WJCT NEWS

What WJCT NEWS does

WJCT News 89.9 is the news division of WJCT Public Media, a nonprofit public broadcasting organization headquartered at 100 Festival Park Ave in Jacksonville, Florida, serving the Northeast Florida market since its founding in 1958. The station operates as an NPR member station, broadcasting on 89.9 FM and providing a combination of locally produced programming (First Coast Connect, The Florida Roundup, What's Health Got to Do with It?, Capital Report, Florida Frontiers) and nationally syndicated NPR/APM content (Morning Edition, All Things Considered, Marketplace, PBS Newshour). The underlying platform is an NPR digital content management and distribution system that delivers content across FM broadcast, four HD subchannels (Classical 24, Anthology, Jacksonville's Jazz Radio), podcast platforms (Apple, Spotify, Google), web streaming at news.wjct.org, and television via wholly-owned subsidiary Jax PBS 7.1.

The organization has expanded its digital footprint through two wholly-owned subsidiaries: Jacksonville Today, a nonprofit local digital journalism service delivering a daily newsletter and web content, and JME (Jacksonville Music Experience), a music-focused platform with playlists, live events, and dedicated programming. WJCT also operates the WJCT Radio Reading Service for visually impaired audiences and distributes an NPR+ podcast subscription bundle. Partnerships with WLRN (Miami) and WUSF (Tampa) enable statewide Florida news coverage through The Florida Roundup, while content integrations with the Florida Public Radio Emergency Network (FPREN) and the Florida Historical Society support weather coverage and historical programming respectively.

As a nonprofit, WJCT does not have investor ownership or equity funding; its revenue model consists of voluntary listener donations and memberships, corporate underwriting and sponsorship, and studio rental income from production facilities. The organization employs between 11 and 50 staff across its news, television, and digital operations, with no publicly disclosed financial figures. Its audience consists of Jacksonville and Northeast Florida residents seeking local journalism, community information, Florida political coverage, and national NPR programming.

Name

WJCT NEWS

Legal name

WJCT, Inc.

Website

https://news.wjct.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

WJCT News 89.9 is the news division of WJCT Public Media, a nonprofit NPR member station in Jacksonville, Florida, delivering local journalism, statewide Florida coverage, and national NPR programming via radio, television, podcasts, and digital platforms funded by listener donations and corporate underwriting.

Ownership category

akta.pro rank

Product category

Public Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (51612)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)

akta.pro primary industry

National Public Radio Networks & Member Stations (NPR-style) (MPABADAB)

akta.pro secondary industries

Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB), Local News & Weather Stations (MPABACAJ), News Talk Radio & Current Affairs Stations (MPABAIAI)

Keywords

• Public radio broadcasting
• Local news coverage
• NPR programming affiliate
• Community journalism
• PBS television affiliate

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Membership: Public support from listeners through voluntary donations and membership programs
2. Corporate Sponsorship/Underwriting: Corporate sponsorships and underwriting messages from businesses supporting public media
3. Studio Rentals: Rental of production facilities to external clients for recordings and events

Distribution channels4 records

Marketing channels6 records

Core offering

WJCT News 89.9 is the news division of WJCT Public Media, a nonprofit public broadcasting organization serving Jacksonville and Northeast Florida. It produces and broadcasts local news, public affairs, and cultural programming via FM radio (89.9 FM and HD subchannels), podcast platforms, and the Jacksonville Today digital journalism service, while also distributing nationally syndicated NPR content such as Morning Edition and All Things Considered. The station also operates the JAX PBS television affiliate and the JME (Jacksonville Music Experience) music service.

Product overview

WJCT News 89.9 is a public radio news service operated by WJCT Public Media in Jacksonville, Florida. The offering consists of a unified news and radio broadcasting platform that combines locally produced programs with nationally syndicated NPR content. Local programs include First Coast Connect (community call-in), The Florida Roundup (statewide news), What's Health Got to Do with It? (healthcare talk), Capital Report (Florida politics), Florida Frontiers (history), and Jacksonville Today (local digital journalism). Nationally syndicated programs include Morning Edition, All Things Considered, PBS Newshour, and Marketplace. The service also operates music-focused programming through JME (Jacksonville Music Experience), including Classical 24, Anthology, and Jacksonville's Jazz Radio on HD subchannels. Content is distributed via broadcast radio (89.9 FM), television (Jax PBS 7.1), podcast platforms (Apple, Spotify, Google), and digital streaming.

