Flowing

What Flowing does

Claranet Italia (Claranet Srl) is the Italian subsidiary of the multinational Claranet Group, operating as an enterprise IT services and digital infrastructure provider headquartered at Corso Europa 13, Milan. The firm delivers six interconnected service lines: Software Custom (bespoke application development from wireframe to deployment), Cloud (AWS and Microsoft Azure infrastructure design and management, leveraging Premier Consulting Partner status with AWS), Managed Services (24/7 monitoring, protection, and intervention on a monthly subscription), AI Spark (applied AI integration for process automation and predictive analytics), Sicurezza (cybersecurity and business continuity), and Formazione (certified technical training through Claranet Academy). It also markets two named proprietary tools — Sinapsi, an AI-powered video archive processing and e-learning platform, and Cartsan, an application vulnerability detection service.

The business model blends recurring subscription revenue (managed services, cloud retainers) with project-based fees (custom software builds) and professional services revenue (academy training). Pricing is fully quote-based and not publicly disclosed; the firm offers a 100% satisfaction guarantee with refund. Go-to-market is direct enterprise sales via a consultative approach, anchored by a complimentary 30-minute technical consultation, targeting medium-to-large Italian enterprises across diverse verticals including firearms manufacturing (Benelli), coffee equipment (Carimali), business information (Cerved), media publishing (Condé Nast, Gruppo 24 Ore), luxury footwear (DIS), legal publishing (Giuffrè Francis Lefebvre), financial advisory (Prometeia), broadcasting (RSI.ch), technology (Scouting), wine/e-commerce (Tannico), and fitness equipment (TechnoGym).

The firm operates as part of Claranet Group, an international organization present in more than 10 countries serving thousands of clients, which provides cross-border delivery capability, group-level certifications, and brand credibility. Note: the record label "Flowing" with firmographic attributes of 11–50 employees, 2019 founding, and Ancona location conflicts with the substantive source evidence describing a Milan-based, 1996-founded Claranet Group subsidiary with much broader operational scope; this discrepancy remains unresolved in the available data.

Name

Flowing

Legal name

Claranet Srl

Website

https://flowing.it

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Claranet Italia (operating as part of Claranet Group) is a Milan-based enterprise IT services firm providing custom software development, AWS/Azure cloud infrastructure, 24/7 managed services, applied AI integration (AI Spark), cybersecurity, and certified technical training to mid-to-large Italian enterprises across diverse verticals.

Ownership category

akta.pro rank

Product category

Managed IT Infrastructure Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

Workflow-Oriented Integration & Orchestration (HDAEAIAG), Workflow-Orchestrated Data Pipelines & Scheduling (HDAEACAK)

Keywords

• Managed cloud services
• Custom software development
• Cloud infrastructure management
• Cybersecurity monitoring services
• AI integration services

Headquarters

HQ city

Ancona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Managed Services: Monthly subscription model providing dedicated technical team that monitors, protects, and intervenes 24/7. Clients pay a fixed monthly fee for ongoing infrastructure management.
2. Custom Software Development: One-time project-based revenue from designing and developing custom software tailored to client processes, from wireframe to complete application.
3. Cloud Services: Revenue from designing and managing scalable, secure cloud infrastructures with AWS certifications and optimization services.
4. Training and Certification: Certified technical training programs covering AWS basics to advanced security, delivered through dedicated academy.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Flowing (operating as Claranet Italia) designs, builds, and manages custom digital infrastructure for enterprise customers through six integrated service lines: custom software development, cloud infrastructure design and management (AWS, Azure), 24/7 managed services, AI integration via AI Spark, cybersecurity and business continuity, and certified technical training. Engagements are delivered by a dedicated in-house technical team operating under a 100% satisfaction guarantee with refund if deliverables do not match agreed specifications.

Product overview

Claranet Italia is an IT services company offering a portfolio of six interconnected services: Software Custom (custom software development), Cloud (cloud infrastructure management with AWS/Azure expertise), Managed Services (24/7 infrastructure monitoring and support), AI Spark (artificial intelligence integration for automation and predictive analytics), Cybersecurity (security monitoring and business continuity), and Training (certified technical education programs). These services work together as an integrated digital infrastructure offering, with the company acting as a single partner for end-to-end digital transformation.

