Second City
Second City, operating as Choáng Club, is a mobile-first online gambling platform serving Vietnamese consumers with four integrated game halls (Mini Game, Slots, Card Games, Casino Live), licensed by eCOGRA and Isle of Man, and distributed through mobile apps, an agent network, and 25+ affiliate partners.
- Company typePrivate
- Founded2026
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2C
- OfferingServices
What Second City does
Second City operates as a mobile-first online gaming platform branded as Choáng Club (ChoangClub), targeting Vietnamese consumers with a vertically integrated gambling and casino product. The platform is built around four integrated game halls — Mini Game (9+ casual titles including Xóc Đĩa, Mini Poker, Tài Xỉu, Bầu Cua), Slots/Nổ Hũ (11+ titles with a stated 90% RTP), Game Bài (10 traditional and modern card games with multi-tier betting levels of 100–10K VND), and Casino Live (live dealer content from Pragmatic Play, Dream Gaming, and WM Casino). Underlying technology is a native mobile application distributed across iOS, Android, and APK formats, with Telegram integrated for Free OTP authentication and player communication.
The business model is transaction-fee based, generating revenue through take rates on bets placed across all game categories and deposit-driven promotional economics (e.g., 3x deposit multipliers through MoMo, bank, and card channels). A VIP membership tier with monthly billing offers exclusive daily missions tied to deposit and gameplay thresholds, creating a subscription-like retention layer on top of transactional revenue. The platform is differentiated by its regulatory positioning — it holds eCOGRA, Isle of Man, GLI, Quinel, and Gaming Associates certifications, positioning it as one of the first online card game portals in its market to receive such legal certification.
Go-to-market is community-led and direct-to-consumer, leveraging a multi-tier agent/affiliate network of 25+ cross-promotional partner gaming portals (Sunwin, Go88, Hit Club, Haywin, Rikvip, Nhatvip, Gemwin, and others), regional agents handling deposits and player recruitment, and self-serve mobile app downloads. Customer engagement runs through Telegram, Facebook Fanpage, and SEO-optimized organic search (8,100 monthly SEMRUSH searches for the brand term). The single named executive is CEO Hoàng Trịnh, and the company is headquartered in Hanoi, Vietnam.
Second City firmographics
Firmographics- Name
- Second City
- Legal name
- Choang Club
- Website
- https://secondcity.io
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Short description
- Second City, operating as Choáng Club, is a mobile-first online gambling platform serving Vietnamese consumers with four integrated game halls (Mini Game, Slots, Card Games, Casino Live), licensed by eCOGRA and Isle of Man, and distributed through mobile apps, an agent network, and 25+ affiliate partners.
- Ownership category
- akta.pro rank
Second City industry classification
Industry- Product category
- Online Gaming
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Casinos (except Casino Hotels) (71321)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Live Dealer Online Casinos (MPAEABAB)
Keywords
Where Second City is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Second City business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Gaming transaction fees: Platform takes a commission/take rate on bets placed across all game categories including slots, card games, casino live, and mini games. The RTP (Return to Player) rate is stated at 90% for slot games.
- VIP and deposit bonuses: Revenue generated from player deposits with promotional match bonuses (e.g., 3x multipliers on first deposits through agents, MoMo, Bank, or cards)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | VIP membership with exclusive daily missions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Second City product offering
Product offeringCore offering
Second City operates Choáng Club, an online card gaming and betting portal that delivers four integrated game halls — Mini Game, Slots/Nổ Hũ, Game Bài, and Casino Live — accessible through native iOS, Android, and APK mobile applications. The platform serves Vietnamese players with betting, deposit-based wagering, VIP memberships, and promotional rewards including Giftcodes and daily missions. Revenue is generated through transaction take rates on bets placed across all game categories, with a stated 90% RTP on slot games.
