Premier Fish
Premier Fish is a UK-based seafood wholesaler founded in 1995, supplying fresh fish, smoked products, and prepared seafood to restaurants, pubs, hotels, and event caterers across the South of England, with a direct-to-consumer retail arm (Premier Fish at Home) serving UK-wide.
- Company typePrivate
- Founded1995
- HeadquartersDownton, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Premier Fish does
Premier Fish is a UK-based seafood wholesaler founded in 1995, headquartered in Downton near Salisbury, supplying fresh fish, frozen seafood, and prepared products to the hospitality sector (restaurants, pubs, hotels, and event caterers) across the South of England. The company operates from five sites — a central preparation hub in Downton, the Premier Smokehouse artisanal smoking facility, depots in Wimborne and Portsmouth, and a retail fishmonger (Premier Fish at Home) on Fish Row in Salisbury — supported by a refrigerated delivery fleet and HACCP-based quality management.
The product portfolio spans an extensive fresh fish range (Brill, Turbot, wild Sea Bass, Dover Sole, etc.), shellfish with on-site live lobster tanks, MSC-certified sustainable seafood, premium chalk stream trout sourced within 15 miles, and traditionally smoked salmon, trout, and mackerel from the Premier Smokehouse. Technology is limited to HACCP food-safety systems, cold-chain logistics, and the Fresho third-party e-commerce/ordering platform; there is no proprietary software or AI capability.
Revenue is generated through three B2B and DTC channels: wholesale fish and seafood sales to hospitality accounts, premium smoked products via the Premier Smokehouse, and direct-to-consumer retail through Premier Fish at Home with UK-wide courier delivery. Pricing is quote-based and not publicly disclosed, with a £9.95 standard delivery fee waived on retail orders over £40. The go-to-market is sales-led and relationship-driven, targeting trade accounts in Dorset, Wiltshire, Hampshire, and Sussex, with national reach via courier. The company is privately held by founder/Managing Director Tony White with no external institutional investment identified.
Premier Fish firmographics
Firmographics- Name
- Premier Fish
- Legal name
- Premier Fish Ltd
- Website
- https://premierfish.net
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Premier Fish is a UK-based seafood wholesaler founded in 1995, supplying fresh fish, smoked products, and prepared seafood to restaurants, pubs, hotels, and event caterers across the South of England, with a direct-to-consumer retail arm (Premier Fish at Home) serving UK-wide.
- Ownership category
- akta.pro rank
Premier Fish industry classification
Industry- Product category
- Seafood Wholesale & Distribution
- NAICS
- Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (31171), Fish and Seafood Retailers (44525)
- SIC
- Wholesale-Groceries & Related Products (5140), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Seafood Wholesale (Fresh & Frozen) (AFAIADAD)
- akta.pro secondary industries
- Live Seafood & Tank-Based Distribution Wholesale (AFAIADAI), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Seafood Markets & Fishmongers (CRAHAHAC)
Keywords
Where Premier Fish is headquartered
LocationHeadquarters
- HQ city
- Downton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Premier Fish business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Fish & Seafood Sales: B2B wholesale supply of fresh fish, frozen seafood, and prepared seafood products to the hospitality sector including restaurants, pubs, hotels and event caterers. Revenue generated through direct product sales with preparation services included.
- Premier Smokehouse Products: Premium smoked fish products (smoked salmon, trout, mackerel) sold wholesale to hospitality customers and through dedicated smokehouse box offerings.
- Retail Sales - Premier Fish at Home: Traditional retail fishmonger sales to consumers at Fish Row, Salisbury and via online ordering for home delivery anywhere in the UK.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free delivery on orders over £40 to UK mainland |
| Unit Pricing | Pay-as-you-go | Standard delivery fee for orders under £40 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Premier Fish product offering
Product offeringCore offering
Premier Fish supplies fresh fish, frozen seafood, and prepared fish products wholesale to the hospitality sector (restaurants, pubs, hotels, schools, and event caterers) across the South of England, drawing on direct relationships with local day-boat fishermen. It also operates a traditional retail fishmongering operation (Premier Fish at Home) and an in-house smokehouse producing premium traditionally smoked salmon, trout, and mackerel, with refrigerated fleet and courier delivery supported by the Fresho online ordering platform.
Product overview
Premier Fish operates as a wholesale fish and seafood supplier with a diversified product portfolio spanning three main offerings: (1) Core wholesale business supplying fresh and frozen fish/seafood to the hospitality sector with daily landings from UK day boats, bespoke preparation services, and refrigerated delivery across the south of England from five production sites; (2) Premier Smokehouse sub-brand offering premium traditionally smoked fish products (smoked salmon, trout, mackerel) smoked over oak chips; and (3) Premier Fish at Home retail service delivering fresh fish boxes directly to consumers nationwide. The company also supplies MSC-certified sustainable seafood and seasonal chalk stream trout.
Differentiator
Problem solved
Functional benefit
Products and services
- Premier Fish Wholesale Supply Fresh fish and seafood wholesale and delivery service supplying the hospitality sector across the South of England with daily-landed seafood from local day boats, sustainably sourced products, bespoke preparation, and six-day-a-week refrigerated delivery from five production sites.
- Premier Fish at Home Direct-to-consumer retail fishmonger service delivering quality fresh fish and seafood boxes to homes anywhere in the UK via online ordering, with free UK mainland delivery on orders over £40.
- Premier Smokehouse Artisanal smoked fish production facility producing premium traditionally smoked salmon, trout, and mackerel using cold and hot smoking methods over sustainably sourced oak chips with natural rock salt and demerara sugar cures.
- Smoked Salmon Superior-grade salmon cured with natural rock salt and demerara sugar then cold-smoked or hot-smoked over sustainably sourced oak chips, available in cold-smoked (delicate, silky texture) and hot-smoked (firmer, flakier texture with intense smoky profile) varieties.
- Smoked Trout Trout sourced from crystal clear chalk streams (River Itchen), available in both hot and cold-smoked varieties — cold-smoked offers a delicate, silky texture while hot-smoked is richer and flakier with firm texture.
- Smoked Mackerel Hot smoked British classic with rich, robust flavor and firm flaky flesh, also available in a peppered variant, suitable for rustic salads, pâtés, or kedgeree.
- Chalk Stream Trout Premium fresh trout sourced from dedicated, high-welfare farms within 15 miles of premises on mineral-rich chalk streams, also available cold-smoked from the Premier Smokehouse.
- Fresh Fish Range Extensive range of quality fresh fish including Brill, Turbot, Plaice, wild Sea Bass, Dover Sole, Lemon Sole, Sea Bream, Gurnard, Hake, Monkfish, John Dory, Mackerel, Octopus, Sardines, Squid, and more sourced from day boats across the UK.
- Shellfish Premium shellfish including Native Oysters, Crabs, Mussels, and Lobsters, supported by on-site lobster tanks enabling daily live lobster delivery to customers.
- Frozen Seafood Range of frozen seafood products to supplement the fresh fish offering, including various frozen favourites.
Quantifiable outcome
- Reduced food miles through local sourcing from South Coast day-boat fishermen
- +1 more outcomes
Companies that use Premier Fish
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Premier Fish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Premier Fish partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FreshocoreFresho is the online ordering platform partner for Premier Fish. Customers can place orders conveniently through the Fresho platform at app.fresho.com/premierfish. This partnership streamlines the ordering process for customers and enables seamless order management.
- Marine Stewardship Council (MSC)coreMSC is an international non-profit organisation setting the global benchmark for sustainable fishing practices. Premier Fish offers a wide range of MSC certified seafood products bearing the blue MSC ecolabel, providing customers with confidence that seafood has been independently certified to meet rigorous science-based standards for sustainable fishing.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Premier Fish competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Premier Fish social profiles
Digital presencePremier Fish compliance and trust
Trust signalCompliance1 record
Premier Fish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premier Fish leadership team
Management profileNumber of profiles
Profiles1 record
Premier Fish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premier Fish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premier Fish
What does Premier Fish do?
Premier Fish supplies fresh fish, frozen seafood, and prepared fish products wholesale to the hospitality sector (restaurants, pubs, hotels, schools, and event caterers) across the South of England, drawing on direct relationships with local day-boat fishermen. It also operates a traditional retail fishmongering operation (Premier Fish at Home) and an in-house smokehouse producing premium traditionally smoked salmon, trout, and mackerel, with refrigerated fleet and courier delivery supported by the Fresho online ordering platform.
Is Premier Fish a public or private company?
Premier Fish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Premier Fish founded?
Premier Fish was founded in 1995. It employs 11 to 50 people.
Where is Premier Fish based?
Premier Fish is headquartered in Downton, United Kingdom, in the Europe region.
How does Premier Fish make money?
Three revenue lines are on record. Wholesale Fish & Seafood Sales are the primary driver. The others are premier Smokehouse Products and retail Sales - Premier Fish at Home.
Does Premier Fish have an API?
No public API is recorded for Premier Fish.
What industry is Premier Fish in?
Premier Fish's product category is Seafood Wholesale & Distribution. Its primary akta.pro industry code is AFAIADAD, Seafood Wholesale (Fresh & Frozen), with a secondary code of AFAIADAI, Live Seafood & Tank-Based Distribution Wholesale. Its NAICS code is 42446 and its SIC code is 5140.