Alex Original

What Alex Original does

Alex-Original Ltd., trading as ALEX ORIGINAL, is an Israel-domiciled private manufacturer of automotive air-conditioning and transport refrigeration systems for commercial vehicles, minibuses, buses, and heavy-duty vehicles. Founded in 1959 in Netanya, the company designs and produces complete in-house transport refrigeration solutions (wall systems, monoblock units, battery-driven systems, multi-temperature systems, trailer units), A/C rooftop units for minibuses and coaches (including the AERO series spanning 13-20 kW capacities), condensers and evaporators for commercial vehicles, and electric sliding doors, electric front doors, retractable electric and mechanical steps, and door-assist systems for accessibility applications. All engineering, R&D, and manufacturing occur at the company's 18,000 sq. m headquarters in Netanya, with industrial robots integrated into production lines; products are vehicle-specific, with bespoke variants for CITROEN, FIAT, FORD, IVECO, MERCEDES, NISSAN, OPEL, PEUGEOT, RENAULT, VOLKSWAGEN, and other chassis.

The company sells directly to commercial vehicle manufacturers, fleet operators, and minibus and coach builders, complemented by a global distributor network spanning 50+ countries across Europe, Asia, the Americas, Africa, and Oceania. Dedicated customer service offices in Germany and the United States serve European and North American markets, and a "Become a Distributor" program supports channel expansion. Pricing is quote-based, project-specific, and structured around multi-year contracts considering vehicle type, system specifications, and order volume; no public pricing is disclosed. Revenue is generated entirely through hardware sales (complete systems, components, and replacement parts via a comprehensive parts catalog), with the parts catalog providing a recurring aftermarket revenue stream across 18 component categories. The company has 240 employees, holds historical patents (1959 pneumatic power steering, 1970 automotive air conditioning), and complies with European Union regulations. All products are manufactured in-house without subcontracting, enabling custom-made solutions and short production lead times for OEM and fleet customers.

Name

Alex Original

Legal name

Alex-Original Ltd.

Website

https://alex-original.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Alex Original is an Israeli private manufacturer (founded 1959) of transport refrigeration systems, rooftop air-conditioning units, and electric doors and steps for commercial vehicles, minibuses, and buses, selling via direct sales and a 50+ country distributor network.

Ownership category

akta.pro rank

Product category

Automotive Transport Refrigeration and Air Conditioning

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Bus & Coach Electrical/Electronics & Telematics Manufacturing (IMACADAK)

akta.pro secondary industry

Bus & Coach Interior Systems Manufacturing (Seating/Flooring/Accessibility) (IMACADAJ)

Keywords

• Transport refrigeration systems
• Automotive air conditioning
• Commercial vehicle components
• Minibus climate systems
• Electric bus doors

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of physical products including transport refrigeration systems, A/C rooftop units, electric doors, electric steps, condensers, evaporators, and replacement parts. Products are sold directly and through distributor network globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alex Original designs, manufactures, and sells transport refrigeration systems, automotive air-conditioning units (rooftop, condensers, and evaporators), electric doors, and electric and mechanical steps for commercial vehicles, minibuses, midi buses, and coaches. All products are manufactured in-house at the Netanya, Israel headquarters using advanced industrial robotics and are sold B2B directly to commercial vehicle manufacturers, fleet operators, and minibus/bus OEMs and through a global distributor network across 50+ countries. The product range covers complete transport refrigeration systems, vehicle-specific A/C condensers/evaporators, the AERO series of minibus rooftop A/C units, electric sliding and front doors, and a range of retractable steps.

