Nutrimin

What Nutrimin does

Nutrimin A/S is a Danish animal nutrition company headquartered in Ans By, Denmark, that manufactures and sells customized mineral mixtures, concentrates, and specialized feed additives for pig and cattle farmers. Founded in 2012, the company operates as the Danish arm of Trouw Nutrition within the Nutreco N.V. corporate group (ultimately owned by SHV Holdings N.V.), with 11-50 employees. Its core portfolio spans mineral mixtures, piglet feeds, milk replacers, calf nutrition, supplement products, and organic-certified feeds, distributed through a species-specialized direct field sales force (separate pig and cattle teams) that provides on-farm consulting.

The company's product portfolio leverages proprietary Trouw Nutrition brands including Selko feed acid solutions (Selko Fylax, Selko TMR Dry, Selko Lactibute), Elan bypass fats (Elan® FatOriginal, Elan Fat), Milkiwean weaning concepts, and Bovaer 3-NOP methane-reducing additives. Technical differentiators include customized mineral blends tailored per herd, C16 palmitic acid bypass fats with lecithin for intestinal absorption, acid-based grain preservation, and heat-stress management formulations for dairy cattle. Nutrimin also accesses Masterlab laboratory services in the Netherlands for raw material analysis (enterobacteria, yeast, mold, mycotoxins).

The business operates a sales-led, consultative go-to-market model where pricing is determined individually based on farm size, herd composition, and nutritional requirements rather than through published price lists. Revenue is generated through direct product sales to farmers and through a collective feed medicine purchasing scheme that covers approximately 130 Danish farmers with combined annual purchases exceeding 70 million DKK. Marketing is driven by a content-heavy website (372 blog articles), active social media presence, and participation in Danish agricultural trade shows and field days.

Name

Nutrimin

Legal name

Nutrimin A/S

Website

https://nutrimin.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Nutrimin A/S manufactures and sells customized mineral mixtures, feed additives, and specialty nutritional products for Danish pig and cattle farmers, operating as the Danish arm of Trouw Nutrition within Nutreco N.V.

Ownership category

akta.pro rank

Headquarters

HQ city

Ans

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mineral Mixtures and Feed Additives: Nutrimin manufactures and sells customized mineral mixtures, concentrates, and feed additives for pig and cattle farmers. Products include mineral blends for cattle, pig concentrates, piglet feeds, milk replacers, supplement products, and acid-based feed preservatives. Revenue is generated through direct product sales to farmers, including both standardized formulations and custom-blended solutions tailored to individual farm needs.
2. Feed Medicine Purchasing Services: Nutrimin facilitates medicine procurement for approximately 130 farmers who collectively purchase over 70 million DKK worth of medicines annually through a price agreement scheme. This purchasing collective provides volume-based pricing benefits to participating farmers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Nutrimin manufactures and sells customized mineral mixtures, concentrates, and specialized feed additives for pig and cattle farmers in Denmark. The company produces tailored mineral blends adapted to individual herd requirements (including organic operations), alongside piglet feeds, milk replacers, supplement products, and acid-based feed preservatives. Nutrimin also facilitates a collective medicine purchasing scheme for approximately 130 farmers, covering more than 70 million DKK in annual medicine procurement.

Product overview

Nutrimin is an agricultural feed and nutrition company producing mineral mixtures, concentrates, and specialized feeds for pigs and cattle. The core product portfolio includes mineral mixtures for both pigs and cattle, piglet feeds with multi-phase feeding programs, milk replacers for piglets and calves, and supplement products. Key product lines include MasterLick lick tubs, Elan bypass fats (FatOriginal, Elan Fat), Selko acid products (Fylax, TMR Dry), Selko Lactibute, NutriMilk milk powders, and Osmofit calf electrolytes. The company operates as part of Trouw Nutrition and offers both conventional and organic-certified products.

