Minga

What Minga does

Minga (legal name מינגה הזירה לעסקים חברתיים בע״מ) is an Israel-domiciled social business consultancy and accelerator founded around 2010 and headquartered at Menachem Begin 55, Tel Aviv. The firm is structured around three partners—Viki Bar (marketing, formerly Bank Hapoalim retail division), Yonat Yehushpat (CPA, formerly managing a ~250-employee industrial group), and Yoram Lavie (25+ years in hi-tech international market development)—who jointly lecture on social business at Kibbutzim Seminar and Hebrew University. Minga serves four customer groups: private social entrepreneurs, local authorities, social organizations and nonprofits, and large corporations pursuing CSR strategy.

The firm's service portfolio consists of three commercial lines: (i) the structured 'Jump' (קפיצת מדרגה) acceleration program—a 30-hour, 10-session Lean Startup curriculum priced at 2,340 ILS per venture (covering teams of 1–3 entrepreneurs); (ii) hourly consulting and advisory engagements sold in Tel Aviv with discounted package rates; and (iii) digital marketing, SEO, website development, and PR services delivered through Digi (דיגי, 'Digital with an Agenda'), one of two wholly-owned social businesses Minga operates as both a service line and a methodology demonstrator (the other being Hashavia, an accounting/bookkeeping social business). GTM is community-led: blog content, Facebook/Instagram presence, academic lectures, and in-person workshops in Israel generate top-of-funnel demand, with the website and phone as initial contact channels.

Minga generates revenue from professional services and program fees; no software products, APIs, or proprietary technology exist, and the firm has no external equity funding, no institutional investors, and no disclosed revenue. The value proposition emphasizes hands-on execution ('We don't consult. We do.') and practitioner experience from operating its own social businesses, rather than theoretical consulting.

Name

Minga

Legal name

מינגה הזירה לעסקים חברתיים בע"מ

Website

https://minga.co.il

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Minga is an Israeli social business consultancy and accelerator founded around 2010 that serves private social entrepreneurs, local authorities, nonprofits, and corporations through the Jump acceleration program, hourly advisory, workshops, and two internal service businesses, Hashavia (accounting) and Digi (digital marketing).

Ownership category

akta.pro rank

Product category

Social Business Consulting Services

NAICS

Other Management Consulting Services (541618), Business Associations (813910), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Leadership, Management & Teamwork for Business (EDAMAHAI)

akta.pro secondary industry

Entrepreneurship, Innovation & Venture Creation Centers (EDAHAHAH)

Keywords

• Social business consulting
• Entrepreneurship acceleration
• Lean startup workshops
• Digital marketing services
• Accounting services

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Acceleration Program - 'Jump' (קפיצת מדרגה): Minga runs a structured 30-hour entrepreneurship acceleration program (10 sessions) teaching the Lean Startup methodology for social business development. Revenue is generated through program fees charged per venture (not per participant), allowing teams of 2-3 entrepreneurs to participate under one fee. The program costs 2,340 ILS (incl. VAT), with an optional 6-installment payment plan.
2. Consulting & Advisory Services: Hourly consulting engagements with entrepreneurs and organizations for idea development, business model refinement, and go-to-market support. Sessions are held in Tel Aviv at a frequency suitable to the entrepreneur's needs. A package of hours is available at a discounted rate.
3. Marketing Services (via Digi): Minga, through its social business Digi (digital with an agenda), provides digital marketing, website development, SEO, and PR services to other social and business organizations. This is both a service offering and a demonstration of Minga's own capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Minga is a social business consultancy and accelerator in Israel that helps entrepreneurs, social organizations, local authorities, and large corporations launch and grow social and traditional ventures. It delivers one-time and ongoing business consulting, practical workshops and lectures, a venture-scale acceleration program ("Kapat Mastrage" / Jump), and runs two associated service businesses — Digi (digital marketing) and Hashavia (accounting).

