Perth Children's Hospital Foundation

What Perth Children's Hospital Foundation does

Perth Children's Hospital Foundation (PCHF, legally Princess Margaret Hospital Foundation Inc.) is a Western Australia-based nonprofit charitable foundation established in 2016, operating as the dedicated philanthropy partner for Perth Children's Hospital under the Child and Adolescent Health Service (CAHS). The foundation funds pediatric medical research, advanced equipment, clinician training, and patient/family experience programs across five stated impact areas, with flagship initiatives including the Sandcastles Children's Hospice (Boodja Mia, WA's first purpose-built children's hospice, nearing completion in 2026), the CONNECT-CP early cerebral palsy detection program (expanding statewide to regional and remote WA), the ChIPS chronic illness peer support program for adolescents aged 12-25, the PCH Arts Program, the WA Comprehensive Kids Cancer Centre, and a Grants Program administered through a SmartyGrants online portal. PCHF holds no proprietary technology platform and operates under Australian Charities and Not-for-Profits Commission (ACNC) regulations, bound by the Privacy Act 1988.

PCHF generates revenue through three primary streams: individual and corporate donations (including event-based fundraising such as HBF Run for a Reason with 2,000 participants in 2026, the Perth Firefighters Calendar now in its 19th year, and Commission for a Cause by Euroz Hartleys raising $80K); corporate cause-marketing partnerships (notably Hospitals United for Sick Kids with Coles covering 170+ products at 50 cents per sale, the Big W token program, and the Steggles Charity Chook); and retail sales through an in-hospital gift shop at Perth Children's Hospital plus an online store carrying 135+ SKUs at $2-$112 price points, with $9 standard and $12 home delivery shipping across Australia. Distribution is exclusively domestic, with beneficiary concentration entirely in Western Australia.

The foundation operates with a small staff under CEO Carrick Robinson from its headquarters at Perth Children's Hospital (15 Hospital Avenue, Nedlands WA), and uses only standard third-party marketing and grants administration tools (Google Analytics, Google AdWords, SmartyGrants). Cumulative impact highlights include over $2.2M contributed to the PCH Burns Unit via the Perth Firefighters Calendar since 2008, cerebral palsy diagnosis timeline reduced from 2 years to 3 months through CONNECT-CP, and enabling early detection for the 1-in-700 Australian children born with cerebral palsy.

Name

Perth Children's Hospital Foundation

Legal name

Princess Margaret Hospital Foundation Inc.

Website

https://pchf.org.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Perth Children's Hospital Foundation is a Western Australia nonprofit that funds pediatric medical research, equipment, clinician training, and patient programs at Perth Children's Hospital through donations, corporate partnerships, and hospital gift shop sales.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Philanthropy

NAICS

Voluntary Health Organizations (813212), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industries

Children’s Hospitals & Pediatric Health Systems (HLAFAJAG), Pediatric Hospice & Palliative Care (HLADAHAI), Maternal, Child & Family Health Program Funding (HLAJALAG)

Keywords

• Pediatric healthcare philanthropy
• Charitable foundation fundraising
• Hospital gift shop retail
• Corporate cause partnerships
• Community event fundraising

Headquarters

HQ city

Nedlands

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Fundraising: Individual donations, corporate partnerships, and event-based fundraising campaigns form the primary revenue stream for supporting Perth Children's Hospital programs and research.
2. Gift Shop Sales: Online and in-hospital gift shop selling toys, gifts, Christmas scrubs, and merchandise. Over 135 products available with prices ranging from $2 to $112.
3. Corporate Partnership Campaigns: Coles Hospitals United for Sick Kids campaign where 50 cents from 170+ products is donated. Euroz Hartleys Commission for a Cause raises funds through corporate giving programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Perth Children's Hospital Foundation is a nonprofit charitable foundation that raises and grants funds to support Perth Children's Hospital through individual donations, corporate partnerships, and event-based fundraising. It also operates an in-hospital and online Gift Shop selling toys, apparel, and merchandise, and administers healthcare programs including peer support, early intervention, arts therapy, and the Sandcastles Children's Hospice.

Product overview

Perth Children's Hospital Foundation (PCHF) operates as a charitable foundation supporting WA's sick children through multiple programs and services. The core offering includes a retail Gift Shop selling toys, games, apparel, and merchandise that generates funds for the hospital. Beyond retail, PCHF administers a Grants Program funding research, equipment, and healthcare initiatives; operates the PCH Art Program bringing arts and music experiences to young patients; and runs specialized healthcare programs including ChIPS (peer support for chronic illness) and CONNECT-CP (early cerebral palsy detection). The foundation also supports Sandcastles Children's Hospice, WA's first children's hospice. All shop proceeds and fundraising support Perth Children's Hospital and broader child health services in Western Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Shop Retail gift shop operating both in-hospital at Perth Children's Hospital and online, selling 135+ products including toys, games, plush animals, art supplies, books, technology accessories, and themed merchandise. Proceeds support WA sick kids through PCHF.
• Christmas Scrubs Festive-themed medical scrubs (Active Santa, Christmas Galahs, Doggy Christmas, Gingerbread Men, Gnomie Christmas, Koala's Christmas, Llama's Pink Christmas, and others) sold to healthcare workers and consumers, with proceeds supporting WA sick children.
• Grants Program Grant funding program supporting five impact areas: research projects, world-class expertise, education and training programs, advanced equipment and technology, and positive patient and family experiences. Applications accepted year-round via the SmartyGrants online portal.
• PCH Art Program Arts program at Perth Children's Hospital designed to reduce stress, boost wellbeing, and create moments of joy for WA's sick kids, including The Sound of Picture Books orchestral storytelling performances.
• ChIPS (Chronic Illness Peer Support) Peer support program for young people aged 12-25 living with chronic illness across Perth and regional WA, offering regular sessions with music, art, games, social outings, and leadership development in a peer-led judgment-free space.
• CONNECT-CP Program Early intervention service at Kids Rehab WA expanding across Western Australia to enable earlier cerebral palsy detection in regional and remote areas, using General Movements Assessments and MRI scans to diagnose babies as early as three months of age.
• Sandcastles Children's Hospice (Boodja Mia) WA's first purpose-built children's hospice, providing all the care of a hospital with the feel of a home for children with life-limiting conditions and their families. Operated in partnership with CAHS.
• Neonatal Intubation Training Program PCHF-funded clinical training program for neonatal intubation, including video-laryngoscopy, rapid cycle deliberate practice, just-in-time training, and stress management strategies for clinicians.

