Scottish Golf Tourism Week

What Scottish Golf Tourism Week does

Scottish Golf Tourism Week is the trading name for an annual B2B trade event operated by DC Thomson and Company Limited, the Dundee-based media and events company. The event, which originated in approximately 2014 and reached its 13th edition in March 2026, is held at the Kimpton Charlotte Square Hotel in Edinburgh and brings together more than 100 vetted international golf tour operators and more than 100 Scottish golf suppliers — including championship courses, hotels, venues, and experience providers — for scheduled face-to-face meetings, familiarisation trips across five Scottish regions, and networking events that culminate in the Scottish Golf Tourism Awards ceremony at the National Museum of Scotland. The business monetises the gathering through four streams: tiered sponsorship packages (with Luxe Scot as headline sponsor and additional category sponsors including Diageo, Kimpton, Golf Genius, Marine & Lawn, Nespresso Professional, and Aberdein Considine), paid supplier registration with a guaranteed minimum of 35 buyer appointments, buyer-side registration (vetted rather than freely open), and award ceremony ticketing including a gala dinner. There is no proprietary technology platform; the offering is delivered as a curated in-person event supported by a content website, an email newsletter, and standard social media channels (LinkedIn, Instagram, Facebook, YouTube, X). The Scottish Golf Tourism Week and Scottish Golf Tourism Awards marks are registered brand assets held by DC Thomson.

Name

Scottish Golf Tourism Week

Legal name

DC Thomson and Company Limited

Website

https://scottishgolftourismweek.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Scottish Golf Tourism Week is an annual B2B trade event and awards ceremony, operated by DC Thomson, that connects over 100 Scottish golf suppliers with 100+ vetted international golf tour operators through meetings, familiarisation trips, and awards at venues in Edinburgh.

Ownership category

akta.pro rank

Product category

Golf Tourism Events & Networking

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• B2B golf tourism
• Golf industry events
• Tour operator networking
• Golf tourism awards
• Supplier buyer meetings

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Sponsorship Revenue: The event generates revenue through multiple sponsorship tiers including headline sponsorship, event partnerships, and awards category sponsorships. Sponsors such as Luxe Scot, VisitScotland, Bunkered, Marine & Lawn Hotels & Resorts, Golf Genius, Nespresso Professional, Aberdein Considine, and Kimpton Hotels sponsor various aspects of the event and awards.
2. Supplier Registration Fees: Scottish golf businesses pay to attend as suppliers, gaining access to vetted international buyers with guaranteed minimum 35 face-to-face appointments.
3. Buyer Registration: International golf tour operators apply and are vetted to attend. The event hosts over 100 international tour operators annually.
4. Award Tickets and Gala Dinner: The Scottish Golf Tourism Awards ceremony sells tickets and includes complimentary seats for suppliers as part of their registration package.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Scottish Golf Tourism Week is an annual B2B event platform that connects Scottish golf suppliers (courses, hotels, venues, experiences) with vetted international golf tour operators. The offering combines scheduled face-to-face buyer meetings, familiarisation trips across Scottish golf regions, networking events, and culminates in the Scottish Golf Tourism Awards ceremony.

Product overview

Scottish Golf Tourism Week operates as a single unified B2B event platform consisting of three integrated components: the core Scottish Golf Tourism Week conference (providing supplier-to-buyer meetings, networking, and industry content), the Scottish Golf Tourism Awards (the annual awards ceremony celebrating industry excellence), and Familiarisation Trips (pre-conference site visits allowing buyers to experience Scottish golf venues firsthand). The event serves as the primary vehicle for connecting global golf tour operators with Scottish golf tourism suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Scottish Golf Tourism Week 2026 Conference Annual B2B conference providing Scottish golf suppliers with guaranteed minimum 35 face-to-face appointments with vetted international golf tour operators, plus nightly networking events. Held March 10-12, 2026 in Edinburgh.
• Scottish Golf Tourism Awards Annual awards gala recognising excellence across Scottish golf courses, hotels, venues, marketing campaigns, and experiences. Includes ticket sales and a gala dinner, with complimentary seats for registered suppliers.
• Familiarisation Trips Pre-conference site visits across Scottish golf regions including Aberdeen & North East, Edinburgh & East Coast, Fife/Angus/Dundee, Highlands, and West Coast/Central Belt. Tour operators experience Scottish golf destinations firsthand, play courses, explore hotels, and meet suppliers ahead of the main conference.

