SSLs
SSLs.com is an SSL/TLS certificate reseller and subsidiary of Namecheap that distributes Domain, Organization, and Extended Validation certificates from Sectigo (transitioning to SSL.com in 2026) to SMBs, web hosts, and resellers through direct e-commerce, white-label reseller programs, and affiliate channels.
- Company typePrivate
- Founded2009
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What SSLs does
SSLs.com is an SSL/TLS certificate reseller headquartered in Phoenix, Arizona, operating as a wholly-owned subsidiary of Namecheap, Inc. Founded in 2009, the company distributes digital certificates from Certificate Authorities — exclusively partnered with Sectigo (formerly Comodo CA) since December 2016, with a planned transition to SSL.com as the issuing CA effective July 11, 2026. The product portfolio spans the full validation spectrum (Domain Validation, Organization Validation, Extended Validation) across single-domain, wildcard, and multi-domain form factors, sold under Comodo/Sectigo sub-brands including PositiveSSL, EssentialSSL, InstantSSL, and PremiumSSL.
The company operates a self-serve e-commerce platform with automated certificate issuance, ACME protocol support, in-browser CSR generation, and integrations into 20+ hosting and server platforms (cPanel, WHM, Plesk, Apache, Nginx, AWS, Azure, IIS, etc.). The technology stack is essentially a distribution and lifecycle management layer layered on top of upstream CA infrastructure — SSLs.com does not issue certificates itself but resells, automates, and supports them. Customer-facing assets include a comprehensive Knowledgebase, an active blog covering SSL industry news, and live chat support.
Revenue is generated through five streams: direct SSL certificate sales (one-time and subscription-based), multi-year prepaid plans covering 1–5 years of certificate coverage, a white-label Reseller Program (4 pricing tiers, $50 minimum deposit, API/WHMCS integration), a 35%-commission Affiliate Program via Impact Radius, and a professional SSL Installation Service ($28.88/year for 3 instances). The customer base is heavily skewed toward SMBs and individual website owners, supplemented by web hosts, domain registrars, and agencies reselling certificates under their own brand. The company reports a 4.8/5 satisfaction rating across 89,904 customer reviews.
SSLs firmographics
Firmographics- Name
- SSLs
- Legal name
- SSLs.com
- Website
- https://ssls.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SSLs.com is an SSL/TLS certificate reseller and subsidiary of Namecheap that distributes Domain, Organization, and Extended Validation certificates from Sectigo (transitioning to SSL.com in 2026) to SMBs, web hosts, and resellers through direct e-commerce, white-label reseller programs, and affiliate channels.
- Ownership category
- akta.pro rank
SSLs industry classification
Industry- Product category
- SSL/TLS Certificates
- NAICS
- Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Device Identity & Certificate-Based Authentication (PKI) (BPAMAEAL)
Keywords
Where SSLs is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SSLs business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations, Infrastructure
Revenue model
- SSL Certificate Sales: One-time and subscription-based sales of SSL certificates including domain validation, organization validation, and extended validation certificates. Customers can prepay for 1-5 year coverage plans.
- SSL Installation Service: Professional installation service for customers who need assistance with SSL certificate deployment. Includes activation, CSR generation, domain validation, issuance, installation, and HTTPS redirect setup.
- Multi-Year SSL Plans: Prepaid subscription plans covering multiple 200-day certificate issuances over 1-5 year terms, with no additional charges during the coverage period.
- Reseller Program: Bulk certificate purchasing program for resellers with 4 pricing tiers based on yearly receipt volume, allowing white-label SSL sales.
- Affiliate Referrals: 35% commission on new customer orders referred through the Impact Radius affiliate program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | SSL Installation Service - 3 instances |
| Unit Pricing | Annual | SSL Installation Service - Additional instance |
| One time/ perpetual license | Annual | PositiveSSL Reseller (Tier 4: $3000+ yearly receipt) |
| One time/ perpetual license | Annual | PositiveSSL Reseller (Tier 1: $50-299 yearly receipt) |
| One time/ perpetual license | Annual | PositiveSSL Wildcard Reseller (Tier 4: $3000+ yearly receipt) |
| Other | Pay-as-you-go | Buy 2 Get 1 Free Promotion |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SSLs product offering
Product offeringCore offering
SSLs.com is an SSL/TLS certificate reseller that distributes digital certificates from Certificate Authorities (Sectigo, and SSL.com from July 2026) under its own and partner brands (PositiveSSL, EssentialSSL, InstantSSL, PremiumSSL, Comodo EV SSL). It packages these into Domain Validation, Organization Validation, and Extended Validation tiers and Single, Wildcard, and Multi-Domain form factors, complemented by a paid SSL installation service, a volume-tier white-label reseller program, and an affiliate program paying 35% commissions.
