Liberty Print Co.

What Liberty Print Co. does

Liberty Print Co. is a contract screen printing and embroidery shop headquartered in Beacon Falls, Connecticut, founded in 2004 by Holly Sumner and Monica Maglaris. The company produces custom-decorated apparel and accessories, including screen-printed garments, embroidered caps and apparel, face masks, and tote bags, using Barudan embroidery machines and premium threads from Madeira and Robison-Anton. It offers supporting services such as Pantone color matching, branding and logo design, and a full-service art department, positioning itself around quality, fast turnaround, and Made in USA craftsmanship.

The business operates on a dual-channel model. Approximately 90% of revenue comes from B2B contract services sold to qualified promotional products resellers who hold ASI (Advertising Specialty Institute) or PPAI (Promotional Products Association International) memberships; pricing for this segment is gated behind membership verification and provided via contract price guides. The remaining ~10% flows through a direct-to-consumer e-commerce storefront (Liberty Gear and Graphic Tees) selling company-branded apparel at fixed unit prices ranging from $7 (tote bags) to $41 (vintage hoodies). Custom orders require a 24-piece minimum for products like embroidered face masks.

Liberty Print Co. holds WBENC (Women's Business Enterprise National Council) and NGLCC (National LGBT Chamber of Commerce) certifications, making it a certified women-owned and LGBTQ-owned business. This dual certification enables large corporate buyers with supplier diversity mandates to count Liberty Print Co. as a qualifying diverse vendor, which is a meaningful go-to-market lever for accessing enterprise contract work. The company serves a primarily New England-based customer base with 11-50 employees, and its strategic focus is on quality differentiation and supplier-diversity positioning rather than scale or technology disruption.

Name

Liberty Print Co.

Legal name

Liberty Print Co, LLC

Website

https://libertyprintco.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Liberty Print Co. is a Connecticut-based contract screen printing and embroidery shop founded in 2004, serving promotional products resellers (90% of revenue) and direct-to-consumer retail (10%) with WBENC and NGLCC certified diversity status.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration Services

NAICS

Commercial Screen Printing (323113)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Custom screen printing
• Contract embroidery services
• Promotional apparel decoration
• Custom branded merchandise
• Logo design services

Headquarters

HQ city

Beacon Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Contract Printing Services: Primary revenue stream (approximately 90% of business). Contract screen printing and embroidery services for qualified resellers with ASI or PPAI membership. Price guides available upon request. Contract decorators submit designs for bulk production on apparel.
2. Retail Product Sales: Direct-to-consumer e-commerce sales of branded Liberty apparel including t-shirts, hoodies, caps, and face masks. 10% off for mailing list subscribers. Return policy within 10 business days.
3. Branding & Logo Design Services: Professional logo design and branding services to ensure proper formatting and designs that resonate with target audiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Liberty Print Co. provides custom screen printing and embroidery decoration services for apparel and accessories, primarily on a contract basis for promotional products resellers (approximately 90% of business) and directly to consumers through a branded retail e-commerce storefront (Liberty Gear and Graphic Tees, ~10% of business). The company also offers branding and logo design services supported by an in-house art department.

Product overview

Liberty Print Co. is a New England-based contract screen printing and embroidery shop founded in 2004, offering both B2B contract services and retail products. The company operates as a single unified business with two main offerings: (1) Contract services including screen printing, embroidery, and branding/logo design primarily for qualified resellers (ASI/PPAI members), and (2) A retail product line called Liberty Gear featuring company-branded apparel including caps, t-shirts, hoodies, muscle tanks, face masks, and tote bags, plus a Graphic Tees collection with various themed designs. All products use premium materials including Bella Canvas blanks, Barudan embroidery machines, and Madeira/Robison-Anton thread. The company is women- and LGBTQ-owned (WBENC and NGLCC certified) and focuses on quality, craftsmanship made in USA, and fast service.

Differentiator

Problem solved

Functional benefit

Products and services

• Screen Printing Contract and retail screen printing services for apparel and accessories, including free Pantone color matching, premium ink selections, and full-service art department support.
• Embroidery Custom embroidery services using Barudan embroidery machines with Madeira and Robison-Anton premium threads, targeting both contract clients and retail customers.
• Contract Printing & Embroidery Contract decoration services for qualified promotional products resellers with ASI or PPAI membership, representing approximately 90% of business volume, with quote-based pricing and dedicated relationship management.
• Branding & Logo Design

Quantifiable outcome

• Over 20,000 stitches used in Liberty Pride Edition Rainbow Block Cap embroidery design
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BarudancoreTechnology or IntegrationLiberty Print Co. exclusively uses Barudan embroidery machines for all embroidery work, which are described as advanced machinery for producing high-quality embroidered products.
• MadeiracoreTechnology or IntegrationPremium thread supplier used exclusively for embroidery services to ensure best possible quality. Partnered with for thread materials.
• Robison-AntoncoreTechnology or IntegrationPremium thread supplier used alongside Madeira for embroidery work, contributing to the high quality finish of embroidered products.
• Greater Valley Chamber of CommerceminorOthersLiberty Print Co. is a member of the Greater Valley Chamber of Commerce in Connecticut, showing local business community involvement.
• Project PurpleminorStrategic or Co-development PartnerLiberty Print Co. designed shirts for Project Purple, a pancreatic cancer awareness organization, creating custom branded merchandise for the cause.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SanMar: SanMar is a major wholesale supplier of imprintable apparel and accessories, supplying blank goods to screen printers and embroiderers including Liberty. Adjacent incumbent shaping blank apparel supply for the contract decoration industry.
• 4imprint: 4imprint is one of the largest promotional products distributors in North America. It aggregates demand from corporate buyers and sources decoration from contract printers like Liberty, making it both a customer archetype and a broader incumbent in Liberty's reseller orbit.
• alphabroder: alphabroder is the largest US distributor of imprintable apparel and promotional products, supplying decorators and resellers. It sits upstream of contract decorators like Liberty, shaping industry pricing and demand.

Direct peers

• Threadbird: Threadbird is a custom apparel decoration company focused on screen printing and embroidery for brands, agencies, and resellers. Competes with Liberty on the same B2B contract decoration value proposition.
• BlueCotton: BlueCotton offers custom screen-printed and embroidered apparel with no minimums, serving both consumer and reseller segments. Directly comparable contract-plus-retail apparel decoration model.
• Printful: Printful is a large print-on-demand and fulfillment platform offering screen printing, embroidery, and digital decoration on apparel. Comparable in end-product (custom decorated apparel) though more digitally native; competes for the same brand and reseller customers.
• Custom Ink: Custom Ink is a leading direct-to-consumer and B2B custom apparel decorator offering screen printing, embroidery, and digital printing. It competes head-to-head with Liberty Print Co. in custom decoration of apparel and accessories, with similar product categories and customer use cases.
• Real Thread: Real Thread is a custom apparel decorator specializing in screen printing, embroidery, and finishing for brands and resellers. Direct overlap on contract decoration services and customer segments.
• Underground Printing: Underground Printing operates custom screen printing and embroidery shops with both contract/wholesale services and retail/student-union stores — a near-identical hybrid contract-plus-retail model to Liberty Print Co.
• Rush Order Tees: Rush Order Tees specializes in custom screen printing and embroidery with fast turnaround, serving both B2B resellers and end customers. Overlaps directly with Liberty's contract screen-printing, embroidery, and rush-service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LibertyPrintC0
• Instagraminstagram.com/libertyprintco
• Xx.com/LibertyPrintCo
• LinkedInlinkedin.com/company/liberty-print-co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Print Co.