Differentiator

Problem solved

Functional benefit

Brands

• AI Spark: AI integration service that brings artificial intelligence into daily business processes, offering automation, predictive analytics, and increased efficiency.
• Claranet Academy

Products and services

• Software Custom Custom software design and development service that builds software tailored to client business processes, from wireframe to complete application, addressing real operational needs rather than forcing processes to fit generic tools. Targeted at enterprises seeking bespoke digital applications.
• Cloud Design and management of scalable, secure, and optimized cloud infrastructures, delivered leveraging AWS Premier Consulting Partner status and Microsoft Azure integration expertise. Targeted at enterprises migrating to or modernizing cloud environments.
• Managed Services 24/7 monitoring, management, and technical support delivered by a dedicated technical team under a monthly subscription model. The team monitors, protects, and intervenes continuously to keep customer infrastructure operating. Targeted at enterprises that want infrastructure management without building internal capability.
• AI Spark Service that integrates artificial intelligence into customers' daily business processes, providing automation, predictive analytics, and increased operational efficiency. Targeted at enterprises seeking to embed AI capabilities into existing operational workflows.
• Sicurezza (Cybersecurity) Cybersecurity monitoring, protection, and anticipation service covering threats and business continuity, building a protective perimeter around customer systems. Targeted at enterprises needing continuous security operations.
• Formazione (Claranet Academy Training) Certified technical training programs delivered through Claranet Academy covering topics from AWS basics to advanced security, designed to build customer team capability and digital autonomy. Targeted at enterprise teams seeking certified skills development.

Quantifiable outcome

• 100% satisfaction guarantee - refund if deliverables don't match agreed specifications

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Premier Consulting Partner. Claranet designs and manages scalable, secure cloud infrastructures using AWS services. The partnership provides AWS certification training to client teams.
• Microsoft AzurecoreTechnology or IntegrationIntegration partner providing intelligent cloud infrastructure solutions. Claranet offers seamless integration with Microsoft Azure cloud services for enterprise clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reply S.p.A. Italian-listed digital transformation and IT services group with comparable offerings in custom software, cloud, and AI integration. Direct competitor in the Italian enterprise mid-market for cloud, managed services, and bespoke development engagements.
• Lutech Group: Italian cloud, cybersecurity, and managed services provider serving mid-market and enterprise customers. Closely comparable in service mix (cloud infrastructure, managed services, custom development) and Italian enterprise focus.
• Seeweb: Italian cloud infrastructure provider offering hosting, managed services, and cloud platforms to enterprise and developer customers. Comparable in cloud infrastructure management capabilities and Italian mid-market focus.
• WIIT S.p.A. Italian-listed cloud hosting and managed services specialist focused on mission-critical enterprise applications. Comparable in managed services and cloud infrastructure orientation, particularly for regulated Italian enterprises.
• Engineering Ingegneria Informatica: Large Italian IT services and system integration firm providing custom software, cloud, and managed services to enterprise and public sector clients. Directly comparable in horizontal services portfolio and Italian enterprise customer base.
• BIP (Business Integration Partners): Italian-headquartered management and technology consulting firm with a strong digital transformation and cloud practice. Comparable in enterprise IT services orientation and Italian heritage, now operating across multiple European markets.

Broad incumbents

• Capgemini Italia: Global systems integrator with a major Italian practice delivering cloud, custom software, AI, and managed services to large enterprise and public sector clients. Larger and broader portfolio but overlaps directly in the segments Claranet Italia serves.
• Accenture Italia: Global professional services firm with deep Italian operations spanning cloud, AI, managed services, and custom development. Competes for the same large Italian enterprise and multinational-with-Italy-footprint engagements.
• NTT Data Italia: Global IT services and system integrator with significant Italian enterprise and public sector presence. Comparable in cloud, application services, and managed services offerings to enterprise clients.
• Deloitte Italia (Technology & Transformation): Big Four advisory firm with substantial Italian cloud, AI, and managed services practice serving large enterprises. Overlaps with Claranet Italia on cloud transformation and managed services engagements, particularly for large Italian corporates.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FlowingIs
• LinkedInlinkedin.com/company/claranet-italy
• Instagraminstagram.com/claranetitalia
• Xx.com/FlowingIs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowing