The R.O.C.K.

What The R.O.C.K. does

The R.O.C.K. (legal name: The Reflections of Christ's Kingdom World Outreach International) is a Texas-domiciled, privately held non-profit religious organization founded in 1986 as Praise Tabernacle in Austin, rebranded in 2003, and headquartered since 2014 in Houston. It operates a hybrid ministry spanning six Houston-area campuses (Broadway, Edgebrook, Alvin, DCKM/Gulf Freeway, West Sealy, and the planned Rosharon "New Kingdom Wall Street"), an online platform branded iROCK, and 100+ international church plants across four continents under founder Dr. Dana Carson's apostolic covering. The organization delivers worship services, biblical instruction, and structured discipleship through sub-brands including Kingdom Kidz World (ages 0-11), Kingdom Next Youth Ministry (ages 12-17), Kingdom Discipleship Groups, Kingdom Bible University, and Kingdom Theological Seminary, supplemented by a school in Nairobi (Carson Academy of Kingdom Excellence) serving 500+ underserved children.

The technology footprint centers on a hybrid in-person/online model: the iROCK platform streams services, classes, and orientations; sermons and teachings are broadcast across radio (KWWJ, KFIT, Rainbow Radio, Sunny 88.7), television (Access, WJYS, WLPC, All Nations TV), and podcast platforms (Spotify, Apple, Google, TuneIn); and back-office operations run on ShelbyGiving (donations), ChurchCenter (member/event management), Zoom (virtual gatherings), ClickUp and SmartSheet (workflow), and Canva (design). The organization also operates wholly owned adjacent subsidiaries including Perpetuity Construction Company, Kingdom Publishing and Printing, FD's Burgers and Chicago-Style Wings, R.O.C.K. Early Learning Center, DCKM Leadership Development & Training Corporation, and the Booker T. Washington Empowerment Center.

Revenue is generated through a diversified set of streams: tithes and offerings (the primary recurring source), the Pro-Vision annual stewardship pledge campaign, catering and food-truck services (priced publicly from $74.50 to $1,059 per event tier), facility rentals ($32-$225/hour across training rooms, chapels, gyms, and an outdoor sportsplex), media sales via shop.drdanacarson.com, and tuition from Kingdom Bible University and Kingdom Theological Seminary. Go-to-market combines community-led discipleship pathways (The R.O.C.K. Way), event-driven engagement (Holy Convocation, camps, VBS), and direct-to-consumer digital distribution through iROCK and social channels. Approximately 40 staff and a broader elder board support operations, with multiple family members of the founder holding named leadership roles.

Name

The R.O.C.K.

Legal name

The Reflections of Christ's Kingdom World Outreach International

Website

https://therockwoi.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

The R.O.C.K. is a Houston-based non-profit religious organization operating a hybrid multi-campus ministry with online streaming, a structured discipleship pathway, and 100+ international church plants across four continents under founder Dr. Dana Carson.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Civic and Social Organizations (8134), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

akta.pro secondary industries

Religious Education, Kids & Family Faith Programming (MPABALAM), Children’s Religious & Values-Based Publishing (MPAJAFAL)

Keywords

• Church worship services
• Religious ministry services
• Theological education programs
• Community outreach services
• Church planting networks

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tithes and Offerings: Primary revenue stream from member giving, including tithes, offerings, and special donations collected during worship services and online
2. Pro-Vision Stewardship Campaign: Annual vision advancement campaign where members commit to stewarding seeds/pledges throughout the year for specific ministry projects
3. Catering Services: Soul food and event catering including meals for 25-150+ people, with menu items ranging from $74.50 to $1,059.00 per serving
4. Facility Rentals: Hourly and event-based rental of church facilities including training rooms, chapels, gymnasiums, and outdoor sportsplex at rates from $32-$225 per hour
5. Media Sales: Sale of sermon recordings and teachings including Wednesday night teachings and Sunday services available for purchase through shop.drdanacarson.com
6. Education Programs: Kingdom education system including Kingdom Bible University, Kingdom Theological Seminary, and Kingdom Kidz World programs

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels11 records

Core offering

The R.O.C.K. is a multi-campus church and ministry organization that provides in-person and online worship services, discipleship programs, theological education (Kingdom Bible University and Kingdom Theological Seminary), children's and youth ministry (Kingdom Kidz World, Kingdom Next), community outreach, and humanitarian initiatives including the Carson Academy of Kingdom Excellence in Kenya. It also generates revenue through facility rentals, catering services (FD's Burgers and Chicago-Style Wings), and sale of sermon recordings via shop.drdanacarson.com.

Differentiator

Problem solved

Functional benefit

Brands

• iROCK: Online/hybrid church platform for virtual attendance
• Kingdom Discipleship Groups (KDG)
• Kingdom Kidz World (KKW)
• Kingdom Next Youth Ministry
• Carson Academy of Kingdom Excellence (C.A.K.E.)
• Kingdom Bible University
• Kingdom Theological Seminary

Products and services

• Worship Services (In-Person) Weekly worship services held across three Houston-area campuses: Sunday 10AM Xtraordinary Worship at Broadway Campus, Sunday 6PM Miracles Signs and Wonders at Edgebrook Campus, and Wednesday 7PM Bible Study at Edgebrook Campus. Also Sunday 8AM at Alvin Campus. Serves congregation members of all ages.
• iROCK Online Church Platform Full digital church experience enabling online worship, classes, new partner orientation, ministry involvement, and community engagement remotely. Available via web and mobile.
• Kingdom Kidz World Children's ministry program for ages 0-11 offering age-appropriate Bible teaching, worship, prayer, choir, sports, Vacation Bible School, and summer camps. Designed to build spiritual foundations in young children.

Quantifiable outcome

• 500+ children educated annually at Carson Academy of Kingdom Excellence in Nairobi
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• Houston Food BankcoreOthersThe R.O.C.K. partners with the Houston Food Bank to provide food relief for thousands of community members during difficult seasons, distributing food supplies through the church's outreach initiatives.
• Historically Black Colleges (HBCUs)strategicStrategic or Co-development PartnerThe R.O.C.K. is forming partnerships with HBCUs in the United States to establish programs that will allow Carson Academy of Kingdom Excellence students in Nairobi to further their education at American colleges.
• International Churches Under Apostolic CoveringcoreChannel Partner/ Reseller/ DistributorDr. Carson provides apostolic covering for over 100 churches internationally including locations in South Africa (Johannesburg, Orange Farm, Capetown, Brakpan, Vlakfontein), Liberia (Monrovia), India (Mysore), and Poland (Rumia), providing church planting systems, training, and Kingdom resources.
• Carson Academy of Kingdom Excellence (Kenya)coreStrategic or Co-development PartnerFive-building educational project in Nairobi, Kenya's Mukuru Kwa Njenga slum providing education, nutrition, physical aid, and Kingdom doctrine to 500+ underserved children. Partnership involves ongoing donations and support from The R.O.C.K. congregation.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Gateway Church: Dallas-Fort Worth-based multi-campus megachurch with broadcast and online presence. Comparable to The R.O.C.K.'s multi-campus Texas strategy and broadcast reach across radio and digital channels.
• Bethel Church: Redding, CA-based megachurch led by Bill Johnson with global influence and Bethel School of Supernatural Ministry. Comparable to The R.O.C.K.'s international apostolic covering network spanning 4 continents and theological education arm (Kingdom Theological Seminary).
• Church of the Highlands: Birmingham, AL-based multi-campus megachurch led by Chris Hodges with online streaming and church planting initiatives. Comparable to The R.O.C.K.'s multi-campus model, digital engagement strategy, and focus on member assimilation pathways.
• Elevation Church: Charlotte-based multi-campus megachurch led by Steven Furtick with strong digital presence and worship music platform. Comparable to The R.O.C.K.'s iROCK online church platform strategy and multi-campus physical expansion approach.
• North Point Ministries: Atlanta-based multi-campus church network led by Andy Stanley with the Open Network online platform for partner churches. Comparable to The R.O.C.K.'s iROCK online church, multi-campus structure, and church planting/partnership approach.
• Christ Fellowship: Florida-based multi-campus megachurch with online campus and church planting initiatives. Comparable to The R.O.C.K.'s multi-campus expansion strategy, digital church offerings, and structured discipleship programming.
• The Potter's House: Dallas-based multi-campus megachurch led by T.D. Jakes with global media empire, broadcast presence, and education programs. Comparable to The R.O.C.K. given shared focus on multi-campus expansion, broadcast media, international reach, and education ministry initiatives.
• Lakewood Church: Houston-based megachurch led by Joel Osteen with major broadcast reach and multi-service model. Comparable to The R.O.C.K. as both are large multi-campus Houston-area churches with hybrid online/in-person ministry strategies and significant broadcast/media operations.
• Saddleback Church: California-based multi-campus church founded by Rick Warren with global P.E.A.C.E. Plan for church planting. Comparable to The R.O.C.K.'s 100+ international church planting network spanning 4 continents and vision for 120 countries.

Regional players

• Faith Family Church: Houston-area charismatic church with multi-campus presence and community outreach programs. Comparable to The R.O.C.K. as a regional peer in the Houston metro market serving similar demographic and ministry segments, though without comparable international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/therockwoi
• YouTubeyoutube.com/user/drdanacarson
• Facebookfacebook.com/therockwoi
• LinkedInlinkedin.com/company/the-r-o-c-k-woi
• Instagraminstagram.com/therockwoi

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The R.O.C.K.