Product overview

Alex Original is a manufacturer of automotive air-conditioning and transport refrigeration products established in 1959. The product portfolio consists of four main categories: Transport Refrigeration Systems (including complete systems, monoblock units, and individual refrigeration units like evaporators and condensers); A/C Rooftop Units for minibuses (including the AERO series with 13-20 kW capacity options); A/C Commercial & Heavy Duty Systems (condensers and evaporators for various commercial vehicle applications); and Electric Doors & Steps (including Electric Sliding Doors, Electric Front Doors, Door Assistants, and various step solutions - Electric Aluminium Steps, Electric Steps, and Mechanical Steps). The company also offers a comprehensive Parts Catalogue with components such as compressors, engine kits, hoses, and electrical parts. Products are designed for commercial vehicles, minibuses, buses, and refrigerated transport with vehicle-specific applications for brands including CITROEN, FIAT, FORD, IVECO, MERCEDES, NISSAN, OPEL, PEUGEOT, RENAULT, VOLKSWAGEN, and others. All products comply with European Union regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Transport Refrigeration Systems Complete transport refrigeration solutions for commercial vehicles, including wall systems, stand-by systems, trailer systems, monoblock units, battery-driven (all-electric) systems, and multi-temperature systems for temperature-controlled cargo transport. Sold B2B to commercial vehicle manufacturers and fleet operators.
• A/C Rooftop Units for Minibuses Air-conditioning rooftop units for minibuses and coaches, available in Panel (3.5-6 kW), Central Ducts (9-13.5 kW), and Mini-bus Side Ducts (13-21 kW) configurations. Designed for OEM installation in passenger minibuses and coaches.
• AERO Series Rooftop A/C Units Complete A/C minibus rooftop systems including AERO 2500 (13 kW), AERO 4500 (17 kW), and AERO 5500 (20 kW) side-duct units, plus CE-CELLING and extension options for full system installation.
• A/C Commercial and Heavy-Duty Condensers and Evaporators Condensers and evaporators for commercial vehicles and heavy-duty applications, including ceiling-mount, floor-mount, rooftop, underfloor, parallel-flow, fin-and-tube, and heavy-duty flow configurations, plus additional rear evaporators. Designed for OEM heavy-duty commercial vehicle A/C installations.
• Electric Sliding Door (ESD) Automatic electric sliding door for minibuses providing side entry with wide, unobstructed access. Features remote-control or dashboard-switch operation, smooth and quiet mechanism, weather-resistant construction, and improved accessibility. Available in vehicle-specific variants for CHEVROLET, CITROEN, DODGE, FIAT, FORD, MAN, MERCEDES, NISSAN, OPEL, and others.
• Electric Front Door (EFD) Electric front door for minibuses used in VIP transport, public transport, airport shuttles, ambulances, and commercial applications with driver-controlled passenger access. Available in vehicle-specific variants for FORD, IVECO, MAN, MERCEDES, NISSAN, RENAULT, OPEL, and VOLKSWAGEN.
• Electric Aluminium Step (EAS) Retractable electric aluminium step for minibuses that extends and retracts automatically when doors open and close. Features automatic operation, anti-slip surface, weather resistance, and compact design. Available in vehicle-specific variants for CITROEN, FIAT, DODGE, FORD, MAN, MERCEDES, NISSAN, OPEL, PEUGEOT, RENAULT, and VOLKSWAGEN.
• Electric Step (ES) Automatic electric step for minibuses with smooth silent 2-second function, retract safety feature, 47mm thickness, anti-collision protection, and operating range of -20°C to +50°C. Available in vehicle-specific variants for IVECO, CITROEN, FORD, DODGE, FIAT, MERCEDES, NISSAN, PEUGEOT, RENAULT, and VOLKSWAGEN.
• Mechanical Step (MSD) Manual mechanical step for minibuses offered as an alternative to electric steps, designed for durability and reliability. Available in vehicle-specific variants for FIAT, FORD, MERCEDES, and CRAFER.
• Monoblock Unit Integrated transport refrigeration unit combining evaporator, condenser, and electric compressor for standby operation in one compact unit. Saves space inside the refrigerated box (evaporator takes no interior room), includes heating function as standard, and mounts with six screws for easy installation. Designed for commercial refrigerated vehicle bodies.
• Trailer Refrigeration Unit Refrigeration unit for trailers designed for caravans, food trucks, and delivery vehicles. Available in 230V/115V mains configurations, Gas variants using R134a/404A/R452 refrigerants, and 1.7/2.5 kW capacity options.
• Refrigeration Condensers and Evaporators Individual refrigeration components for OEM assembly, including evaporators (with and without heating), rooftop condensers (roof and front wall mount), wall-mount condensers, underfloor condensers, battery-driven units, and monoblock configurations. Designed for vehicle-specific commercial refrigeration installations.

Quantifiable outcome

• Installation time reduced through six-screw Monoblock unit mounting system
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• MAHLE (Thermal Management): German Tier-1 automotive supplier with broad HVAC and thermal management portfolio for passenger and commercial vehicles. Comparable in bus/commercial vehicle A/C but operates at much larger scale.
• Hanon Systems: Korean Tier-1 automotive thermal management supplier offering HVAC, compressor, and powertrain cooling solutions. Broader portfolio than Alex Original but overlapping in commercial vehicle and bus climate control.
• Valeo Thermal Commercial Vehicles: French global Tier-1 automotive supplier with thermal systems across passenger and commercial vehicles. Overlaps with Alex Original on commercial vehicle HVAC and bus climate control.

Direct peers

• Bergstrom (Climatech / NISSENS): US-based specialist in no-idle HVAC and electric A/C systems for trucks, buses, and off-highway vehicles. Directly comparable niche specialist competing in the same commercial vehicle climate segment as Alex Original.
• Thermo King (Ingersoll Rand): World-leading transport refrigeration brand under Ingersoll Rand, serving trucks, trailers, and buses globally. Direct overlap with Alex Original's transport refrigeration product line, particularly in cold-chain logistics.
• Dometic Group: Swedish-listed global leader in transport refrigeration, mobile A/C, and climate control for commercial vehicles, trucks, trailers, and buses. Most direct competitor to Alex Original's core product portfolio of refrigeration and bus/minibus A/C systems.
• Carrier Transicold: Carrier's transport refrigeration unit supplying refrigerated trucks, trailers, and containers worldwide. Directly competes in the same commercial-vehicle refrigeration category as Alex Original.
• Webasto: German automotive supplier specializing in roof systems, heating, and air conditioning for commercial vehicles, buses, and specialty vehicles. Directly comparable in bus/minibus rooftop A/C and thermal management offerings.

Emerging players

• Sanden International: Japanese specialist in automotive air conditioning compressors and HVAC systems, with growing presence in commercial vehicle and EV thermal management. Comparable in bus A/C component supply, though smaller and more focused than Alex Original on finished systems.

Regional players

• Konvekta: German specialist manufacturer of bus and commercial vehicle air conditioning, heating, and heat pump systems. Closest direct regional peer to Alex Original's bus/minibus A/C product line, primarily serving the European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCK1IYZTJmaqzFpR-94IPLpQ
• Facebookfacebook.com/alexoriginalltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alex Original