What Startup Muster does

Startup Muster is an Australian non-profit research organization founded in 2013 and based in Sydney that produces the country's longest-running annual report on the startup ecosystem. Its core product is the Startup Muster Report, a comprehensive annual publication delivering data and analysis on Australian startup trends, founder demographics, funding patterns, and ecosystem health metrics. The 2025 edition was released in December 2025, alongside a specialized comparison module — the Startup Muster 2025 Comparison - Climate Tech — which analyzes climate tech startups within the broader ecosystem, signaling a move toward vertical-specific research products.

The organization operates on a non-profit model with no publicly disclosed revenue, pricing, customer base, or headcount. Its likely stakeholders include Australian startup founders, venture capital and angel investors, government and policy bodies, and ecosystem support organizations (accelerators, incubators, industry associations) that both contribute data to the annual survey and consume the resulting report. Distribution channels are not disclosed but the report appears to be accessible via the company's website. No API, software integrations, proprietary technology stack, or mobile applications are present in the available data — Startup Muster is fundamentally a data-aggregation and research publication business, not a software company.

Operationally, the organization has demonstrated longevity (12 years of consecutive annual reports) and appears to be currently active based on the 2025 report release. There is no disclosed ownership structure, management team, board, or funding history. Its revenue mechanics are not described, but as a non-profit research body serving a public-good function (ecosystem data), it is most plausibly funded through a mix of sponsorships, ecosystem partner contributions, government grants, or industry association support rather than direct commercial sales. The absence of disclosed financials, team, and revenue means commercial scale cannot be triangulated from the input.

Name

Startup Muster

Website

https://startupmuster.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Startup Muster is an Australian non-profit research organization that publishes an annual report on the Australian startup ecosystem, providing data and analysis on trends, demographics, funding, and ecosystem health for founders, investors, and policy makers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

Startup Muster is an internet survey organization that collects data on the Australian startup ecosystem and publishes an annual comprehensive report covering startup trends, demographics, funding, and ecosystem health, along with specialized comparison analyses such as climate tech.

Product overview

Startup Muster is a research organization that publishes an annual comprehensive report on the Australian startup ecosystem. Their main product is the Startup Muster Report, which provides data and analysis on startup trends, demographics, funding, and ecosystem health. They also produce specialized comparison reports such as Climate Tech analysis. The offering consists of a unified report product with potential specialized analysis modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Startup Muster 2025 Report An annual comprehensive report providing data and analysis on the Australian startup ecosystem, including trends, demographics, funding, and ecosystem health metrics, for stakeholders in the startup community.
• Startup Muster 2025 Comparison - Climate Tech A specialized comparison report analyzing climate tech startups within the broader Australian startup ecosystem.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Dealroom.co: Global startup and tech ecosystem intelligence platform providing data and research on startup ecosystems; closely parallels Startup Muster's role in mapping the Australian startup ecosystem through structured datasets.
• Slush: Nordic non-profit focused on supporting the founder ecosystem and producing ecosystem research, with a similarly mission-driven non-profit structure aimed at serving a regional startup ecosystem.
• Startup Genome: Global startup ecosystem research organization publishing landmark ecosystem reports; directly comparable to Startup Muster's mission of mapping and benchmarking a startup ecosystem through annual surveys.
• Startup Canada: Canadian national startup advocacy and ecosystem organization producing reports on Canada's startup landscape; structurally and mission-wise comparable to Startup Muster's role as a national ecosystem steward in Australia.
• Tech.eu: European tech and startup news and research outlet that tracks and analyzes regional startup ecosystem activity; comparable in mission to Startup Muster's ecosystem reporting, though commercially focused.
• Atomico: European venture firm that publishes the annual State of European Tech report, a directly comparable annual ecosystem research product modeled on survey-based methodology similar to Startup Muster.
• Startup Coalition (UK): UK-based non-profit advocating for and supporting the startup ecosystem, producing ecosystem data and reports; comparable non-profit model and mission to Startup Muster's Australian ecosystem stewardship.

Broad incumbents

• CB Insights: Established market intelligence platform tracking startups, venture capital, and emerging tech; competes for the same audience of ecosystem stakeholders and policymakers Startup Muster serves.
• Crunchbase: Large-scale startup and funding database offering broad, paid intelligence on companies and ecosystems; an incumbent that overlaps with Startup Muster's ecosystem data mission at a wider global scope.

Regional players

• Innovation Bay: Australian-based startup and tech community organization that similarly serves the local founder and investor ecosystem; a regional peer rather than a direct research product competitor to Startup Muster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/startupmuster

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Startup Muster