What The Source does

The Source is a Paris-based, social-first creative content agency founded in 2017 by Fabien Gagnot and Frédéric Farrugia. The company provides end-to-end social media services spanning organic content production, paid social advertising, and influencer/creator partnerships, delivering integrated campaigns for enterprise brands including Netflix France, WhatsApp, PlayStation France, ManoMano, Back Market, Meetic, Peugeot, Toyota, and XPENG across France, EMEA, and North America. Its core technology stack is operational rather than software-based: a proprietary network of 1,200 mobile-first trained creators, a 15,000+ asset inspiration library, and a dedicated Platform Marketing Knowledge (PMK) team that monitors trends and platform algorithm changes; the firm produces 30,000+ creative assets annually. Distribution is reinforced by official creative partner status with Meta, TikTok, Pinterest, Google, and Snap, the first French agency to hold Meta's Creative Facebook & Instagram Marketing Partner badge.

The business operates on a professional services model with project fees, retainers, and bespoke enterprise engagements; pricing is custom-quoted and not publicly disclosed. The Source goes to market via enterprise field sales, competitive tenders, and referrals, positioning itself as a plug-and-play extension of client marketing teams. Since 2025 it has operated within Magenta Group alongside AdBridge (paid acquisition, spun out in September 2024) and Reverse (mass media), enabling bundled full-funnel creative-to-media pitches while retaining strategic autonomy. Geographic footprint is Paris (HQ, Boulevard Magenta, 500 sqm), New York, and Barcelona (opened 2024). Headcount has expanded from a 11-50 baseline to roughly 70-90 by early 2025, with 21 new hires in January-February 2025 alone.

Name

The Source

Legal name

The Source

Website

https://thesource.social

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Source is a Paris-based social-first agency producing content for enterprise brands, offering end-to-end organic, paid, and influencer social media services. Official creative partner of Meta, TikTok, Pinterest, Google, and Snap, producing 30,000+ assets annually within Magenta Group.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media Creative Agencies (Content & Community) (MPAAAAAE)

akta.pro secondary industry

Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads) (MPAAABAL)

Keywords

• Social media agency
• Content production
• Paid social advertising
• Influencer marketing
• Creative strategy

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Social Media Agency Services: Full-service social media agency providing creative strategy, content production, paid social management, and influencer partnerships to enterprise brands. Revenue generated through project fees, retainer contracts, and ongoing client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Source is a Paris-based creative social-media agency that combines Organic, Paid, and Influence capabilities under one roof to deliver end-to-end social-first content production and strategy for enterprise brands. As an official creative partner of Meta, TikTok, Pinterest, Google, and Snap, the agency produces platform-native campaigns at scale (30,000+ assets per year) and supports clients with content strategy, social ads, influencer/creator partnerships, and social-media management across European and global markets.

Product overview

The Source is a creative social-first content production agency offering comprehensive social media services including organic content, paid social advertising, creator partnerships, and content production. As an official creative partner of Meta, TikTok, Pinterest, Google, and Snap, the agency combines strategic planning with native content creation and influencer collaborations. Since 2025, The Source has been integrated into Magenta Group, working alongside sister agencies AdBridge for media buying and Reverse for mass media advertising to provide seamless full-funnel services. The Source's core offering centers on their integrated social ecosystem covering Creative Strategy, Content Production, Content Optimization, Content Localization, Social Media Strategy, Social Ads, Social Content, Social Media Management, and Influence services.

