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USFL

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Namestring
USFL
Legal namestring
UFL Enterprises LLC
Websiteurl
theusfl.com
Company typeenum
Private
Founded yearint
2021
Short descriptiontext

The UFL (UFL Enterprises LLC) is a privately held American professional spring football league operating eight franchises across U.S. markets, serving sports fans with live games, mobile ticketing, a fan app, merchandise, and player development programming.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSan Diego, United States
HQ citystring
San Diego
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
professional football league, sports entertainment, mobile ticketing, team merchandise, football camps
Industry3 codes
1American Football Leagues
CodeMPAKAAABPrimaryYes
2Sports OTT & League Pass Streaming Channels
CodeMPABAHAJPrimaryNo
3B2B Sports Digital Syndication & White-Label Streaming Services
CodeMPAKAOAJPrimaryNo
NAICS code1 code
  • Spectator Sports7112
SIC code1 code
  • Services-Amusement & Recreation Services7900
Product category
Professional Sports League
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

The UFL operates a professional American spring football league fielding eight franchises across two conferences, staging a regular season, playoffs, and a United Bowl championship. It sells tickets and broadcast content to fans, distributes league and team merchandise through its official online shop, and runs supporting paid programs including player showcases and football camps and clinics. Fan access and commerce are concentrated in the UFL mobile app, mobile ticketing system, and merchandise storefront.

Differentiator
Functional benefit
Problem solved
Product and service6 records
1UFL Professional Spring Football League
CategoryProfessional Sports League
Description

A professional American spring football league of eight franchise teams playing a regular season, playoffs, and a United Bowl championship, selling tickets and broadcast access to U.S. sports fans.

2UFL Mobile App
CategoryLeague mobile app
Description

A UFL-branded mobile application for fans to engage with the league, supporting content consumption and ticketing access for live games.

3Mobile Ticketing
CategoryTicketing
Description

UFL mobile ticketing service enabling fans to purchase and use tickets for league games directly through mobile channels.

4UFL Official Online Shop
CategoryMerchandise
Description

An official online merchandise storefront selling league- and team-branded apparel and merchandise to U.S. sports fans.

5Player Showcases
CategoryEvents
Description

League-run showcase events presenting UFL players, delivered as paid programming to fans and prospects.

6Camps and Clinics
CategoryInstructional programs
Description

Fee-based UFL football camps and clinics for participants seeking instruction from league players and coaches.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Peers10 records
1Fan Controlled Football
TypeEmerging player
Description

Smaller-scale professional football league that has experimented with alternative formats (fan-controlled play-calling, short seasons). Comparable to the UFL as a niche professional football product targeting non-NFL audiences, though at a smaller scale.

2BIG3 Basketball League
TypeDirect peer
Description

U.S. professional three-on-three basketball league with established former NBA players. Comparable to the UFL as an alternative professional league operating in a niche format with concentrated season scheduling and a focus on entertainment-driven product.

3Major League Rugby (MLR)
TypeDirect peer
Description

North American professional rugby union league with franchise teams across multiple U.S. cities. Highly comparable to the UFL as a multi-team professional sports league competing for fan attention against entrenched established leagues (in MLR's case, international rugby).

4The Spring League
TypeEmerging player
Description

Developmental professional football league focused on player showcases during the spring. Highly comparable to the UFL in operating during the NFL off-season and serving as a player development pipeline, though with a non-franchised showcase model.

5Canadian Football League (CFL)
TypeDirect peer
Description

Another professional gridiron football league operating in a different geography/season window than the NFL. Highly comparable to the UFL as an alternative professional football league with similar team structure, player development pathway, and league-driven business model.

6Indoor Football League
TypeDirect peer
Description

U.S. indoor professional American football league with multiple franchised teams. Comparable to the UFL in offering an alternative professional football experience outside the NFL umbrella, though with smaller venues and lower player pay.

7Premier Lacrosse League (PLL)
TypeDirect peer
Description

Modern, digitally-oriented U.S. professional sports league structured around a touring model with strong direct-to-consumer digital engagement. Comparable to the UFL in its league-as-startup structure, D2C focus, and reliance on social media and streaming for distribution.

8United Soccer League (USL)
TypeDirect peer
Description

Multi-division U.S. professional soccer league system with franchise teams across the country. Comparable to the UFL in operating as a second-tier alternative professional league to a dominant incumbent (MLS) with a similar franchise model and development-pipeline positioning.

9National Football League (NFL)
TypeBroad incumbent
Description

The dominant U.S. professional American football league. The UFL is structured as a spring complement/alternative to the NFL's fall season, making the NFL the primary direct competitive reference point for audience, media rights, and sponsorship economics.

10United Football League (2009–2012)
TypeDirect peer
Description

Prior U.S. professional football league that operated outside the NFL season. A direct historical analogue to the current UFL in business model and seasonal positioning, with prior failure illustrating the category's risk profile.

