Pure Physio

What Pure Physio does

Pure Physio is a privately held allied healthcare provider operating two premium physiotherapy and sports injury clinics in Melbourne's Central Business District. Founded in 2010 by Andrew Sargent (Director & Founder, APA Sports Physiotherapist) and Kate Senini, the practice has grown to approximately 17 staff including physiotherapists, podiatrists, a remedial massage therapist, and administrative personnel. The clinic deliberately excludes new graduates, requiring a minimum of 5+ years of clinical experience at the entry practitioner tier, with Consultant Physiotherapists averaging 20+ years of experience. Pure Physio serves Melbourne CBD professionals, athletes and sports enthusiasts, women's health patients, WorkSafe/TAC clients, and Medicare EPC-eligible patients, with clinical facilities including fully equipped gyms and advanced digital assessment technology.

The company's core offerings span physiotherapy (delivered across consultant, senior, and physiotherapist tiers), sports physiotherapy, women's health physiotherapy, podiatry (including custom orthotics and shockwave therapy), remedial massage, and specialized assessments (running, cycling, ergonomic). Its technology stack centers on a custom digital exercise program platform accessible online for between-appointment patient support, digital assessment technology, and a website-based online booking system. The product surface covers musculoskeletal pain and injury, sports injuries, women's pelvic health, workplace injuries, performance optimization, and ergonomic issues.

Pure Physio operates a direct-to-consumer professional services revenue model with transparent unit pricing published online: initial consultations range from AUD $130-$220 depending on tier and duration, with follow-ups from AUD $130-$360. Revenue streams include fee-for-service physiotherapy, podiatry, remedial massage, specialized assessments, product sales (custom orthotics from AUD $349), and transaction-fee revenue from HICAPS private health insurance claims. Distribution is fully direct, through the two CBD clinic locations and direct online/phone booking, with no intermediary channels, no disclosed venture capital or private equity backing, and no parent company. The business has remained at two clinic locations since its founding.

Name

Pure Physio

Legal name

Pure Physio Pty Ltd

Website

https://purephysio.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Physio operates two premium physiotherapy, podiatry, and sports injury clinics in Melbourne's CBD, founded in 2010. The clinic serves Melbourne CBD professionals, athletes, women's health patients, and WorkSafe/TAC clients with experienced allied health practitioners.

Ownership category

akta.pro rank

Product category

Allied Health & Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Podiatrists (621391), Fitness and Recreational Sports Centers (713940), Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFABAB

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYHLAFAFAI

Orthopedic & Sports Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYHLAKALAL

Physical Medicine & Rehabilitation (PM&R) / Non-Operative Musculoskeletal

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

SECONDARYHSADACAE

Therapeutic/Adaptive Yoga & Clinical Pilates

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Physiotherapy services
• Sports injury rehabilitation
• Podiatry services
• Women's health physiotherapy
• Remedial massage therapy

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physiotherapy Services: Fee-for-service physiotherapy consultations with tiered pricing based on practitioner experience level (Consultant, Senior, Physiotherapist tiers). Initial consultations range from 30-60 minutes, follow-up sessions available in 30-60 minute durations. Also includes TAC and WorkSafe billing services with 'no gap' options for eligible clients.
2. Podiatry Services: Fee-for-service podiatry consultations with tiered pricing (Consultant and Senior levels). Additional revenue from custom orthotics (from $349) and shockwave therapy for heel pain (from $155).
3. Remedial Massage: Remedial massage therapy sessions in 30-minute ($100) and 60-minute ($145) durations.
4. Specialized Assessments: Revenue from specialized services including Running Assessments ($220), Cycling Assessments, Women's Health Physiotherapy, and Clinical Pilates & Group Exercise Sessions.
5. Health Insurance Claims: HICAPS facilities available for on-the-spot claims from participating private health insurance funds, facilitating seamless payment processing for patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pure Physio is a premium allied-health clinic operating two CBD locations in Melbourne that delivers physiotherapy, sports physiotherapy, podiatry, women's health physiotherapy, remedial massage, clinical Pilates, and specialized assessments (running, cycling, ergonomic). Services are delivered in-person by tiered practitioners (Consultant, Senior, Physiotherapist) with longer tailored sessions, supplemented by a custom digital exercise program for between-appointment support.