Product overview
SSLs.com is an SSL certificate reseller (sister company to Namecheap) offering a comprehensive portfolio of SSL/TLS certificates from Certificate Authorities including Sectigo and Comodo brands. The core product line includes Domain Validation, Organization Validation, and Extended Validation SSL certificates across three form factors: Single Domain, Wildcard (unlimited subdomains), and Multi-Domain (multiple domains via SANs). Under the Comodo brand sub-portfolio, products range from entry-level PositiveSSL and EssentialSSL offerings to premium InstantSSL and PremiumSSL tiers, with EV variants providing maximum trust indicators. Key supplementary services include professional SSL Installation Service ($28.88/year for 3 instances), a white-label Reseller Program with volume-based pricing, and an Affiliate Program offering 35% commissions via Impact Radius. The company also provides extensive educational resources through its Knowledgebase and Blog. As of July 2026, SSLs.com will transition its issuing Certificate Authority from Sectigo to SSL.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Domain Validation SSL Entry-level SSL certificates that validate domain ownership only, typically issued within minutes by verifying WHOIS information; provide basic encryption with less assurance to visitors compared to higher validation levels. Designed for blogs, personal sites, and small web projects.
- Organization Validation SSL Mid-tier certificates validating both domain ownership and the legal existence of the organization; the company name appears on the certificate and site seal. Issuance takes about two days after document submission. Aimed at business websites that need verified corporate identity on the certificate.
- Extended Validation SSL Highest-assurance SSL certificates requiring thorough vetting of organization identity through government records, callbacks, and documentation; historically displayed the green address bar in browsers for maximum customer trust. Intended for e-commerce and brand-trust-sensitive businesses.
- Single Domain SSL SSL certificates that secure one specific domain name and its www subdomain; do not cover additional subdomains or multiple distinct domains. Targeted at users with one primary domain to secure.
- Wildcard SSL SSL certificates that secure unlimited subdomains under a single base domain (e.g., *.example.com covers www, secure, mail, and any other subdomain). Designed for businesses running multi-service web properties.
- Multi-Domain SSL SSL certificates that secure multiple distinct domain names within a single certificate using SANs (Subject Alternative Names); default configuration includes three SANs with the option to add more. Built for organizations managing several web properties.
- PositiveSSL Entry-level domain-validated SSL certificate brand providing basic domain encryption; the most affordable option, typically issued within minutes. Targeted at price-sensitive SMBs and individuals needing simple HTTPS.
- PositiveSSL Wildcard Wildcard SSL certificate that secures unlimited subdomains under a base domain; entry-level option for subdomain coverage. Suitable for small sites needing subdomain security affordably.
- PositiveSSL Multi-Domain Multi-domain SSL certificate brand for securing multiple distinct domains with a single certificate; entry-level option for multi-domain coverage.
- EssentialSSL Domain-validated SSL certificate with a higher assurance level than basic DV; includes a static site seal for customer trust display. Aimed at small businesses that want visible trust signals at a modest price point.
- EssentialSSL Wildcard Wildcard SSL certificate providing coverage for unlimited subdomains with organization-level validation features. Suited to growing SMBs securing multiple subdomains.
- InstantSSL Organization validation SSL certificate with quick issuance process; suitable for business websites that require company identity verification on the certificate.
- InstantSSL Pro Enhanced organization validation SSL with additional features and warranty coverage compared to standard InstantSSL. Suited to businesses needing stronger warranty and trust indicators.
- PremiumSSL Premium organization validation SSL with comprehensive features, higher warranty, and enhanced security indicators. Targeted at established businesses requiring strong assurance and warranty backing.
- PremiumSSL Wildcard Premium wildcard SSL combining organization validation with unlimited subdomain coverage and enhanced warranty. Designed for businesses with extensive subdomain footprints.
- Comodo EV SSL Extended validation SSL from the Comodo brand providing the highest trust level with prominent trust indicators (historically the green address bar). Intended for e-commerce and financial services sites requiring maximum customer trust.
- Comodo EV SSL Multi-Domain Extended validation multi-domain SSL combining EV trust indicators with coverage for multiple domains in one certificate. Built for multi-property brands needing highest assurance.
- Unified Communications Multi-Domain SSL Multi-domain SSL specifically designed for Microsoft Exchange Server and Office Communications Server environments; covers multiple host names for unified communications deployments.
- SSL Installation Service Professional SSL installation service where SSL experts install certificates on customer servers; includes activation, CSR generation, domain validation, issuance, installation, and HTTPS redirect setup. Priced at $28.88/year for 3 instances and $18.88/year per additional instance. Delivered via secureshare.support for secure one-time credential handoff.
- Reseller Program White-label SSL resale program allowing partners to sell SSL certificates under their own brand using Namecheap's shared reseller system; integrates via API access or WHMCS SSL module for automated ordering and certificate activation. Volume-based pricing tiers range from a $50 minimum deposit (Tier 1) up to $3,000+ yearly receipt (Tier 4), with PositiveSSL as low as $5.77/year at the top tier.
- Affiliate Program Commission-based affiliate program managed through Impact Radius; partners earn 35% commission on new customer orders referred via affiliate links, with pre-made banners and coupon codes and a $10 minimum withdrawal balance.
Quantifiable outcome
- 24/7 customer support with 10-minute chat response and 2-hour email response
- +2 more outcomes
Companies that use SSLs
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
SSLs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
Feature3 records
SSLs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Sectigo (formerly Comodo CA)coreSectigo is the Certificate Authority providing SSL certificates. Comodo CA rebranded as Sectigo in November 2018. SSLs.com has been Comodo/Sectigo's exclusive partner since December 2016. They have issued over 100 million TLS/SSL certificates.
