Beanstock Coffee
Beanstock Coffee Roasters is a Cape Cod-based specialty coffee roaster founded in 1996, selling small-batch direct-to-consumer, through its Wellfleet retail shop, and via 100+ wholesale accounts across the Northeast and Los Angeles.
- Company typePrivate
- Founded1996
- HeadquartersWellfleet, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Beanstock Coffee does
Beanstock Coffee Roasters is a specialty coffee roaster founded in 1996 and headquartered in Wellfleet, Massachusetts, on Cape Cod. The company roasts small-batch coffee and packages it with nitrogen-flushing to preserve freshness, with single-origin and seasonal blends priced roughly $15.99 to $21.99 per 12-ounce bag. SKUs include Peru, Ethiopia, Mexico, and Colombia single-origins along with themed blends such as Shucker's Blend (an oyster-coffee collaboration) and Ho Ho Joe!.
The company runs three revenue streams: a direct-to-consumer e-commerce site with subscription options, a physical retail shop in Wellfleet, and a wholesale business serving more than 100 accounts across cafes, restaurants, hotels, and retailers. Wholesale distribution has historically concentrated in Cape Cod, Massachusetts, and Vermont, and has begun expanding into Los Angeles. Notable wholesale accounts include Whole Foods Market in Hyannis. Beyond coffee, Beanstock has broadened into curated artisanal pantry items via a Good Food Awards Pantry line, brewing-equipment partnerships (Baratza Encore ESP Pro Grinder), apparel, and travel mugs, and has collaborated with brands such as DONA, Pink House Alchemy, and Jamie's Farm.
Beanstock differentiates on its nearly three-decade Cape Cod heritage, multi-channel regional distribution, and third-party validation, including Good Food Awards finalist status in 2026 and a 2026 sofi Gold Award for its Chai Streusel Granola collaboration with DONA. The company operates with 11-50 employees and shows no disclosed funding activity.
Beanstock Coffee firmographics
Firmographics- Name
- Beanstock Coffee
- Legal name
- Beanstock Coffee Roasters, Inc
- Website
- https://beanstockcoffee.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beanstock Coffee Roasters is a Cape Cod-based specialty coffee roaster founded in 1996, selling small-batch direct-to-consumer, through its Wellfleet retail shop, and via 100+ wholesale accounts across the Northeast and Los Angeles.
- Ownership category
- akta.pro rank
Beanstock Coffee industry classification
Industry- Product category
- Specialty Roasted Coffee
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industries
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
Keywords
Where Beanstock Coffee is headquartered
LocationHeadquarters
- HQ city
- Wellfleet
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Beanstock Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Online sales of coffee, cold brew, brewing equipment, accessories, and merchandise shipped directly to consumer customers. Offers subscription/recurring delivery options.
- Retail Shop Sales: On-site sales at the roasting facility and retail shop in Eastham, MA, including cold brew growlers and in-person purchases.
- Wholesale Distribution: Bulk sales of green coffee beans and retail bags to cafes, restaurants, hotels, and retail stores. They provide brewing equipment and training to wholesale accounts.
- Oomph! Cold Brew Products: Proprietary cold brew coffee brand sold as 64oz growlers for pick-up and 12oz nitro cans through wholesale accounts. Made with their own cold brew recipe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee - 12oz bag |
| Unit Pricing | Pay-as-you-go | Coffee - 1lb bag |
| Unit Pricing | Pay-as-you-go | Coffee - 5lb bag (wholesale/bulk) |
| Unit Pricing | Pay-as-you-go | Oomph! Cold Brew 64oz Growler |
| Unit Pricing | Pay-as-you-go | Oomph! Nitro Cold Brew Cans |
| Unit Pricing | Pay-as-you-go | Apparel - Crewnecks & Hoodies |
| Unit Pricing | Pay-as-you-go | Brewing Equipment |
| Unit Pricing | Pay-as-you-go | Storage Products |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Subscription | Monthly | Subscription Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Beanstock Coffee product offering
Product offeringCore offering
Beanstock Coffee is a Cape Cod-based specialty coffee roaster that small-batch roasts coffee to order and sells whole bean and ground coffee, cold brew, brewing equipment, storage products, branded merchandise, and curated specialty foods. Distribution spans a direct-to-consumer e-commerce store with subscription service, an on-site roastery/retail shop in Eastham, MA, and a wholesale program supplying over 100 cafes, restaurants, hotels, and retailers primarily in Cape Cod and select Los Angeles locations. All retail and wholesale bags are nitrogen-flushed to extend freshness to 90-120 days.
Product overview
Beanstock Coffee Roasters is a specialty coffee company founded in 1996 on Cape Cod that operates as both a coffee roaster and e-commerce retailer. The core offering consists of proprietary roasted coffee products including whole bean and ground coffee in various bag sizes (12 oz, 1 lb, 5 lb), available through direct online sales and subscription service. The product portfolio centers on the core Coffee and Oomph! Cold Brew lines, complemented by brewing equipment and accessories (Brewers & Grinders, Storage & Filters), branded merchandise (Fellow Carter Move Travel Mugs, apparel), and curated specialty foods (Seasonal Offerings, Good Food Awards Pantry). Coffee offerings are organized by roast level (Light to Dark), origin (Africa, Indo-Pacific, Americas), and proprietary Cape Cod-themed blends (Black Fish Creek, Nauset, Wellfleet, Cape Beach, Sea Level, Vineyard). The company also operates a wholesale program for cafes and retailers. Packaging includes nitrogen-flushed, heat-sealed bags with degassing valves for extended freshness.
Differentiator
Problem solved
Functional benefit
Brands
- Oomph! Cold Brew: Beanstock's own cold brew coffee recipe, available in regular and nitro varieties. Oomph! is their proprietary cold brew brand sold as growlers and canned products.
