Blue Rock Insurance

What Blue Rock Insurance does

Blue Rock Insurance is an independent insurance agency founded in 2010 by Alan Wiesenhahn and headquartered at 7509 State Road 52 in Bayonet Point (New Port Richey), Florida. The firm operates as a non-carrier distributor, holding appointments with multiple national and regional insurance providers including Progressive, The Hartford, Mercury Insurance, American Strategic, Tower Hill Insurance Group, Universal Property and Casualty, Bankers Insurance Company, American Integrity, and American Traditions, alongside specialty carriers Avatar and Tapco. Through this carrier network, the agency quotes and places personal and commercial property-and-casualty coverage for Florida residents and small businesses.

The company's product portfolio spans core P&C lines (homeowners, auto, commercial) and specialty lines (motorcycle, boat, recreational vehicle). There is no proprietary technology platform; the operation runs on a standard website with quote-request forms, supplemented by direct phone-based agent engagement. The website also features a 'We Pay For Referrals' program offering gift cards to customers who refer new prospects, functioning as the agency's primary structured customer acquisition channel beyond organic search and direct outreach.

Blue Rock generates revenue exclusively through carrier commissions earned on policies placed through the agency, with no disclosed subscription, fee-for-service, or premium-financing income. The agency operates a single office in Pasco County, Florida, with a small staff (11-50 range reported) whose members collectively hold more than 20 years of insurance industry experience. There is no indication of institutional investment, parent company, subsidiaries, or external funding; the firm is privately held by its founder.

Name

Blue Rock Insurance

Legal name

Blue Rock Insurance

Website

https://bluerockins.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Rock Insurance is a privately held, founder-owned independent insurance agency in Bayonet Point, Florida, distributing personal and commercial property-and-casualty coverage to Florida consumers and small businesses via commissions from multiple national and regional carrier partners.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)

Keywords

• Independent insurance agency
• Property and casualty insurance
• Specialty vehicle insurance
• Commercial business insurance
• Insurance brokerage services

Headquarters

HQ city

New Port Richey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commission Revenue: Blue Rock Insurance generates revenue through commissions from insurance carriers. As an independent agency, they earn commissions when customers purchase policies through them from their network of insurance providers including American Strategic, The Hartford, Progressive, Mercury Insurance, and other carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Blue Rock Insurance is an independent insurance agency that brokers personal and commercial property and casualty insurance products from multiple major carriers (Progressive, The Hartford, Mercury Insurance, American Strategic, Bankers, Tower Hill, and others) to Florida consumers and small business owners. The agency places coverage for homes, autos, motorcycles, boats, recreational vehicles, and commercial properties, with agents guiding customers from quote through policy service. Revenue is generated through carrier commissions on bound policies.

Product overview

Blue Rock Insurance is an independent insurance agency founded in 2010 by Alan Wiesenhahn, offering multiple insurance products across property and casualty lines. The company operates as an insurance broker/agency model, connecting customers with coverage options from major insurance providers. Their product portfolio includes core offerings such as Homeowners Insurance, Auto Insurance, and Commercial Insurance, along with specialty products including Motorcycle Insurance, Boat Insurance, and Recreational Vehicle (RV) Insurance. All products are distributed through independent agency relationships, with agents working directly with customers to match their specific coverage needs with appropriate insurance providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Homeowners insurance coverage offered through partnerships with multiple insurance providers to protect homes and their residents; intended for Florida homeowners.
• Auto Insurance Vehicle insurance coverage that helps protect drivers with appropriate coverage levels and available discounts, sourced from multiple carriers through the agency.
• Motorcycle Insurance Specialty motorcycle insurance coverage working with multiple providers to offer quality protection at competitive rates for motorcycle owners, including carriers that specialize in motorcycle underwriting.
• Boat Insurance Boat insurance coverage classified as a special lines product, designed to protect watercraft owners through specialty carriers.
• Recreational Vehicle (RV) Insurance Insurance coverage for campers and motorhomes, providing policies designed specifically for recreational vehicles through specialty carriers.
• Commercial Insurance Commercial insurance products for business owners and commercial entities covering business operations and property.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• American IntegritycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing homeowners and other property/casualty insurance products distributed through Blue Rock Insurance agency.
• American TraditionscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering coverage options through the Blue Rock Insurance independent agency network.
• American StrategiccoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner including American Strategic Flood, providing property and casualty insurance products through the independent agency.
• AvatarminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering specialty insurance products through the Blue Rock Insurance distribution network.
• Bankers Insurance CompanycoreChannel Partner/ Reseller/ DistributorEstablished insurance carrier providing property and casualty coverage options through the independent agency channel.
• The HartfordcoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier providing auto, home, and business insurance products through Blue Rock Insurance as an independent agent.
• Infinity InsuranceminorChannel Partner/ Reseller/ DistributorAuto insurance specialist carrier partner offering coverage through the independent agency network.
• Mercury Insurance GroupcoreChannel Partner/ Reseller/ DistributorNational insurance carrier providing auto and other property/casualty insurance through the independent agency channel.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier well-known for auto insurance, providing coverage options through Blue Rock Insurance independent agency.
• TapcominorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering specialty insurance products through the independent agency distribution network.
• Tower Hill Insurance GroupcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier specializing in property insurance, providing coverage through the independent agency network.
• Universal Property and CasualtycoreChannel Partner/ Reseller/ DistributorProperty-focused insurance carrier providing coverage options through the independent agency distribution channel.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Brown & Brown Insurance: Daytona Beach-headquartered insurance brokerage and agency that distributes P&C, personal lines, and specialty coverage through a large network of carrier relationships. Comparable because it operates the same independent multi-carrier distribution model, but at national scale with thousands of employees.
• HUB International: Large North American insurance brokerage placing personal, commercial, and specialty lines via carrier partnerships. Comparable independent-agency distribution model, but operating at far greater scale with national and cross-border reach.
• The Liberty Company Insurance Brokers: Florida-founded insurance brokerage offering personal and commercial P&C products through carrier relationships. Highly comparable business model and Florida presence, but at multi-state scale.
• Insurance Office of America: Florida-headquartered independent insurance agency offering personal, commercial, and specialty lines through multiple carrier partners. Directly comparable product mix and Florida-focused GTM, but with significantly larger headcount and footprint.
• Hilb Group: Reston-based brokerage that actively acquires and consolidates independent insurance agencies across the U.S. Comparable business in personal/commercial P&C distribution, with roll-up scale that contrasts with Blue Rock's standalone founder-owned structure.
• Alliant Insurance Services: Large specialty-focused insurance brokerage distributing through carrier relationships. Comparable multi-carrier distribution model across personal and commercial lines, but operating nationally with much broader specialty capacity.
• USI Insurance Services: Top-tier U.S. insurance brokerage placing personal, commercial, and specialty coverage through carrier relationships. Comparable independent-agency distribution model at enterprise scale.
• Higginbotham: Texas-rooted independent insurance agency and brokerage offering personal and commercial lines via carrier partnerships. Comparable multi-carrier distribution model with active M&A-driven growth.

Direct peers

• Heffernan Insurance Brokers: Independent insurance brokerage offering personal and commercial lines through multiple carriers. Most directly comparable in size, agency model, and product breadth, though based on the West Coast rather than Florida.
• Foundation Insurance of Florida: Florida-based independent insurance agency distributing homeowners, auto, and specialty lines through carrier partnerships. Closest peer by geography, agency model, and product mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/insurewhatmovesyou
• LinkedInlinkedin.com/company/wiesenhahn-insurance-agencie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Rock Insurance