Baufox
Baufox is a Greek B2B/B2C e-commerce distributor of building materials — thermal insulation, waterproofing, plasters, and ceiling and floor systems — serving professional contractors, engineers, and architects through three warehouse locations in Greece.
- Company typePrivate
- Founded2013
- HeadquartersThessaloníki, Greece
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Baufox does
Baufox is a privately held Greek e-commerce distributor of building and construction materials, founded in 2013 and headquartered in Thessaloniki, Greece. The company operates a B2B/B2C online storefront serving professional contractors, engineers, architects, and smaller construction buyers, with warehouse nodes in Aspropyrgos, Egaleo, and Thessaloniki that together cover the Attica and Central Macedonia regions. Its core catalog is centered on external thermal insulation composite systems (ETICS) and adjacent building-envelope categories: insulation boards (XPS, EPS/Neopor, stonewool, glass wool, PUR/PIR), adhesives and plasters, acrylic and silicone finishing renders, waterproofing membranes and coatings, sound insulation products, gypsum boards and suspended ceilings, and floor systems.
Baufox combines resale of third-party construction products with a growing portfolio of own-brand items, including the BAUFOX cementitious adhesive-plaster family (BAU T50, BAU ECO 50, KAPA 11), the BAUSKIN certified external thermal insulation systems, and the Monokapa Flex acrylic plaster. It also sells packaged system solutions for bathroom waterproofing, balcony waterproofing (using proprietary BAU S10G), and inverted roof insulation. The platform exposes technical documentation, application videos, and a professional installer-finder service, and offers a B2B registration tier with dedicated privileges for trade buyers. Pricing is unit-based and pay-as-you-go, displayed per kilogram, square meter, or piece, with VAT-exclusive euro prices.
The go-to-market model is a hybrid of self-serve e-commerce for retail and small-trade customers and direct professional account management for larger contractors and engineering firms, all distributed domestically through Baufox's warehouse network. No revenue, funding, or external investor information is disclosed in available sources; the company appears to operate as an independent private business financed through operating cash flow.
Baufox firmographics
Firmographics- Name
- Baufox
- Legal name
- Baufox
- Website
- https://baufox.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baufox is a Greek B2B/B2C e-commerce distributor of building materials — thermal insulation, waterproofing, plasters, and ceiling and floor systems — serving professional contractors, engineers, and architects through three warehouse locations in Greece.
- Ownership category
- akta.pro rank
Baufox industry classification
Industry- Product category
- Building Materials Supply
- NAICS
- Paint and Wallpaper Retailers (44412)
- SIC
- Concrete, Gypsum & Plaster Products (3270), Adhesives & Sealants (2891), Plastics Foam Products (3086)
- akta.pro primary industry
- Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)
- akta.pro secondary industry
- Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)
Keywords
Where Baufox is headquartered
LocationHeadquarters
- HQ city
- Thessaloníki
- HQ country
- Greece
- HQ region
- Europe
Offices3 records
Markets served
Baufox business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Building Materials Sales: Direct sales of construction and building materials through e-commerce platform with warehouse distribution across Greece
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various building material products with unit-based pricing |
| Unit Pricing | Pay-as-you-go | Auxiliary profiles and construction accessories |
| Unit Pricing | Pay-as-you-go | Adhesives and plasters |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Baufox product offering
Product offeringCore offering
Baufox is a Greek e-commerce distributor of construction and building materials, centered on external thermal insulation systems (ETICS), thermal insulation boards, adhesives and plasters, waterproofing solutions, sound insulation, floor systems, and suspended ceilings. The platform combines an online catalog with three physical warehouses (Aspropyrgos, Egaleo, Thessaloniki) and serves both professional contractors via a B2B registration system and retail buyers. Proprietary BAUFOX (BAU T50, BAU ECO 50, KAPA 11) and BAUSKIN branded products are offered alongside third-party construction brands.
