Pacific Horticulture
Pacific Horticulture is a 501(c)(3) nonprofit, founded in 1968 and based in Berkeley, CA, that provides science-based horticultural content, plant recommendations, a podcast, and community programs to home gardeners, landscape designers, and horticulturists across the U.S. West Coast.
- Company typePrivate
- Founded1968
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pacific Horticulture does
Pacific Horticulture is a 501(c)(3) nonprofit horticultural society founded in 1968 and headquartered in Berkeley, California. The organization provides science-based gardening information to home gardeners, landscape designers, and horticulturists primarily on the West Coast of the United States, with global content reach. Its core offerings include a digital article publication organized around themed topics (Plants You Need, Nature Is Good For You, Inspired Gardens & Design, Growing For Biodiversity, Sustainable Gardening, and Drought & Fire Resilience), the Garden Futurist podcast, recurring content series such as Lab Reports, Book Reviews, and Camera Phone Photo Tips, and a Pacific Plant People plant recommendation series.
The organization operates a diversified revenue model that combines membership subscriptions, donations, industry sponsorships (including Terremoto LA, Devil Mountain Wholesale Nursery, and The Summer-Dry Project), an online marketplace for horticultural products, and paid travel tours such as the 2026 Croatia Garden Lovers' Journey. Distribution is centered on the pacifichorticulture.org website, the podcast's presence on Apple Podcasts and Spotify, a free monthly email newsletter, and active social media channels. The Design Futurist Award, launched in 2023, adds an annual professional recognition program aligned with the organization's climate-resilience and biodiversity themes.
Pacific Horticulture firmographics
Firmographics- Name
- Pacific Horticulture
- Legal name
- Pacific Horticulture
- Website
- https://pacifichorticulture.org
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pacific Horticulture is a 501(c)(3) nonprofit, founded in 1968 and based in Berkeley, CA, that provides science-based horticultural content, plant recommendations, a podcast, and community programs to home gardeners, landscape designers, and horticulturists across the U.S. West Coast.
- Ownership category
- akta.pro rank
Pacific Horticulture industry classification
Industry- Product category
- Horticultural Society and Publishing
- SIC
- Services-Membership Organizations (8600), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Home & Garden Hobbies (Gardening, Floral Design, Home Decor) (EDAAAGAL)
- akta.pro secondary industry
- Horticulture, Nursery & Greenhouse Operations (EDAOAOAB)
Keywords
Where Pacific Horticulture is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pacific Horticulture business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership & Donations: The organization generates revenue through membership subscriptions and donations. The website features a 'Become a Member' section offering access to expertise, resources, innovative gardening techniques, and connection to a multidisciplinary network. Donations support the organization's mission to advocate for gardens and their power to enrich lives and heal the environment.
- Marketplace Sales: The organization operates a marketplace/shop for horticultural products and content.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Pacific Horticulture product offering
Product offeringCore offering
Pacific Horticulture is a 501(c)(3) nonprofit horticultural society that publishes expert-written articles, produces the Garden Futurist podcast, and curates plant recommendation content focused on Pacific-region gardening. It sells annual and monthly memberships granting access to expertise and resources, operates an online marketplace for horticultural products, and offers paid horticultural travel tours such as the 2026 Croatia Garden Lovers' Journey.
Product overview
Pacific Horticulture is a 501(c)(3) nonprofit horticultural society and media organization offering a portfolio of content products including a digital article publication covering plants, sustainable gardening, biodiversity, and climate resilience; the Garden Futurist Podcast featuring conversations with horticulture innovators; the Pacific Plant People plant recommendation series; and recurring content series including Lab Reports, Book Reviews, and Camera Phone Photo Tips. The organization also operates a Design Futurist Award competition, offers membership subscriptions with access to expertise and resources, maintains a marketplace for horticultural products, and provides horticultural travel tours. Pacific Horticulture began in 1968 as a trusted journal read by gardeners, designers, and horticulturists on the West Coast.
Differentiator
Problem solved
Functional benefit
Brands
- Garden Futurist: A show about innovative thinkers contributing to a climate resilient future through the power of gardens. Produced and hosted by Sarah Beck, Adriana Lopez, and Adrienne St Claire.
Products and services
- Membership Program Annual and monthly memberships granting access to expertise, resources, innovative gardening techniques, and connection to a passionate multidisciplinary network of gardeners, designers, and horticulturists.
- Marketplace Online shop offering horticultural-related products and goods for gardeners and horticulture enthusiasts.
- Travel Tours Paid horticultural travel experiences designed for garden lovers, exemplified by the Croatia Garden Lovers' Croatian Journey Tour (October 5-18, 2026).
Companies that use Pacific Horticulture
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Pacific Horticulture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pacific Horticulture partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Devil Mountain Wholesale NurseryminorDevil Mountain Wholesale Nursery is a sponsor in the Nurseries & Plant Sales category, partnering with Pacific Horticulture since 2023 to support the organization's mission.
- Terremoto LAminorTerremoto LA is a design-focused partner and Industry Ally of Pacific Horticulture since 2022. They are an Oakland-based landscape design firm featured for innovative garden projects including the mak-'amham/Cafe Ohlone project at UC Berkeley.
- The Summer-Dry ProjectminorThe Summer-Dry Project has been an Industry Ally and sponsor since 2011, supporting Pacific Horticulture's focus on sustainable and drought-resilient gardening practices.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Pacific Horticulture competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pacific Horticulture social profiles
Digital presencePacific Horticulture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Horticulture leadership team
Management profileNumber of profiles
Profiles1 record
Pacific Horticulture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Horticulture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Horticulture
What does Pacific Horticulture do?
Pacific Horticulture is a 501(c)(3) nonprofit horticultural society that publishes expert-written articles, produces the Garden Futurist podcast, and curates plant recommendation content focused on Pacific-region gardening. It sells annual and monthly memberships granting access to expertise and resources, operates an online marketplace for horticultural products, and offers paid horticultural travel tours such as the 2026 Croatia Garden Lovers' Journey.
Is Pacific Horticulture a public or private company?
Pacific Horticulture is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pacific Horticulture founded?
Pacific Horticulture was founded in 1968. It employs 11 to 50 people.
Where is Pacific Horticulture based?
Pacific Horticulture is headquartered in Berkeley, United States, in the North America region.
How does Pacific Horticulture make money?
Two revenue lines are on record. Membership & Donations are the primary driver. The others are marketplace Sales.
Does Pacific Horticulture have an API?
No public API is recorded for Pacific Horticulture.
What industry is Pacific Horticulture in?
Pacific Horticulture's product category is Horticultural Society and Publishing. Its primary akta.pro industry code is EDAAAGAL, Home & Garden Hobbies (Gardening, Floral Design, Home Decor), with a secondary code of EDAOAOAB, Horticulture, Nursery & Greenhouse Operations. Its SIC code is 8600.