Differentiator

Problem solved

Functional benefit

Products and services

• The Source Social Media Services
• AdBridge

Quantifiable outcome

• Cost per acquisition reduced by 33% on average for clients (Getaround case study)
• +5 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Magenta GroupcoreStrategic or Co-development Partner · 1 January 2025Since 2025, integrated into Magenta Group alongside AdBridge (media buying) and Reverse (mass media advertising) to provide seamless full-funnel services. Operates with full strategic autonomy while unlocking group synergies.
• AdBridgecoreStrategic or Co-development Partner · 1 January 2024Content-to-media acquisition agency founded as a separate entity within the ecosystem. Places creativity at the heart of paid acquisition services with integrated creative optimization.
• PinterestcoreGTM or Marketing Partner · 1 January 2023Official creative partner helping brands and agencies create effective content for Pinterest's platform. Relies on 15,000+ mobile-first content inspiration tool and network of 1,200 creators.
• TF1 Media LabminorStrategic or Co-development Partner · 5 November 2022Selected as one of 5 start-ups in TF1's Media Lab 4th class to drive innovation in data, AI, and ad tech. Two 6-month sessions connecting start-up to specific business units within TF1 group.
• Meta (Facebook & Instagram)coreGTM or Marketing Partner · 1 January 2022Official Creative Facebook & Instagram Marketing Partner - the first French company to achieve this badge. Provides creative services leveraging Meta's platforms and advertising tools.
• TikTokcoreGTM or Marketing Partner · 1 January 2022Official creative partner in France. Selected during first lockdown to produce original content. Helps brands create videos fitting TikTok's platform experience.
• GooglecoreGTM or Marketing PartnerOfficial creative partner providing expertise for Google advertising platforms including YouTube and app marketing.
• Snap (Snapchat)coreGTM or Marketing PartnerOfficial creative partner for Snapchat advertising with global director Will Scougal praising their understanding of mobile video craft.
• TeadscoreGTM or Marketing PartnerOfficial creative partner of Teads, creating thumb-stopping mobile ads from existing assets.
• GangstèresminorStrategic or Co-development PartnerSocial content agency partnered with The Source for YOP's digital strategy, combining expertise in social media and content creation for 15-25 year old audience targeting.
• Creative LiftminorStrategic or Co-development PartnerPartner agency supporting Meetic's creative lab in production and performance analysis of mid-to-low funnel content across European markets.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Eskimoz: Paris-headquartered digital marketing agency combining SEO, SEA, social media and content production for mid-market and enterprise clients. Comparable on social-first content production and platform expertise, competing for the same French B2B agency mandates.
• Jellyfish (The Brandtech Group): Global digital and social media agency with a strong French presence, offering paid social, content production and creator partnerships to enterprise brands. Directly comparable in service scope (organic + paid + influence) and target client profile, competing head-to-head for EMEA enterprise retainers.
• Whalar Group: Global creator marketing agency offering influencer strategy, content production and creator partnerships with offices in London, New York and Los Angeles. Comparable on the influence leg of The Source's offering and competing for the same enterprise brand-deal mandates in EMEA and globally.
• Studio Bagaz: French social content agency specializing in branded content production and influencer marketing for lifestyle, beauty and consumer brands. Closely comparable in mobile-first content production and creator-driven campaigns for French enterprise clients.
• Make Me Reach (Dentsu): Dentsu-owned social media and influencer marketing agency with significant French operations. Comparable offering in social media management, content production and creator partnerships for enterprise brands, operating within a larger holding-company structure analogous to The Source's Magenta Group integration.
• Heaven (French social media agency): Independent French social media creative agency serving major consumer brands with community management and content production. Direct competitor in the French social-first agency category with overlapping client verticals (entertainment, FMCG, beauty).
• Socialyse (Havas Paris): Havas Group's Paris-based social media creative and influencer arm, offering organic, paid social and creator strategy for enterprise brands. Directly competes with The Source for the same French enterprise social mandates (e.g., L'Oréal, Danone) and holds equivalent platform partnership badges.

Broad incumbents

• Marcel (Publicis): Publicis Groupe's Paris-based creative agency producing integrated campaigns including social content and digital activations. Larger and broader than The Source but competes for the same enterprise brand creative budgets and award categories in France.
• BETC Paris: Havas-owned flagship creative agency in Paris, offering full-service advertising including social, digital and brand content. Operates more broadly than The Source but competes directly for major French enterprise creative mandates and shares award recognition in French creative rankings.

Emerging players

• La Relève: Paris-based independent creative and content agency specializing in social media campaigns and influencer activations for brands. Comparable in mobile-first social production and serves an overlapping French enterprise client base, though smaller in scale than The Source.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/from_thesource

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Source