Gruppo Made

What Gruppo Made does

Gruppo Made, operating through its legal entity Made Italia S.p.A., is an Italian purchasing and marketing network that aggregates 264+ independent building material retailers ('rivendite edili') into a single branded national group. Founded in 2004 and headquartered in Casorezzo (Milan area), the company positions itself as the reference 'all-Italian' building materials distributor, with a product portfolio spanning heavy construction (concrete, cement, bricks, iron), light construction, hardware (ferramenta), finishes and showrooms (ceramics, bathroom furniture, faucets, shower enclosures, doors, windows, parquet, wallpaper), energy (photovoltaic, thermal), and outdoor (cladding, roofing, antigrandine) categories. The technology stack supporting the network is administrative — a digital management platform (gestionale), the public website, Made Academy training, and the 'Made 7.0' program — rather than proprietary software or AI.

The business operates a two-sided GTM: it recruits independent retailers into the network (covering all Italian regions, with stated focus on Veneto, Sicily, Piemonte, Liguria, and Lazio) while onboarding supplier brands (Mapei, Xella, Heidelberg Materials, Kerakoll, Bacchi, Winkler) for co-marketing and aggregated purchasing. Revenue is generated through recurring membership/network fees from affiliated retailers and a transaction-fee layer on distributed building materials, supplemented by marketing services and supplier co-investment. The core customer base comprises SMB building material retailers serving trade professionals (builders, contractors, plumbers, electricians) and end-consumer homeowners undertaking renovation and finish projects.

Group-level employee count is 11-50 at the central S.p.A. (President Giuseppe Vantusso, General Director Alessandro Pagliarani, Marketing Director Claudio Troni, Purchasing Director Gianluca Bellini, Infotec Manager Gabriele Benfenati), backed by a Board expanded from five to seven members in May 2025. No external funding rounds, no parent company, and no public listing are evidenced; share capital is €725,000. Recent strategic signals include crossing the 250-store threshold in 2025, reaching 264 stores in 2026, an explicit FAI cultural-heritage partnership renewal, and active supplier co-marketing activity across the Energia and Esterno categories.

Name

Gruppo Made

Legal name

Made Italia S.p.A.

Website

https://gruppomade.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Gruppo Made is an Italian purchasing network (Made Italia S.p.A.) that aggregates 264+ independent building material retailers nationwide. It provides members aggregated purchasing power, brand association, training (Made Academy), and digital management tools across construction, hardware, finishes, energy, and outdoor product categories.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

SIC

Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

akta.pro secondary industry

Mortar, Grout & Masonry Cements (IMADABAL)

Keywords

• Building materials distribution
• Purchasing group network
• Construction materials supply
• Home improvement retail
• Finishing products showroom

Headquarters

HQ city

Casorezzo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership/network fees from affiliated retailers: Gruppo Made generates revenue by aggregating independent building material distributors into a purchasing and marketing network. Member retailers pay to join and receive aggregated purchasing power, brand association, training, and management tools in return.
2. Product distribution through affiliated retail network: Gruppo Made facilitates the distribution of building materials through its network of 264+ affiliated retail points across Italy, serving both trade professionals (builders, contractors, plumbers, electricians) and end consumers (homeowners).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Gruppo Made is an Italian building materials purchasing group that aggregates 264+ independent building material retailers (rivendite edili) into a national distribution network. The group facilitates aggregated purchasing, provides affiliated retailers with marketing programs, training (Made Academy), and digital management tools, and coordinates distribution of a comprehensive portfolio of construction and finishing products including heavy construction materials, light construction, hardware, energy solutions, outdoor products, and finishing/showroom items.

Product overview

Gruppo Made is an Italian building materials distribution group operating a network of 264 retail locations across Italy. The company offers a comprehensive portfolio of construction and finishing products organized into six main categories: Edilizia pesante (heavy construction materials including concrete, cement, bricks, iron, and construction chemicals), Edilizia leggera (light construction), Ferramenta (hardware), Energia (energy solutions), Esterno (outdoor products), and Finiture e showroom (finishing products including ceramics, bathroom furniture, faucetry, shower boxes, doors, windows, parquet, laminates, and wallpaper). Their showroom offerings focus on interior design products such as ceramics, bathroom furnishings, sanitary ware, faucetry, wellness products, doors, windows, parquet, laminates, and wallpaper. The company serves both private homeowners and professional contractors in the Italian construction market.