Product overview
Baufox is a Greek B2B e-commerce platform specializing in building materials and construction supplies. The company operates a multi-warehouse distribution network in Aspropyrgos, Egaleo, and Thessaloniki, Greece. The product portfolio centers on external thermal insulation systems (ETICS) for building facades, featuring the company's own BAUFOX and BAUSKIN branded adhesive-plaster products (BAU T50, BAU ECO 50, KAPA 11, Ecoflex). The core offering encompasses complete thermal insulation materials (XPS, EPS/Neopor, stonewool, glass wool, PUR/PIR panels), exterior finishing systems (acrylic and silicone plasters including Monokapa Flex), waterproofing solutions (membranes, liquid coatings, cementitious systems), sound insulation products, and floor systems. Additional product lines include gypsum boards and suspended ceilings, mortars and renders, tools, and accessories. The platform also provides technical solutions services for specialized applications including bathroom and balcony waterproofing, inverted roof insulation, and green roofs. The business model serves professional customers including engineers, constructors, and architects through a dedicated B2B registration system.
Differentiator
Problem solved
Functional benefit
Brands
- Bauskin: Energy saving systems brand including BAUSKIN EXTERNAL thermal insulation systems for facades.
Products and services
- External Thermal Insulation Systems (ETICS) (Συστήματα Εξωτερικής Θερμομόνωσης) Complete external thermal insulation systems for building facades, offering material combinations based on extruded polystyrene (XPS), expanded polystyrene (Neopor/EPS), and stonewool with appropriate adhesives, plasters, and reinforcement mesh for energy-saving building envelopes. Targeted at contractors, engineers, and architects on residential and commercial projects.
- Thermal Insulation Materials Range of thermal insulation materials including extruded polystyrene (XPS), expanded polystyrene (EPS, Neopor), stonewool, glass wool, mineral wool, perlite, reflective insulation, and PUR/PIR panels for building and roof applications.
- Adhesives and Base-Layer Plasters Cementitious, polyurethane foam, and ready-mixed adhesives for bonding thermal insulation boards plus base-coat renders used in exterior thermal insulation systems.
- Acrylic Plasters (Finishing Layer) Ready-to-use acrylic renders applied as the final surface coating on facades, providing high color stability, elasticity, and resistance to water absorption for exterior insulation finishing layers.
- Silicone Plasters (Finishing Layer) Silicone-based decorative renders for finishing-coat applications on facades, offering high vapor permeability and self-cleaning properties.
- Waterproofing Systems Complete waterproofing solutions including bitumen felts, liquid coatings, waterproof uncoupling membranes, pitched roofing membranes, bitumen tiles, synthetic PVC/TPO membranes, cementitious crystalline technology, and bathroom/balcony waterproofing systems.
- Sound Insulation and Acoustic Solutions Floor, wall, and ceiling soundproofing materials including stonewool, mineral wool, Amorim cork, acoustic suspended ceilings, and sound-absorbing/diffusing materials for residential and commercial buildings.
- Floor Systems Industrial floors, raised floors, PVC floors (including LVT click systems), cementitious self-levelling floors, decorative cement mortar, and artificial grass for residential, commercial, and industrial applications.
- Gypsum Boards and Suspended Ceilings Standard, perforated, and special gypsum boards with metal profiles, jointing materials, and suspended-ceiling systems in mineral fiber, acoustic, and gypsum panel variants for interior drywall construction.
- BAUFOX Brand Adhesives (BAU T50, KAPA 11, BAU ECO 50) Private-label cementitious adhesive-plaster products for thermal insulation board installation, including BAU T50 (gray, 25 kg/sack), BAU ECO 50 eco-friendly adhesive (gray/white, 25 kg/sack), and KAPA 11 (gray/white, 25 kg/sack), supplied alongside BAU fiberglass mesh reinforcement.
- BAUSKIN External Thermal Insulation Systems Certified BAUSKIN external thermal insulation systems for energy savings in buildings, configured for XPS, Neopor/EPS, and mineral wool-based solutions with compatible adhesives, plasters, and accessories.
- BAUFOX Auxiliary Profiles System Complete range of aluminum starting guide profiles, PVC omega profiles, and trapezoidal/triangular profiles used as accessories for external thermal insulation applications.
- Technical Solutions Services Expert technical guidance and solutions for thermal insulation, sound insulation, and waterproofing systems, including light-weight thermal-water insulation, conventional and inverted roof insulation, and balcony/bathroom waterproofing, targeted at engineers, architects, and contractors.
