Healthy Initiatives

What Healthy Initiatives does

Healthy Initiatives (ГО "Здорові ініціативи") is a Ukrainian non-profit civil society organization founded in 2024 and headquartered in Kyiv, operating at the intersection of public health and humanitarian aid during the Russia-Ukraine war. Its programs span two mission pillars: (1) tobacco-control and smoking-cessation training for healthcare professionals across nine countries in Eastern Europe and Central Asia (Ukraine, Moldova, Georgia, Kazakhstan, Kyrgyzstan, Uzbekistan, Azerbaijan, plus regional forums in Czechia and Poland), and (2) mental-health and humanitarian-aid delivery for Ukrainian healthcare workers, military medics, chaplains, and social workers operating in war conditions. Core products include the Stress First Aid Program — adapted from Northwell Health's Center for Traumatic Stress, Resilience, and Recovery for the Ukrainian war context — operating through a dedicated Mental Health & Resilience sub-brand at mental.hi-ua.org, alongside evidence-based smoking cessation workshops, country tobacco-control reports, and humanitarian logistics delivering ambulances (80+ in 2024 via Convoy of Hope missions) and CAT tourniquets (220+ delivered, with 200 additional units in 2025) to frontline areas.

The organization's business model is donation-driven rather than revenue-generating: 100% of contributed funds are allocated to humanitarian procurement and program delivery, with no commercial pricing or product sales. Funding sources include private individual donors, faith-based contributors (Anglican Church of Luxembourg as a major single contributor for CAT tourniquets), institutional partners (Northwell Health, Ukraine Focus), and foundations active in tobacco control (Foundation for a Smoke-Free World, Global Action to End Smoking). The operating team is lean (1–10 employees) and led by Nataliia Toropova, who has positioned the organization across an unusually high-visibility international forum circuit (World Economic Forum in Davos, ISTSS in Baltimore, Harvard Club in New York) for an NGO of its size, anchoring donor, academic, and policy networks in both tobacco control and war-zone mental health.

Name

Healthy Initiatives

Legal name

ГО "Здорові ініціативи"

Website

https://hi-ua.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthy Initiatives is a Ukrainian non-profit NGO delivering tobacco-cessation training across nine Eastern European and Central Asian countries while providing frontline humanitarian aid — ambulances, CAT tourniquets, and Stress First Aid mental-health training — to Ukrainian healthcare workers and military personnel during the war.

Ownership category

akta.pro rank

Product category

Public Health Nonprofit Services

NAICS

Voluntary Health Organizations (813212), Emergency and Other Relief Services (62423), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

International & Local Implementing NGOs (HLAJAKAD)

akta.pro secondary industries

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Public health programs
• Tobacco cessation training
• Stress first aid
• Humanitarian medical aid
• Burnout prevention training

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Charitable Donations: The organization raises funds through donations to support humanitarian aid (ambulances, CAT tourniquets) and public health programs. 100% of donated funds are used for the purchase and delivery of humanitarian supplies and programs.

Distribution channels4 records

Marketing channels6 records

Core offering

Healthy Initiatives is a Ukrainian-registered non-profit organization that delivers two intertwined programs: (1) tobacco-cessation and smoking-dependence training for healthcare professionals across Eastern Europe and Central Asia, and (2) mental-health and burnout-prevention support — primarily the adapted Stress First Aid program — for Ukrainian healthcare workers, military medics, and chaplains during the Russia-Ukraine war. The organization also sources, funds, and delivers humanitarian medical supplies, including CAT tourniquets to frontline soldiers and ambulances for medical evacuation, participating in Convoy of Hope missions that moved 80+ ambulances into Ukraine in 2024. All activities are funded by charitable donations, with 100% of contributed funds committed to program delivery and supply purchases.

Product overview

Healthy Initiatives is a non-profit organization (NGO) that does not operate a traditional software product. Its core offerings consist of: (1) the Stress First Aid Program for mental health support and burnout prevention among healthcare workers and chaplains; (2) Tobacco Control and Smoking Cessation Training Programs across Eastern Europe and Central Asia; (3) Mental Health Resources and Training Materials including crisis support guidelines and peer support tools; and (4) Humanitarian Aid delivery of CAT tourniquets and ambulances. The organization functions primarily as a public health NGO rather than a technology company.

Differentiator

Problem solved

Functional benefit

Brands

• Mental Health & Resilience: A joint initiative with Northwell Health providing evidence-based resources for stress prevention, burnout management, and resilience building for Ukrainian healthcare workers, war medics, chaplains, and social workers. Operated through mental.hi-ua.org.

Products and services

• Stress First Aid Program A peer-support approach to managing stress and preventing burnout, originally developed by Northwell Health for the U.S. Army and adapted for Ukrainian healthcare workers, military medics, chaplains, and social workers serving during wartime.
• Tobacco Control and Smoking Cessation Training Programs Educational programs and workshops for healthcare professionals across Eastern Europe and Central Asia focused on helping patients quit smoking, harm reduction strategies, and tobacco-dependence treatment.
• Mental Health Resources and Training Materials Evidence-based resources including breathing exercises, conflict resolution techniques, crisis support guidelines, and peer support training materials for frontline professionals, distributed via the mental.hi-ua.org subdomain.
• Humanitarian Aid Delivery (CAT Tourniquets and Ambulances) Procurement and delivery of high-grade Combat Application Tourniquets to frontline soldiers and ambulances for medical evacuation and emergency transport in conflict zones, executed in coordination with Convoy of Hope missions.

Quantifiable outcome

• One ambulance saves approximately 250 lives per month near front lines
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, supporting and core.

• Global Action to End SmokingflagshipGTM or Marketing Partner · 1 May 2025Hosted high-level event at Harvard Club in New York where Healthy Initiatives CEO Nataliia Toropova participated as a panelist, discussing approaches to smoking cessation in underserved communities and the connection between tobacco use and mental health challenges.
• Luxembourg CommunitysupportingGTM or Marketing Partner · 1 February 2025Charity event organized to raise funds for ambulance delivery. The Luxembourg community, including the Anglican Church of Luxembourg and Mayor Fred Ternes of Niederanven Commune, contributed significantly to humanitarian fundraising efforts.
• Northwell HealthcoreStrategic or Co-development Partner · 1 October 2024Primary strategic partner in developing and launching mental health programs in Ukraine. Northwell Health's Center for Global Health and Center for Traumatic Stress, Resilience, and Recovery provide expertise, training, and support for the Stress First Aid program. The partnership includes co-founding the Mental Health Impact Consortium and conducting intensive training programs in New York.
• Ukraine FocuscoreStrategic or Co-development Partner · 1 June 2024Key organizer of Convoy of Hope missions delivering ambulances from Europe to Ukraine. Ukraine Focus coordinates the multi-country humanitarian convoys that Healthy Initiatives participates in, enabling delivery of life-saving vehicles to Ukrainian medical facilities.
• Foundation for a Smoke-Free WorldsupportingGTM or Marketing Partner · 1 February 2024Cliff Douglas, President and CEO of the Foundation for a Smoke-Free World, participated in the Prague forum organized by Healthy Initiatives, providing insights on global smoking cessation efforts and highlighting the stakes of smoking as a leading cause of preventable deaths.
• International Society for Traumatic Stress Studies (ISTSS)flagshipStrategic or Co-development PartnerHealthy Initiatives presented their Stress First Aid project results during the ISTSS annual conference panel discussion in Baltimore (September 17-20), showcasing their work to an international audience of trauma and stress professionals.
• Mental Health Impact ConsortiumcoreStrategic or Co-development PartnerConsortium co-founded by Northwell Health and Healthy Initiatives to address mental health challenges among Ukrainian healthcare providers and crisis responders.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heart to Heart International: A U.S.-based humanitarian medical aid nonprofit that has delivered ambulances and medical supplies to Ukraine and Eastern Europe. Comparable on the ambulance-delivery humanitarian model with a more established operational footprint.
• Direct Relief: A large international humanitarian medical aid organization that delivers ambulances, medical supplies, and pharmaceuticals to conflict-affected and disaster zones. Highly comparable on the medical humanitarian aid dimension (Ukraine ambulance/tourniquet delivery) but operates at materially greater scale and global breadth than Healthy Initiatives.
• International Medical Corps: Operates active emergency response programs in Ukraine and Eastern Europe delivering medical aid, mental health, and health worker training. Overlaps directly with Healthy Initiatives on the Ukraine humanitarian medical + mental health/burnout prevention axis, with substantially larger budgets and institutional donor base.
• Médecins Sans Frontières (Doctors Without Borders): Operates extensive medical humanitarian programs inside Ukraine including emergency care, mental health services, and medical evacuation. Overlaps with Healthy Initiatives across the Ukraine medical aid + health worker mental health support axes, with vastly greater institutional scale and global brand.
• Project HOPE: A global health and humanitarian NGO with active Ukraine operations delivering medical supplies, training health workers, and addressing mental health among displaced populations. Highly comparable on the health-worker-training + Ukraine humanitarian model at greater scale and longer institutional history.

Direct peers

• Razom for Ukraine: A U.S.-based Ukrainian-American nonprofit that funds and delivers humanitarian aid (including medical supplies) to Ukraine. Closely aligned with Healthy Initiatives on the Ukrainian-diaspora-funded humanitarian aid model, though Razom's portfolio is broader (prosthetics, evacuee support) while Healthy Initiatives is more health-focused.
• Nova Ukraine: A U.S.-registered Ukrainian nonprofit providing humanitarian aid (medical supplies, ambulances, evacuation support) to Ukraine. Directly comparable on Ukrainian-aid fundraising model, donor geography (North American supporters), and aid modalities (ambulances, frontline medical gear).
• Foundation for a Smoke-Free World: An existing partner of Healthy Initiatives (participated in the Prague forum). Operates as the leading global grantmaking body funding smoking-cessation research and programming in low- and middle-income countries, including Eastern Europe and Central Asia — the same geography Healthy Initiatives targets with its tobacco-control training programs.
• Ukraine Focus: An existing strategic partner that co-organizes the Convoy of Hope missions delivering ambulances from Normandy to Kyiv. Operates as a Ukrainian-focused humanitarian coordination body, with overlapping mission and directly shared logistics — likely the closest operational peer.
• Global Action to End Smoking: An existing partner of Healthy Initiatives that hosted the high-profile Harvard Club event. Funds and convenes tobacco-cessation research and programming globally, with mission overlap on smoking cessation in underserved populations — comparable on the grantmaking/convening model targeting the same geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Healthy_Init
• YouTubeyoutube.com/channel/UCxkPJw4cKBO0L3zk-wCCg3w/featured
• Facebookfacebook.com/HealthyInitiativesNGO
• LinkedInlinkedin.com/company/healthy-initiatives-ua

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Initiatives