- Namecheap, Inc.coreSSLs.com is Namecheap's sister company and subsidiary. The companies share the same reseller system and infrastructure. Namecheap is a major domain registrar and web hosting company.
- Impact RadiuscoreImpact Radius provides the affiliate management technology platform for SSLs.com's affiliate program, enabling tracking, reporting, and commission management for affiliates.
- Trustpilot A/SminorThird-party company engaged for Product Feedback Requests. SSLs.com shares customer name, email address, and order number with Trustpilot for the limited purpose of soliciting product reviews.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
SSLs competitors and assessment
Company assessmentBroad incumbents
- Sectigo (formerly Comodo CA): Sectigo is one of the largest commercial Certificate Authorities and SSLs.com's exclusive CA partner since 2016. It sells SSL certificates directly to enterprises and resellers, competing on validation levels and warranty coverage.
- GlobalSign: GlobalSign is a major Certificate Authority offering SSL, PKI, and identity solutions. It sells directly and through resellers to enterprises and SMBs, overlapping with SSLs.com's OV/EV and multi-domain offerings.
- Namecheap: Namecheap is SSLs.com's parent company and a major domain registrar and web hosting provider. It also sells SSL certificates and shares the same reseller platform, making it a directly comparable incumbent in the same product category.
- DigiCert: DigiCert is a leading enterprise-focused Certificate Authority offering SSL/TLS, PKI, and IoT security. It competes in OV/EV certificate segments that SSLs.com also targets for higher-assurance sales.
- Entrust: Entrust is a Certificate Authority and identity security vendor offering SSL/TLS, PKI, and authentication solutions. It competes in enterprise and high-assurance certificate segments overlapping with SSLs.com's OV/EV offerings.
Emerging players
- Let's Encrypt: Let's Encrypt is a free, automated, open-source Certificate Authority that has reshaped the SSL market by issuing certificates at no cost. It represents the primary competitive threat to paid DV certificate resellers like SSLs.com.
Direct peers
- RapidSSL: RapidSSL (a DigiCert brand) sells low-cost domain-validation SSL certificates targeted at SMBs. It competes with SSLs.com's entry-level PositiveSSL product line on price and issuance speed.
- GoDaddy SSL: GoDaddy sells SSL certificates bundled with its dominant domain registration and hosting platform. It targets the same SMB segment as SSLs.com with similar product tiers and installation services.
- SSL.com: SSL.com is both a Certificate Authority and a direct retail competitor, and is becoming SSLs.com's upstream CA starting July 2026. It sells DV, OV, and EV certificates to the same SMB and developer customer base.
- CheapSSLSecurity: CheapSSLSecurity is a discount SSL certificate reseller specializing in bulk and budget pricing. It competes head-to-head with SSLs.com on price across DV, OV, EV, wildcard, and multi-domain certificates.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SSLs social profiles
Digital presenceSSLs compliance and trust
Trust signalCompliance2 records
SSLs financial estimates
Financial estimateRevenue estimate
Valuation estimate
SSLs leadership team
Management profileNumber of profiles
SSLs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SSLs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SSLs
What does SSLs do?
SSLs.com is an SSL/TLS certificate reseller that distributes digital certificates from Certificate Authorities (Sectigo, and SSL.com from July 2026) under its own and partner brands (PositiveSSL, EssentialSSL, InstantSSL, PremiumSSL, Comodo EV SSL). It packages these into Domain Validation, Organization Validation, and Extended Validation tiers and Single, Wildcard, and Multi-Domain form factors, complemented by a paid SSL installation service, a volume-tier white-label reseller program, and an affiliate program paying 35% commissions.
Is SSLs a public or private company?
SSLs is a private company. It is classified as corporate owned and is currently operating.
When was SSLs founded?
SSLs was founded in 2009. It employs 11 to 50 people.
Where is SSLs based?
SSLs is headquartered in Los Angeles, United States, in the North America region.
How does SSLs make money?
Five revenue lines are on record. SSL Certificate Sales are the primary driver. The others are SSL Installation Service, multi-Year SSL Plans, reseller Program and affiliate Referrals.
Who are SSLs's main competitors?
Broad incumbents on record are Sectigo (formerly Comodo CA), GlobalSign, Namecheap, DigiCert and Entrust. Let's Encrypt is listed as an emerging player. Direct peers are RapidSSL, GoDaddy SSL, SSL.com and CheapSSLSecurity.
Does SSLs have an API?
Yes. SSLs.com offers API access for its reseller program, enabling automated order placement and certificate activation. This is accessed through the same reseller system as Namecheap.com. Resellers can integrate via their own website using API access or through WHMCS SSL module integration.
What industry is SSLs in?
SSLs's product category is SSL/TLS Certificates. Its primary akta.pro industry code is BPAMAEAL, Device Identity & Certificate-Based Authentication (PKI). Its NAICS code is 541519 and its SIC code is 7370.