Plains Area Mental Health Center

What Plains Area Mental Health Center does

Plains Area Mental Health Center is a non-profit Certified Community Behavioral Health Clinic (CCBHC) founded in 1972 and headquartered in Le Mars, Iowa. The organization delivers outpatient mental health, substance use disorder, and crisis services across 18 counties in Northwest Iowa through 8 full-service offices, satellite locations, a Mobile Crisis Assessment Team (MCAT), and the 9-bed Turning Point crisis stabilization home. Its clinical portfolio spans psychiatric evaluation and medication management, individual and group psychotherapy using evidence-based modalities (CBT, DBT, EMDR, TF-CBT, PCIT), Assertive Community Treatment (ACT), psychological testing, integrated health home services, and substance use treatment at ASAM Levels I and II.1, with specialized programming for adolescents, co-occurring disorders, and crisis-level acuity.

The organization employs a multi-channel delivery model combining physical offices, Zoom-based telehealth (implemented via secure virtual visits), an OnCall Health patient portal for scheduling and messaging, and 24/7 crisis line coverage. Technology differentiation is limited to integration of these third-party platforms rather than proprietary systems; the 2020 EMR implementation was the most significant internal systems investment. Plains Area is COA-accredited, NHSC-approved for student loan repayment, and runs the AIberry-powered anonymous online screening tool on its website.

Revenue mechanics are diversified across fee-for-service client payments with a sliding scale, insurance billing (Medicaid, Medicare, Iowa Total Care, Wellpoint, Molina), federal grants (notably the $4M SAMHSA CCBHC expansion grant in April 2020), and tax-deductible donations. The CEO/President manages an annual organizational budget exceeding $8 million. Go-to-market is a hybrid of direct-to-consumer (same-day Open Access walk-ins without appointments) and sales-led (online provider referral forms with 48-hour follow-up). Customer segments are horizontal use cases — individuals with mental health needs, individuals with SUD, individuals in crisis, and voluntary crisis stabilization clients — rather than distinct demographic cohorts.

Name

Plains Area Mental Health Center

Legal name

Plains Area Mental Health Center

Website

https://plainsareamentalhealth.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Plains Area Mental Health Center is a non-profit Certified Community Behavioral Health Clinic (CCBHC) delivering outpatient mental health, substance use, and crisis services across 18 counties in Northwest Iowa through 8 offices, telehealth, and a 9-bed crisis stabilization home.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

Keywords

• Community mental health services
• Outpatient psychiatric care
• Substance use treatment
• Crisis stabilization services
• Behavioral health counseling

Headquarters

HQ city

Le Mars

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Client Service Fees: Fee-for-service model with sliding fee schedule based on family size and income. The organization states no one will be denied access due to inability to pay.
2. Insurance Billing: Accepts all insurances including Medicaid, Medicare, and private plans. Accepts Iowa Total Care, Wellpoint, Molina, and Iowa Medicaid Enterprise.
3. Donations: Tax-deductible donations from the public to support services for people struggling with mental health problems
4. Government Grants: Received $4 million SAMHSA CCBHC expansion grant in April 2020 to expand services including MAT, integrated health services, and training programs

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Plains Area Mental Health Center is a Certified Community Behavioral Health Clinic (CCBHC) that delivers outpatient psychiatric evaluations, medication management, psychotherapy, psychological testing, substance use disorder treatment, crisis intervention, and community education to individuals of all ages across 18 Northwest Iowa counties. Services are delivered through 15 locations, an Open Access same-day intake model, telehealth, a Mobile Crisis Assessment Team, and a 9-bed crisis stabilization home.

Product overview

Plains Area Mental Health Center operates as a Certified Community Behavioral Health Clinic (CCBHC) offering a comprehensive suite of mental health, substance use, and crisis services across northwest Iowa. The organization provides outpatient psychiatric care, psychological testing, clinical therapy (including EMDR, CBT, DBT, and trauma-focused modalities), Assertive Community Treatment, group therapy, and substance use disorder treatment at multiple ASAM levels. Core services include 24/7 crisis intervention through its crisis line, Mobile Crisis Assessment Team (MCAT), and the Turning Point crisis home. The organization integrates telehealth via Zoom and partners with Janus RX for pharmacy services, Janus RX for medication delivery and packaging, and OnCall Health for patient portal access. Services are delivered through 8+ locations in northwest Iowa with a staff of 160+ employees, including Open Access same-day intake services and community education programs including ASIST and Mental Health First Aid training.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Psychiatric Services Psychiatric evaluations, diagnosis, and medication management for mental health conditions including depression, anxiety, ADHD, trauma, personality disorders, schizophrenia, and bipolar disorder. Available across all outpatient offices and via telehealth.
• Clinical Services (Outpatient Therapy) Individual and family psychotherapy using evidence-based approaches including PCIT, IPT, Lifespan Integration, CBT, Solution-Focused Brief Therapy, EMDR, CISM, DBT, Safe and Sound Protocol, and Play Therapy for individuals with mental health needs.
• Psychological Services Psychological testing including cognitive functioning (IQ), memory, achievement, ADHD, personality, autism, parental fitness, and dementia screening assessments with referrals required.
• Substance Use Disorder Services

Quantifiable outcome

• 166 clients served in first year of operation (1972) growing to serving communities across 18 counties
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Magellan Behavioral Health ServicescoreStrategic or Co-development Partner · 1 March 2014Partnership for Integrated Health Home (IHH) services for Medicaid-eligible adults with serious mental illness and children with serious emotional disorders in 10 counties.
• Janus RX PharmacycoreStrategic or Co-development PartnerJanus RX provides pharmacy services to Plains Area clients including free home/workplace delivery, daily dose packaging, insurance navigation for lowest copays, and fills medications from all providers. Available to both PAMHC clients and the public. This partnership supports medication management for mental health treatment.
• Siouxland Mental Health Crisis CentercoreStrategic or Co-development PartnerCollaborative partnership for providing MCAT services in Woodbury County and surrounding areas. Both organizations work together to dispatch crisis response staff for mental health crises.

Scale indicators4 records

Recent moves13 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Plains-Area-Mental-Health-169690293589985
• Instagraminstagram.com/plainsareamentalhealthcenter
• LinkedInlinkedin.com/company/plains-area-mental-health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plains Area Mental Health Center