VA Digital Hire
VA Digital Hire is a private Australian film and television rental house operating from Sydney, Melbourne, and Brisbane. It rents premium cinema cameras, lenses, and accessories to feature, TV, broadcast, and live-event productions, holding exclusive Australian inventory of Gecko-Cam and Second Reef Coral Anamorphics.
- Company typePrivate
- Founded-
- HeadquartersMoore Park, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VA Digital Hire does
VA Digital Hire Pty Ltd, trading as VA Hire, is an Australian film and television equipment rental house headquartered at Disney Studios Australia in Moore Park, Sydney, with additional offices in Melbourne and Brisbane. The company rents professional cinema cameras (including ARRI Alexa series, Sony Venice, RED, and Canon cinema lines), an extensive lens inventory spanning spherical primes, zooms, anamorphic, specialty, broadcast, and filters, and supporting accessories such as stabilisers, monitoring, lighting, and audio equipment. VA Hire holds Australia's only inventories of Gecko-Cam lenses and Second Reef Coral Anamorphics, along with other specialty lines such as Fujifilm GFX Eterna 55 and Tribe7 Blackwing7 primes.
The company serves professional film and television production companies, broadcast and live-event producers, and independent filmmakers across Australia. Its go-to-market is enterprise B2B equipment rental, with customers collecting equipment from, or arranging delivery at their own expense to, one of the three office locations. Pricing is quote-based on a daily (midnight-to-midnight) or weekly basis, with weekly rates typically equalling three times the daily rate, and includes professional services such as bespoke camera builds, premium testing facilities, after-hours access, delivery coordination, and 24/7 expert technical support.
In 2024 VA Hire expanded into broadcast multi-camera workflows through a strategic partnership with HELM and ARRI Australia, introducing 12 ARRI ALEXA 35 Live Multicam systems to the Australian market and targeting the broader APAC region for premium live and broadcast production. The company is a private Australian proprietary limited company with no disclosed institutional investors, funding rounds, or M&A activity in the available data; ownership and founding date are not publicly stated.
VA Digital Hire firmographics
Firmographics- Name
- VA Digital Hire
- Legal name
- VA Digital Hire Pty Ltd
- Website
- https://vahire.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VA Digital Hire is a private Australian film and television rental house operating from Sydney, Melbourne, and Brisbane. It rents premium cinema cameras, lenses, and accessories to feature, TV, broadcast, and live-event productions, holding exclusive Australian inventory of Gecko-Cam and Second Reef Coral Anamorphics.
- Ownership category
- akta.pro rank
VA Digital Hire industry classification
Industry- Product category
- Film and Television Equipment Rental
- NAICS
- Consumer Electronics and Appliances Rental (532210), Photographic Equipment and Supplies Merchant Wholesalers (42341)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Camera, Grip & Lighting Equipment Rental (MPADAFAB)
- akta.pro secondary industry
- Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)
Keywords
Where VA Digital Hire is headquartered
LocationHeadquarters
- HQ city
- Moore Park
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
VA Digital Hire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Equipment Rental: Daily and weekly equipment rental charges for cameras, lenses, and accessories. Hire charges are calculated from the time equipment leaves the premises until returned. The company also offers equipment for sale through Facebook Marketplace.
- Professional Services: Additional services including after-hours opening fees, delivery costs, and testing/production area facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily rental basis - equipment charged per day from midnight to midnight |
| Unit Pricing | Pay-as-you-go | Weekly rental basis - consecutive seven day period |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
VA Digital Hire product offering
Product offeringCore offering
VA Digital Hire rents professional cinema cameras, lenses, and production accessories to film, television, and broadcast production companies across Australia. The core inventory spans ARRI Alexa series, Sony Venice, RED, and Canon cinema cameras, an extensive lens library (spherical primes, zooms, anamorphic, stills, broadcast, specialty, filters), and accessories including tripods, stabilizers, monitoring, batteries, media, lighting, and audio. Supporting services include bespoke camera builds, premium testing facilities, and 24/7 expert technical support delivered from Sydney, Melbourne, and Brisbane locations.
Product overview
VA Digital Hire operates as Australia's Premier Film and Television Rental House with locations in Sydney, Melbourne, and Brisbane. The company offers a comprehensive equipment rental portfolio consisting of professional camera rental (digital cinema, broadcast, sports/action, and camcorders), extensive lens rental (spherical primes, spherical zooms, anamorphic, stills, specialty, broadcast, and filters), and accessories rental (tripods, stabilizers, media, batteries, monitoring, lighting, and audio). The core offering is supplemented with bespoke camera builds for complex production needs, premium testing facilities, and 24/7 expert technical support. Featured equipment includes ARRI Alexa series (Mini, Mini LF, Classic EV, Plus, XT), Sony Venice systems, RED cameras, and premium cinema lenses from Cooke, ZEISS, and Atlas.
Differentiator
Problem solved
Functional benefit
Products and services
- Camera Rental Rental of professional cinema cameras including ARRI Alexa series (Mini, Mini LF, Classic EV, Plus, XT), Sony Venice, RED cameras, Canon cinema cameras, broadcast camcorders, and sports/action cameras for film, television, broadcast, and commercial productions in Australia.
- Lens Rental Rental of an extensive cinema lens inventory including spherical primes (56 items), spherical zooms (53 items), anamorphic lenses (20 items), still lenses (32 items), specialty lenses (18 items), broadcast lenses (15 items), extenders/expanders, and filters (26 items) from manufacturers such as Cooke, ZEISS, ARRI, Canon, Atlas, DZOFilm, TLS, Bausch & Lomb, and Tribe7.
