STARTUP DESIGN
STARTUP DESIGN is a Vienna-based sole proprietorship founded in 2012 that delivers logo design, web development, printed stationery, and photography as fixed-price bundles for newly founded businesses and small companies, with a slim recurring layer from hosting and domain resale.
- Company typePrivate
- Founded2012
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2B
- OfferingServices
What STARTUP DESIGN does
STARTUP DESIGN (legal entity Startup-Design.at e.U.) is a Vienna-based sole proprietorship founded in 2012 by Mag. Christoph Weißenbäck-Dietrich, delivering an integrated design, web, and photography service for newly founded businesses and small enterprises. The core product stack includes responsive website development with GDPR (DSGVO) compliance and SEO optimization, logo and corporate-identity design, printed stationery (business cards, letterhead, flyers, folders, stamps, signage), product and portrait photography, and domain/hosting/email resale. Core technology rests on conventional web tooling — responsive HTML/CSS, a Real Cookie Banner implementation for DSGVO, SEO tuning with backlink building, and mobile/studio photography rigs handling objects up to 20 kg — supported by third-party print and hosting partners including Trodat for stamps.
The commercial model is overwhelmingly one-time, project-based revenue from fixed-price founder bundles (Economy from €799, Standard from €1,990, Professional from €2,990), à-la-carte design and printing items, and photography at €99/hour, with a smaller recurring layer from 12-month hosting and domain contracts that auto-renew. Go-to-market is direct sales via phone, email, and a Vienna-localized SEO/Google Ads presence plus a WKO directory listing; there are no resellers or channels beyond Austria, with occasional one-off SEO engagements abroad (e.g., Brazil). The customer base is a long tail of solo professionals, SMBs, and micro-businesses (lawyers, restaurants, consultancies, healthcare providers, education), serviced from a single Vienna address (Reznicekgasse 1) without representative offices and via on-demand freelance capacity. The owner has publicly announced cessation of independent operations effective August 2025, with active client referrals routed to Designtiger Webdesign Wien.
STARTUP DESIGN firmographics
Firmographics- Name
- STARTUP DESIGN
- Legal name
- Startup-Design.at e.U.
- Website
- https://startup-design.at
- Company type
- Private
- Founded year
- 2012
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- STARTUP DESIGN is a Vienna-based sole proprietorship founded in 2012 that delivers logo design, web development, printed stationery, and photography as fixed-price bundles for newly founded businesses and small companies, with a slim recurring layer from hosting and domain resale.
- Ownership category
- akta.pro rank
STARTUP DESIGN industry classification
Industry- Product category
- Advertising and Graphic Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where STARTUP DESIGN is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
STARTUP DESIGN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Website-Entwicklung: Einmalige Projektgebühren für Website-Erstellung, Redesign und Webvisitenkarten. Komplettpreise inkl. DSGVO, Hosting, Domain und Email.
- Designleistungen: Logo-Design, Visitenkarten, Briefpapier, Kuverts, Flyer, Folder, Stempel, Schilder. Einmalige Design- und Druckgebühren.
- Hosting & Domain: Wiederkehrende Einnahmen aus Domain-Registrierung und Webhosting. 12-Monats-Verträge mit automatischer Verlängerung.
- Foto-Shootings: Portraits, Mitarbeiterfotos, Produktfotos. Stundensatz €99,- netto zzgl. 20% USt.
- IT-Dienstleistungen: Resale von IT-Dienstleistungen als Provider für Domain- und Hosting-Services. Laufzeit 12 Monate, jährliche Abrechnung.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ECONOMY Gründerpaket ab €799 |
| One time/ perpetual license | Pay-as-you-go | STANDARD Gründerpaket ab €1.990 |
| One time/ perpetual license | Pay-as-you-go | PROFESSIONAL Gründerpaket ab €2.990 |
| One time/ perpetual license | Pay-as-you-go | Website-Komplettpreis |
| Unit Pricing | Pay-as-you-go | Visitenkarten Design & Druck |
| Unit Pricing | Pay-as-you-go | Flyer & Folder Preise |
| Unit Pricing | Pay-as-you-go | Produktfotos |
| Usage-based | Pay-as-you-go | Portraits & Mitarbeiterfotos |
| Unit Pricing | Pay-as-you-go | Türschilder & Schilder |
| Unit Pricing | Pay-as-you-go | Stempel |
| Unit Pricing | Pay-as-you-go | Briefpapier & Kuverts |
| Subscription | Annual | Hosting-Vertrag |
| Subscription | Annual | Domain-Registrierung |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
STARTUP DESIGN product offering
Product offeringCore offering
STARTUP DESIGN is a Vienna-based advertising and design agency delivering a one-stop-shop service for startups and small businesses. It provides website design and development, logo and corporate identity design, printed business materials (business cards, flyers, letterhead, stamps, signs), professional photography (portraits, product photos), SEO, online marketing, and domain/hosting/email services. Bundled startup packages (Economy, Standard, Professional) combine these elements at fixed price points targeting founders and small businesses.
