Montó Profesional
Montó Profesional is a Spanish family-owned paint and coatings manufacturer founded in 1961, serving professional painters, architects, distributors, and DIY consumers through 125+ branded retail shops in Spain and a distribution partner network across 27+ countries.
- Company typePrivate
- Founded1961
- HeadquartersValencia, Spain
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Montó Profesional does
Montó Profesional (legal entity: PINTURAS MONTÓ, S.A.U.) is a Spanish family-owned paint and coating manufacturer founded in 1961 and headquartered in Marines (Valencia), Spain. The company operates a 45,000m2 manufacturing facility on a 116,000m2 site, producing more than 12.5 million liters of plastic paint in 2022 across a portfolio of over 6,000 SKUs and 2+ million inventory references. Its product ecosystem spans walls and ceilings, facades, enamels, wood treatments, paving, damp-proofing, primers, luxury decoration, and the SATE external thermal insulation system, with proprietary formulation technologies including Fachadas Frías cool pigments, TIXOLESS stain resistance, Montoxyl nanotech wood additives, and Montomix tintometric color matching. The CREA sub-brand extends the portfolio into the DIY/furniture refurbishment segment, while digital tools (La Colorteca color visualization app, Presto and BIM catalogues) support architect and specifier workflows.
The company serves four primary customer segments: professional painters, architects and interior designers, wholesale distributors, and end consumers. In Spain, distribution occurs through a directly operated network of 125+ branded MONTÓ retail shops providing technical advice, color matching, and training. Internationally, Montó distributes to 27+ countries via partner-led channels, providing full import-process support including market analysis, documentation, marketing integration, and ongoing sales training. Notable project references include hospitality (Hotel Meliá Benidorm, Áurea Palacio de Correos Hotel), heritage restoration (Círculo Mercantil Almendralejo, San Juan de Dios Hospital Church), and cultural sponsorships (Casa Decor 2022). The business generates revenue through one-time product sales with no disclosed subscription or licensing model, monetizing 60+ years of brand equity, an extensive direct retail footprint, and a vertically integrated manufacturing operation.
Montó Profesional firmographics
Firmographics- Name
- Montó Profesional
- Legal name
- PINTURAS MONTÓ, S.A.U.
- Website
- https://montopinturas.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Montó Profesional is a Spanish family-owned paint and coatings manufacturer founded in 1961, serving professional painters, architects, distributors, and DIY consumers through 125+ branded retail shops in Spain and a distribution partner network across 27+ countries.
- Ownership category
- akta.pro rank
Montó Profesional industry classification
Industry- Product category
- Professional Paints and Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551), Paint and Wallpaper Retailers (444120)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Paints (IMAEAHAA)
- akta.pro secondary industry
- Architectural & Decorative Paints (IMADAKAA)
Keywords
Where Montó Profesional is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Montó Profesional business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Paint and Coating Products: Manufacturing and selling paints for professional use including plastic paints, enamels, wood finishes, facade coatings, waterproofing products, and specialty products. Revenue generated through direct sales at MONTÓ shops and through distribution partners internationally.
- Professional Product Catalog: Over 6,000 items covering all types of solutions for professionals, including walls and ceilings, facades, damp-proofing, enamels, wood, paving, primers, and solvents.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Montó Profesional product offering
Product offeringCore offering
Montó Profesional manufactures and sells professional paints and coatings — including plastic paints, enamels, facade coatings, wood finishes, waterproofing, paving products, and specialty coatings — through a network of 125+ MONTÓ branded retail shops in Spain and a network of international distribution partners in more than 27 countries. The portfolio of more than 6,000 items also includes supporting technical services such as color matching via the Montomix tintometric system, BIM/Presto digital catalogues for specifiers, and the La Colorteca mobile color-visualization application.
Product overview
Montó Profesional is a Spanish paint and coating manufacturer headquartered in Valencia, offering a comprehensive portfolio of professional painting solutions. The product ecosystem includes core product lines for walls/ceilings, facades, enamels, wood, paving, and luxury decoration, with specialized sub-brands like CREA for decorative wood and multi-surface products. Major product families include Ovaldine+ (premium washable paint), Massima+ (high-resistance enamel), Montoxyl (wood protection), MontoSpray (aerosol products), and the SATE thermal insulation system. The company also offers companion tools including La Colorteca color visualization app and BIM/Presto digital catalogues for architectural professionals. Recent innovations include Fachadas Frías cool pigment technology and TACK/GRIP adhesion bridges for professional renovation projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Walls and Ceilings Product Line
Quantifiable outcome
- Reduces facade surface temperature by 4 to 15 degrees Celsius during summer months with Fachadas Frías technology
- +2 more outcomes
Companies that use Montó Profesional
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Montó Profesional technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Montó Profesional partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Montó Profesional competitors and assessment
Company assessmentBroad incumbents
- Teknos: Finnish paints and coatings group with architectural, wood, and industrial lines. Comparable as a Northern-European professional coatings manufacturer with similar product breadth and distributor-led GTM.