Differentiator

Problem solved

Functional benefit

Brands

• JAX PBS: Television broadcasting - PBS affiliate serving the Jacksonville area
• JME - Jacksonville Music Experience
• Jacksonville Today
• Classical 24 (89.9 HD2)
• Anthology (89.9 HD3)
• Jacksonville's Jazz Radio (89.9 HD4)

Products and services

• First Coast Connect

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WLRN (Miami)coreStrategic or Co-development PartnerCo-producer of The Florida Roundup show, working with WJCT to cover Florida news across the state
• WUSF (Tampa)coreStrategic or Co-development PartnerCo-producer of The Florida Roundup show, collaborating with WJCT for statewide Florida news coverage
• NPR (National Public Radio)coreTechnology or IntegrationContent provider for national news programming including Morning Edition, All Things Considered, and NPR News stories
• American Public Media (APM)coreTechnology or IntegrationProvider of Marketplace programming, hosted by Kai Ryssdal, covering economy, business, and finance news
• Florida Historical SocietyminorStrategic or Co-development PartnerCo-producer of Florida Frontiers radio program covering Florida history topics and heritage tourism

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KQED (San Francisco): KQED is a large Bay Area NPR/PBS member station offering radio, TV, podcasts, and digital journalism under the same nonprofit public-media model WJCT operates, including multi-channel HD subchannels and digital news verticals.
• WNYC (New York Public Radio): WNYC is a much larger NPR member station (WNYC Studios, New Yorker Radio Hour) operating a comparable public-radio, donation-and-underwriting model and producing nationally distributed podcast content analogous to WJCT's local programming.
• WGBH (Boston): WGBH is a major Boston-based NPR/PBS affiliate producing nationally distributed content (e.g., Frontline, American Experience) under the same public-media funding structure, with significantly larger scale but comparable radio/TV/digital portfolio.

Direct peers

• WBEZ Chicago: WBEZ is an NPR member station producing local news and signature programs (Two Planets, Reset) under the same nonprofit, donation/underwriting funding model as WJCT, with similar emphasis on local journalism alongside NPR carriage.
• KUOW Puget Sound Public Radio: KUOW is a Seattle-area NPR member station operating under the same community-supported public-radio model with comparable local-news programming, NPR carriage, and digital extension products.
• LAist (Southern California Public Radio / KPCC): LAist operates KPCC and an LA-focused digital news brand under the same nonprofit NPR-member model as WJCT, combining local journalism, NPR carriage, and donation/underwriting revenue.
• WAMU 88.5 (DC): WAMU is a large NPR member station producing flagship local news (e.g., 1A) comparable to WJCT's First Coast Connect, sharing donation-and-underwriting funding, NPR carriage, and multi-channel digital distribution.
• St. Louis Public Radio (KWMU): KWMU is a mid-market NPR member station with a comparable mix of local journalism, NPR programming carriage, and donation/underwriting funding — making it a strong peer for size and market profile relative to WJCT.
• WLRN Public Media: WLRN is a Miami-based NPR/PBS member station that co-produces The Florida Roundup with WJCT, making it a direct Florida public-radio peer with comparable programming mix, funding model, and statewide editorial collaboration.
• WUSF Public Media: WUSF in Tampa is an NPR member station and Florida Roundup co-producer with WJCT, sharing the same member-station revenue model, syndicated NPR programming slate, and statewide public-radio coordination role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wjctjax
• YouTubeyoutube.com/wjctjax
• Facebookfacebook.com/wjctjax
• Instagraminstagram.com/wjctjax
• LinkedInlinkedin.com/company/wjct

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WJCT NEWS