Differentiator

Problem solved

Functional benefit

Products and services

• Edilizia pesante (Heavy Construction Materials) Heavy construction materials distributed through Gruppo Made's network of 264+ affiliated retailers, including concrete, cement, bricks, iron, cast iron, stone, wood carpentry, and construction chemicals. Targeted at trade professionals and construction projects across Italy.
• Edilizia leggera (Light Construction Materials) Light construction materials and products for building projects, distributed through Gruppo Made's network of affiliated retailers across Italy. Targeted at trade professionals and construction projects.
• Finiture e showroom (Finishes and Showroom Products) Interior finishing products distributed through Gruppo Made showrooms and affiliated retail outlets, including ceramics, bathroom furniture, faucetry, shower boxes, doors, windows, parquet, laminates, and wallpaper. Targeted at both trade professionals and end-consumer homeowners undertaking renovation projects, with services including consultation, site inspection, design and quote, and installation.
• Ferramenta (Hardware) Hardware products for construction and DIY projects, distributed through Gruppo Made's network of 264+ affiliated retailers across Italy. Targeted at trade professionals and DIY consumers.
• Energia (Energy Solutions) Energy-related building products including photovoltaic systems and thermal solutions, distributed through Gruppo Made's network of affiliated retailers. Targeted at construction projects requiring energy solutions.
• Esterno (Outdoor Products) Outdoor products distributed through Gruppo Made's network of affiliated retailers, including external cladding, roofing, and outdoor flooring. Targeted at construction and renovation projects requiring exterior finishing.
• Gruppo Made Showroom Experience Services Immersive showroom experience services offered at dedicated Gruppo Made showrooms, providing customers with access to ceramics, bathroom furnishings, faucets, shower enclosures, doors and windows, parquet and laminates, and wallpaper. Services include consultation, site inspection, design and quote, and installation support. Targeted at end-consumer homeowners and trade professionals.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FAI - Fondo per l'Ambiente Italiano ETSminorStrategic or Co-development Partner · 18 May 2026Gruppo Made renewed its support to FAI (Fondo per l'Ambiente Italiano ETS) to contribute to the maintenance of Italy's historical, cultural, and landscape heritage. As part of this partnership, Gruppo Made supports the care and maintenance of the Castello di Avio (Castle of Avio). The partnership aligns with Gruppo Made's branding strategy centered on Italian identity ('italianità'), positioning the group as a supporter of Italian cultural heritage.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bricofer: Bricofer is an Italian retail chain of building materials and DIY stores serving professionals and consumers. It competes with affiliated retailers in the Gruppo Made network for local market share, particularly in southern Italy where Bricofer has a notable presence.
• Brico io: Brico io is an Italian chain of affiliated independent DIY and building materials stores operating under a brand group model. The affiliation structure makes it a comparable to Gruppo Made's purchasing group format, though oriented more toward consumer DIY than professional construction.
• Bricoman Italia: Bricoman is an Italian chain of large-format retail outlets serving both trade professionals and consumers with construction materials, tools, and home improvement products. It overlaps heavily with Gruppo Made's offering through a different go-to-market (owned stores rather than affiliated independents).
• Leroy Merlin Italia: Leroy Merlin is the largest DIY and home improvement retail chain in Italy, operating owned stores with broad product ranges covering construction, finishes, and home improvement. It competes for the same end customers as Gruppo Made's affiliated retailers but with scale, pricing power, and e-commerce that the network model cannot match.
• Würth Italia: Würth is a major European distributor of fasteners, tools, hardware, and consumables serving trade professionals across Italy through a direct sales and branch network. It competes with Gruppo Made's 'Ferramenta' category and serves overlapping trade professional customers.
• Saint-Gobain Italia: Saint-Gobain is a major manufacturer and distributor of building materials in Italy, supplying products ranging from gypsum and insulation to ceramics and distribution channels. While also a supplier to Gruppo Made's network, its distribution arm competes for the same downstream retail and trade demand.

Direct peers

• BigMat: BigMat is a Europe-wide purchasing group of independent building material retailers operating across Italy and other markets, providing aggregated purchasing, branding, and member services. It is the most direct analog to Gruppo Made's model and competes for the same pool of independent Italian 'rivendite edili'.

Regional players

• Travis Perkins: Travis Perkins is the UK's largest distributor of building materials operating a national network of merchant branches serving trade professionals and consumers. It is a structural analog to the Gruppo Made network model but in a different geographic market, serving as a useful comparator for network economics and unit economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/gruppomade
• LinkedInlinkedin.com/company/casa-in-spa
• Instagraminstagram.com/gruppomade
• Xx.com/gruppomade

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Made