Working Family Resources

What Working Family Resources does

Working Family Resources (operating as Working Resources) is a privately held, founder-owned boutique leadership consulting and executive coaching firm headquartered in San Francisco's Financial District at 55 New Montgomery Street, Suite 505. The firm was founded by Dr. Maynard Brusman, a consulting psychologist, and has been in continuous operation since 1980 (one source) / 1987 (firmographics). It serves corporate clients, law firms, accountancies, and individual professional clients — primarily in the San Francisco Bay Area and Silicon Valley — with a stated specialization in helping organizations select and develop emotionally intelligent leaders.

The company's core offering is professional services delivered directly by Dr. Brusman and a single coordinator, with revenue streams including executive coaching engagements (typically six-month minimum), leadership development and succession planning consulting, customized workshops, psychological testing for employment screening, 360-degree multi-rater feedback processes, corporate and law firm retreats, career coaching, and a niche sports psychology coaching practice. The underlying 'technology' is a proprietary methodology combining emotional intelligence-based interviewing and selection, multi-rater 360-degree feedback systems, and pre-employment psychological and personality assessments — all human-judgment-intensive rather than software-driven.

The business model is sales-led direct professional services delivery with quote-based pricing, multi-month coaching engagements, and content marketing (articles, self-assessment quizzes, white papers, media appearances in outlets including TIME, Wall Street Journal, and Fortune) as the primary top-of-funnel channel. Customer concentration spans multiple industries (legal, energy, financial services, technology, manufacturing, government, healthcare, retail) with notable logos including American Express, Chevron, PG&E, Hitachi America, Dolby, Sybase, Royal Bank of Scotland, Fenwick & West, and the IRS. The firm has no funding history, no M&A activity, no subsidiaries, and operates as a stable lifestyle-scale consultancy under continuous founder leadership.

Name

Working Family Resources

Legal name

Working Resources

Website

https://workingresources.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Working Family Resources is a privately held, San Francisco-based boutique leadership consulting firm providing executive coaching, psychological employment screening, 360-degree feedback, and leadership development services primarily to law firms, professional service firms, and corporate clients in the Bay Area and Silicon Valley.

Ownership category

akta.pro rank

Headquarters

HQ city

Kill Devil Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Executive Coaching Services: One-on-one executive and leadership coaching engagements, typically spanning a minimum of six months, targeting senior executives and upper-level managers.
2. Leadership Consulting: Talent management consulting including succession planning, leadership development programs, and corporate culture surveys.
3. Workshops and Training: Customized workshops on topics including high performance leadership, stress management, change resiliency, and interviewing/selection skills.
4. Corporate Retreat Facilitation: Multi-day corporate and law firm retreats at various resort locations (1-5 days), with fees dependent on number of participants and venue.
5. Psychological Assessment Services: Pre-employment psychological testing and personality assessments for employment screening purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Working Resources is a leadership consulting and executive coaching services firm that delivers psychological and personality assessments for pre-employment screening, 360-degree feedback performance appraisals, executive coaching for senior leaders, and customized leadership development programs. The firm primarily serves companies and professional service firms (law firms, accountancies, government agencies, healthcare organizations) along with individual professional clients in the San Francisco Bay Area and Silicon Valley.