Product overview

Pure Physio is a physiotherapy and sports injury clinic operating two CBD locations in Melbourne. The company offers a unified healthcare platform centered on physiotherapy services, supported by integrated specialty services including podiatry, remedial massage, clinical Pilates, and specialized assessments (running, cycling, ergonomic). Core offerings span injury rehabilitation, sports physiotherapy, women's health, and worker's compensation (TAC/WorkSafe) services. The portfolio includes three practitioner tiers (Consultant, Senior, Physiotherapist) providing differentiated expertise levels, with add-on products such as custom orthotics and shockwave therapy. A digital exercise program supports patient recovery between appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Services General physiotherapy for injury and pain management, including assessment, hands-on treatment, exercise therapy and TAC/WorkSafe appointments, delivered across three practitioner tiers (Consultant, Senior, Physiotherapist).
• Sports Physiotherapy Specialized physiotherapy for sports injuries and performance, delivered by sports-trained physiotherapists with expertise in injury rehabilitation and prevention.
• Women's Health Physiotherapy

Quantifiable outcome

• Return to sport 9-12 months post ACL surgery with criteria-based rehabilitation protocol
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• The Mind RoomminorStrategic or Co-development PartnerPure Physio maintains a professional relationship with The Mind Room, a Performance Psychology practice located in Collingwood. Michael Inglis, Sports & Performance Psychologist from The Mind Room, has presented at Pure Physio's monthly CPD (Continuing Professional Development) sessions. Jack Hudson-Williams from The Mind Room contributed guest blog content on exercise motivation during COVID-19. This represents a collaborative educational partnership rather than formal business integration.

Scale indicators3 records

Recent moves5 records

Direct peers

• Back In Motion: Australia's largest physiotherapy franchise network with hundreds of locations offering physiotherapy, exercise physiology, and allied health services. Direct competitor to Pure Physio's physiotherapy and rehabilitation services across a national footprint.
• Lifecare Physiotherapy: National allied health network offering physiotherapy, sports medicine, and rehabilitation across multiple Australian clinics. Directly comparable service mix to Pure Physio with similar tiered practitioner experience and sports/injury focus.
• The Melbourne Sports Medicine Centre: Melbourne CBD multidisciplinary sports medicine clinic offering physiotherapy, podiatry, sports physicians, and massage. Closest direct competitor to Pure Physio's integrated physio + podiatry + massage model in the same geography.
• Kieser: Premium Australian physiotherapy and strength-training chain combining physio with equipment-based rehab. Comparable to Pure Physio's premium CBD positioning, longer sessions, and emphasis on clinical-grade facilities and equipment.
• PhysiCo City: Melbourne CBD-focused physiotherapy clinic offering premium physiotherapy and sports rehab to a similar professional client base. Direct geographic and segment overlap with Pure Physio's CBD professional target market.
• Sport & Spinal Physiotherapy: Australian physiotherapy group with a strong sports-injury and rehabilitation focus. Comparable to Pure Physio's APA-titled sports physiotherapists, running/cycling assessments, and rehab protocols.

Regional players

• The Foot Clinic: Multi-site Australian podiatry chain offering biomechanical assessments, custom orthotics, and sports podiatry comparable to Pure Physio's podiatry service line, though without the broader physiotherapy platform.

Emerging players

• Evolutio Health: Emerging Australian allied-health group combining physiotherapy, podiatry, and performance services with a tech-enabled approach. Comparable integrated service model to Pure Physio but with broader ambitions and newer brand.

Broad incumbents

• Healthia: ASX-listed allied-health platform operating physiotherapy, podiatry, and optometry clinics across Australia. Comparable service categories (physio + podiatry + orthotics) but at much greater scale and with broader geographic coverage than Pure Physio.
• Bupa Physiotherapy: Health insurer and clinic operator providing physiotherapy services nationally through owned and partner clinics. Comparable physiotherapy offering but embedded within Bupa's broader insurance and primary-care ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/purephysio
• Facebookfacebook.com/PurePhysioMelbourne
• LinkedInlinkedin.com/company/pure-physio
• Instagraminstagram.com/purephysio

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Physio