Yellow and Black

What Yellow and Black does

Yellow and Black operates the Tianchen Platform (天辰平台), an Android-based mobile application and gaming distribution platform that primarily serves the Chinese market while claiming global reach. The platform functions as a curated app store with AI-powered personalized recommendation systems that adapt to user behavior, plus an integrated IoT device management layer capable of connecting tens of thousands of smart devices for data collection and analysis. The company has built an ecosystem of sub-brands including Tianchen Meike (天辰魅客) for media/marketing, Dongdong Zhishi (电冻知士) for electric vehicle and technology information, Tianchen Cloud Service (天辰云服), and Tianchen Online (天辰在线), spanning gaming publishing, cloud services, health management, financial market data, and insurance advisory services.

The underlying technology stack combines Android mobile distribution, AI-driven personalization (including AI Social and AI Creation product directions), IoT infrastructure, and a quantitative trading analysis platform built with Baidu. The platform reportedly serves nearly 1 billion cumulative users across 200+ countries and territories, with 500+ overseas publishing partnerships and 50 million+ annual unique visitors as of 2024.

The business model is multi-stream: subscription-based gaming products and services, transaction fees on platform and developer services, and subscription digital solutions covering health management and financial information. Distribution is product-led growth via self-serve registration through the city-treats.com web portal. Customer segments include individual consumer users (primary), mobile app developers seeking distribution into the Chinese Android market (secondary), and enterprise IoT users (secondary). Pricing tiers and specific revenue figures are not disclosed.

Name

Yellow and Black

Legal name

HOME-天辰注册_天辰会员登录_创建平台ID账号

Website

https://city-treats.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Yellow and Black operates Tianchen Platform, an Android-based mobile gaming and application distribution platform with AI-powered recommendations, IoT device management, and sub-brands spanning media, cloud, EV information, and financial data services for consumer and developer users.

Ownership category

akta.pro rank

Product category

Local Deals Marketplace

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Restaurant deals
• Spa offers
• Hair salon deals
• Local activities
• UK city deals

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Gaming Products and Services: Global gaming development and publishing, serving 200+ countries with nearly 1 billion cumulative users
2. Platform Services: Insurance advisory services, developer platform access, app distribution
3. Digital Solutions: Comprehensive digital technology services including health management and financial data platforms

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Yellow and Black operates an online deals platform (city-treats.com) that aggregates discounted restaurant, spa, hair and beauty, and local activity offers across major U.K. cities. The platform surfaces promotions from local merchants so individual consumers can discover and redeem deals in their city.

Product overview

Tianchen Platform is a unified multi-service platform that operates as an Android-based mobile gaming application store with several integrated sub-brands including Tianchen Make (天辰魅客), Electric Knows (电动知士), Tianchen Cloud Service (天辰云服), and Tianchen Online (天辰在线). The platform also incorporates AI capabilities for social interaction and content creation, plus an IoT platform for smart device management. Key services span shared economy, digital solutions, mental health support, and insurance consulting.

Differentiator

Problem solved

Functional benefit

Brands

• 天辰魅客 (Tianchen Meike): Media and marketing service platform under Tianchen
• 电动知士 (Dongdong Zhishi)
• 天辰云服 (Tianchen Cloud Services)
• 天辰在线 (Tianchen Online)

Products and services

• City Treats Deals Platform Online marketplace that aggregates discounted restaurant, spa, hair & beauty, and activity deals across major U.K. cities for individual consumers seeking local experiences.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Baidu Search (Beijing Baidu Xinxu)coreTechnology or IntegrationStrategic partnership with Beijing Baidu Search Information Technology Co., Ltd. to build a third-party simulated trading sharing and quantitative analysis platform with nationwide influence. Baidu provides search integration and technical infrastructure support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HotUKDeals: Community-driven UK deals aggregator covering dining, beauty, leisure, and activities; comparable audience (deal-seeking UK consumers) and vertical mix.
• Wowcher: UK-focused deals marketplace owned by Bauer Media, offering discounted restaurant, beauty, and activity vouchers — same product format, same UK geography, same target consumer.
• Groupon: The original and largest daily-deals marketplace, operating in the UK with restaurant, spa, beauty, and activity deals across major cities — directly comparable offering and category to Yellow and Black.
• VoucherCodes (RetailMeNot): UK's largest voucher codes and deals site, with restaurant, spa, and activity offers in major cities; directly competes for the same consumer wallet share.
• MyVoucherCodes: UK voucher codes and deals platform with restaurant and leisure offers, competing for the same deal-seeking consumer base.

Broad incumbents

• Quidco: Established UK cashback and voucher platform, overlapping in restaurant/retail offers and competing for the same deal-conscious UK consumer.
• TopCashback: UK's leading cashback platform, broader in scope than daily deals but competes for the same 'save money when spending' consumer mindset.

Emerging players

• Kelsey Media / Latest Deals: UK community deals platform covering dining, travel, and leisure — overlapping vertical mix and audience but with a community-driven rather than merchant-driven model.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/citytreats
• Facebookfacebook.com/ctdeals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow and Black