Products and services
- Coffee (Whole Bean and Ground) Specialty roasted coffee in multiple origins, roast levels, and bag sizes (12 oz, 1 lb, 5 lb). Includes single origins from Africa, Indo-Pacific, and the Americas, proprietary Cape Cod blends, flavored coffees, and decaf options.
- Oomph! Cold Brew
Quantifiable outcome
- Coffee stays fresh for 90-120 days when nitrogen-flush sealed (vs 10-12 days for non-flushed packaging)
Companies that use Beanstock Coffee
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Beanstock Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Beanstock Coffee partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DONAcorePartnership with Brooklyn-based DONA tea company to create Chai Streusel Granola. The granola uses DONA's upcycled spices and was awarded the 2026 sofi Gold Award in Granola/Cereals.
- Pink House AlchemycoreFellow Good Food Awards winners providing artisan syrups (pH Delight, Pumpkin Butternut Spice, Vanilla Bean, Hazelnut, Lavender). Products sold through Beanstock's Good Food Awards Pantry and seasonal offerings.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Beanstock Coffee competitors and assessment
Company assessmentOthers
- Recharge Payments: Subscription billing platform used by Beanstock to power its recurring coffee delivery program. Listed as a peer because it is an explicit technology partner and ecosystem dependency for Beanstock's subscription revenue stream.
Direct peers
- Trade Coffee: Online specialty coffee subscription service that curates coffees from multiple roasters. Comparable to Beanstock's subscription business but operates an asset-light curation model rather than owning a roastery. Direct competitor for DTC coffee subscribers.
- Equator Coffees: Specialty coffee roaster with wholesale, DTC, and cafe operations, with a focus on sustainability and direct trade. Similar craft positioning, size, and channel mix to Beanstock, with a stronger California wholesale presence.
- Counter Culture Coffee: Specialty coffee roaster with DTC e-commerce, wholesale distribution to cafes and retailers, and a sustainability focus. Highly comparable to Beanstock as a mid-sized specialty roaster competing for similar wholesale accounts and DTC subscribers, though Counter Culture has a larger national footprint and broader training/education programs.
- Verve Coffee Roasters: Specialty coffee roaster with DTC e-commerce, subscription, cafes, and wholesale. Similar brand-building, sustainability, and craft positioning to Beanstock, with comparable curated single-origin portfolio and a regional-California identity.
- La Colombe Coffee Roasters: Specialty coffee roaster operating DTC e-commerce, wholesale distribution, and cafe locations, with a notable ready-to-drink draft latte line. Directly comparable to Beanstock on roastery + wholesale + DTC model, and a relevant peer for Beanstock's Oomph! cold brew sub-brand given La Colombe's RTD focus.
- Stumptown Coffee Roasters: Specialty coffee roaster offering whole bean, ground coffee, and cold brew via DTC, wholesale, and cafes. Owned by Peet's Coffee (acquired 2011). Comparable product portfolio and channel mix to Beanstock, but operates at meaningfully larger scale.
- Blue Bottle Coffee: Specialty coffee roaster and cafe operator with strong DTC subscription, retail cafes, and wholesale channels. Owned by Nestle. Highly comparable to Beanstock on product and channel mix; represents the upper bound of what a scaled specialty coffee brand can become with capital investment.
- Driftaway Coffee: Specialty coffee subscription service focused on personalizing roasts for individual subscribers. Comparable to Beanstock on subscription mechanics and specialty positioning; serves as a relevant peer on DTC subscriber growth and retention benchmarks.
Broad incumbents
- Peet's Coffee: Established specialty coffee company and parent of Stumptown, operating broad DTC, grocery, and cafe channels at significant scale. Comparable to Beanstock only as a broader specialty coffee incumbent that defines the competitive context; Beanstock is a much smaller niche player within this competitive set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Beanstock Coffee social profiles
Digital presenceBeanstock Coffee compliance and trust
Trust signalCompliance2 records
Beanstock Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beanstock Coffee leadership team
Management profileNumber of profiles
Beanstock Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beanstock Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beanstock Coffee
What does Beanstock Coffee do?
Beanstock Coffee is a Cape Cod-based specialty coffee roaster that small-batch roasts coffee to order and sells whole bean and ground coffee, cold brew, brewing equipment, storage products, branded merchandise, and curated specialty foods. Distribution spans a direct-to-consumer e-commerce store with subscription service, an on-site roastery/retail shop in Eastham, MA, and a wholesale program supplying over 100 cafes, restaurants, hotels, and retailers primarily in Cape Cod and select Los Angeles locations. All retail and wholesale bags are nitrogen-flushed to extend freshness to 90-120 days.
Is Beanstock Coffee a public or private company?
Beanstock Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beanstock Coffee founded?
Beanstock Coffee was founded in 1996. It employs 11 to 50 people.
Where is Beanstock Coffee based?
Beanstock Coffee is headquartered in Wellfleet, United States, in the North America region.
How does Beanstock Coffee make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Shop Sales, wholesale Distribution and oomph! Cold Brew Products.
Who are Beanstock Coffee's main competitors?
Recharge Payments is listed as an others. Direct peers are Trade Coffee, Equator Coffees, Counter Culture Coffee, Verve Coffee Roasters, La Colombe Coffee Roasters, Stumptown Coffee Roasters, Blue Bottle Coffee and Driftaway Coffee. Peet's Coffee is listed as a broad incumbent.
Does Beanstock Coffee have an API?
No public API is recorded for Beanstock Coffee.
What industry is Beanstock Coffee in?
Beanstock Coffee's product category is Specialty Roasted Coffee. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing. Its NAICS code is 31192 and its SIC code is 2080.