college acceptance rate, and approximately 11,500 annual service learning hours. Approximately 150 families (close to 30% of enrollment) receive tuition assistance or scholarships through ACE, Diocesan (Miles' Scholars and Bishop's Scholars), Challenge Foundation, or Loretto's own assistance programs.

Loretto's revenue model is tuition-driven, with annual tuition ranging from $8,810 (PK-3 through 5th grade) to $9,275 (high school), payable monthly over 12 installments, supplemented by a $425 non-refundable registration fee, $325 book and technology fee, $55 iPad lease (grades 1-12), $200 mandatory fundraiser per family, and ancillary fees for athletics, clubs, and extended-day care. Additional revenue streams include Loretto Fund annual giving, endowment draw, event fundraising (Golf Tournament, Jingle Mingle, Angelpalooza), planned gifts and bequests, and—newly adopted for 2025-2026—Texas Education Freedom Accounts (TEFA) at $10,474 per qualifying student. The school distributes its services through a direct-to-consumer admissions funnel consisting of website inquiry, open house events, campus tours, Taste of Loretto information sessions, shadow days, and a Blackbaud-powered registration and parent portal system.

Name

Loretto Academy

Legal name

Loretto Academy

Website

https://loretto.org

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

51–100 employees

Short description

Loretto Academy is an independent, nonprofit Catholic school in El Paso, Texas, serving students from PK-3 through 12th grade across co-ed elementary and all-girls middle and high school divisions, with a college-preparatory curriculum recognized among the top 7% of AP schools nationally.

Ownership category

akta.pro rank

Product category

Private K-12 Catholic Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAC

Faith-Based (Religious) K–12 Schools

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

Keywords

• Private Catholic education
• K-12 college preparatory
• All-girls secondary school
• Faith-based schooling
• Private elementary school

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition Revenue: Primary revenue stream from tuition payments for PK-3 through 12th grade students. Tuition ranges from $8,810 to $9,275 annually depending on grade level, payable monthly over 12 months (June through May).
2. Registration Fees: Non-refundable registration fee of $425 per student, with reduced fee of $250 for each additional student from the same family.
3. Technology and Activity Fees: Book & Technology Fee of $325 per student, iPad lease at $55 for grades 1-12, and Activity Cards that vary by class. Additional incidental/optional fees for athletics, clubs, and after school care.
4. Donations and Fundraising: Annual giving through Loretto Fund, endowment donations, event fundraising (Golf Tournament, Jingle Mingle, Angelpalooza), and planned gifts including bequests and charitable gift annuities.
5. Texas Education Freedom Accounts (TEFA): State-provided funds of $10,474 per student (2025-2026) applied toward tuition and eligible educational expenses for qualifying families.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Loretto Academy is an independent Catholic school that delivers co-educational elementary classes (PK-3 through 5th grade) and an all-girls middle and high school (6th through 12th grade) on its El Paso campus. Its core academic product is a college-preparatory curriculum anchored by Advanced Placement coursework, supported by athletics, theater, dance, robotics, service learning, and a before/after-school Extended Day Program. Revenue comes from tuition, registration, activity and technology fees, donations, and state-funded Texas Education Freedom Accounts (TEFA).

Product overview

Loretto Academy is an independent Catholic school offering a comprehensive PK-12 educational program. The school operates three academic divisions: a co-educational elementary school (PK3-5th grade), an all-girls middle school (6th-8th grade), and an all-girls high school (9th-12th grade). The academic program is structured around core values of Faith, Community, Justice, and Respect, with a curriculum emphasizing STEM, AP college-level courses, religious education, and service learning. Beyond academics, Loretto provides extensive extracurricular programming including competitive athletics, award-winning theater (Angels in the Wings), robotics teams, Orchesis dance club, and numerous student organizations. The school supports families through various scholarship programs (Diocesan, ACE, Challenge Foundation) and Texas Education Freedom Accounts (TEFA) for tuition assistance. Loretto maintains small class sizes, operates an Extended Day Program for before/after school care, and utilizes integrated platforms including Blackbaud for tuition management, Follett Destiny for library services, and Microsoft T.E.A.L.S. for computer science education.