Differentiator

Problem solved

Functional benefit

Products and services

• Mineral Mixtures (Mineralblandinger) Customized mineral mixtures produced for pig and cattle farmers, formulated to each herd's specific requirements. Core product line including conventional and organic-certified variants.
• Concentrates (Koncentrater) Concentrated feed products for pig production, used as part of on-farm mixing operations to deliver targeted nutrition.
• Piglet Feed (Smågrisefoder) Specialized feed formulations for piglets, including pre-starter and starter feeds with phases for different growth stages.
• Milk Replacer (Mælkeerstatning) Milk replacer products for both piglets and calves, providing essential nutrition during early life stages.
• Cattle Mineral Feed Mixtures (Mineralske foderblandinger) Mineral feed mixtures for cattle, tailored to herd requirements and production stage.
• Calf Feeding (Kalvefodring) Calf feeding products and solutions, including calf milk replacers and nutritional programs.
• Supplement Products (Tilskudsprodukter) Supplementary feed products including additives, acids, and specialty nutritional supplements for pig production.
• Organic Feed Products (Økologi) Organic-certified feed products for both pigs and cattle, designed for organic farming operations requiring certified feed solutions.
• Elan Fat / Olus Elan Fat C16-based saturated fat product with lecithin added to strengthen fatty acid absorption in the intestine for dairy cows. Coated to pass unchanged through the rumen and become available in the intestine, with documented +0.7 kg EKM per day improvement.
• MasterLick Summer Garlic Nature Lick tub supplement approved for organic production, containing garlic, salt, magnesium, microminerals and A-, D-, and E-vitamins to strengthen animal immune systems. Designed for outdoor use in pastures.
• Elan FatOriginal Bypass Fat Next-generation bypass fat combining fractionated palm oil with natural digestibility enhancers and patented rumen protection to prevent negative effects on rumen microbiota, increasing energy uptake and milk and fat production in dairy cows.
• Selko Lactibute Rumen-protected calcium gluconate for dairy cows in early lactation. Tested showing 0.9 kg ECM more per cow/day over 90 days (50.9 kg ECM/cow vs 50.0 kg ECM/cow for control group).
• Selko Fylax Acid-based grain preservation product for safe storage of harvest grain, controlling unwanted microorganisms at intake and reducing quality deterioration risk throughout the feeding season.
• Heat Stop Dry Acid (Tørsyre) Dry acid composed of sodium formate and citric acid for use in total mixed rations (TMR) to control heat development and yeast activity. Approved for organic production. Normal dosage is 1 kg per ton of total mixed feed.
• Selko TMR Dry Acid combination product for total mixed feed containing sorbic acid, acetic acid, lactic acid, propionic acid and ammonium propionate. Does not affect feed CAB value and is suitable for dry cows.
• Bovaer 3-NOP Methane-Reducing Feed Additive Methane-reducing feed additive providing 60 mg 3-NOP per kg dry matter for 80 days to reduce methane emissions in dairy cattle, compliant with Danish regulatory requirements for methane-reducing feeding.
• NutriMilk Supreme S60/23 MOS Milk powder with high fat and protein content (23% fat and 23% protein), reduced in lactose and enhanced with MOS (mannan-oligosaccharides), gentle on calf intestines.
• Osmofit Calf Electrolyte Electrolyte developed specifically for calves with appropriate amounts of sodium, potassium and chloride. Packaged in 60 gram sachets for dissolution in 2 liters of water to ensure proper water and electrolyte uptake balance and blood pH from day one.
• Milkiwean Weaning Concept Weaning concept from Trouw Nutrition focused on piglet needs during the transition phase, incorporating adjusted resistant fibres, tailored amino acid profiles, optimised acid-binding capacity, moderate energy levels, and palatability through heat-treated grain.
• Feed Medicine Purchasing Service Collective medicine procurement service for approximately 130 farmers who collectively purchase over 70 million DKK worth of medicines annually through a volume-based price agreement scheme.

