Conti Feed

What Conti Feed does

Conti Feed (\u5eb7\u5730\u9972\u6599) is the China operations of Continental Grain Company (founded 1813, Belgium; headquarters in New York), structured as a group of six wholly-owned manufacturing subsidiaries (Beijing, Wuhan, Tianjin, Yinchuan, Changchun, and Wuhu) and two joint ventures (Conti Yangxiang Shandong, Conti Baiyi Hunan). Continental Grain entered mainland China in 1981 together with CP Group, establishing China's first foreign-invested feed enterprise in Wuhan in 1986; the Conti brand premix was formally launched in 1991, introducing the premix concept to the Chinese market. The group operates two product brands \u2014 \u5eb7\u5730\u724c (Conti, the mainstream brand, recognized as a China Famous Trademark in 2015) and \u534e\u7f8e\u724c (Huamei, for direct large-scale customers) \u2014 covering premix, concentrated, and complete feed for pigs, poultry, and ruminants, alongside custom nutrition solutions.

The product portfolio is anchored in proprietary nutritional technologies developed over decades, including the Nutritional Milk Bean (\u8425\u517b\u5976\u8c46) patented stress-free weaning system launched in 2017 using the Cstein philosophy, food-grade piglet creep feed CT310/CT311 with corn dehulling expansion processing (2013), water-soluble creep feed H5900 (2006), the 596 series introducing full amino acid balance nutrition theory (2020), the 58 series tailored for large-scale pig farms (2020), and the 34 series for gut health (2023). Manufacturing capacity spans over 100,000 tons of premix and 50,000 tons of piglet feed in Wuhan, 50,000 tons of conventional premix, 20,000 tons of ruminant premix, and 100,000 tons of concentrated/complete feed in Tianjin, and a newer 200,000-ton pig complete feed line at Wuhu (established October 2022 with over RMB 100 million invested). The group operates an R&D center established in 2015 with PhD-led research, pig and layer trial farms, and runs nearly 100 R&D trials per year with annual R&D investment exceeding RMB 12 million; it holds several dozen national patents and is certified as a National High-Tech Enterprise.

Conti Feed employs a direct enterprise field sales model with eight regional sales offices (East, Central, South, Northeast, Southwest, Northwest, North China) plus dedicated large-account (\u5927\u5ba2\u6237) teams for strategic pig and poultry customers, supplemented by regional channel distributors (\u7ecf\u9500\u5546) for smaller farms. The go-to-market also leans heavily on industry events such as the Lyman Conference (\u674e\u66fc\u5927\u4f1a, with 1.34 million cumulative live-stream viewers in 2024) and the Guanghe Forum, plus customer case studies and earned media in livestock industry publications. Pricing is not publicly disclosed. Beyond feed products, the company bundles animal nutrition consulting, production management, health management, and supply chain finance into a "farm total solutions" offering, addressing pain points such as low PSY performance, high feed costs, weaning stress, disease risk, and farm financing constraints.

Name

Conti Feed

Legal name

康地饲料（中国）有限公司

Website

https://contifeed.com.cn

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Conti Feed (\u5eb7\u5730\u9972\u6599) is a China-based, wholly-owned subsidiary of Continental Grain Company that manufactures and sells premix, concentrated, and complete feed for pigs, poultry, and ruminants through six plants and two joint ventures, serving large-scale farms via direct enterprise sales plus regional distributors.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA), Vitamin Premixes (AFADAGAA), Amino Acid Premixes & Concentrates (AFADAGAE), TMR/Complete Rations & Pelleted Ruminant Feeds (AFADAAAI)

Keywords

• Animal feed manufacturing
• Pig feed production
• Poultry feed
• Ruminant feed
• Feed premix

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. 预混合饲料 (Premix Feed): 康地 produces and sells premix feed products including pig premix (56 series, 4% series, 5945, 5946), and poultry premix (3836, 3726, S3836, F3836, W3836, H3836, H3831). These are the company's core products distributed across all China regions.
2. 浓缩饲料 (Concentrated Feed): Production and sale of concentrated feed for pig and poultry, including products launched in 1986 for poultry.
3. 配合饲料 (Complete Feed / 全价料): Complete feed products including pig creep feed, nursery feed, and finishing feed. The company operates a new 20万吨/年 complete pig feed production line at the Wuhu facility. Products include 58 series for large-scale pig farms.
4. 农场整体解决方案 (Farm Total Solutions): Comprehensive farm solutions including animal nutrition consulting, production management, health management, and supply chain finance services bundled with feed products.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Conti Feed (康地饲料) manufactures animal feed products including premix, concentrated, and complete feed for pigs, poultry, and ruminants in China. The company operates through 6 wholly-owned subsidiaries and 2 joint ventures, with manufacturing facilities in Beijing, Wuhan, Tianjin, Yinchuan, Changchun, and Wuhu, and distribution centers across more than 60 Chinese cities.

Product overview

Conti Feed (康地饲料) is a comprehensive feed manufacturer offering a multi-brand portfolio centered on premix (预混合饲料), concentrated feed (浓缩饲料), and complete feed (配合饲料). The company operates two primary brands: 康地牌 established in 1991 as the mainstream brand covering pig and poultry feeds, and 华美牌 established in 1986 targeting large-scale direct customers with customized solutions. Product portfolio includes: pig feed lines (营养奶豆, H5900/H5940/H5910, CT310/CT311, 5928, 5944, 596系列, 58系列, 5781/5782/5783, 5945/5946, 5920), and poultry feed lines (3836, 3726, S3836, F3836, W3836, H3836/H3831, 34系列, 种蛋宝). These products serve pig, poultry, and ruminant animals across nursery, growth, finishing, breeding, and lactation stages.

