What Named does

Named S.r.l. (NAMED) is an Italian natural medicine and food-supplement company headquartered in Bussolengo (Verona), founded in 1988 and operating as a subsidiary of the diversified Named Group, which also includes the Named Sport sibling brand. The company develops and sells nutritional supplements formulated with natural ingredients across nine therapeutic categories: cardiovascular and metabolic health, relaxation and sleep, digestion and intestinal wellbeing, energy and vitamins, joints and bones, antioxidants and anti-aging, respiratory health, immune defense, and women's wellbeing. Its core product lines include Vibracell®, Triobiotix 360 bustine, Immun'Âge®, Sedanam Notte, and GLICONAM, complemented by three branded lines (Nomabit, New Era, Pascoe); Vibracell® is a registered trademark anchoring a proprietary liquid concentrate built on fermented fruit and vegetable juices, botanical extracts, vitamins, and minerals. NAMED sells through Italian pharmacies and retailers with doctor and pharmacist recommendations, and through a direct-to-consumer e-commerce storefront at named.it, targeting health-conscious Italian consumers. The company uses a sales-led go-to-market across content marketing (website, social media on Instagram/Facebook/LinkedIn) and a healthcare-professional referral channel, with the Wellongevity initiative reinforcing a longevity-oriented brand positioning. Pricing is not publicly disclosed; no APIs, integrations, or technology platform architecture beyond standard e-commerce are described.

Name

Named

Legal name

Named S.r.l.

Website

https://named.it

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Named S.r.l. is an Italian natural-medicine company, founded in 1988 and headquartered in Bussolengo (Verona), that develops and sells nutritional supplements (including phytotherapy and homeopathy products) across cardiovascular, sleep, digestion, energy, joints, antioxidant, respiratory, immune, and women's health categories via Italian pharmacies and a DTC e-commerce site.

Ownership category

akta.pro rank

Headquarters

HQ city

Lessolo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Nutritional Supplements Sales: NAMED generates revenue through the sale of natural nutritional supplements, including products for cardiovascular health, relaxation, digestion, energy, joints, antioxidants, respiratory health, and immune defense. Products are sold directly through their e-commerce platform and through pharmacies and retailers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Named S.r.l. is an Italian company that develops, manufactures, and distributes natural nutritional supplements and homeopathic remedies. Its product portfolio spans cardiovascular, relaxation, digestion, energy, joint/muscle, antioxidant, respiratory, and immune-health categories, with specialist lines for children's health, sports, slimming, personal care, and cosmetics. Named sells its products through pharmacies and retailers across Italy and via its own e-commerce platform.

Product overview

Named is an Italian natural supplements company offering a diverse portfolio of health and wellness products. The core product offerings include Vibracell® (energy and vitality liquid concentrate), Triobiotix 360 (intestinal health), Immun'Âge® (immune support), Sedanam Notte (sleep support), and GLICONAM (metabolic health). These are complemented by three branded product lines: Nomabit (relaxation), New Era (homeopathic), and Pascoe (natural supplements). The company positions itself around longevity and wellness across different life stages, with products formulated from natural ingredients supported by scientific research.

Differentiator

Problem solved

Functional benefit

Brands

• Wellongevity: Longevity-focused initiative combining principles of healthy aging with natural supplements.
• Named Sport

Products and services

• Vibracell® Liquid concentrate dietary supplement positioned to support overall vitality and well-being; targeted at adult consumers seeking natural energy/tone support.
• Triobiotix 360 Bustine Single-dose sachet supplement formulated to support intestinal well-being and the balance of intestinal flora; intended for adult consumers with digestive balance concerns.
• Immun'Âge® Bustine Single-dose sachet supplement designed to support the body's natural defenses and provide antioxidant activity; targeted at adult consumers focused on immune health.
• Sedanam Notte Compresse Evening tablets formulated to support relaxation and quality of nighttime rest; intended for adult consumers experiencing occasional sleep difficulties.
• GLICONAM Supplement positioned to support metabolic balance and sustained energy; targeted at adult consumers seeking natural energy support.
• Nomabit Product line offering natural supplements focused on sleep quality and relaxation; targeted at adult consumers with stress or sleep-related concerns.
• New Era Homeopathic product line addressing specific mineral and wellness needs; targeted at consumers preferring homeopathic remedies.
• Pascoe Natural-supplement brand distributed as part of Named's portfolio, offering a range of natural health products; targeted at consumers seeking established natural-supplement brands.

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Named GroupcoreOthersNAMED is part of NAMED Group, which also includes Named Sport. The group operates with shared corporate identity and branding across different health and wellness product lines.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NamedSrl
• LinkedInlinkedin.com/company/named-group
• Instagraminstagram.com/nameditalia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Named