Product overview

Minga operates as a social business platform offering a portfolio of educational, advisory, and service products. The core offering consists of entrepreneurship development programs, workshops, and consulting services designed to help entrepreneurs and organizations establish and grow social businesses. The platform also operates two wholly-owned social businesses—החשבייה (accounting services) and דיגי (digital marketing services)—which both serve as practical examples of social businesses and provide real services to the ecosystem. Marketing services are delivered through דיגי, while educational programs like the 'קפיצת מדרגה' acceleration program form the primary capacity-building offering. Programs for local authorities and organizations represent an additional service channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Consulting Services
• Workshops and Lectures
• Jump Acceleration Program (Kapat Mastrage)
• Digi — Digital Marketing Services

Quantifiable outcome

• Minga has supported the development of multiple Israeli social businesses including CO.CO (10 branches), 100% Social Business, and Call Yachol (200+ employees with disabilities).

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Digi – Digital with an AgendacoreStrategic or Co-development PartnerDigi is a social business established by Minga and managed by two of Minga's partners (Yoram and Viki). It provides website development, digital marketing, SEO, and PR services to social and business organizations. Minga uses Digi as both a service offering and a demonstration of its own capabilities.
• Hashavia – Accounting ServicescoreStrategic or Co-development PartnerHashavia is a social business in the employment sector, established by Minga and managed by Minga's partners. It provides accounting and bookkeeping services. Like Digi, it serves as a live demonstration of Minga's social business methodology.
• IVN (Initiative for Social Investment)minorOthersIVN runs Israel's first social investment fund (operated with Dualis), which Minga references as a key capital source for social businesses in Israel. The fund provides investment to qualifying social businesses that serve marginalized populations through employment and training programs.
• Kibbutzim Seminar & Hebrew UniversityminorOthersMinga's partners lecture on social business topics at Kibbutzim Seminar (undergraduate level) and Hebrew University (graduate level). This academic connection strengthens their connection to young populations in Israel and helps develop their knowledge and methodologies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Echoing Green: Global organization identifying and supporting emerging social entrepreneurs through fellowships and leadership development. Comparable to Minga in selecting and accelerating high-potential social entrepreneurs, though Echoing Green operates at larger scale and focuses on individual fellows.
• Social Enterprise Israel (SEI): Israel's leading social business membership organization providing advocacy, networking, and capacity-building for social enterprises. Operates as a community/platform like Minga's 'זירה' (arena) concept and shares the mission of advancing Israeli social business legislation.
• NESsT: International nonprofit that develops and invests in social enterprises in emerging markets. Comparable to Minga as a social enterprise accelerator/advisor with both consulting and capacity-building programs, though NESsT adds a direct investment component.
• 8200 Impact: Israeli accelerator and impact-investment platform supporting early-stage ventures addressing social and environmental challenges. Directly comparable to Minga in serving Israeli social entrepreneurs with venture-creation support, though with more explicit investment-readiness focus.
• PresenTense: Israeli social entrepreneurship hub and accelerator running venture-creation programs for social entrepreneurs. Closest direct competitor to Minga's Jump program within the Israeli ecosystem, serving similar private social entrepreneurs with comparable methodology.

Regional players

• Start-Up Nation Central: Israeli innovation hub connecting local startups (including impact ventures) to global corporations, capital, and markets. Comparable as an Israeli ecosystem builder with international orientation, though broader in scope beyond social enterprise.

Broad incumbents

• MassChallenge Israel: Israel-based arm of global accelerator running equity-free programs for early-stage ventures including social impact startups. A larger, well-funded competitor offering similar acceleration services with broader venture-stage focus.
• Impact Hub: Global network of impact-focused innovation hubs offering co-working, programs, and accelerator services for social entrepreneurs. A larger, more established incumbent that operates broader community-building services and competes for the same entrepreneur mindshare.
• Ashoka Israel: Israeli arm of Ashoka, the global leader in social entrepreneurship fellowship and support. Operates broader fellowship and changemaker programs that overlap with Minga's entrepreneur-development mission and compete for institutional partnerships and CSR funding.

Others

• B Lab Israel: Global nonprofit certifying B Corporations and promoting social/environmental business standards. Adjacent to Minga's mission of legitimizing social businesses and providing frameworks, though B Lab operates as standards/certification body rather than accelerator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mingaSB
• Instagraminstagram.com/minga_se
• Xx.com/mingasb

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minga