Differentiator

Problem solved

Functional benefit

Brands

• 康地牌 (Conti Brand): 康地全系列品牌产品，涵盖预混合饲料、浓缩饲料和配合饲料，2015年被国家工商行政管理总局评为中国驰名商标
• 华美牌 (Huamei Brand)

Products and services

• Pig Feed Premix, concentrated, and complete feed products formulated for commercial pig production, marketed to large-scale pig farms across China.
• Poultry Feed Premix, concentrated, and complete feed products formulated for broiler and layer poultry production, marketed to commercial poultry farms across China.
• Ruminant Feed Premix, concentrated, and complete feed products formulated for ruminant livestock production, marketed to commercial ruminant operations across China.

Quantifiable outcome

• Customer farms achieve PSY33 (vs. national average of 18-22), with pig finishing cost below 6 RMB/jin and 148-day pig weight of 119.3kg
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• 嘉吉 (Cargill)coreStrategic or Co-development Partner · 1 January 20222022年，康地与嘉吉各自旗下的韦恩农场(Wayne Farms)和桑德森农场(Sanderson Farms)合并成立韦恩-桑德森农场(Wayne-Sanderson Farms)，年收入超过70亿美元，成为美国第三大垂直一体化家禽生产商。
• 广西扬翔股份有限公司 (Guangxi Yangxiang Co., Ltd.)majorStrategic or Co-development Partner · 1 January 2022康地饲料(中国)有限公司的全资子公司康地生物科技(武汉)有限公司与广西扬翔股份有限公司子公司廊坊瑞康饲料有限公司成立合资企业——康地扬翔(山东)生物科技有限公司，专业化生产和销售猪全价饲料、浓缩饲料，年生产能力18万吨。
• 湖南百宜饲料科技有限公司 (Hunan Baiyi Feed Technology Co., Ltd.)majorStrategic or Co-development Partner · 1 January 20112011年，康地饲料(中国)有限公司与湖南百宜饲料科技有限公司签署合资合作协议，成立'康地百宜饲料(湖南)有限公司'，依托康地200多年的技术沉淀为广大客户创造更高价值。
• 泰国正大集团 (CP Group)coreStrategic or Co-development Partner · 1 January 1981康地谷物公司与正大集团于1981年在中国联合成立了国内第一家外资饲料厂，将动物营养及科学养殖的概念引入中国，新产品缩短了猪的出栏时间，开创了中国规模化养殖的新纪元。这是康地进入中国的首个战略合作。
• 源耀咖啡 (Yao Coffee / 投资关联)minorOthers康地投资了源耀咖啡，在2024李曼大会展会期间提供咖啡服务，咖啡香气吸引了众多猪场朋友驻足，成为展会亮点之一。

Scale indicators10 records

Recent moves18 records

Expansion highlights7 records

Broad incumbents

• New Hope Liuhe (新希望六和): One of China's largest animal feed and livestock producers with broad pig, poultry, and complete feed coverage. Comparable to Conti as a competing supplier to large-scale Chinese pig farms, though at significantly larger scale and vertically integrated into farming.
• Twins Group (双胞胎集团): One of China's largest pig feed manufacturers and pig farming operators. Competes with Conti in pig feed, particularly complete feed, with much larger scale and broader geographic reach.
• Charoen Pokphand China (正大集团): Global animal feed and livestock conglomerate with deep Chinese operations. Historical strategic partner with Continental Grain (1981 joint venture that introduced Conti to China) and competes as a foreign-brand feed player in the Chinese market.
• Tongwei (通威股份): Chinese feed and aquaculture giant with growing pig and poultry feed presence. Competes with Conti in Chinese feed markets, though with significantly larger scale and broader species coverage.
• Haid Group (海大集团): Major Chinese animal feed manufacturer with strong pig and poultry feed offerings. Competes directly with Conti in the Chinese pig and poultry feed market, with a much broader product portfolio and greater scale.
• Purina (Nestlé): Global animal nutrition brand owned by Nestlé, with Chinese operations. Compared to Conti as a foreign premium feed brand competing in China's premium livestock nutrition segment, though with a stronger dog/cat companion focus.
• Cargill Animal Nutrition China: Global animal nutrition player with significant Chinese feed operations. Strategic partner with Continental Grain (joint Wayne-Sanderson Farms poultry venture) and competes with Conti in Chinese premix and complete feed markets.

Direct peers

• Tangrenshen (唐人神): Chinese pig and poultry feed manufacturer with vertically integrated pig farming operations. Direct competitor to Conti's pig complete feed and concentrate feed offerings to Chinese large-scale farms.
• Guangdong VTR Bio-tech (溢多利): Chinese feed additives and premix manufacturer focused on animal nutrition and gut health. Competes directly with Conti's Huamei brand premix and additive products, particularly in poultry and pig premix segments.
• Wellhope Foods (禾丰食品): Leading Chinese premix and complete feed manufacturer focused on pigs and poultry. Direct competitor to Conti in the premium feed segment serving large-scale farms in China, with similar product portfolio and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conti Feed