Quantifiable outcome

• +0.7 kg EKM per day in dairy cows switching from C16 palmitic acid to C16 with lecithin (Elan Fat)
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nutreco N.V.coreOthersNutrimin A/S is a subsidiary of Nutreco N.V., a global leader in animal nutrition headquartered in Amersfoort, Netherlands. Nutreco operates under brands including Trouw Nutrition and Sh.retting. Nutrimin operates as part of Trouw Nutrition's Scandinavian operations, benefiting from shared research, laboratory services (Masterlab), and product brands (Selko, Milkiwean).
• Trouw NutritioncoreStrategic or Co-development PartnerNutrimin operates as the Danish arm of Trouw Nutrition, leveraging the parent's international research base, product development, and specialized feed additive brands including Selko, Milkiwean, and Bovaer. Trouw Nutrition invests heavily in R&D through proprietary research facilities and collaborations with universities, and Nutrimin integrates this global knowledge into Danish farm-specific consulting.
• MilkiweancoreTechnology or IntegrationMilkiwean is Trouw Nutrition's piglet nutrition brand. Nutrimin distributes Milkiwean weaning concepts and products in Denmark, including NutriMilk Supreme S60/23 MOS milk replacer with high fat and protein content for calves. The Milkiwean concept is based on latest international research on piglet transition nutrition.
• D&K GruppenminorStrategic or Co-development PartnerHeat Stop dry acid product for TMR (total mixed ration) was developed in cooperation with D&K Gruppen. Heat Stop is composed of sodium formate and citric acid and is used for controlling heat development and yeast activity in total mixed rations.
• Masterlab Laboratory (Trouw Nutrition)coreTechnology or IntegrationMasterlab is Trouw Nutrition's laboratory service that Nutrimin uses to analyze raw materials and feed samples from Danish farms. Samples are sent to the Netherlands for analysis of enterobacteria, yeast, mold, and mycotoxins, providing farms with comprehensive feed health checks and action plans.
• SEGES InnovationminorStrategic or Co-development PartnerSEGES has updated digestibility values for protein and amino acids in protein feed materials (soybean meal, rapeseed meal, sunflower meal, horse beans, and peas). Nutrimin incorporates these updated nutritional values into their feed optimization recommendations for Danish farmers.
• AgrocomminorOthersNutrimin shares weekly newsletters from Agrocom through its own newsletter platform. Agrocom provides agricultural market intelligence and analysis that Nutrimin distributes to its Danish farming customer base.
• Jysk WebbureauminorOthersJysk Webbureau produced customer testimonial videos for Nutrimin featuring farmers such as Per Warming and Jørgen Haugaard from Bathau Holsteins.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vilofoss: European market leader in vitamin/mineral premixes for livestock, operating the same core business model as Nutrimin — customized mineral mixtures for cattle and pigs — across multiple Nordic and European countries.
• Alltech: Global animal nutrition company centered on specialty feed additives and on-farm performance programs; competes with Nutrimin/Trouw on specialty ingredients such as organic trace minerals, mycotoxin management, and yeast-based solutions.
• De Heus Animal Nutrition: International compound-feed producer with strong presence in pig and cattle feed in Northern/Western Europe; directly comparable on target customers (pig and cattle farmers), product categories, and consulting-led sales model.
• Hamlet Protein: Danish-headquartered producer of specialty proteins for young animals (notably piglets), directly overlapping with Nutrimin's Milkiwean weaning concept and piglet milk replacer category.
• ForFarmers: European compound-feed heavyweight focused on pigs, poultry, and ruminants; comparable on direct-to-farmer feed supply, Total Feed Solutions, and species-specialized advisory services across Northwest Europe.
• AGRAVIS Raiffeisen: German agricultural cooperative with a significant compound-feed and mineral-mixture business serving cattle and pig farmers; directly comparable offering to Nutrimin across the Danish border.

Broad incumbents

• dsm-firmenich (Animal Nutrition & Health): Owns Bovaer (3-NOP) — the methane-reducing additive Nutrimin distributes in Denmark — and competes with Trouw's Selko in feed acid solutions and trace minerals across Europe; incumbent competitor and technology supplier.
• ADM Animal Nutrition: Global feed and ingredient platform (Premix & Animal Nutrition) overlapping with Nutrimin's specialty-additive and premix categories; relevant peer at the broad incumbent level rather than Danish specialty.
• Cargill Animal Nutrition: Global animal-nutrition giant with broad premix, compound feed, and digital advisory offerings; competes broadly with Nutrimin's product categories but on a portfolio-wide basis rather than Danish-only specialization.

Others

• Evonik Animal Nutrition: Global supplier of amino acids and gut-health additives for livestock feed; competes with Trouw/Nutrimin in the additive layer that sits on top of compound/mineral feeds — adjacent enabler rather than direct channel competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQb4p5VNKs3Rp4X4pmmt_dg
• Facebookfacebook.com/nutrimindk
• LinkedInlinkedin.com/company/nutrimin-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrimin