State Theater in Coburg

What State Theater in Coburg does

Landestheater Coburg is a municipal state theater (Landestheater) founded on June 1, 1827, and owned by the City of Coburg (Stadt Coburg), Bavaria, Germany. It delivers a four-discipline performing arts program—Musiktheater (opera and musical theater), Schauspiel (drama), Ballett (ballet), and Konzert (orchestral concerts)—supplemented by a dedicated Junges Landestheater program for young audiences, children's choir, and educational outreach to schools. The ensemble comprises more than 70 professional members drawn from singers, actors, dancers, and orchestra musicians, alongside technical and administrative staff, earning multiple international competition laureates. The institution is currently operating from two interim venues—GLOBE Coburg (the former freight station) and Reithalle—while the historic Großes Haus undergoes renovation, with the 2026/27 season marking its 200th anniversary.

The business model is a publicly subsidized municipal theater: the City of Coburg provides baseline funding, while earned revenue comes from ticket sales (box office, online via Reservix, advance booking offices), the Wahl-Abonnement flexible subscription (annual cadence), gift certificates (valid 3 years per BGB §195), and sponsorship (notably Sparkasse Coburg-Lichtenfels). Go-to-market is direct-to-consumer across the Coburg and Upper Franconia region, with no export or touring revenue model. The underlying technology stack is conventional and non-proprietary: Kirby CMS hosted by Mittwald, Matomo for opt-in analytics, Reservix for ticketing, CleverReach for email, and ISSIU for digital publishing. Accessibility compliance includes WCAG 2.1 (AA) and BITV 2.0, with partial gaps noted for video subtitles and some PDFs.

Customer segments are diversified across four personas: general public and theater enthusiasts (primary), families and children, a young audience (Junges Landestheater), and schools/educational institutions. Distribution mixes a self-serve online channel (Reservix), direct sales at the box office, and external advance booking outlets. Marketing uses website, Facebook, Instagram, YouTube, newsletter, and community events (Klassik Open Air, COMPOSIT festival). Pricing is category-based with eligible-group discounts, cloakroom included, and a strict refund policy (refund only if performance cancelled entirely within 30 days or aborted before first intermission). Leadership is Dr. Ulrich Peters (Intendant/artistic director) and Bernd Vorjans (Kaufmännischer Direktor/commercial director).

Name

State Theater in Coburg

Legal name

Landestheater Coburg

Website

https://landestheater-coburg.de

Company type

Private

Founded year

1827

Operating status

Operating

Headcount range

51–100 employees

Short description

Landestheater Coburg is a municipal state theater founded in 1827, serving the Coburg and Upper Franconia region with opera, drama, ballet, and orchestral concerts across a 70-plus-member ensemble, currently operating from interim venues during its 200th anniversary season.

Ownership category

akta.pro rank

Product category

Performing Arts Theater

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Classical Ballet (Full-Length & Repertoire) (MPAGADAA)

Keywords

• Performing arts theater
• Opera productions
• Ballet performances
• Stage drama
• Symphonic concerts

Headquarters

HQ city

Coburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from admission tickets for performances across all genres including opera, drama, ballet, and concerts. Tickets sold via box office, online (Reservix), advance booking offices, and telephone/written orders.
2. Subscriptions (Abonnements): Wahl-Abonnement allowing subscribers to choose performance dates and seats. Subscription valid for current season only.
3. Gift Certificates (Gutscheine): Gift certificates sold at the theater, valid for 3 years per German law.
4. Sponsorship and Partnerships: Support from sponsors including Sparkasse Coburg-Lichtenfels and other partners for special events and productions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Landestheater Coburg is a municipal state theater in Coburg, Bavaria, Germany, that produces and presents opera (Musiktheater), stage drama (Schauspiel), ballet, and orchestral concerts (Konzert) across multiple venues including the GLOBE Coburg, Reithalle, and the Großes Haus (currently under renovation). Founded on June 1, 1827, it operates year-round season programming complemented by youth theater, guided theater tours, gift vouchers, and subscription packages for individual audience members, families, and school groups.

Product overview

The Landestheater Coburg operates as a multi-venue performing arts institution offering four core programmatic divisions: Musiktheater (opera and musical theater), Schauspiel (drama), Ballett (ballet), and Konzert (orchestral concerts), supplemented by a dedicated program for young audiences. The theater currently performs primarily at two venues—the GLOBE Coburg (interim theater at the former freight station) and the Reithalle (secondary stage)—while the historic Großes Haus undergoes renovation. Additional services include season subscriptions, gift vouchers, and behind-the-scenes theater tours. The 2026/27 season marks the theater's 200th anniversary, celebrated as a special jubilee season.

Differentiator

Problem solved

Functional benefit

Products and services

• Musiktheater (Opera) Opera and musical theater productions performed by the theater's own ensemble and guest artists for paying audiences in Coburg and on tour.
• Schauspiel (Drama) Stage drama productions ranging from classical to contemporary works, staged at the Großes Haus and studio spaces, performed by the resident ensemble for general audiences.
• Ballett (Ballet) Ballet productions performed by the theater's company, offered as part of the regular season program.
• Konzert (Symphonic Concerts) Symphonic and chamber concerts performed by the resident orchestra and guest soloists, presented as standalone concert events within the season.
• Junges Theater (Young Audience Program) Dedicated theater and music programming for children, young people, and school classes, with separate productions and matinees targeted at young audiences and educational groups.
• Abonnements (Theater Subscriptions) Season subscription packages that bundle multiple opera, drama, ballet, and concert performances at a discounted package price for regular attendees.
• Theaterführungen (Guided Theater Tours) Guided behind-the-scenes tours of the theater's venues for groups, school classes, and individual visitors.
• Gutscheine (Gift Vouchers) Gift vouchers that can be redeemed for tickets, subscriptions, tours, and other theater offerings.

Quantifiable outcome

• 200 years of continuous operation as state theater

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• COSMOS Coburg (Jugendkulturzentrum)coreStrategic or Co-development Partner · 2 July 2026Joint 5-day culture festival COMPOSIT 2.0 combining theater performances, art workshops, action art, DJ sets and live music. Festival aims to create low-threshold cultural offerings and opportunities for encounter between artists and audiences.
• VHS Coburg (Volkshochschule)minorGTM or Marketing Partner · 1 June 2026Cooperation for 'Wie die Addams-Family Coburg aufmischt' event at Alte Kühlhalle, providing educational insights into the Addams Family phenomenon with academic perspective from University of Bamberg.
• Europäische FilmphilharmonieminorStrategic or Co-development Partner · 1 May 2026Film concert cooperation for Charles Chaplin's 'The Circus' featuring live orchestral accompaniment. Partnership enables screening of silent films with synchronized live music performances.
• Buchhandlung RiemanncoreStrategic or Co-development Partner · 1 February 2026Monthly 'Gespräche im Herzen der Stadt' (Conversations in the Heart of the City) held at Buchhandlung Riemann, discussing theater tasks, challenges and possibilities with various theater professionals. Partnership fosters community dialogue about theater's role in civic life.
• Radio EinsminorGTM or Marketing Partner · 1 January 2026Radio partnership for 'Live aus dem GLOBE' event - exclusive preview of second half of 2025/26 season with live broadcast. Promotional collaboration for season highlights.
• Reservix GmbHcoreTechnology or IntegrationTicketing system provider for online ticket sales and reservation management. Essential infrastructure for ticket distribution.
• Julia Stoschek FoundationminorStrategic or Co-development PartnerPartnership related to GLOBE Coburg venue, mentioned in sitemap as joint venue designation 'Julia Stoschek Foundation x GLOBE Coburg'.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mecklenburgisches Staatstheater Schwerin: A smaller German state theater (Staatstheater) producing opera, drama, ballet, and concerts in a regional capital. Comparable to Landestheater Coburg in scale, multi-genre repertory model, and state ownership structure.
• Badisches Staatstheater Karlsruhe: German state theater offering opera, ballet, drama, and concert programming in a multi-venue setup. Comparable as a regional Staatstheater with similar municipal governance and full-genre programming.
• Theater Augsburg: Bavarian Stadttheater offering Musiktheater, Schauspiel, Ballett, and Konzert with a multi-venue model. Directly comparable as a fellow Bavarian regional theater with overlapping genres and subscription structures.
• Theater Erfurt: Thuringian state theater offering opera, drama, ballet, and concert programming in a regional German capital. Closely comparable to Landestheater Coburg in scale, repertory breadth, public ownership, and ensemble-driven operations.
• Staatstheater Stuttgart: A major German state theater (Staatstheater) operating opera, ballet, and drama across multiple venues including the Großes Haus and smaller stages. Comparable to Landestheater Coburg in its multi-disciplinary repertory model, municipal state ownership, and mix of historic and modern venues.
• Tiroler Landestheater: Austrian Landestheater offering drama, opera, musical, and ballet in Innsbruck. Directly comparable to Landestheater Coburg in name, mission, repertory breadth, and regional capital positioning (and notably a prior employer of award-winner Martina Dähne in the source data).
• Theater Regensburg: Bavarian regional theater presenting opera, drama, ballet, and orchestral concerts with strong youth programming. Comparable to Landestheater Coburg in regional Bavarian scope, repertory structure, and audience-development focus.
• Landestheater Niederbayern: Bavarian Landestheater operating across multiple venues in Lower Bavaria with drama, music theater, and youth programming. Closely comparable to Landestheater Coburg in Bavarian state-theater model, multi-venue touring structure, and regional audience focus.

Broad incumbents

• Theater Basel: Larger Swiss tri-part theater (Schauspiel, Oper, Ballett) operating across historic and modern venues. Comparable as a multi-genre performing arts institution with similar repertory, though at meaningfully greater scale and budget than Landestheater Coburg.
• Bayerische Staatsoper (Munich): Premier Bavarian opera house within the Bayerische Staatsoper. Comparable in genre and regional Bavarian context, though it operates at significantly larger scale and budget than the regional Landestheater Coburg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LandestheaterCoburg
• Facebookfacebook.com/LandestheaterCO
• Instagraminstagram.com/landestheatercoburg
• LinkedInlinkedin.com/company/landestheater-coburg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State Theater in Coburg