Product overview
Choáng Club (ChoangClub) is an online card gaming platform offering a unified experience across four core game halls: Mini Game (casual games), Slots/Nổ Hũ (slot machines), Game Bài (card games), and Casino Live (live dealer games). The platform operates as a single integrated product with multiple game sections, enhanced by companion features including Free OTP security, Giftcode promotions, Két Sắt (reward safe), Vinh Danh (leaderboards), SMS Plus notifications, News/Mailbox, Missions, and Recent Activity tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Mini Game Hall A casual gaming hall featuring over 9 compact, entertainment-focused games including Xóc Đĩa, CS:GO bomb defusal, Mini Poker, Thiên Địa, Live Golf, Tài Xỉu (traditional and Sicbo versions), Tứ Linh, Lucky Club, and Bầu Cua, designed for Vietnamese players seeking high entertainment value and winning opportunities.
- Slots/Nổ Hũ Hall Slot machine hall with modern interface, vivid sound, and high security, featuring 11+ titles including ET Slot, Avatar, Easter Eggs, Forest God, Aquaman, Gonzo's Quest, Luca, Maya Kingdom, Football, Frozen, and Super Saiyan, with SCATTER, BONUS, and WILD symbols and an RTP rate up to 90%.
- Game Bài (Card Games) Hall Card game hall featuring 10 traditional and modern card games with betting levels of 100, 1K, 5K, 10K (VND), including Đấu Địa Chủ, Bài cào, Cát Tê, Mậu binh, Poker, Tiến lên, Xì dách, 4 lá dành chủ, Nổ kim hoa, and Ngầu hầm xem bài.
- Casino Live Hall
Quantifiable outcome
- 90% RTP rate on slot games
- +1 more outcomes
Companies that use Second City
Customer profileSegments1 record
Ideal customer profiles1 record
Second City technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Second City partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Pragmatic PlaycorePragmatic Play provides casino live gaming content for Choáng Club's live casino hall. The provider holds gaming licenses and certifications from Gaming Laboratories International, Quinel, and Gaming Associates. Pragmatic Play is a prominent provider not only in Asian markets but also internationally.
- Dream GamingcoreDream Gaming provides casino live gaming services with professional dealer teams. Known for well-designed entertainment games and hot, professional dealer teams that provide comfortable and interesting betting experience for players.
- WM CasinocoreWM Casino provides premium online casino gaming experience for Choáng Club, offering a top-tier betting hall for players to explore and enjoy exciting entertainment moments.
- SunwinminorPartner gaming portal with cross-promotional affiliate relationship
- Go88minorPartner gaming portal with cross-promotional affiliate relationship
- Hit ClubminorPartner gaming portal with cross-promotional affiliate relationship
- HaywinminorPartner gaming portal with cross-promotional affiliate relationship
- RikvipminorPartner gaming portal with cross-promotional affiliate relationship
- TelegramcoreTelegram is used for Free OTP authentication and customer communication, providing secure and modern login and transaction verification for Choáng Club users
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Second City competitors and assessment
Company assessmentMarket position
Weaknesses2 records
Competitive moat4 records
Key risks2 records
Key highlights5 records
Customer concentration
Second City social profiles
Digital presenceSecond City compliance and trust
Trust signalCompliance5 records
Second City financial estimates
Financial estimateRevenue estimate
Valuation estimate
Second City leadership team
Management profileNumber of profiles
Profiles1 record
Second City funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Second City M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Second City
What does Second City do?
Second City operates Choáng Club, an online card gaming and betting portal that delivers four integrated game halls — Mini Game, Slots/Nổ Hũ, Game Bài, and Casino Live — accessible through native iOS, Android, and APK mobile applications. The platform serves Vietnamese players with betting, deposit-based wagering, VIP memberships, and promotional rewards including Giftcodes and daily missions. Revenue is generated through transaction take rates on bets placed across all game categories, with a stated 90% RTP on slot games.
Is Second City a public or private company?
Second City is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Second City founded?
Second City was founded in 2026.
Where is Second City based?
Second City is headquartered in Seoul, South Korea, in the Asia region.
How does Second City make money?
Two revenue lines are on record. Gaming transaction fees are the primary driver. The others are VIP and deposit bonuses.
Does Second City have an API?
No public API is recorded for Second City.
What industry is Second City in?
Second City's product category is Online Gaming. Its primary akta.pro industry code is MPAEABAB, Live Dealer Online Casinos. Its NAICS code is 7132 and its SIC code is 7900.