Worldwide Beverage Group

What Worldwide Beverage Group does

Worldwide Beverage Group (also doing business as Worldwide Wine and Spirits) is a privately held, family-owned beverage distributor founded in 2000 and headquartered in Lenexa, Kansas, with a secondary warehouse in Wichita. The company purchases wine, premium spirits, handcrafted beer, and an expanding portfolio of non-alcoholic beverages from domestic and international suppliers, takes inventory ownership, and resells to licensed retail liquor stores (off-premise) and on-premise establishments — restaurants and bars — throughout the state of Kansas. The geographic footprint is exclusively within Kansas, structured around territory-aligned regional sales managers and dedicated on-premise and off-premise sales representatives.

The business operates exclusively B2B; consumers cannot purchase directly. Pricing is not publicly disclosed, and the company notably does not impose a minimum order requirement, which lowers friction for small retailers. Distribution is physical-via-sales-rep with no direct-to-consumer e-commerce; product discovery is supported through a SevenFifty marketplace listing. Marketing activity is minimal: a static website and the marketplace listing are the only documented channels, with no evidence of API, app, or AI tooling.

The company's revenue mechanics are textbook three-tier alcohol distribution: buy from supplier at cost, mark up, sell to retailer, and earn margin on volume throughput. A curated, handpicked portfolio is the central differentiator from general-line distributors, alongside relationship-driven brand-building with both supplier principals and retail buyers. Recognition includes consecutive Ingram's Magazine Fastest Growing Companies (2008-2013), Ingram's Best Company to Work For (2012), Thinking Bigger 25 Under 25 (2013), Ingram's Top 100 Fastest Growing Companies (2020), and Kansas City Business Journal Top Family-Owned Businesses (2022). Leadership is anchored by CEO Chad Rolofson (also identified as founder/owner), EVP of Sales & Marketing Dan Lemmon, plus regional sales managers, warehouse/operations, and a deep bench of territory sales representatives.

Name

Worldwide Beverage Group

Legal name

Worldwide Beverage Group

Website

https://worldwidebeveragegroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Worldwide Beverage Group is a privately held, family-owned beverage distributor founded in 2000, headquartered in Lenexa, Kansas, that distributes wine, premium spirits, handcrafted beer, and non-alcoholic beverages to licensed retail liquor stores and on-premise establishments throughout the state of Kansas.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industries

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA), Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB)

Keywords

• Beverage distribution
• Wine wholesale
• Spirits distribution
• Beer distribution
• Alcoholic beverage wholesale

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Beverage Distribution: Revenue generated by purchasing wine, spirits, and beer from suppliers and distributing to licensed retail liquor stores and on-premise establishments throughout Kansas. The company takes ownership of inventory and earns margins through the markup on products sold to their retail customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Worldwide Beverage Group is a Kansas-based beverage distributor that purchases wine, premium spirits, handcrafted beer, and non-alcoholic beverages from domestic and international suppliers and resells them to licensed retail liquor stores (off-premise) and restaurants/bars (on-premise) throughout the state of Kansas. The company takes ownership of inventory and earns margins on products sold, delivering via a regional field sales force backed by warehouses in Lenexa and Wichita. Distribution services include no-minimum-order delivery, sales representation, and brand advocacy across curating supplier portfolios for retail partners.

Product overview

Worldwide Beverage Group is a beverage distribution company founded in 2000, operating as a single unified distribution service for licensed retail liquor stores in Kansas. The company distributes three core product categories: Wine (imported and domestic wines from regions including California, Oregon, Washington, Argentina, Australia, France, Italy, and New Zealand), Spirits (tequila, vodka, whiskey, bourbon, gin, rum, and cordials), and Beer (domestic craft, imported, and cider). They also distribute a growing Non-Alcohol category. All products are distributed throughout the state of Kansas, with customer service and portfolio management handled through their Kansas-based team and office.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Distribution Distribution of high-quality wines sourced from California, Oregon, Washington State, Argentina, Australia, France, Italy, New Zealand, and other wine-producing regions. The product is distributed to licensed retail liquor stores throughout Kansas for consumer purchase.
• Spirits Distribution Distribution of premium spirits including tequila, vodka, whiskey, bourbon, gin, rum, scotch, cognac, and cordials throughout the state of Kansas to licensed retail and on-premise customers.
• Beer Distribution Distribution of handcrafted beer, including domestic craft brews, imported beers, and ciders sourced from U.S. and international breweries, distributed throughout Kansas to licensed retailers and on-premise accounts.
• Non-Alcoholic Beverage Distribution Distribution of non-alcoholic beverages including craft sodas, hemp-based drinks, and specialty non-alcoholic options from brands such as Craft Standard Enterprises, Delta Beverages, Feels Factory, Green Goddess, Happy Duck, High Spirits, Kind Creatures, Mary Jones, OPIA, Plift, Torch, Looner, Drekker, Spanish Gardens Bloody Mary Mix, Underberg, and WellBeing.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wwbevofks
• Facebookfacebook.com/WorldwideBeverageGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worldwide Beverage Group