- Hempel: Danish-founded global coatings manufacturer with decorative, protective, and marine ranges. Comparable as a multinational coatings brand competing for specifier-driven facade and infrastructure projects across the same geographies.
- Jotun: Norwegian global paint and coatings manufacturer with strong decorative and protective coatings lines. Broader incumbent competitor with overlapping architectural paint products and international distribution depth.
Direct peers
- Tollens: French paint manufacturer (part of PPG) selling professional decorative, facade, and wood coatings across Europe. Comparable mid-sized European regional paint brand with similar go-to-market via distributors and specifiers.
- Beissier: Spanish manufacturer of technical mortars, paints, and coatings including the Aguaplast brand. Directly comparable as a Spanish professional coatings producer targeting similar painter/specifier channels.
- CIN (Corporación Industrial del Norte): Portuguese/Iberian paint and coatings manufacturer with a similarly broad portfolio of architectural, industrial, and specialty paints. Closely comparable as a regional Southern-European mid-sized player competing for the same specifier and distributor customers.
- Valentine (Bruguer/PPG): Historic Spanish paint brand (now part of PPG) focused on professional and decorative paints. Direct competitor in the same Spanish market, with overlapping product lines and specifier relationships.
- Baumit: Austrian manufacturer of facade systems, ETICS/SATE, and decorative paints. Directly comparable as a producer of thermal insulation facade systems and architectural coatings, mirroring Montó's SATE offering.
Emerging players
- KEIMFARBEN: German manufacturer of mineral silicate paints and facade systems. Comparable as a specialist in high-performance facade coatings, a segment where Montó's Ovaldine Siloxano and Fachadas Frías also compete.
Regional players
- Robbialac: Portuguese paint manufacturer focused on decorative and industrial coatings, with Lusophone market emphasis. Comparable as a regional Iberian paint brand with overlapping professional product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Montó Profesional social profiles
Digital presenceMontó Profesional compliance and trust
Trust signalCompliance2 records
Montó Profesional financial estimates
Financial estimateRevenue estimate
Valuation estimate
Montó Profesional leadership team
Management profileNumber of profiles
Profiles1 record
Montó Profesional funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Montó Profesional M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Montó Profesional
What does Montó Profesional do?
Montó Profesional manufactures and sells professional paints and coatings — including plastic paints, enamels, facade coatings, wood finishes, waterproofing, paving products, and specialty coatings — through a network of 125+ MONTÓ branded retail shops in Spain and a network of international distribution partners in more than 27 countries. The portfolio of more than 6,000 items also includes supporting technical services such as color matching via the Montomix tintometric system, BIM/Presto digital catalogues for specifiers, and the La Colorteca mobile color-visualization application.
Is Montó Profesional a public or private company?
Montó Profesional is a private company. It is classified as family owned and is currently operating.
When was Montó Profesional founded?
Montó Profesional was founded in 1961. It employs 251 to 500 people.
Where is Montó Profesional based?
Montó Profesional is headquartered in Valencia, Spain, in the Europe region.
How does Montó Profesional make money?
Two revenue lines are on record. Paint and Coating Products are the primary driver. The others are professional Product Catalog.
Who are Montó Profesional's main competitors?
Broad incumbents on record are Teknos, Hempel and Jotun. Direct peers are Tollens, Beissier, CIN (Corporación Industrial del Norte), Valentine (Bruguer/PPG) and Baumit. KEIMFARBEN is listed as an emerging player. Robbialac is listed as a regional player.
Does Montó Profesional have an API?
No public API is recorded for Montó Profesional.
What industry is Montó Profesional in?
Montó Profesional's product category is Professional Paints and Coatings. Its primary akta.pro industry code is IMAEAHAA, Architectural & Decorative Paints, with a secondary code of IMADAKAA, Architectural & Decorative Paints. Its NAICS code is 325510 and its SIC code is 2851.