Product overview
STARTUP DESIGN is a Vienna-based advertising agency offering a comprehensive suite of design and digital services for startups and small businesses. The core offering consists of website design and development, logo design, and print design services (business cards, flyers, letterhead, stamps, signage) bundled together with photography services. The portfolio includes three startup package tiers (Economy, Standard, Professional) that combine logo design, business cards, websites, and stationery at different price points. Additional services include SEO optimization, online marketing, and domain/hosting/email management. All services are provided from a single source with a pragmatic, lean cost structure approach, targeting entrepreneurs and small businesses since 2012.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design and Development
Quantifiable outcome
- 14 verifizierte 5-Sterne-Bewertungen auf Google
- +2 more outcomes
Companies that use STARTUP DESIGN
Customer profileNamed customers31 records
Segments3 records
Ideal customer profiles3 records
STARTUP DESIGN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
STARTUP DESIGN partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- DesigntigerminorDesigntiger Webdesign Wien übernimmt Kundenanfragen für Webdesign, Grafik und Webhosting sowie laufende Betreuung ab August 2025. STARTUP DESIGN verweist seine Kunden an Designtiger, da der Inhaber seine Tätigkeit mit August 2025 beendet.
- Druckereien (nicht näher spezifiziert)minorLangjährige Zusammenarbeit mit Druckereien für Visitenkarten, Briefpapier, Flyer, Folder und andere Printprodukte. Sonderkonditionen ermöglichen günstige Preise für Kunden.
- Trodats (Stempelhersteller)minorStempel werden vom österreichischen Marktführer Trodats bezogen. Produkte umfassen Printy und Professional-Reihen mit Lasergravur.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
STARTUP DESIGN competitors and assessment
Company assessmentDirect peers
- 99designs: Global online logo and graphic design marketplace connecting SMBs with freelance designers. Competes for the same entry-level logo, business card, and branding spend that STARTUP DESIGN targets via its Economy/Standard/Professional founder packages.
- Upwork: Broad freelance platform used by small businesses to source web developers, designers, and marketers. Comparable to STARTUP DESIGN in customer profile (budget-conscious SMBs needing design + web) but with a global talent pool and online delivery model.
- Designtiger: Vienna-based web design and graphic agency that will receive STARTUP DESIGN's client referrals as of August 2025. Offers near-identical web design, graphic, and hosting services to the same SMB/founder segment in Vienna.
- Fiverr: Global freelance marketplace where SMBs source logos, websites, and graphic design at price points similar to STARTUP DESIGN's Economy/Standard tiers, offering an online-only alternative to a local Vienna agency.
Broad incumbents
- GoDaddy: Domain registrar, hosting provider, and website builder that competes with the hosting/domain reseller stream and bundled website packages sold by STARTUP DESIGN to Vienna founders.
- Squarespace: DIY website builder and hosting platform that competes directly with STARTUP DESIGN's website design/development offering, especially for founders and micro-businesses with limited budgets who opt to self-serve instead of hiring an agency.
- Canva: DIY graphic design platform widely used by SMBs for logos, business cards, flyers, and social media graphics. Directly competes with STARTUP DESIGN's graphic design and print offerings at the lower end of the price ladder.
- Wix: No-code website builder targeting the same SMB and founder segment. Disintermediates a meaningful share of STARTUP DESIGN's custom web design pipeline, particularly the lower-tier webvisitenkarte offering within the Economy package.
Emerging players
- Toptal: Curated freelance network for designers and developers. Relevant as a competing supply-side channel for SMB design work at the higher-quality end of STARTUP DESIGN's price band.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
STARTUP DESIGN social profiles
Digital presenceSTARTUP DESIGN financial estimates
Financial estimateRevenue estimate
Valuation estimate
STARTUP DESIGN leadership team
Management profileNumber of profiles
Profiles1 record
STARTUP DESIGN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STARTUP DESIGN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STARTUP DESIGN
What does STARTUP DESIGN do?
STARTUP DESIGN is a Vienna-based advertising and design agency delivering a one-stop-shop service for startups and small businesses. It provides website design and development, logo and corporate identity design, printed business materials (business cards, flyers, letterhead, stamps, signs), professional photography (portraits, product photos), SEO, online marketing, and domain/hosting/email services. Bundled startup packages (Economy, Standard, Professional) combine these elements at fixed price points targeting founders and small businesses.
Is STARTUP DESIGN a public or private company?
STARTUP DESIGN is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was STARTUP DESIGN founded?
STARTUP DESIGN was founded in 2012. It employs 1 to 10 people.
Where is STARTUP DESIGN based?
STARTUP DESIGN is headquartered in Vienna, Austria, in the Europe region.
How does STARTUP DESIGN make money?
Five revenue lines are on record. Website-Entwicklung is the primary driver. The others are designleistungen, hosting & Domain, foto-Shootings and IT-Dienstleistungen.
Who are STARTUP DESIGN's main competitors?
Direct peers on record are 99designs, Upwork, Designtiger and Fiverr. Broad incumbents are GoDaddy, Squarespace, Canva and Wix. Toptal is listed as an emerging player.
Does STARTUP DESIGN have an API?
No public API is recorded for STARTUP DESIGN.
What industry is STARTUP DESIGN in?
STARTUP DESIGN's product category is Advertising and Graphic Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 541430 and its SIC code is 7330.