Product overview

Working Resources is a leadership consulting and executive coaching services firm that operates as a single integrated practice rather than a software platform. The core offering centers on Executive Coaching paired with Leadership Development programs, supplemented by Psychological Testing for Employment Screening and 360-Degree Feedback Performance Appraisals. The firm also delivers Workshop and Presentations on topics including high-performance leadership, stress management, and organizational change, along with Corporate and Law Firm Retreats at various resort locations. A collection of Self-Assessment Quizzes (including the Emotionally Intelligent Leadership Quiz, Career Satisfaction Quiz, and others) serves as diagnostic tools for prospects and clients. Specialized services include Career Coaching and Sports Psychology Coaching. All offerings are delivered by Dr. Maynard Brusman and are customized to individual client needs, with services primarily targeting companies and professional service firms (law firms, accountancies) in the San Francisco Bay Area and Silicon Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching One-on-one leadership development coaching for senior executives and upper-level managers, utilizing emotional intelligence assessments and 360-degree feedback to improve leadership capabilities and business performance.
• Leadership Development Programs Comprehensive programs to develop leadership competency models, succession planning processes, and talent management strategies aligned with organizational business strategy.
• Workshops and Presentations Interactive training programs covering topics including high-performance leadership, emotional intelligence-based interviewing and selection, stress management, time/self-management, and organizational change.
• Corporate and Law Firm Retreats Facilitated off-site retreats for strategic planning, team building, vision/mission development, and leadership alignment, with multi-day durations (1–5 days) and fees dependent on participants, venue, and special needs.
• Psychological Testing for Employment Screening Pre-employment psychological and personality assessments that predict job success by evaluating personal and interpersonal competencies alongside technical skills.
• 360-Degree Feedback Performance Appraisals Multi-rater feedback process gathering perspectives from bosses, peers, subordinates, and customers to enhance self-awareness and identify leadership development needs.
• Career Coaching Individualized coaching to help professionals discover work aligned with their values, purpose, and vision, including career transitions and entrepreneurial ventures.
• Sports Psychology Coaching Peak performance coaching for athletes using cognitive-behavioral techniques and hypnosis to achieve mental clarity, manage anxiety, and improve competition focus.

Quantifiable outcome

• 53% increase in productivity
• +6 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• College of Executive CoachingcoreStrategic or Co-development PartnerDr. Maynard Brusman is an instructor for the College of Executive Coaching, teaching courses in assessment-based coaching and marketing. This partnership enhances professional credibility and provides ongoing development in the executive coaching field.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• DDI (Development Dimensions International): Large-scale leadership development and assessment company offering behavioral assessments, 360 feedback, leadership programs, and succession tools to enterprise clients — overlaps strongly on the assessment and leadership development stack.
• Egon Zehnder: Global executive search and leadership advisory firm with deep executive coaching, board advisory, and leadership assessment practices serving large corporates — same enterprise coaching buyer as Working Resources.
• Korn Ferry: Global organizational consulting firm offering executive coaching, leadership development, talent management, and assessment at enterprise scale — the broadest incumbent competitor for the same corporate coaching and leadership development budgets.
• RHR International: Specialist leadership and executive coaching firm serving senior executives with assessment-based development, succession, and 360-degree feedback — directly comparable methodology and buyer.
• Heidrick & Struggles: Global leadership advisory and executive search firm providing executive coaching, leadership assessment, and succession planning to Fortune-grade clients — directly comparable enterprise coaching/leadership development practice.
• Lee Hecht Harrison (LHH, part of The Adecco Group): Global talent development and transition firm providing executive coaching, leadership development, and assessment services at scale — comparable enterprise coaching and leadership advisory buyer.
• Center for Creative Leadership (CCL): Nonprofit leadership development institution offering executive coaching, 360-degree feedback, leadership assessments, and customized programs to organizations globally — comparable buyer (HR/L&D) and methodology.

Emerging players

• BetterUp: Tech-enabled virtual coaching and mental fitness platform serving enterprise L&D buyers — represents the technology-mediated threat to traditional boutique executive coaching and assessment models.

Direct peers

• Marshall Goldsmith Coaching: Boutique executive coaching practice built around a single globally recognized coach-founder offering leadership coaching, stakeholder-centered coaching, and assessment-based development — the most direct analog as a founder-led premium coaching brand.
• The Miles Group: Boutique executive coaching and advisory firm serving senior leaders with leadership assessment and coaching engagements — a like-sized, founder-led premium coaching competitor with similar methodology and buyer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/drbrusman
• Facebookfacebook.com/105765997213

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Working Family Resources