Quantifiable outcome

• Record grant funding achieved for FY2025
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core, flagship, major and minor.

• Child and Adolescent Health Service (CAHS)coreStrategic or Co-development PartnerPCHF works closely with CAHS, the governing body for Perth Children's Hospital, Child and Adolescent Mental Health Service, and Child and Adolescent Community Health Services. This partnership enables identification of highest-need funding areas and ensures grants align with frontline healthcare priorities.
• Coles (Hospitals United for Sick Kids)flagshipGTM or Marketing PartnerColes is a founding partner of Hospitals United for Sick Kids campaign. The campaign running until April 7 involves Coles and suppliers donating 50 cents from sales of 170+ products at Coles supermarkets and online, with WA funds supporting PCHF and CONNECT-CP program for early cerebral palsy detection.
• Perth Symphony OrchestramajorStrategic or Co-development PartnerMusicians from the Perth Symphony Orchestra partner with PCHF for The Sound of Picture Books program, transforming beloved picture books into immersive multi-sensory orchestral performances at Perth Children's Hospital auditorium.
• Euroz HartleysmajorGTM or Marketing PartnerAnnual Commission for a Cause event has raised over $80,000 for the PCHF Pump Program, supporting children with diabetes through fundraising by the financial services firm's employees and clients.
• Hospitals United for Sick KidsflagshipGTM or Marketing PartnerNational campaign supporting children's hospital foundations across Australia. Coles partnership under this campaign raises funds specifically for PCHF programs including CONNECT-CP and other pediatric healthcare initiatives.
• Starlight TVminorStrategic or Co-development PartnerPartnership ensuring children unable to attend The Sound of Picture Books performances can still enjoy the stories through animations available on Starlight TV, extending the program's reach to include patients in isolation or those who missed live performances.
• Big WminorGTM or Marketing PartnerToken program partner allowing shoppers to purchase $2 tokens supporting WA's sick kids as part of small actions fundraising initiative.
• StegglesminorGTM or Marketing PartnerCharity Chook program where 30 cents from every Steggles Charity Chook sale is donated to PCHF as part of small actions fundraising initiative for WA's sick kids.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ronald McDonald House Charities Australia: Large national/international pediatric charity supporting families of sick children with accommodation and services. Comparable scale and donor model, but broader mission footprint rather than single-hospital foundation.
• Great Ormond Street Hospital Children's Charity: UK flagship pediatric hospital charity with national fundraising reach and major-gift programs. Comparable as a dedicated children's hospital foundation with research funding, hospital arts programs, and hospital-linked philanthropy.

Emerging players

• Make-A-Wish Australia: National wish-granting charity for children with critical illnesses. Operates a different mission model but competes directly for pediatric philanthropy dollars and corporate cause-marketing partnerships in Australia.
• Starlight Children's Foundation Australia: National pediatric charity running in-hospital programs (Captain Starlight, Starlight TV) that overlap with PCHF's PCH Arts Program. Not a hospital-specific foundation but competes for the same donor pool and offers adjacent in-hospital pediatric services.
• Redkite: Australian charity supporting children with cancer and their families. Overlaps with PCHF's pediatric oncology funding and competes for the same family-centric pediatric donor segment.

Regional players

• Women's & Children's Hospital Foundation (Adelaide): South Australian equivalent foundation supporting Women's and Children's Hospital. Comparable state-level pediatric hospital philanthropy model, but smaller scale and competing in a different regional donor market.

Direct peers

• Royal Children's Hospital Foundation (Melbourne): Large state-level pediatric hospital foundation supporting the Royal Children's Hospital in Melbourne. Most comparable Australian peer by patient scope, pediatric specialty mix, and major-gift + community fundraising model.
• Sydney Children's Hospitals Foundation: Australia's other major dedicated children's hospital foundation, fundraising for Sydney Children's Hospital Network. Directly comparable as a state-level pediatric hospital philanthropy partner with similar donation, corporate partnership, and event-driven revenue model.
• Children's Hospital Foundation Queensland: Queensland's dedicated children's hospital foundation supporting Queensland Children's Hospital. Comparable as a state-level pediatric philanthropy vehicle with similar community fundraising and corporate partnership programs.

Others

• Hospitals United for Sick Kids (national coalition): National coalition of children's hospital foundations including PCHF, partnered with Coles. Provides shared cause-marketing infrastructure, indicating a peer/partner relationship rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/PCHFWA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perth Children's Hospital Foundation