Differentiator

Problem solved

Functional benefit

Products and services

• Elementary School Program (PK-3 through 5th Grade) Co-educational Catholic elementary program for students in PK-3 through 5th grade, delivered on the Loretto campus in El Paso with a faith-based, college-preparatory curriculum and a feeder pathway into the all-girls middle school.
• Middle School Program (6th-8th Grade, All-Girls) All-girls Catholic middle school program for grades 6 through 8, providing a single-gender learning environment, college-preparatory academics, and formation programming for adolescent girls in El Paso.
• High School Program (9th-12th Grade, All-Girls, College Preparatory) All-girls Catholic college-preparatory high school for grades 9 through 12, including the Advanced Placement program that earned the school its Platinum AP School (top 7%) designation, with 100% college acceptance and a class of 2025 earning $27M+ in college scholarships.
• Extended Day Program (Before/After School Care) Before- and after-school care service available to Loretto families, providing supervised care outside of regular school hours on the Loretto campus.

Quantifiable outcome

• 100% college acceptance rate with students attending their top school choices
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Microsoft (TEALS Initiative)coreTechnology or IntegrationMicrosoft Engineers co-teach Computer Science and AP Computer Science with Loretto's own CS teacher through the T.E.A.L.S. (Technology Education and Literacy in Schools) initiative. This partnership enhances STEM education and provides students exposure to industry professionals and real-world technology applications.
• The Challenge Foundation El PasocoreStrategic or Co-development PartnerLoretto Academy is a proud partner of The Challenge Foundation El Paso. Scholarships through the Challenge Program are typically awarded to incoming 6th graders in December of their final year of elementary school. The program has different requirements and longer application timeline than standard tuition assistance.
• Cafeteria ConceptsminorOthersCafeteria Concepts provides food service for Loretto Academy, offering nutritious breakfast, lunch, and snacks for students. The partnership ensures quality food services for the student body.
• Anton UniformsminorOthersAfter Dennis Uniforms closure, Loretto partnered with Anton Uniforms which has a physical storefront in El Paso to provide uniforms for PK-3 through 12th grade students.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• St. Stephen's Episcopal School (Austin): Independent faith-affiliated PK-12 day school in Austin with college-prep focus and strong AP outcomes. Comparable on faith-affiliated independent school model and competitive admissions positioning in a Texas metro.
• The Kinkaid School (Houston): Larger, established, nonsectarian PK-12 day school in Houston with a much broader program and endowment base. Useful as a Texas-region benchmark for premium private school operations, accreditations, and college placement.

Direct peers

• Incarnate Word Academy (Corpus Christi): Catholic college-prep school in Texas serving young women with AP coursework, scholarship outcomes, and faith-based mission. Closely comparable to Loretto's all-girls secondary model and tuition-based funding approach.
• Cathedral High School (El Paso): Catholic co-educational college-prep high school in the same El Paso market. Competes directly with Loretto for tuition-paying families and shares faith-based identity, AP programs, and Texas diocesan accreditation.
• Radford School (El Paso): Independent, nonsectarian PK-12 school in El Paso serving the same regional market. Comparable tuition tier, college-prep orientation, and small-class-size value proposition for the same family base.
• St. Mary's Hall (San Antonio): Independent, non-denominational PK-12 school in San Antonio with college-prep focus, strong AP outcomes, and a comparable all-girls upper-school program. Comparable on tuition model, accreditations, and college placement emphasis.
• Ursuline Academy of Dallas: Independent Catholic, all-girls college-preparatory school in Dallas serving grades 9-12. Most directly comparable to Loretto on faith-based, single-sex, college-prep positioning and AP/college outcomes in a Texas regional market.
• El Paso Country Day School: Independent PK-8 school in El Paso serving the same upper-middle-class family market with comparable tuition and small-class college-prep positioning. Direct competitor for elementary and middle-school enrollment.

Emerging players

• Stone Ridge School of the Sacred Heart: Independent Catholic all-girls PK-12 school in Bethesda, MD. Comparable on faith-based, all-girls college-prep model and is a useful benchmark for premium Catholic girls' school operations and outcomes.
• Georgetown Visitation Preparatory School: Catholic, all-girls college-prep school in Washington, D.C. Comparable single-sex faith-based model, AP program, and college-prep outcomes. Represents the national archetype Loretto mirrors, useful for benchmarking positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LorettoAcademy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loretto Academy