Companies that use Baufox
Customer profileSegments2 records
Ideal customer profiles2 records
Baufox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Baufox partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Baufox competitors and assessment
Company assessmentRegional players
- ManoMano: European online marketplace for DIY and home improvement with a strong professional (Pro) segment. Comparable as a digital-first building materials channel serving contractors across multiple countries, and a likely long-term competitive benchmark for Baufox's B2B e-commerce model.
Broad incumbents
- Sika: Swiss specialty chemicals company with strong positions in construction adhesives, sealants, waterproofing, and concrete solutions. Comparable as a supplier in Baufox's waterproofing, balcony, and bathroom system categories.
- Knauf: Global manufacturer of gypsum boards, insulation, plasters, and ceiling systems. Comparable because Knauf gypsum boards, suspended ceiling systems, and insulation products are core SKUs carried by Baufox alongside its own brand equivalents.
- Saint-Gobain Weber: Saint-Gobain's façade and construction chemicals division, offering ETICS, renders, tiling, and waterproofing at global scale. Comparable as a broad incumbent in the same insulation-and-facade chemistry categories that Baufox specializes in for the Greek market.
Direct peers
- Sto SE: German manufacturer specializing in facade insulation systems, renders, and coatings. Comparable as a specialist in the same ETICS and silicone/acrylic plaster categories that anchor Baufox's finishing-layer and insulation product lines.
- Ceresit (Henkel): Henkel's facade systems brand covering ETICS adhesives, plasters, and waterproofing. Highly comparable because Ceresit's products (e.g., Thermo Universal adhesive cited in Baufox's catalog) are both stocked by and competed with by Baufox's private-label BAU range.
- Mapei: Italian manufacturer of construction adhesives, mortars, and waterproofing systems used in ETICS and flooring applications. Comparable because Baufox's BAU T50/BAU ECO 50 adhesives and bathroom/balcony waterproofing systems directly overlap Mapei's core professional offering.
- Baumit: Austrian manufacturer of external thermal insulation composite systems (ETICS), plasters, adhesives, and facade systems sold across Europe. Directly comparable because Baufox's BAUSKIN systems and BAU adhesives compete in the same ETICS value chain Baumit dominates.
Emerging players
- Rockwool: Leading manufacturer of stonewool/mineral wool insulation for facades, roofs, and acoustics. Comparable because stonewool is a key ETICS input in Baufox's BAUSKIN mineral wool system and its standalone thermal/acoustic insulation catalog.
- Würth: Global direct-sales and e-commerce distributor of construction supplies, fasteners, and tools to professional trades. Comparable as a multi-channel (digital + field) building-materials distribution model that competes for the same Greek/European contractor customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Baufox social profiles
Digital presenceBaufox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baufox leadership team
Management profileNumber of profiles
Baufox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baufox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baufox
What does Baufox do?
Baufox is a Greek e-commerce distributor of construction and building materials, centered on external thermal insulation systems (ETICS), thermal insulation boards, adhesives and plasters, waterproofing solutions, sound insulation, floor systems, and suspended ceilings. The platform combines an online catalog with three physical warehouses (Aspropyrgos, Egaleo, Thessaloniki) and serves both professional contractors via a B2B registration system and retail buyers. Proprietary BAUFOX (BAU T50, BAU ECO 50, KAPA 11) and BAUSKIN branded products are offered alongside third-party construction brands.
Is Baufox a public or private company?
Baufox is a private company. It is classified as unknown and is currently operating.
When was Baufox founded?
Baufox was founded in 2013. It employs 11 to 50 people.
Where is Baufox based?
Baufox is headquartered in Thessaloníki, Greece, in the Europe region.
How does Baufox make money?
One revenue line is on record: building Materials Sales.
Who are Baufox's main competitors?
ManoMano is listed as a regional player. Broad incumbents are Sika, Knauf and Saint-Gobain Weber. Direct peers are Sto SE, Ceresit (Henkel), Mapei and Baumit. Emerging players are Rockwool and Würth.
Does Baufox have an API?
No public API is recorded for Baufox.
What industry is Baufox in?
Baufox's product category is Building Materials Supply. Its primary akta.pro industry code is CRAIAEAG, Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel), with a secondary code of CRAIADAL, Adhesives, Sealants, Caulks & Tapes Retail. Its NAICS code is 44412 and its SIC code is 3270.