- Accessories Rental Rental of production support equipment including tripods (18 items), stabilizers and support (35 items), monitoring devices (57 items), lens accessories (47 items), batteries (17 items), media (19 items), lighting (35 items), and audio gear (15 items).
- Bespoke Camera Builds Specialized and tailor-made production solutions in which VA Hire's expert staff design and configure customized camera builds for complex production needs.
- Testing Facilities Premium on-premises testing facilities used to verify that bespoke camera builds and equipment configurations work flawlessly before deployment to productions.
- 24/7 Expert Technical Support Round-the-clock technical support and expert assistance provided to filmmakers and production teams renting VA Hire equipment.
Quantifiable outcome
- 12 Multicam ARRI ALEXA 35 Live systems delivered in early August 2024, with first project completed and strong pipeline of future projects underway
Companies that use VA Digital Hire
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
VA Digital Hire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VA Digital Hire partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HELMcoreHELM and VA Hire announced a strategic partnership on September 19, 2024, combining cinematic camera and lens technology with broadcast multi-camera workflows to deliver premium content production across the APAC region. The partnership introduced ARRI's ALEXA 35 Live system to the Australian market, with 12 Multicam systems delivered in early August and the first project already completed with a strong pipeline of future projects underway. ARRI Australia played a supporting role in providing technology and training.
- ARRI AustraliacoreARRI Australia supported the HELM-VA Hire partnership by providing technology (ARRI ALEXA 35 Live system) and training for the Australian market. 12 Multicam systems were delivered in early August 2024.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
VA Digital Hire competitors and assessment
Company assessmentBroad incumbents
- ARRI Rental: ARRI-owned global rental operation specializing in ARRIFLEX, ALEXA, and signature prime/anamorphic glass. Comparable premium inventory positioning; partner/supplier-adjacent to VA Hire via the ARRI Australia partnership.
- VER (Video Equipment Rentals): Large North-American AV and broadcast equipment rental provider serving film, TV, corporate, and live-event productions. Comparable end markets and equipment categories at much larger scale.
- Keslow Camera: US-based premium cinematic camera, lens, and accessories rental house serving feature, episodic, and commercial productions. Comparable business model and customer set; broader geographic footprint.
- Panavision Australia: Global cinematic camera and lens rental powerhouse with an Australian presence, serving high-end film and television productions. Comparable on core camera/lens rental but with much wider portfolio and global depth.
Direct peers
- Hand Held Films: UK-based camera, lens, and accessories rental house serving commercials and feature production. Directly comparable business in a different geography with similar premium-camera positioning.
- Hot Rod Cameras: Independent specialist camera and lens rental house for commercials, features, and music videos, with ARRI/RED/Canon cinema inventory. Direct comparability on product, customer, and service model.
- Cinequipt: Mid-sized camera, lens, and lighting rental house serving independent film, episodic, and commercial production in North America. Comparable scale and boutique service orientation.
- Lemac Film & Video: Australia-headquartered film and broadcast equipment rental house offering cameras, lenses, audio, and lighting rental to film/TV producers — directly comparable geographic and product overlap with VA Hire.
Regional players
- ProCam Australia (TPC Rentals / Prolife Studios): Australia-based broadcast and production equipment rental provider serving live events, broadcast, and corporate productions. Geographic peer with overlapping broadcast/live-event customer segments, though less premium-cinema-focused.
Others
- Nikon Professional Services: Manufacturer-side equipment loan/rental program for stills and broadcast optics to working professionals. Adjacent ecosystem participant serving overlapping production customers through a different (manufacturer-loaner) model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
VA Digital Hire social profiles
Digital presenceVA Digital Hire financial estimates
Financial estimateRevenue estimate
Valuation estimate
VA Digital Hire leadership team
Management profileNumber of profiles
Profiles1 record
VA Digital Hire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VA Digital Hire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VA Digital Hire
What does VA Digital Hire do?
VA Digital Hire rents professional cinema cameras, lenses, and production accessories to film, television, and broadcast production companies across Australia. The core inventory spans ARRI Alexa series, Sony Venice, RED, and Canon cinema cameras, an extensive lens library (spherical primes, zooms, anamorphic, stills, broadcast, specialty, filters), and accessories including tripods, stabilizers, monitoring, batteries, media, lighting, and audio. Supporting services include bespoke camera builds, premium testing facilities, and 24/7 expert technical support delivered from Sydney, Melbourne, and Brisbane locations.
Is VA Digital Hire a public or private company?
VA Digital Hire is a private company. It is classified as unknown and is currently operating.
When was VA Digital Hire founded?
VA Digital Hire was founded in -1. It employs 11 to 50 people.
Where is VA Digital Hire based?
VA Digital Hire is headquartered in Moore Park, Australia, in the Oceania region.
How does VA Digital Hire make money?
Two revenue lines are on record. Equipment Rental is the primary driver. The others are professional Services.
Who are VA Digital Hire's main competitors?
Broad incumbents on record are ARRI Rental, VER (Video Equipment Rentals), Keslow Camera and Panavision Australia. Direct peers are Hand Held Films, Hot Rod Cameras, Cinequipt and Lemac Film & Video. ProCam Australia (TPC Rentals / Prolife Studios) is listed as a regional player. Nikon Professional Services is listed as an others.
Does VA Digital Hire have an API?
No public API is recorded for VA Digital Hire.
What industry is VA Digital Hire in?
VA Digital Hire's product category is Film and Television Equipment Rental. Its primary akta.pro industry code is MPADAFAB, Camera, Grip & Lighting Equipment Rental, with a secondary code of MPAAAMAH, Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production). Its NAICS code is 532210 and its SIC code is 3861.