Market position
Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

USFL

Professional Sports Leaguetheusfl.com

The UFL (UFL Enterprises LLC) is a privately held American professional spring football league operating eight franchises across U.S. markets, serving sports fans with live games, mobile ticketing, a fan app, merchandise, and player development programming.

USFL firmographics

Firmographics
Name
USFL
Legal name
UFL Enterprises LLC
Website
https://theusfl.com
Company type
Private
Founded year
2021
Operating status
Operating
Headcount range
51–100 employees
Short description
The UFL (UFL Enterprises LLC) is a privately held American professional spring football league operating eight franchises across U.S. markets, serving sports fans with live games, mobile ticketing, a fan app, merchandise, and player development programming.
Ownership category
akta.pro rank

USFL industry classification

Industry
Product category
Professional Sports League
NAICS
Spectator Sports (7112)
SIC
Services-Amusement & Recreation Services (7900)
akta.pro primary industry
American Football Leagues (MPAKAAAB)
akta.pro secondary industries
Sports OTT & League Pass Streaming Channels (MPABAHAJ), B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

  • Professional football league
  • Sports entertainment
  • Mobile ticketing
  • Team merchandise
  • Football camps

Where USFL is headquartered

Location

Headquarters

HQ city
San Diego
HQ country
United States
HQ region
North America

Markets served

USFL business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels4 records

Marketing channels8 records

USFL product offering

Product offering

Core offering

The UFL operates a professional American spring football league fielding eight franchises across two conferences, staging a regular season, playoffs, and a United Bowl championship. It sells tickets and broadcast content to fans, distributes league and team merchandise through its official online shop, and runs supporting paid programs including player showcases and football camps and clinics. Fan access and commerce are concentrated in the UFL mobile app, mobile ticketing system, and merchandise storefront.

Differentiator

Problem solved

Functional benefit

Products and services

  • UFL Professional Spring Football League A professional American spring football league of eight franchise teams playing a regular season, playoffs, and a United Bowl championship, selling tickets and broadcast access to U.S. sports fans.
  • UFL Mobile App A UFL-branded mobile application for fans to engage with the league, supporting content consumption and ticketing access for live games.
  • Mobile Ticketing UFL mobile ticketing service enabling fans to purchase and use tickets for league games directly through mobile channels.
  • UFL Official Online Shop An official online merchandise storefront selling league- and team-branded apparel and merchandise to U.S. sports fans.
  • Player Showcases League-run showcase events presenting UFL players, delivered as paid programming to fans and prospects.
  • Camps and Clinics Fee-based UFL football camps and clinics for participants seeking instruction from league players and coaches.

Companies that use USFL

Customer profile

Segments2 records

Ideal customer profiles1 record

USFL technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

USFL partnerships and signals

Strategic signal

Scale indicators2 records

USFL competitors and assessment

Company assessment

Emerging players

  • Fan Controlled Football: Smaller-scale professional football league that has experimented with alternative formats (fan-controlled play-calling, short seasons). Comparable to the UFL as a niche professional football product targeting non-NFL audiences, though at a smaller scale.
  • The Spring League: Developmental professional football league focused on player showcases during the spring. Highly comparable to the UFL in operating during the NFL off-season and serving as a player development pipeline, though with a non-franchised showcase model.

Direct peers

  • BIG3 Basketball League: U.S. professional three-on-three basketball league with established former NBA players. Comparable to the UFL as an alternative professional league operating in a niche format with concentrated season scheduling and a focus on entertainment-driven product.
  • Major League Rugby (MLR): North American professional rugby union league with franchise teams across multiple U.S. cities. Highly comparable to the UFL as a multi-team professional sports league competing for fan attention against entrenched established leagues (in MLR's case, international rugby).
  • Canadian Football League (CFL): Another professional gridiron football league operating in a different geography/season window than the NFL. Highly comparable to the UFL as an alternative professional football league with similar team structure, player development pathway, and league-driven business model.
  • Indoor Football League: U.S. indoor professional American football league with multiple franchised teams. Comparable to the UFL in offering an alternative professional football experience outside the NFL umbrella, though with smaller venues and lower player pay.
  • Premier Lacrosse League (PLL): Modern, digitally-oriented U.S. professional sports league structured around a touring model with strong direct-to-consumer digital engagement. Comparable to the UFL in its league-as-startup structure, D2C focus, and reliance on social media and streaming for distribution.
  • United Soccer League (USL): Multi-division U.S. professional soccer league system with franchise teams across the country. Comparable to the UFL in operating as a second-tier alternative professional league to a dominant incumbent (MLS) with a similar franchise model and development-pipeline positioning.
  • United Football League (2009–2012): Prior U.S. professional football league that operated outside the NFL season. A direct historical analogue to the current UFL in business model and seasonal positioning, with prior failure illustrating the category's risk profile.

Broad incumbents

  • National Football League (NFL): The dominant U.S. professional American football league. The UFL is structured as a spring complement/alternative to the NFL's fall season, making the NFL the primary direct competitive reference point for audience, media rights, and sponsorship economics.