Named customers12 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Johnnie Walker Experience / DiageocoreGTM or Marketing PartnerDiageo subsidiary Scotland Distilled – Diageo Whisky Experiences has partnered with Scottish Golf Tourism Week and its awards ceremony. The partnership sees Diageo sponsor the Best Tour Operator category at the awards. The Johnnie Walker Experience offers award-winning whisky experiences in Scotland's whisky regions.
• Luxe ScotflagshipGTM or Marketing PartnerHeadline sponsor of Scottish Golf Tourism Week and Awards 2026. Luxe Scot delivers sophisticated, tailor-made luxury journeys showcasing Scotland's best including world-class golf courses, whisky distilleries, castles, and fine dining experiences.
• VisitScotlandflagshipStrategic or Co-development PartnerNational tourism and events organisation for Scotland, acting as an Event Partner. Works with tour operators, travel advisors and Destination Management Companies to connect visitors with Scottish golf experiences and local tourism products.
• BunkeredcoreGTM or Marketing PartnerScotland-based golf media platform and Event Partner. Home for golf news, gear reviews, tuition, course reviews, and competitions. Multi-award-winning golf magazine published since 1996 with fast-growing social media presence.
• Scotland Distilled - Diageo Whisky ExperiencescoreGTM or Marketing PartnerOfficial Whisky Experience Partner of SGTW. Offers award-winning whisky experiences across Scotland's distillery regions including Islay, Speyside, Edinburgh/Lowlands, and Highlands.
• Marine & Lawn Hotels & ResortscoreGTM or Marketing PartnerAwards Category Sponsor for Best Clubhouse. Collection of luxury hotels welcoming travellers to the birthplace of golf with prime access to prestigious golf destinations. Properties include Rusacks St Andrews, Marine North Berwick, Marine Troon, Slieve Donard, Dornoch Station, and Portrush Adelphi.
• Golf GeniuscoreGTM or Marketing PartnerAwards Category Sponsor for Best Pro Shop. Market-leading tournament management solution used by 11,500+ golf businesses in 60+ countries. Provides platforms for clubs, resorts, and tour operators to manage golf events, trips, and leagues.
• Nespresso ProfessionalminorGTM or Marketing PartnerAwards Category Sponsor for Best Luxury Hotel and Best Premium Hotel categories. Provides commercial coffee machines for golf clubs to serve premium coffees to members and visitors.
• Aberdein ConsidineminorGTM or Marketing PartnerAwards Category Sponsor for Best Off The Course Experience. Leading independent Scottish legal firm with around 500 colleagues across offices in Scotland and North of England, providing legal services across property, commercial, and financial matters.
• Kimpton Hotels (IHG Hotels & Resorts)flagshipStrategic or Co-development PartnerAwards Category Sponsor and venue partner. Kimpton Charlotte Square Hotel in Edinburgh hosts the main conference. Kimpton Blythswood Square in Glasgow serves west coast links courses. Both offer luxury accommodation for golfers visiting Scotland.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Others

• VisitScotland: Scotland's national tourism agency and a Flagship Partner of SGTW. Comparable as a strategic stakeholder shaping Scottish golf tourism demand, supplier ecosystems, and international promotion channels that the event depends on.
• IAGTO (International Association of Golf Tour Operators): Industry association connecting golf tour operators worldwide. Comparable as the organized community comprising SGTW's buyer base, providing industry network effects and serving as both an industry benchmark and potential channel partner.
• Gleneagles: Iconic luxury Scottish golf resort participating in SGTW's supplier ecosystem. Comparable as a premium golf tourism destination in Scotland, sharing the same target customer base and high-end destination positioning that SGTW's event celebrates.

Broad incumbents

• Reed Exhibitions (RX Global): One of the world's largest B2B events organizers, parent of IGTM. Comparable as a broad incumbent with deep resources and an established portfolio of trade events, including direct overlap with SGTW's golf travel space and capacity to out-scale niche players.
• Informa: Major global B2B events and information services group operating hundreds of trade shows and conferences. Comparable as a broad incumbent with scale to enter and dominate niche event verticals, including adjacent travel and hospitality categories.

Direct peers

• PGA Merchandise Show: Major annual US-based B2B golf industry trade show connecting golf suppliers with buyers. Similar event-driven B2B model serving the golf industry ecosystem, though broader in product scope (equipment, apparel, technology) versus SGTW's tourism focus.
• World Travel Awards: Global awards programme celebrating excellence across travel and tourism sectors. Comparable as a high-profile annual awards brand with similar voting and ceremony model, though broader scope than SGTW's golf-specific focus.
• World Golf Awards: Annual awards programme recognizing excellence in golf tourism worldwide, mirroring the Scottish Golf Tourism Awards concept. Operates globally with similar awards ceremony model targeting golf destinations, courses, and operators.
• ESTAS Awards: UK-based awards programme for travel agents and brokers with a customer-voting model. Comparable as a UK-rooted annual awards brand serving the travel industry ecosystem, with similar supplier-sponsorship monetization approach.
• IGTM (International Golf Travel Market): World's leading B2B golf travel trade show organized by RX Global, directly comparable to SGTW as a curated marketplace connecting international tour operators with golf destinations worldwide. Same event-driven B2B model targeting the same buyer and supplier base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_SGTW
• YouTubeyoutube.com/@SCOTGOLFTOURISMWEEK
• Facebookfacebook.com/scottishgolftourismweek
• LinkedInlinkedin.com/in/scottish-golf-tourism-week-1931b9147
• Instagraminstagram.com/scotgolftourismweek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scottish Golf Tourism Week