Market position

Customer concentration

USFL social profiles

Digital presence

USFL financial estimates

Financial estimate

Revenue estimate

Valuation estimate

USFL leadership team

Management profile

Number of profiles

Profiles1 record

USFL funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

USFL M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USFL

What does USFL do?

The UFL operates a professional American spring football league fielding eight franchises across two conferences, staging a regular season, playoffs, and a United Bowl championship. It sells tickets and broadcast content to fans, distributes league and team merchandise through its official online shop, and runs supporting paid programs including player showcases and football camps and clinics. Fan access and commerce are concentrated in the UFL mobile app, mobile ticketing system, and merchandise storefront.

Is USFL a public or private company?

USFL is a private company. It is classified as unknown and is currently operating.

When was USFL founded?

USFL was founded in 2021. It employs 51 to 100 people.

Where is USFL based?

USFL is headquartered in San Diego, United States, in the North America region.

Who are USFL's main competitors?

Emerging players on record are Fan Controlled Football and The Spring League. Direct peers are BIG3 Basketball League, Major League Rugby (MLR), Canadian Football League (CFL), Indoor Football League, Premier Lacrosse League (PLL), United Soccer League (USL) and United Football League (2009–2012). National Football League (NFL) is listed as a broad incumbent.

Does USFL have an API?

No public API is recorded for USFL.

What industry is USFL in?

USFL's product category is Professional Sports League. Its primary akta.pro industry code is MPAKAAAB, American Football Leagues, with a secondary code of MPABAHAJ, Sports OTT & League Pass Streaming Channels. Its NAICS code is 7112 and its SIC code is 7900.

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Live signals
YahooThe Stupidest Arnold Schwarzenegger Movie Has A Weird Connection To Dwayne JohnsonThe 6th Day features an XFL game, but the league did not exist in 2015 when the film is set. The XFL was revived after the movie's fictional events, with Dwayne Johnson now in charge. The real XFL and USFL merged into the United Football League in 2024.WikipediaBirmingham Stallions (2022)The Birmingham Stallions won the 2022 USFL South Division and advanced to the championship game, where they defeated the Philadelphia Stars 26–23. The USFL and XFL merged into the UFL, and the Stallions continued in Birmingham until 2026, when the league left the city and reallocated the team to Rhode Island.YahooChiefs News 7/3: Breeland Speaks retires from footballFormer Kansas City Chiefs defensive end Breeland Speaks has retired from professional football following a career that included a Super Bowl LIV victory and success in the USFL. The article also provides updates on other NFL personnel, including speculation regarding defensive coordinator Steve Spagnuolo's head coaching prospects and running back Isiah Pacheco's move to the Detroit Lions.Sports Media WatchRatings predictions: NBA and NHL Game 7s, plus XFL v. USFLSports media analysts predict viewership ratings for upcoming NBA and NHL Game 7s, as well as XFL and USFL semifinal matches, with the Golden State Warriors vs. Sacramento Kings series projected to draw approximately 10 million viewers on ABC. The article highlights historical context for these matchups, noting that competitive series involving popular teams or underdogs tend to drive higher audience numbers compared to previous years' performances.Sportico.comUSFL Reclaims Blue-Chip Sponsors With Horse Racing, IndyCar, EPL PairingsThe revived USFL has secured major sponsorship deals from companies including FedEx, Molson Coors, and Mars for its 2023 season, marking an increase in national ad support compared to the previous year. TV partners Fox and NBC are optimizing broadcast schedules by pairing games with high-viewership events like the Kentucky Derby and IndyCar races to maximize audience impressions.AxiosUSFL's Michigan Panthers to play home games at Ford Field in DetroitThe USFL's Michigan Panthers will play their home games at Ford Field in Detroit starting in April, the league announced. The original USFL also had a Michigan Panthers team, though it bears no relation to the new startup league.AxiosFormer Buckeyes competing in new-look USFLThe rebooted USFL includes three former Ohio State players, including Marcus Baugh, in its eight-team league. The league features unique rules such as three-point conversions and an overtime shootout. The season is set to begin in fall.AxiosSpring football's back with the rebooted USFLThe rebooted USFL kicks off Saturday with a historic simulcast on Fox and NBC, the first such event since Super Bowl I in 1967. Eight teams play a 10-week Birmingham-based season, with new rules including three-point conversions and electronic first-down chips. If the league lasts until 2023, it will compete against the XFL.GlobeNewswireUSFL Taps Sportradar as Official Sports Data & Integrity PartnerThe USFL announced a multi-year partnership with Sportradar as its official sports data and integrity partner. Sportradar will provide data to betting operators and conduct bet monitoring via its Universal Fraud Detection System. The league launches April 16 with eight teams.Business InsiderInside Trump's 35-year war with the NFL that has spanned the USFL, Bon Jovi, and DeflategateTrump's 35-year feud with the NFL spans the USFL, the Buffalo Bills purchase attempt, and anthem protests. He failed to buy an NFL team, and his criticism of kneeling players led to a new rule requiring players to stand. The NFL's response has further angered both sides.